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News and Insights for Today, and Tomorrow CX Today reports on the latest customer experience technology news and marketplace trends. Every day our tech journalists uncover the hottest topics and vendor innovations shaping the future of work.

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Monday · 11 min
Zendesk: AI Is Taking the Easy Calls, but Voice Support Is Getting Harder
In this CX Today interview, Rhys Fisher, Associate Editor at CX Today, speaks with Hannah Deveney, Senior Director of Product Management at Zendesk, about the changing role of voice in AI-powered customer service. As AI agents handle more routine requests, live calls are increasingly reserved for urgent, sensitive, and complicated issues. Deveney explains why Zendesk is bringing real-time, two-way translation into its contact center, and why the technology needs strong guardrails before it reaches high-risk customer journeys. Voice was supposed to be fading from customer service. Instead, it is becoming the channel customers choose when the stakes are highest. Deveney discusses Zendesk’s Real-Time Voice Translation, a new capability designed to help customers and agents communicate naturally across languages during live calls. In this interview, Deveney covers: 🔴 Why voice still accounts for around 40% of contact center contacts among Zendesk customers, and why calls are becoming more complex as AI agents resolve routine issues. 🔴 How language-specific queues can force a trade-off between speaking to an agent in your own language and reaching the person with the right expertise. 🔴 Why preserving customer context through every transfer, channel, and language is critical for fraud, billing, healthcare, and other high-stakes conversations. 🔴 How contact centers should roll out voice translation carefully, starting with lower-risk use cases, retaining audit trails, and keeping human oversight in place. As Deveney puts it, “When a call is escalated to a human, it’s usually a more complex issue or it’s more sensitive.” For more Customer Experience tech news visit https://www.cxtoday.com
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September 23 · 19 min
From Teams Recording to Conversation Intelligence: How Organisations Can Get More from Every Call - AudioCodes
Marcus Law speaks with Guy Yaffe, VP of Interaction Recordings at AudioCodes, about the changing enterprise recording market and why native recording alone may not meet the needs of regulated organizations. They explore the difference between convenient recording and compliance-grade recording, including policy-based capture, long-term retention, access controls, resilience, and the ability to retrieve historic communications when needed. The conversation then moves beyond retention. Yaffe explains how reliable recordings can become a foundation for voice analytics and conversation intelligence, helping teams identify potential compliance breaches, assess sentiment, improve quality management, support employee guidance, and uncover recurring issues across customer-facing and employee communications. The interview also outlines practical priorities for IT, compliance, and business leaders reviewing their Microsoft Teams recording strategy: platform certification, data residency, storage options, privacy, governance, and how customer data is handled in AI and large language model workflows.
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September 15 · 17 min
Hidden AI in the Contact Center: What the EU AI Act Means for CX Leaders - TTEC Digital
In this CX Today interview, Technology Journalist Nicole Willing speaks with Amit Namjoshi, Executive Director of Technology Consulting at TTEC Digital, about why the EU AI Act should matter to customer experience and contact center leaders, not just legal and compliance teams. Namjoshi explains why CX leaders are becoming the “stewards of AI” in customer-facing operations, how hidden AI can appear in tools such as agent assist, call summaries, sentiment analysis, quality management and workforce management, and why organizations need to start with a clear AI inventory. The conversation also explores what buyers should look for when assessing responsible AI use, including governance, transparency, accountability, human oversight, and ongoing monitoring. Amit shares why AI governance should become part of the operational rhythm of the business, from procurement and change control to quality assurance and the AI governance board. Watch the full interview to learn how CX leaders can reduce risk, build trust, and make AI a safe and useful enabler across the contact center.
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S1 · E1
September 14 · 13 min
Contextual Messaging is the New CX Gold Standard, MMDSmart Explains
Are your customers getting joined-up conversations, or are they starting from scratch every time they contact your business? In this CX Today interview, Nicole Willing speaks with Karen Krivaa, Chief Marketing Officer at MMDSmart, about why so many businesses are still struggling to turn omnichannel ambition into real execution. Krivaa explains why fragmented systems, disconnected customer data, and poorly integrated messaging tools are holding organizations back. Findings from MMDSmart’s survey of more than 300 marketing and operations leaders emphasize the gap between the 99 percent of leaders who see omnichannel communication as a strategic priority and the 43 percent of organizations that have expanded beyond basic email and SMS. The conversation explores why customer context is becoming one of the most valuable assets in modern customer communications, how channels like WhatsApp and RCS can move businesses from basic messaging to richer conversations, and why success should be measured through business growth, return on investment, and customer experience, not just delivery rates. Watch the full interview to learn how CX leaders can close the omnichannel gap, reduce customer friction, and build more connected, context-driven communications.
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September 10 · 21 min
The Prompt Gap: Why Keyword-Based AI Search Tracking Misses What Customers Actually Ask - Sprinklr
In this CX Today interview, Rob Wilkinson speaks with Sean Jackson, Lead AI Architect at Sprinklr, about how AI-generated answers are changing customer discovery, brand comparison, and buyer decision-making. Sean explains why the customer journey is increasingly moving inside AI tools such as ChatGPT, Gemini, and Perplexity, where buyers can research, compare, and shortlist brands before a sales or marketing team sees any signal. For CX and marketing leaders, that creates a new visibility challenge: traditional traffic reports may not show where influence is really happening. The conversation explores the difference between traditional search engine optimization and AI visibility, the “prompt gap” between keywords and real customer questions, and why reviews, social care, community discussions, and customer conversations now play a bigger role in how AI describes a brand. Sean also shares a practical first step for leaders: run a visibility audit to understand how AI tools represent your brand, which competitors appear in the answers, and where CX issues may be shaping the narrative.
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September 2 · 14 min
Where Does the CDP Fit in an Agentic AI Strategy? - Content Guru
In this CX Today interview, Nicole Willing speaks with Richard Manthorpe, Director of Product Management at Content Guru, about the changing role of customer data, customer relationship management (CRM) and orchestration in AI-enabled CX. As vendors increasingly talk about agentic experiences, AI-native platforms, systems of action, and systems of decision, Manthorpe explains why CX leaders need to look beyond the terminology and focus on outcomes. He discusses why CRM remains valuable as a system of record, but why customer data platforms (CDPs) are becoming critical for connecting context, intent and customer history across the wider enterprise tech stack. The conversation explores how a CDP can help organizations understand not just what a customer has said, but what their behavior, journey, and data signals mean. Manthorpe also shares practical examples of how connected data can support proactive service, reduce friction, and improve self-service experiences. Watch the full interview to learn how CX leaders can use CDPs to build a more connected, governed, and AI-ready customer experience strategy.
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September 1 · 30 min
The Future of CX Isn’t AI. It’s Humans - UJET
In this CX Today interview, Rob Wilkinson speaks with Kristin King, Chief Customer Officer at UJET, and Tena Curic, Senior Customer Success Manager at UJET, about what they learned by spending time directly inside customer contact centers. Rather than relying only on dashboards, reports, or quarterly business reviews, the UJET team sat with agents and supervisors to understand how AI is actually affecting day-to-day service. They discuss why agents want AI to remove repetitive work, how poor automation can create extra friction, and why the best customer experiences still depend on context, empathy, and human judgment. The conversation also explores why CX leaders should avoid confusing speed with progress, how to build AI strategies around clear outcomes, and why true vendor partnerships require being present with customers on the contact center floor. Watch the full interview to learn how CX teams can use AI to improve efficiency without weakening service quality, agent confidence, or customer trust.
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August 31 · 21 min
Avaya’s AI Strategy Warning: CX Vendors Are Splitting Fast
Enterprise CX leaders face a difficult question: which AI strategies will deliver measurable customer and operational value, and which are simply buying time? In this CX Today interview, Rhys Fisher speaks with Zeus Kerravala, Principal Analyst at ZK Research, about how the customer experience AI market is beginning to separate into offensive and defensive camps. The conversation starts with Avaya, whose cautious approach to AI raises a bigger market question: can legacy vendors keep pace as competitors move faster on automation, agentic AI, and new commercial models? Kerravala argues that several vendors are now playing offense. NICE, he says, has made a significant move by acquiring Cognigy and strengthening the connection between workforce management, contact center as a service (CCaaS), and conversational AI. Talkdesk is taking a different route, positioning Customer Experience Automation (CXA) as the next phase beyond traditional CCaaS. Zoom is leaning into simplicity and user familiarity, while Amazon Connect continues to challenge established pricing models with consumption-based economics. The discussion also covers RingCentral’s practical AI push for smaller businesses, Webex’s focus on security and enterprise-grade compliance, and Salesforce’s growing ambitions in the contact center market. Kerravala notes that Salesforce’s ability to combine customer relationship management (CRM), voice data, and AI agents could be powerful, but only if it proves the technology can move beyond earlier AI setbacks. Governance emerges as one of the interview’s most important themes. As AI agents begin to work across platforms and communicate with other agents, enterprise buyers will need stronger guardrails, auditability, and trust. Kerravala suggests that legal and compliance risk will become a major factor in vendor selection. For buyers, the takeaway is clear, CX AI platforms need to deliver transparent pricing, open interoperability, and autonomous resolution, such as rebooking a flight, issuing a refund, or updating a policy. Kerravala also offers direct advice to Avaya customers: demand firm AI delivery milestones, assess whether the roadmap matches business needs, and build contractual options that protect the organization if promises are not met.
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August 27 · 14 min
Why AI-Only QA Still Leaves Support Leaders Doing the Heavy Lifting
Support leaders are under pressure to improve customer experience, coach agents, manage technology, and keep operations moving. Yet quality assurance often becomes another task on an already overloaded list. In this CX Today interview, Rhys Fisher speaks with Ty Given, Founder and CEO at CX Collective, about why Quality as a Service could offer a more practical route for teams that need better QA insight without more admin. Given explains that running a support team can feel like running a small business. Leaders must move between people, process, and technology, often while trying to evaluate only a small sample of customer interactions. AI tools can help analyze conversations, but she argues they still struggle with nuance. That means a human must review context, identify coaching opportunities, and decide what really matters. That is where CX Collective’s Quality as a Service model comes in. Rather than asking teams to buy, learn, implement, and manage another QA platform, the company builds the quality program around the customer’s needs and delivers curated results. The goal is to give support leaders useful insight faster, while reducing the burden of administration. Given says the model is especially valuable for teams with five to 20 agents. These teams are often growing quickly, but they may lack the time, budget, or internal QA expertise to run a full quality program. CX Collective supports them with monthly calibration sessions, human-led review, agent dispute workflows, and coaching notes that help both leaders and agents take action. The interview also explores the relationship between QA and customer satisfaction scores. Given notes that agents can follow the right process and still receive poor CSAT when a customer dislikes a company policy. By adding quality scores into tickets, CX Collective aims to give leaders a more balanced view of performance. While many vendors are focused on AI reviewing 100 percent of interactions, Given believes human judgment remains essential. For her, Quality as a Service is about giving support leaders the equivalent of a QA team that does the heavy lifting, so they can focus on decisions, coaching, and improvement.
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August 13 · 21 min
Your Customer Journey Analytics Are Broken – And Buying More AI Won't Fix It
In this CX Today interview, Rhys Fisher sits down with Ty Givens, Founder and CEO of CX Collective, and Simel Kara, CX Account Director for Digital Experience and Transformation at Effect Digital, to dig into why end-to-end journey visibility remains out of reach for most organizations — and why reaching for AI as the solution is likely making things worse. Simel frames the core issue around what he calls a missing "conductor" — organizations tend to have reasonable visibility within individual channels, but no shared memory connecting them. The handoffs are where everything unravels. Ty puts it in starker operational terms. Customers bouncing between a bot, a new channel, and a live agent are retelling their story every single time — because the underlying systems simply aren't integrated. And piling AI on top of that doesn't help. "If you don't have any of those things, what's going to happen is that those issues are actually going to be amplified because AI doesn't fix that." Both speakers land on the same closing advice: stop buying tools and start fixing the foundations. Assign clear ownership for AI oversight, document what success actually looks like, and treat journey analytics as a live operational discipline rather than a reporting exercise. As Ty puts it, someone needs to get off the dance floor and oversee the whole room. Right now, in most organizations, nobody is.
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August 10 · 25 min
The AI Race Has a Customer Experience Problem
In this CX Today interview, Rhys Fisher, Associate Editor at CX Today, speaks with Muj Choudhury, CEO of RocketPhone.ai and former Salesforce Director, about the uncomfortable questions surrounding enterprise AI. As organizations race to deploy AI agents, Choudhury argues that bigger investments and flashier product names do not automatically produce better customer experiences. This is a candid conversation about data, workflow design, agent coaching, risk, and how to find AI use cases that improve service rather than simply chasing automation. AI may be everywhere in CX, but Choudhury says the industry needs to get far more honest about where it delivers value and where it creates new problems. Drawing on his Salesforce background and his work at RocketPhone.ai, Choudhury joins CX Today’s Rhys Fisher to unpack why enterprise AI success depends on more than an LLM, a chatbot, or an ambitious product launch. Why Salesforce’s acquisition-heavy history and changing AI strategy create a difficult integration challenge, especially as smaller, less encumbered competitors move quickly. Why customer data, including voice and contact center conversations, is the essential foundation for relevant AI experiences. A real-world field-service example showing how AI can help engineers arrive with the right part, reduce wasted visits, and improve the customer outcome. Why AI should support human coaching and risk management, not replace experienced managers or introduce unsafe, non-compliant service interactions. Choudhury’s message is clear: start with people and broken processes, then apply AI where it produces a measurable result. Watch the full interview, then assess your own AI roadmap: Is it solving a specific customer problem, using trustworthy data, and keeping human accountability where it matters? For more Customer Experience tech news visit https://www.cxtoday.com
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S2 · E2
August 6 · 24 min
How Vonage Is Rebuilding Agent Experience for a Multi-CRM, AI-Driven Era
Rob Wilkinson speaks with Rodney Hassard, Head of Product, Applications Group at Vonage, about how intelligent workspaces are reshaping the agent experience. Rodney explains why customer relationship management (CRM) fragmentation is becoming a major barrier for service teams, especially as organizations adopt more AI tools across the contact center. He explores how agents often become “human middleware,” switching between multiple CRMs, copying and pasting data, and trying to piece together customer context in real time. That friction affects confidence, consistency, handle time, first contact resolution, and customer trust. Rodney also discusses how the Vonage Intelligent Workspace creates a browser-based layer between engagement channels and CRM environments, connecting natively to 13 CRM platforms and giving agents a single pane of glass. He shares why real-time context is essential for AI to deliver accurate, useful recommendations, and why leaders should start with a workflow audit before investing in more technology. Watch the full interview to learn how CX leaders can reduce agent friction, improve AI outcomes, and create a more connected service experience.
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August 4 · 15 min
HubSpot Got the Blame, But Does the Whole Industry Have the Same Problem?
The HubSpot data enrichment controversy generated plenty of heat. Alexi Hatch, CMO of Acoustic, is more interested in the light. Speaking with CX Today's Rhys Fisher, Hatch reframes the episode not as a one-company scandal but as a symptom of a wider industry habit she calls "signal debt" — the over-reliance on borrowed, static enrichment data that tells you what a contact's job title was last quarter but nothing about what they actually want today. "Piling on more enrichment and external data feels like deeper customer understanding, but it's just an illusion of intelligence," Hatch says. "The antidote to signal debt isn't borrowing more consumer signals, it's having the in-house capabilities to analyze better ones." The conversation covers where brands typically go wrong, with Hatch pointing to declining open rates and flat engagement as the clearest early signs that a CRM built on static data is running out of road. She also draws a hard line on consent — opt-in, she argues, is black and white, and brands that rely on "fuzzy" opt-ins are storing up a trust problem that no amount of enrichment will fix. The discussion then shifts to the activation gap: collecting behavioral data is one challenge, but acting on it fast enough to be relevant is another. If the insight and action layers of your tech stack can't talk to each other in real time, the window closes before the message lands. For CX and marketing leaders trying to make sense of where the industry goes from here, it's a grounded and practically useful conversation.
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August 3 · 55 min
Your Contact Center Could Be One Outage Away from Disaster – And You Probably Don't Know It
Three CX leaders get brutally honest about why infrastructure resilience has become the boardroom problem nobody is prepared for. In this CX Today Roundtable discussion, Associate Editor Rhys Fisher is joined by Ty Givens (Founder and CEO of the CX Collective), Rhona Bradshaw (CX Consultant), and Mike Wehrs (COO, TieTechnology) to tackle one of the most underestimated risks in enterprise CX: infrastructure resilience. Most organizations assume their stack is resilient. Most are wrong. From shared cloud dependencies that make redundancy an illusion, to AI agents that quietly multiply failures before anyone notices, the gap between what leaders think they've built and what they've actually built has never been more consequential – or more expensive. 77% of CX leaders faced a major outage in the last two years. For over 90% of enterprises, one hour of downtime costs $300,000 or more. Yet resilience is still treated as an IT afterthought. This roundtable changes that conversation. 🔴 The five nines myth: Rhona Bradshaw explains why traditional uptime metrics act as a “smoke screen” – and why intermittent failures, not full outages, are causing the most customer damage right now 🔴 Where stacks actually break: Mike Wehrs shares real-world examples of how unqualified hands touching IT infrastructure and ignored data quality issues bring contact centers down – often from the inside 🔴 Redundancy that isn't: Ty Givens unpacks why organizations discover their systems have no real redundancy only when everything fails simultaneously – and why ownership silos are the root cause 🔴 AI making it worse: All three guests align on a uncomfortable truth – throwing agentic AI onto sub-adequate infrastructure and dirty data doesn't accelerate your CX, it accelerates your failures If your resilience strategy still lives in an out-of-date playbook on a shelf, this is essential viewing. For more Customer Experience tech news visit https://www.cxtoday.com
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August 3 · 18 min
How Agentic AI Is Replacing Scripted Retail Chatbots
Retail teams are moving beyond scripted chatbots and into agentic AI systems that can understand context, take action using tools, and coordinate across functions. In this CX Today interview, Nicole Willing is joined by Gilbert Gooijers, Managing Director and Chief Operating Officer at CM.com, to explain what retail leaders often misunderstand about agentic AI, why multi-agent setups beat a single do-it-all bot, and how the right channel choice, from WhatsApp to RCS and voice, shapes customer experience across generations. Gooijers also shares real-world examples, including event-scale customer service and guided purchase journeys, before highlighting the biggest emerging risk: security. The message to retailers is clear: treat cybersecurity as the starting point, not an afterthought, as AI agents become more capable and more connected. For more Customer Experience tech news visit https://www.cxtoday.com
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August 3 · 21 min
Talkdesk Calls Out the AI Hype Machine – And Offers a Way Out
Pedro Andrade discusses why most AI deployments fail, why your KPIs are lying to you, and how the Talkdesk CXA Operations Center changes the game Rhys Fisher, Associate Editor at CX Today, sits down with Pedro Andrade, VP of AI at Talkdesk, to dig into one of the most pressing challenges facing contact center leaders today: deploying AI at scale without flying blind. With AI agents now handling real customer interactions, the stakes have never been higher – and as Pedro makes clear, the gap between expectation and reality is wider than most vendors want to admit. AI is everywhere in the contact center, but visibility, governance, and accountability are lagging dangerously behind. Pedro Andrade pulls no punches in this conversation, breaking down exactly why so many AI projects underdeliver and what it takes to fix that. 🔴 The black box problem: Pedro explains why deploying AI without real-time observability is like "driving at high speed, blindfolded" – and how Talkdesk's
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August 3 · 12 min
Regal CEO says "The AI Regulation Patchwork Is Holding Innovation Back"
California's new AI executive order is forcing a conversation every enterprise needs to have – but what does it actually mean for customer experience? In this episode of CX Today, Francesca Roche sits down with Alex Levin, CEO of Regal, to explore how organizations can build meaningful AI safety measures without waiting for regulators to mandate them. From system-level guardrails to agent-specific compliance by industry, Alex shares how Regal has been tackling this challenge for nearly six years — long before legislation caught up. The conversation digs into the growing problem of state-by-state AI regulation and why Alex believes a fragmented patchwork approach is slowing innovation and putting unnecessary strain on businesses operating at scale. With the EU AI Act adding another layer of complexity, we examine how enterprises can design internal governance structures that hold up across jurisdictions – and why some markets, like France and Italy, are seeing companies opt out of AI altogether as a result of overly restrictive rules. Alex also lays out three core principles he believes the industry must rally around if federal leadership doesn't emerge: always identify AI as AI, apply existing consumer protection rules like TCPA equally to automated interactions, and keep individual customer data out of LLM training pipelines. It's a candid, practical conversation about where AI governance stands today – and what it will take to build customer trust at scale.
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August 3 · 10 min
Hot Takes or Hard Truths? The 2026 AI & CX Reality Check with Transcom
Eight of the biggest assumptions about AI and customer experience — tested, challenged, and corrected by two of the industry's most experienced voices Everywhere you turn, the conversation about AI and customer experience sounds the same. AI will replace the contact center. Customers don't want to talk to humans anymore. Automation will fix everything. But how much of that is actually true — and how much of it is costing brands real customers, real revenue, and real trust? In this CX Today reality check, Nicole Willing sits down with Jeff Blair, Chief Growth Officer, and Cortney Jonas Burnos, VP of AI and Digital at Transcom, to put the industry's boldest AI and CX assumptions under the microscope. Eight hot takes. Two experts with decades of frontline CX and AI experience between them. Zero tolerance for hype. What emerges isn't a defence of AI or a rejection of it. It's something more useful: a clear-eyed, evidence-backed challenge to the assumptions quietly shaping — and in some cases, quietly damaging — CX strategy in 2026. You'll find out why 78% of customers now attempt self-service first — and why self-service is simultaneously ranked the least effective channel for resolving issues. You'll hear why the brands seeing the biggest returns from AI are actually spending more on customer experience, not less. And you'll understand why the biggest barrier to AI transformation isn't technology at all. The conversation covers the moments that matter most — when digital tools fail, when customers escalate, when a bot loop turns a manageable issue into a brand reputation problem. It challenges the idea that outsourcing means losing control. It reframes what great agents actually do in an AI-powered environment. And it draws a straight line between poor automation decisions and the customer churn that follows. If your 2026 CX strategy is built on any of these assumptions, this is the conversation you need to have before your next budget decision. The real question, as Jeff Blair puts it, isn't whether AI will replace the contact center. It's whether organisations are ready to rethink how customer experience actually operates in an AI-powered world. The hot takes are provocative. The hard truths are harder to ignore.
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August 3 · 37 min
CX Experts Expose the Ugly Truth Behind Customer Journey Orchestration
Why connected journeys remain broken in 2026, and what it actually takes to fix them. CX Today's Rhys Fisher is joined by Adrian Swinscoe (Punk CX), Jeannie Walters (Experience Investigators), and Robert Bradshaw (WiserOwl) to tackle one of CX's most persistent frustrations: the gap between the promise of orchestrated customer journeys and the fragmented reality most customers still live with. The technology is often ready; the organizations aren't. This roundtable cuts through the noise on why journey orchestration keeps failing, and what leaders need to do differently. Data misalignment is the root cause. CX metrics and actual cost structures rarely line up, making it nearly impossible to accurately value or fix broken journey stages. AI amplifies what's already there. Layer it onto a fragmented journey and you accelerate the damage, not the fix. Ownership is the elephant in the room. Until financial accountability is tied to journey performance, CX loses the internal prioritization battle — even when every team's KPIs are green. Brilliant basics beat big promises. Consistency and reliability build the trust foundation that makes orchestration actually stick. Map a real customer journey with your data team — find where friction lives. 👉 Visit cxtoday.com for more on CX strategy, AI, and journey orchestration.
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August 3 · 23 min
Adobe Summit 2026: Liz Miller Calls Out the Market on AI Strategy – and She's Not Holding Back
From agentic AI to brand intelligence and Firefly's trust-first model, Constellation Research's Liz Miller drops unfiltered insights from the Vegas floor. In this on-the-ground dispatch from Adobe Summit 2026, CX Today Associate Editor Rhys Fisher sits down with Liz Miller, VP and Principal Analyst at Constellation Research. Liz is one of the sharpest voices in the CX and marketing technology space – and she's not here to sugarcoat anything. From the buzz around Shantanu Narayan's succession to Adobe's evolving agentic AI platform strategy, this conversation cuts through the noise and gets into what actually matters for enterprise marketers right now. Adobe Summit is buzzing... and not just about leadership transitions. Liz Miller joins Rhys Fisher to break down what's actually moving the needle for CX leaders on the ground in Vegas. 🔴 Adobe CX Enterprise reframed: It's not a new product, it's a clarified story. Liz explains how Adobe Experience Platform (AEP) has always been the foundation, and why this rebranding is about helping enterprises understand how all the pieces connect in an agentic world. 🔴 Brand Intelligence is the standout: Adobe's new solution lets marketers track how their brand appears across LLMs and AI search, not just the traditional web. As agent-to-agent engagement becomes real, knowing how your agents get found is mission-critical. 🔴 Firefly's trust-first architecture: Adobe didn't bolt on safety after the fact. Liz walks through why Content Authenticity and invisible watermarking aren't lip service; they're structural, and they matter deeply for enterprise brand security. 🔴 The radiologist moment: Jensen Huang's story from the keynote – AI can now read 100% of CT scans, yet demand for radiologists is rising – perfectly captures why Adobe's decade-long AI investment is a strategy, not a slogan. For more Customer Experience tech news visit https://www.cxtoday.com
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