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Daybreak · October 27 · 10 min

India's instant home help boom has a pricing problem

Investors are calling India's home-services market quick commerce's next big moment. Instahelp, Snabbit, and Pronto are betting big on it. They're sending trained workers to your door in under 10 minutes, at prices cheaper than a coffee. Orders, naturally, are in the millions. But the difference is that quick commerce eventually figured out how to make money. Here, on the other hand, 82% of consumers have already said they won't pay more than Rs 200 an hour. And on every order placed today, the market leader is losing twice what it earns. So who exactly is this boom working for? Tune in. *This episode was originally published on 29th April 2026 Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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Investors are calling India's home-services market quick commerce's next big moment. Instahelp, Snabbit, and Pronto are betting big on it. They're sending trained workers to your door in under 10 minutes, at prices cheaper than a coffee. Orders, naturally, are in the millions.

But the difference is that quick commerce eventually figured out how to make money. Here, on the other hand, 82% of consumers have already said they won't pay more than Rs 200 an hour. 

And on every order placed today, the market leader is losing twice what it earns.

So who exactly is this boom working for?

Tune in.

*This episode was originally published on 29th April 2026

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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