
Rue Jay on Overcoming Self-Doubt, Beatport No.1s & Selling Out His Own Show in 48 Hours!
🎧 WHAT HAPPENS WHEN A DJ WITH DECADES OF EXPERIENCE TAKES THE GAMBLE OF PUTTING ON HIS OWN EVENT? In this episode of The Dexter Jones Podcast, Birmingham DJ and producer Rue Jay returns for another fascinating conversation about the realities of the DJ industry, overcoming self-doubt, knowing your worth and rediscovering your passion for music. Despite years of experience behind the decks, Rue Jay admits he was absolutely terrified when his agent encouraged him to launch his own event, RUE'D, at the legendary Rainbow in Birmingham. Would anyone actually turn up? With only around 50 initial sign-ups, his confidence wasn't exactly flying. But what happened next took him completely by surprise. 🔥 THE EVENT SOLD OUT IN JUST 48 HOURS, WITHOUT EVEN REACHING GENERAL SALE! Rue Jay opens up about the emotions behind that incredible achievement, the importance of believing in yourself and why putting on your own events can completely change how promoters and agents value you. We also get into some of the less glamorous realities of the electronic music industry, including booking fees, industry politics, egos, social media negativity and the challenges of building a sustainable career. Chapters: 00:00 Introduction: It's So F***ing Scary! 02:00 DJ Egos, Jealousy & Social Media Trolls 06:15 Rue Jay's Return to Music Production 08:15 Beatport Number Ones & Finding His Passion Again 10:30 Finding an Agent & Knowing Your Worth 12:45 Why Rue Jay Was Terrified to Promote His Own Show 14:00 SOLD OUT in Just 48 Hours! 16:00 The Rainbow: An Emotional Birmingham Homecoming 18:00 What's Next for RUDE in 2027? 22:00 Taking RUDE to London 24:15 Thailand Tour & International DJ Ambitions 26:30 Tattoo Studios, Restaurants & Business Lessons 29:00 Are DJ Booking Fees Getting Out of Control? 32:00 Why Promoters Need DJs Who Sell Tickets 34:00 Family, Happiness & Rediscovering His Love of Music 🎙️ IN THIS EPISODE, WE DISCUSS: • The fear of launching his own event and why he nearly talked himself out of it • How his first RUE'D sold out in just 48 hours • The emotional Birmingham homecoming at The Rainbow • Why some DJs struggle to negotiate better booking fees • The problem with accepting £150 gigs and then trying to increase your value • The importance of good agents and management • DJ egos, jealousy and negativity on social media • Rediscovering his passion for music production • Working with established artists and achieving Beatport success • Balancing DJing, family life and running three tattoo studios • Plans for more RUDE events, including Birmingham and potentially London • Why proving you can sell tickets can be a game changer for your career 💬 It's an honest, entertaining conversation about the highs and lows of working in dance music, and a reminder that even the most experienced artists can struggle with confidence and self-belief. Rue Jay's previous appearance, featuring the incredible story of Carl Cox playing his music at UNVRS Ibiza, is also available on the channel. 🎧 WATCH PART 1: https://youtu.be/Tu9uf6GAt3g If you enjoy conversations about Ibiza, house music, UK club culture, DJ careers and the people behind electronic music, please subscribe to The Dexter Jones Podcast. 👇 And as always, I'd love to hear your thoughts in the comments. Would YOU have the confidence to put on an event under your own name?

















