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Daybreak · Yesterday · 9 min

Everyone wants AI content labelled, until the label lands on us

Earlier this week, Anthropic began stamping an invisible watermark into the text and images Claude generates. The move came in order to comply with the EU AI Act but it will be switched on worldwide. It is the thing teachers, editors, and hiring managers had been demanding for years — a way to finally tell human work from machine. Within hours, many people who pay for Claude were in revolt, calling it a scarlet letter on their own work. But the mark barely does what either side thinks, right now. And the people it exposes are rarely the ones gaming the system. So why do we keep asking to know what's AI, only to step back when the answer might be us? Tune in Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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Earlier this week, Anthropic began stamping an invisible watermark into the text and images Claude generates. The move came in order to comply with the EU AI Act but it will be switched on worldwide.

It is the thing teachers, editors, and hiring managers had been demanding for years — a way to finally tell human work from machine. Within hours, many people who pay for Claude were in revolt, calling it a scarlet letter on their own work.

But the mark barely does what either side thinks, right now. And the people it exposes are rarely the ones gaming the system.

So why do we keep asking to know what's AI, only to step back when the answer might be us?

Tune in

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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