

A National Parks Pass, Because Obviously | Working at Hike2
In this episode of Culture Uncovered, Jena Dunay sits down with Rebecca Kerr, former Director of People & Talent at Hike2, to explore what it's like to build culture at a fast-growing technology consulting firm named after its founders' love of the outdoors. Rebecca shares how she was personally recruited by co-founder Amanda Wodzenski through a direct LinkedIn message when the company was just 20 people — an early signal of how intentional Hike2's leadership was about building people infrastructure well before most companies would think to. The conversation dives into what pulled her away from a stable role at a large global company into an unfamiliar industry, and how Hike2 built a curious, collaborative culture suited to consultants navigating client environments that aren't always their own. The episode also covers Hike2's standout National Parks pass perk, its "Trail Talks" lunch-and-learn program, and candid reflections on the communication growing pains that come with scaling quickly — plus why teachers, surprisingly, tend to make excellent consultants. What You'll Learn How Hike2's founders prioritized building people infrastructure at just 20 employees, earlier than most companies do Why running toward a new challenge, not just away from a stable job, made the move to Hike2 the right call How Hike2 supports consultants who move between client cultures and their own internal one Why the company screens for comfort with ambiguity and real-time problem-solving over rehearsed interview answers What makes teachers surprisingly well-suited for consulting careers How Hike2 has had to relearn and improve internal communication as the company scales quickly Company Highlights Industry: Technology and AI consulting Customer Base: Enterprise clients across multiple industries, served both remotely and on-site depending on client preference Company Stage: ~80 employees, grown from a 20-person team over four and a half years, remote-first Culture: High-performing, collaborative, and built around curiosity and comfort with ambiguity Focus Areas: AI and data capability building, leadership development, and scaling communication practices Unique Perks & Programs National Parks Pass: A company-provided perk reflecting the team's outdoorsy culture and the company's own name Flexible PTO: Remote-first flexibility intended to help consultants recharge between demanding client engagements Accessible Leadership: An open-door culture where any employee can speak directly with leadership, even as the company has scaled to 80 people Trail Talks: Employee-led lunch-and-learns covering everything from technical skills to personal passions Exposure to Cutting-Edge Client Work: Broad, resume-building experience across industries and emerging AI technology Growing Leadership Development Investment: Increased focus on training and supporting people managers as the team has grown To learn more about Hike2: Careers Page LinkedIn Page Rebecca's LinkedIn
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