
Newswise – Are You Talking to ME? | Part 1
At Newswise, we host a monthly webinar series, and this month’s webinar is titled “Are You Talking to Me?” Today, we’re bringing together science communication researchers and professionals to share the latest research on communicating science more effectively and, most importantly, how those ideas can be put into practice. We’re featuring presentations from Ella McCarthy, Co-founder of Sci_Burst and former Communication Specialist at the Australian National University. Dr. Will Grant, Associate Professor at the Australian National Centre for the Public Awareness of Science. And Dr. Isabelle Freiling, Assistant Professor of Communication at the University of Utah and Responsible AI Fellow. They’ll discuss why understanding your audience is one of the most important parts of science communication, how researchers define and think about audiences, and how today’s online world, from social media algorithms to AI generated content, is changing the way people discover, understand, and trust science. Tune in next week for part two with Shelley Wunder-Smith, Director of Research Communications at Georgia Tech, joining the panel for a discussion of practical strategies based on the research presentations. You’ll hear a lively discussion about best practices for communicating science in today’s ever changing media landscape.