BusinessEntrepreneurshipTechnology

DecaMillionaire Decoded

Justin Goodbread

No fluff. No theory. Just real conversations with real business owners doing real numbers.

Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.

Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.

Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.

New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.

While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.

Play

Open in

33 episodes
weekly
Avg 32 min
English

Episodes 33

Newest Oldest Longest

All13 Unplayed13 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

June 29 · 26 min
Delegate Your Way to Freedom
Many financial advisors successfully build a practice only to realize they have created their own prison. Sitting at the epicenter of everything - handling scheduling, emails, employees, frustrated clients, and compliance - means the business has ultimately just become a demanding job. To achieve the ultimate goals of more money, more impact, and true freedom, you must eliminate perfectionism and stop acting as the operational bottleneck . DecaMillionaire Decoded Links: • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
June 22 · 27 min
The Secret Element of a Presold Client Meeting
Most financial advisors walk into a prospect meeting relying on their presentation, credentials, and charisma to close the deal . If you are counting on the sales meeting itself to secure a new client, you have already lost . The prospect meeting is not where the sale happens; it is where the sale is confirmed . The actual conversion must be engineered long before the prospect ever steps into your office or joins your Zoom room . By architecting a proper system, you can raise your closing rate from a mediocre 30%–60% to nearly 100% . DecaMillionaire Decoded Links: • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
June 15 · 31 min
Consistency Over Perfection: A Blueprint for DecaMillionaire Marketing
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread tackles the common myths keeping financial advisors from growing their practices, revealing how his coaching business achieved massive scale in just one year . Justin breaks down the exact marketing framework that allowed him to onboard $106 million in new Assets Under Management (AUM) and scale his coaching business past $1 million in revenue in a single year . DecaMillionaire Decoded Links: • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
June 11 · 52 min
The Monster in the Mirror: Balancing Eight-Figure Success with a Healthy Home, with Larry Hagner
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread welcomes Larry Hagner, founder of The Dad Edge, for a raw and hard-hitting conversation about the personal cost of professional success. The episode centers on a profound realization Larry had 12 years ago: he had become the "monster" he swore to protect his children from. Larry shares his vulnerable story of looking in the mirror and realizing his family didn't recognize him. He explains how business owners often use work as an excuse to avoid the difficult emotional labor required to be a present father and husband. DecaMillionaire Decoded Links: • Larry Hagner on LinkedIn • Email: info@thedadedge.com • The Dad Edge Website • The Dad Edge on Facebook • The Dad Edge Podcast • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
June 8 · 17 min
Stop Catching Mudfish: How to Build a Hyper-Targeted Advisory Practice
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread breaks down a major misconception in the financial services industry: the idea that word-of-mouth referrals and general networking are sustainable growth strategies. Justin argues that depending solely on referrals is a flawed system akin to simple hope, and it is the primary reason most advisors remain stuck under $1 million in revenue. Using a fishing metaphor from the Tennessee River, he outlines a 5-step strategic system that professional advisors can use to attract high-value clients and rapidly scale their practices. DecaMillionaire Decoded Links: • Million Dollar Advisor • Relentless AI Toolkit • Avatar Builder • Relentless Value Coaching Workshops DecaMillionaire Decoded on YouTube • Why 80% of Financial Advisors Never Break $1M
June 1 · 24 min
The 5 Lies Keeping Advisors Stuck
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread tackles the fundamental roadblocks keeping financial advisors from reaching major revenue milestones. He argues that reaching a million dollars in revenue isn't about working harder or being smarter; rather, it requires advisors to identify and completely eradicate five foundational lies that the financial services industry has drilled into them. Avatar Builder: https://relentlessvaluecoaching.com/avatar-builder-page Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/ Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
May 28 · 22 min
The Midas Touch Part 6: Why Withholding Resources Leads to Business Poverty
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread shares another powerful "God's success secret" centered around the contrasting principles of stinginess and generosity. Addressing Christian business owners, he challenges conventional social media advice and provides a framework for building a company that systematically acts as a local blessing. To move past the "stingy" mindset, Justin advises business owners to bake generosity directly into their company's operational agreements. Rather than treating giving as a sporadic, year-end afterthought, he champions consistent, systematic monthly or quarterly giving. Avatar Builder: https://relentlessvaluecoaching.com/avatar-builder-page Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/ Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
May 25 · 40 min
The 97 Page Advantage - Why most Marketing Agencies are a waste of money for Financial Advisors.
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread tackles a major statistical contradiction in the financial services industry: while the vast majority of advisors claim to specialize in high-net-worth clients, very few actually narrow their focus enough to achieve rapid scale. He explains to scale an advisory practice successfully, the business model must be designed entirely around a single, highly refined target avatar. Your practice's systems, messaging, and future value depend heavily on this strategic clarity. Avatar Builder: https://relentlessvaluecoaching.com/avatar-builder-page Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/ Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
May 18 · 17 min
The Nine Elements: Handing Over the Keys to Your Business Engine
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explains how lack of standardized processes can cost a business millions of dollars. To prevent time waste and inefficiency, Justin introduces a proprietary "nine-element framework" designed to serve as an operating system for the entire company. Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/ Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
May 14 · 55 min
Top Gun Leadership: Lessons from the Cockpit to the C-Suite, with Matthew "Whiz" Buckley
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread sits down with Matthew "Whiz" Buckley, a former Top Gun fighter pilot and entrepreneur . The conversation explores the intersection of elite military training, high-stakes leadership, and the psychological hurdles of entrepreneurship . Having started his own company, Whiz equates the intensity and discipline of the cockpit to the world of business ownership . He shares how the principles of focus and excellence from his Navy days propelled him into his current role as a business leader and mentor . LinkedIn: Matthew "Whiz" Buckley WWW: whizbuckley.com Instagram: @officialwhizbuckley Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/ Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
May 11 · 43 min
STOP CHASING CLIENTS - How to Have Clients Line Up at Your Door
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses the common struggle of the boring financial advisor and the trap of "commission breath". To reach the $10 million enterprise value mark, advisors must decentralize themselves from the business and move beyond "plain Jane" advisory roles - this requires a strategic shift in how they attract, convert, and retain clients through specialized delivery phases. Justin challenges advisors to stop chasing clients and start differentiating themselves in a crowded market . Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/ Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
May 7 · 55 min
Lessons from a DecaMillionaire Buyback: From Kitchen Table to Global Retail and Back Again, with Jodi Scott
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread sits down with Jodi Scott, the founder of Green Goo, to discuss her extraordinary journey from brewing herbal remedies in her kitchen to building a global first-aid brand, losing it all in a corporate collapse, and successfully buying it back . LinkedIn: Jodi Scott WWW: https://jodiallisonscott.com/ Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/ Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
May 4 · 26 min
100 to 10 Million: The Math Behind Your DecaMillionaire Valuation
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread dismantles the myth that business growth requires broad appeal and massive client volume . Instead, he argues that reaching a $10 million enterprise valuation is possible with just 100 ideal clients - provided the business is built on extreme focus and high-level service . Justin identifies that the resistance to narrowing a business focus is psychological, not strategic, rooted in loss aversion, uncertainty avoidance, and identity conflict . Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/ Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread

Showing 21–33 of 33 episodes