Teaching Funnels To Understand Non-Linear Customer Journeys

This story was originally published on HackerNoon at: https://hackernoon.com/teaching-funnels-to-understand-non-linear-customer-journeys. Linear funnels miss branching journeys, competing goals and abandoned paths. A graph-based framework can model customer behaviour more accurately. Check more stories related to data-science at: https://hackernoon.com/c/data-science. You can also check exclusive content about #data-engineering, #funnel-analytics, #customer-journey-analytics, #attribution-modelling, #directed-acrylic-graphs, #networkx, #yaml-configuration, #conversion-analytics, and more. This story was written by: @rahuln. Learn more about this writer by checking @rahuln's about page, and for more stories, please visit hackernoon.com. Traditional funnel analytics forces irregular customer journeys into fixed sequences. GoalFlow instead represents milestones as a graph and generates reusable pipelines from structured definitions, although its anchoring rules and route metrics need clearer and internally consistent explanations.