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Design Downtime

Guy Segal

"Design Downtime" celebrates the joys of living a balanced creative life outside the pixels and wireframes.

Join your host, Guy Segal, a design director, on this journey to redefine what it means to be a successful design professional, as each episode features a conversation with a talented design expert, delving into the world beyond their design screens and uncovering the passions that fuel their imagination.

We invite you to break free from the shackles of hustle culture and embrace the full spectrum of human experience – because life is too precious to be spent only in pursuit of productivity.

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  • 27 episodes
  • weekly
  • Avg 35 min
  • English

Episodes 27

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  • S5 · E15
    October 8 · 28 min

    Dave House Loves Old VWs

    You're guaranteed to catch the Love Bug, when Dave House joins us to talk about his love of old Volkswagens. He shares how owning and restoring old air-cooled VWs filled a gap left when music stopped being his primary community, and describes the VW scene as a counter-culture rather than a car hobby, one that mirrors the openness and camaraderie of punk. Dave reflects on the deep satisfaction of learning to weld and restore vehicles by hand, the meditative focus required to drive a 50-year-old machine, and his love of tracing the human histories embedded in these cars. Guest Bio Dave House (he/him) is a Design Systems Specialist that has spent the last decade working on Design Systems for organisations like GOV.UK, BT, Lloyds Banking Group and most recently Dentally, a management system for Dental Practices. He lives in Egham, a small town just outside of London and has played in punk adjacent bands since the late 90s - releasing multiple records and travelling the affectionately named “toilet circuit”. Links Dave’s website: https://www.das.house Dave’s VW on Instagram: https://www.instagram.com/calliethevwcamper Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E14
    October 1 · 31 min

    Araxie Miller Loves JRPGs

    Get ready to be swept away to a world of magic and giant swords, when Araxie Miller joins us to talk about her love of Japanese role-playing games. She explains what sets them apart from Western RPGs: rather than asking who you want to be, they invite you into a world of existing characters, deep story arcs, and themes of friendship, sacrifice, and hope. From discovering Chrono Trigger in 1995 to playing Clair Obscur: Expedition 33 with her husband, Araxie traces how JRPGs have been a constant companion - through childhood, career in game design, and now parenthood - with the music, art books, and stories still inspiring her creativity today. Guest Bio Araxie Miller (She/Her) has spent her whole career making complicated things feel human. She started out building video game worlds at Blizzard and Carbine. Back then, one small detail could change the day for millions of players. That stuck with her. She learned something early. The best work never comes from one person alone. It comes from a team that trusts each other. Today she's a designer at ServiceNow, working on AI. She's led big design teams. But she still loves cracking open the code and building something herself. She's the one who stays up too late with a prototype, just to get it right. Off the clock, she's in Boston. She's got a husband, a daughter, a dog, and a cat who run the house. And in her spare time? She forages for wild mushrooms. Then she cooks with whatever she finds. Links Araxie’s website: https://www.araxiemiller.com/ Araxie on LinkedIn: https://www.linkedin.com/in/araxiemiller Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E13
    September 24 · 25 min

    Stephanie Tuerk Loves Learning Languages

    No need to break your Duolingo streak, when Stephanie Tuerk joins us to make a case for learning languages. She traces her journey from high school French to PhD-era German to humbling Russian, arguing that language learning is less about fluency and more about a gateway into culture, history, and a completely different relationship with your own mind. Stephanie also reflects on the rare pleasure of being a deliberate beginner, and why a language class might be one of the last great third spaces left. Guest Bio Stephanie Tuerk (she/her) is a designer-developer who currently works at a startup making verifiable AI for science. She previously did this work in quantitative policy research context, and loves serving as the translation layer between technical domain expertise and users. She entered the world of interface and product design through data visualization, and prior to that spent time in the fields of architectural design and architectural history. Links Stephanie’s website: https://stephanietuerk.net/ Stephanie on Bluesky: https://bsky.app/profile/stephanietuerk.net Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E12
    September 10 · 29 min

    Andy Bell Loves The Legend of Zelda

    It's dangerous to go alone! Take this episode where Andy Bell joins us to talk about his lifelong obsession with the Legend of Zelda. He explores what makes the franchise compelling: its creativity, humour, weird NPCs, and remarkable ability to stay consistent in spirit while reinventing itself across 20 games spanning 40 years. Andy also shares his self-imposed challenge of playing the entire series in timeline order, and the magical experience of introducing his daughter to the franchise and watching her fall in love with the same games that shaped him. Guest Bio Andy Bell (he/him) is a designer, front-end developer, design agency founder, and the founder of Piccalilli, based in the UK. He has worked in the design and web industries for over 15 years with some of the largest organisations in the world like Google, The NHS, Harley-Davidson and Oracle. Over the years he has worked on both extremely large projects for huge organisations and tiny projects for small startups. Andy mostly specialises in CSS — whether that is consultancy, writing an expansive course, co-writing a course for Google, co-authoring a book on CSS layout, or creating a methodology to help people write better CSS. Links Andy’s website: https://bell.bz/ Andy’s agency: https://set.studio/ The blog post that explains what he’s doing: https://bell.bz/im-playing-the-zelda-games-in-timeline-order/ Zelda timeline tracker: https://tangled.org/bell.bz/zelda-in-timeline-order/blob/main/readme.md Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E11
    September 3 · 23 min

    Lisa Carey Loves Brian Eno

    In this episode, Lisa Carey joins us to share her decades-long appreciation for Brian Eno. She introduces us to Eno the musician, producer, visual artist, and one of the originators of systems thinking in creative work, and traces a through-line from Roxy Music to Bowie's Berlin Trilogy, and from Oblique Strategies to a generative documentary that shows differently every screening - all united by a philosophy of embracing randomness and the unexpected over rigid planning. Guest Bio Lisa Carey (she/her) is a Design System Lead and Product Designer with a unique, 30+ year creative career spanning film, marketing, television, and software design, and her own creative pursuits. Working in the financial sector since 2012, Lisa brings over 20 years of UX/UI experience to her work. Currently, she is focusing on systemic design, front-end development, and AI collaboration within modern design system frameworks. Previously, Lisa spent 15 years in film as a director including the film Rough Road and managing international distribution and licensing for Ken Burns and other filmmakers. Today, she brings that same passion for visual storytelling to digital product design. A practicing painter who also teaches community courses exploring music and art, Lisa anchors her multi-disciplinary work in her true passions: systemic design, creative strategy, and making unexpected connections. Links Lisa on LinkedIn: https://www.linkedin.com/in/lisacareydesign/ Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E10
    August 27 · 31 min

    Erin Casali Loves Illustrating

    A picture is worth a thousand words when Erin Casali joins us to share about her illustration practice. She reflects on not being able to visualize images in her mind, which makes her process generative and exploratory; drawing to discover, not to transcribe. Erin describes switching from pencil to ink as a forcing function to break perfectionist habits and train herself to think in whole compositions rather than obsessing over details. Finally, she explores the blurry line between design and art, where what makes something art is the human soul projected into it. Guest Bio Erin Casali (she/her) is a VP/Director of both product and design, with over 10 years of experience in each. She has a hybrid approach with design, product, and engineering in her background. Her rare blend of skills, including psychology and change management, enables her to foster collaboration and break down silos. Driven by a passion for improving lives through her work, she empowers teams to reach their full potential. She advocates for purpose, transparency, and diversity, fostering a culture of trust and agency. Her diverse experiences across startups, large corporations, advisory, and board roles have equipped her with a versatile toolkit to adapt to various organizational contexts and drive meaningful change. Links Erin’s website: https://intenseminimalism.com/ Inklings of Late on Instagram: https://www.instagram.com/inklings.of.late/ Inklings of Late on Bluesky: https://bsky.app/profile/inklingoflate.bsky.social Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E9
    August 20 · 27 min

    Jenny Dee Brecheisen Loves Barrel Racing

    Saddle up and start your stopwatch, when Jenny Dee Brecheisen joins us to talk about her passion for barrel racing. She shares how it completely transformed her life, from city dweller to 10-acre landowner with four horses. Jenny explores the deep bonds formed with her horses through daily care and patience, the 14-17 seconds of pure adrenaline that make all the preparation worthwhile, and the steep learning curve and real physical dangers that come with the sport. Guest Bio Jenny Dee Brecheisen (she/her) is a UI Engineer on Cloudflare’s UI Platform team, where she works across frontend UI, systems, and engineering infrastructure. Beginning with a degree in graphic design and early work in print and marketing, she later moved into product design and design systems before transitioning into engineering, bringing a cross-disciplinary perspective to building products in the age of AI. Her work today spans everything from frontend development and accessibility to migrations, debugging, and improving how software gets built and maintained at scale. When she’s not working, she spends her time barrel racing and investing in futurity horse prospects. Links Jenny’s website: tinycrowbar.com Jenny’s race-tracking app: highloper.com Jenny on Instagram: https://www.instagram.com/yennie/ Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E8
    August 13 · 33 min

    Luke Murphy Loves Being in a Band

    It's not all mosh pits and crowdsurfing when Luke Murphy joins us to talk about nearly 20 years of band life. They talk about the sharp contrast between recording an album and the rush of performing it, and how the Brutalligators' chemistry works through defined roles, mutual respect, and just enough creative tension to push each other forward. Luke also punctures the myth of touring glamour, but explains that the friendships, the crowd energy, and the moment a new song lands on stage make it entirely worth it. Guest Bio Luke Murphy (they/them) is a Principal Design Advocate at zeroheight. Before zeroheight, Luke has worked as an IC and leader in product design and advocacy teams at Memrise, Mr & Mrs Smith and Microsoft. They host the Design Systems WTF podcast, and co-organize the WDC and Converge conferences. When they’re not nerding out about design systems and DesignOps, they are busy raising their 13-year-old son, shouting in a queer punk band, or running a DIY vinyl subscription company. They also don’t sleep. Links Luke’s Website: www.lurkmoophy.com Brutalligators on bandcamp: brutalligators.bandcamp.com Brutalligators on Spotify: https://open.spotify.com/artist/6PQwcg9SjBaPxGhqWeSIs5?si=w0sEdUZiTI27Yfr1stBZyA Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E7
    August 6 · 26 min

    Odette Jansen Loves City-Building Games

    We built this city, or rather Odette Jansen did, as she joins us to explore her deep love of city-building games. She talks about being drawn to games with genuine depth and resource management challenges, and a blank canvas that gives her full control without consequences. Games like Cities Skylines or Planet Zoo, where she's logged over 400 hours recreating Disneyland leaf by leaf. Odette also reflects honestly on how being late-diagnosed autistic and ADHD shapes her play style. From the hyperfocus and Excel sheets tracking city resources, to the pure joy of knowing random animal facts at the zoo. Guest Bio Odette Jansen (she/her) has spent 15 years in UX. She leads research and content at ING, and she also runs UXR Study (uxrstudy.com) - a training platform for UX researchers, used by over 80,000 professionals worldwide, with courses, templates, and support on everything from research to UX leadership. She's got a BSc in UX and an MEd in talent development and diversity. She's late-diagnosed autistic and ADHD, and that shapes a lot of her work - she's spent a long time looking at how organizations overlook neurodivergent people, and how to build places and leaders that don't. Links Odette on LinkedIn: https://www.linkedin.com/in/odett/ UXR Study: https://uxrstudy.com/ Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E6
    July 23 · 24 min

    Jarvis Moore Loves Sneakers

    It's time to lace up when Jarvis Moore joins us to talk about his love for collecting sneakers. He shares how it grew from a childhood longing into a curated collection that serves as his primary form of personal expression, the systematic approach behind his collecting, and how he navigates the hype-driven world of limited collaborations and grail sneakers. Beyond the collecting itself, he reflects on how sneakers function as cultural shorthand, community building, and self-expression, including the Jordans he wore on his wedding day. Guest Bio Jarvis Moore (he/him) is a Senior Design Lead for Design Systems at Realtor.com, where his job is to build the infrastructure that makes great design possible at scale. In addition to maintaining and architecting systems, he’s spent his career teaching teams how to think in systems before they ever touch a component. His work spans enterprise design systems, AI tooling, and the harder question most orgs avoid “how do you actually build design culture, not just document it?” He speaks and teaches on all of it, because he’s lived it. He’ll tell you the hardest part of design systems was never the components. It’s the people. It’s always been the people. Links Jarvis on LinkedIn: https://www.linkedin.com/in/jarvismoore1016/ Jarvis on Twitter/X: https://x.com/jmodesigns10 Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E5
    July 16 · 30 min

    Sam Gordashko Loves to DJ

    Get ready for the beat to drop, when Sam Gordashko joins us to talk about her love of DJing. She traces her journey from recording mixtapes off the radio as a kid to spinning sets at Burning Man. She shares how she learned to embrace imperfection as a recovering perfectionist, breaks down her systematic approach to navigating 50,000 tracks, and explains how DJing puts her into a flow state of constant, calculated risk-taking. Sam also offers practical advice for anyone curious about trying DJing themselves. Guest Bio Sam Gordashko (she/her) is a freelance design systems pro with a design tokens obsession based out of Toronto, and she's on a mission to make complex tech feel human. Over the years, Sam has worked with big names like Getty Images, Shutterstock and Intuit, plus plenty of scrappy startups figuring it all out, with most of her career spent as a "Design Team of One" at various tech innovation startups. You might know her as Samantha Gordashko or Sam I am Designs, the public speaker, host of design systems events, and educational content creator focused on design tokens, design-to-development processes, and systems thinking. She's got a knack for turning intimidating technology into approachable, actionable workflows and has built a reputation in the design systems community for making people laugh while sharing her future-friendly design pro tips, real-world workflows, epic fails, and radical honesty about what not to do. Links Sam’s website: https://samiam.design/ Sam’s set, Promise Cherry Beach, June 12, 2022: https://soundcloud.com/ilovepromise/aubade-promise-cherry-beach-june-12-2022 Sam’s set, Solar Seance, Club Rapture: https://soundcloud.com/aubade_samiam/ssrapture Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E4
    July 9 · 42 min

    Helen Gaskell Loves Writing Romantic Fiction

    Love is in the air, when Helen Gaskell joins us to talk about writing rom com novels. She shares the story of her accidental path to publishing — from writing a fan letter to a mobile game, to landing a deal with just 10,000 words written. Helen reveals the surprising structural discipline behind the genre, and passionately defends romantic fiction as a misunderstood feminist art form, arguing it offers sophisticated social commentary and genuine emotional comfort. Her debut, The Regency Switch, is available now from HarperCollins. Guest Bio Helen Gaskell (she/her) is a freelance lead content designer based in the UK. After ten years at the BBC as a content producer she now works on GOV.UK projects and has spent time at over a dozen central government departments. Most notably, she worked on the first public-facing AI-driven project for the Foreign Office, and wrote the UK government's guidance on AI for services. Links The Regency Switch: https://www.waterstones.com/book/the-regency-switch/helen-gaskell/9780008769574 Helen’s author website: http://helengaskellwriter.co.uk/ Helen’s design website: https://www.helengaskell.co.uk/ Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E3
    July 2 · 38 min

    Mike Perrotti Loves Plants

    Get your fill of chlorophyll, when Mike Perrotti joins us to talk about his passion for plants. He shares how a therapist's recommendation to add greenery to combat seasonal depression unexpectedly spiraled into a tropical obsession. Mike describes how he catches himself coveting rare expensive plants and consciously redirects back to the meditative joy of caregiving and cultivation. He also reveals how managing a diverse collection in a low-light apartment requires the same constraint-driven creative thinking as design. Guest Bio Mike Perrotti (he/him) is a Product Designer at Datadog living in Brooklyn with an assortment of plants and reptiles, a cat, and a loving partner who tolerates it all. He spends his weekends in his lush greenhouse by day and on dark, foggy dancefloors by night. Before moving to New York in 2012, he studied art in Philadelphia, then fell sideways into UI design and frontend development. He later went on to become a major contributor to various design systems, including GitHub's Primer. Along the way he developed a pattern of picking up hobbies and going completely and shamelessly overboard with them. His houseplant hobby snuck up on him and (predictably) spiraled into an obsession. Links Mike on LinkedIn: https://www.linkedin.com/in/michael-perrotti-81402572/ Mike on Instagram: https://www.instagram.com/mperrotti_ Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E2
    June 25 · 27 min

    Daniel Sanchez Griborio Loves Karate

    It’s time to wax on, wax off as Daniel Sanchez Griborio joins us to talk about his lifelong love of karate. He describes how his parents enrolled him at age five, and how the structure and rigor created a sense of belonging. Daniel explains karate's core philosophy of seeking perfection while understanding it's unattainable, and how focusing on incremental progress sustained him through five consecutive years of losing in the first round of nationals before finally winning at age 17. He talks about karate becoming an anchor and a reminder that "what you put in, you get out," shaping how he approaches everything from work to parenting. Guest Bio Daniel Sanchez Griborio (he/him) is a design leader at Scotiabank and a lead instructor in User Experience Design at BrainStation. With over 15 years of experience in various design roles, he has held positions such as Director of Product Design and Senior Manager of User Experience at Scotiabank, guiding the creation of user-centric digital banking solutions. Daniel has also contributed to organizations like The Felt Store and TD, where he has focused on enhancing design strategies and e-commerce experiences. He possesses a passion for empowering future designers with industry insights and real-world applications. Links Daniel on LinkedIn: https://www.linkedin.com/in/danielsanchezgriborio/ Daniel on Instagram: https://www.instagram.com/therealdanielsan/ Credits Cover design by Raquel Rubio Breternitz.

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  • S5 · E1
    June 18 · 36 min

    Mike Monteiro Loves Listening to Records

    In the first episode of season 5, Mike Monteiro is "still listening to wax, he's not using the CD" when he joins us to share about his lifelong love of vinyl records. From his parents' 70s console record player to a 4,000-record music room, he traces how music became a path of self-discovery. Mike explains how he keeps track of his incredible collection, talks about the Platonic idea of the prefect record store, and makes a passionate case against audiophile gatekeeping: however you listen to music, you're doing it right. Guest Bio Mike Monteiro (he/him) is the co-founder and Design Director of Mule. He writes and speaks frequently about the craft, ethics, and business of design. He's written a bunch of books, including Design Is a Job, Ruined by Design, and the brand new How to die (& other stories), which is only tangentially about design. He lives in San Francisco, with his wife Erika and their dog Rupert. He has been buying vinyl his entire life, and currently has about 4,000 records. Links Mike’s website: https://www.mikemonteiro.com/ Mike’s Good News newsletter: https://buttondown.com/monteiro Muhammad Ali inserting a 45 into the record player of his 1959 Cadillac Eldorado: https://www.reddit.com/r/pics/comments/1edo3g1/muhammad_ali_inserting_a_45_into_the_record/ Credits Cover design by Raquel Rubio Breternitz.

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  • June 2 · 1 hr 15 min

    Design Overtime: The Design Process Is Not Dead — It Just Feels That Way (with Pavel Samsonov)

    In this conversation, host Guy Segal and returning guest Pavel Samsonov challenge the recurring claim that the design process is dead — arguing that for many, it was never really alive in the first place. Pavel makes the case that process isn't a rigid framework imposed from above, but a set of self-imposed, iterative constraints that help designers make better decisions. The conversation explores how factory-era management thinking and agency-world deliverable culture have distorted our understanding of what process actually means, and why most "process transformations" fail because they serve managerial control rather than the people doing the work. Pavel and Guy also dig into the social dimension of design — how effective process is as much about managing stakeholder relationships and intake as it is about creating a decision-making framework that allows you to say "no". Guest Bio Pavel Samsonov (he/him) is a Principal Experience Designer at Justworks in New York. His approach to product & UX draws from his research at Nielsen Norman Group, experience building design practice at AWS, and managing product teams at Bloomberg. Pavel often describes himself as a Problem Designer, because the biggest influence on the solution is always the framing of the problem. Links Pavel's weekly newsletter, Product Picnic: https://productpicnic.beehiiv.com/ Influence by Design, Pavel's full-day workshop with Active Voice HQ: https://www.throughlineconf.com/events/philadelphia-2026 Credits Cover design by Kristine Planche (inspired by Raquel Rubio Breternitz).

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  • March 24 · 1 hr 30 min

    Design Overtime: Agile, Design, and the Gap Between Promise and Practice (with Pavel Samsonov)

    In this inaugural episode, Pavel and I dig into the history and dysfunction of Agile, not to relitigate waterfall vs. Agile, but to examine why modern Agile practice has drifted so far from its original intent. We explore how the Agile manifesto was written entirely without designers in mind, how the "Scrum industrial complex" turned a flexible philosophy into a rigid checklist, and why two-week sprints often amount to waterfall in disguise. We cover the critical role of feedback loops, the danger of prioritizing outputs over outcomes, and why shared problem understanding is what teams actually need. We also make a case that good design principles are the closest thing we have to a genuine fix, because design is built around the kind of iterative, goal-questioning thinking that Agile always promised and rarely delivered. Guest Bio Pavel Samsonov (he/him) is a Principal Experience Designer at Justworks in New York. His approach to product & UX draws from his research at Nielsen Norman Group, experience building design practice at AWS, and managing product teams at Bloomberg. Pavel often describes himself as a Problem Designer, because the biggest influence on the solution is always the framing of the problem. Credits Cover design by Kristine Planche (inspired by Raquel Rubio Breternitz).

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  • S4 · E16
    February 12 · 33 min

    Vitaly Friedman Loves Techno

    It’s the season 4 finale and we’re celebrating at 150 bpm, when Vitaly Friedman joins us to talk about his lifelong journey through techno music. It all began in Belarus when, as a child, he discovered The Prodigy on cassette, continuing into his teens, that were spent obsessively exploring every possible musical avenue. Vitaly explains his preference for minimal, melodic, and "honest" techno over mainstream EDM, emphasizing his deep appreciation for the craft, passion, and commitment artists put into their work. He discusses how music serves different functions in his life, whether providing flow and calmness while working, or creating vivid, cinematic experiences at live concerts, and reveals his practice of continuously discovering new artists to avoid getting stuck. Guest Bio Vitaly Friedman (he/him) loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years. Vitaly is the author, co-author and editor of Smashing Books (https://www.smashingmagazine.com/books), and a curator of Smashing Conferences (https://www.smashingconf.com). He is the UX lead with the European Parliament and Smashing Magazine and front-end/UX consultant in Europe and abroad, working with large and small companies and organizations like Haufe-Lexware, Axel-Springer and others. He also runs Measure UX (https://measure-ux.com) and Smart Interface Design Patterns (https://smart-interface-design-patterns.com), friendly video courses on UX and design patterns, along with a live UX training for passionate UX and product designers. Links Vitaly on LinkedIn: https://www.linkedin.com/in/vitalyfriedman Amelie Lens at EXIT 2021: https://www.youtube.com/watch?v=80jdSJxZUAE Amelie Lens — Live In the tunnel: https://www.youtube.com/watch?v=d1-Xc7EfT44 Worakls: https://www.youtube.com/watch?v=jXJawwVI03E Paul Kalkbrenner: https://www.youtube.com/watch?v=_YPbpWeIx2Q Extrawelt: https://www.youtube.com/watch?v=ryc3YudCYXU Prodigy — Out of Space: https://www.youtube.com/watch?v=a4eav7dFvc8 Credits Cover design by Raquel Rubio Breternitz.

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  • S4 · E15
    February 5 · 33 min

    Sera Tajima Loves Movement

    We’re getting in motion with Sera Tajima, as she joins us to talk about her lifelong relationship with movement. She explains how ballet taught her precision, control, and the ability to withstand "good pain”, creating a meditative practice of syncing mind and body, that continued to martial arts. Sera’s athletic journey took a turn three years ago when she developed long COVID, forcing her to completely reassess her relationship with movement. Through her recovery process, she learned to listen to her body's needs rather than pushing through, discovering the importance of small daily movements. Sera continues to advocate for a cultural shift away from the tendency to treat the body as merely a vessel for the mind, and instead reconnect with it on a deeper level. Guest Bio Sera Tajima (she/her) is a product designer turned climate investor and advisor, bringing Silicon Valley growth expertise to founders solving our planet's biggest challenges. She's spent a decade driving growth at Y Combinator, Zendesk, and Webflow—achieving results like 200% acquisition increases. Through Conscious Tech Ventures, she guides climate startups scaling breakthrough solutions. Sera also has a course on sustainable growth. UC Berkeley-educated, Sera has spoken at Ikea, Uber, universities, and tech conferences worldwide, helping founders leverage product-market fit and product-led growth strategies. Her mission: Accelerate conscious tech that makes today's broken systems obsolete. We can't solve climate problems with the same thinking that created them. Links Sera’s website: https://www.conscioustech.co/ Sera on Spotify: https://creators.spotify.com/pod/profile/seratajima/ Sera on LinkedIn: https://www.linkedin.com/in/seratajima/ Sera on TikTok: https://www.tiktok.com/@seratajima Credits Cover design by Raquel Rubio Breternitz.

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  • S4 · E14
    January 29 · 45 min

    Erika Flowers Loves to Write Novels

    Get ready to be swept away into a sprawling space opera, when Erika Flowers joins us to talk about her passion for writing fiction novels. She approaches writing fiction as entertainment rather than high literature, comparing her creative goals to producing Marvel-style blockbuster experiences. Erika traces her journey from discovering fantasy worlds through the Dragonlance series in middle school to spending 16 years learning the craft before finally writing her first complete manuscript. She describes her meticulous, architect-style approach to writing, treating the actual process like an athlete training for an ultra marathon. Erika talks about her strengths writing character dynamics, relationships, and exploring themes through interpersonal drama rather than external action sequences, and gives us a sneak peek into her upcoming projects. Guest Bio Erika Flowers (she/her) is a technologist and designer who brings a love of storytelling into everything she does. By day, she helps organizations shape strategy and design for the future, and by night, she writes sprawling novels and explores the craft of story as a lifelong passion. Erika has worked at tech companies such as Intuit and Mural, as well as serving a term at NASA as a civil servant as a part of their digital transformation initiative. She currently works in medical technology, innovating in the field of diabetes and insulin management. Links Erika’s website: https://www.erikaflowerswrites.com Erika on LinkedIn: https://www.linkedin.com/in/helloeflowers Credits Cover design by Raquel Rubio Breternitz.

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