Crickets to Cha-Chings

Gold City Ventures

Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.

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219 episodes
Updated June 16

Episodes219

Newest first

Dec 27, 2021 · 33 min
Tactical Goal Setting for 2022 with Michelle Palacios
In this week's episode, Lauren interview Michelle Palacios to discuss goal planning for 2022. Michelle discusses her steps to creating tangible goals that make follow-through manageable instead of overwhelming! Connect With Michelle: Web: https://mandkcollective.com/ Instagram: MandKCollective
Dec 6, 2021 · 33 min
Starving Artist to Multi Six-Figure Creative Entrepreneur
In this week's episode Lauren Interviews Nicole Stevenson from Dear Handmade Life. Learn all about Nicole's journey from starving artist to multi six-figure entrepreneur! Explore all that the Dear Handmade Life community has to offer, and enjoy the conversation about the importance of grit in this week's Crickets to Cha-Chings! Dear Handmade Life Instagram: dearhandmadelife Facebook: https://www.facebook.com/dearhandmadelife
Nov 29, 2021 · 29 min
Michelle Built a Full-Fledged Business in 6 Months by Prioritizing Personalization and Customer Service
In this week's episode, Lauren interviews Michelle of Lushy Labels! Michelle's personalized wine label Etsy store boomed with 2,000 sales in just 6 months! Learn why she believes prioritizing personalization and customer service are two major keys to standing out on Etsy. Etsy: https://www.etsy.com/shop/LushyLabels Instagram: https://www.instagram.com/lushylabels/ Facebook: https://www.facebook.com/LushyLabels/ Pinterest: https://www.pinterest.com/lushylabels/_created/
Nov 22, 2021 · 27 min
18 Months to 3,800 Sales Through Passion and Grit (And Strategy)
In this week's episode, Lauren interviews Scale Your Sales student, Kellie Abernethy. Kellie's Rest of the Nest Etsy store is 18 months old with 3,800 sales! Learn about Kellie's belief that grit and perseverance are the key factors in the success of your Etsy store. Listen now! Sign up for the email list: https://www.laurenkeplinger.com/email Rest of the Nest Etsy: https://www.etsy.com/shop/RestoftheNest Rest of the Nest Instagram: https://www.instagram.com/restofthenest/ Rest of the Nest Facebook: https://www.facebook.com/resttoyournest/
Nov 15, 2021 · 24 min
Don't Run a Black Friday Sale - Do This Instead
In this week's solo episode, Lauren talks about the hotly debated topic of Black Friday! Should you even consider running a Black Friday special? If you don't run a Black Friday special, what are other strategies you can employ? Lauren discusses all of these questions and more this week on Crickets to Cha-Chings!
Nov 15, 2021 · 24 min
Don't Run a Black Friday Sale - Do This Instead
In this week's solo episode, Lauren talks about the hotly debated topic of Black Friday! Should you even consider running a Black Friday special? If you don't run a Black Friday special, what are other strategies you can employ? Lauren discusses all of these questions and more this week on Crickets to Cha-Chings!
Nov 8, 2021 · 24 min
Email Marketing for Your Etsy Shop
In this week's solo episode Lauren talks about the benefits of building your email list on Etsy. Do you know the different regulations, terms, and conditions that you have to follow when building an email list? Do you see the importance, or are you a skeptic? Learn all about email this week on Crickets to Cha-Chings. Join the waitlist for Lauren's newest course: LaurenKeplinger.com/Email
Nov 1, 2021 · 24 min
Ditching USPS (and what to do instead) to avoid shipping delays this holiday season
Tune in this week to hear Lauren interview Lacey Gist about great strategies to prepare for your holiday shipping this season. Learn about different platforms that help you compare prices in one place, and expert takeaways for various shipping methods. Connect With Lacey: Etsy: https://www.etsy.com/shop/PeachBloomCreations Instagram: https://www.instagram.com/peachbloomcreations/ Facebook: https://www.facebook.com/peachbloomcreations/
Oct 25, 2021 · 25 min
Diversifying your Etsy Revenue by Adding a Digital Download
In this week's solo episode, Lauren talks about her recent foray into the world of digital downloads. Learn about the reasons that adding a digital download option to your shop's offerings are beneficial as well as misconceptions about the world of digital. Lauren herself breaks down her experience this week, so check it out! Instagram: https://www.instagram.com/lauren.keplinger/
Oct 18, 2021 · 24 min
3 Ways to Know You're Ready to Hire Help
In this week's episode Lauren talks about one of her FAQs, knowing when you're ready to hire an employee. Learn about Lauren's personal experience hiring her first employees, what she learned, and what she'd change and suggest before you make the jump!
Oct 4, 2021 · 27 min
Holiday Prep 2021
In this week's episode, Lauren talks about some tips for the upcoming holidays! It might seem early to be thinking about Christmas, but the early bird gets the worm! Check out Lauren's tips for the holidays and how to best prepare/strategically take advantage of the uptick in traffic. To watch Lauren as she ventures into the world of vlogging, check out her Youtube Channel! LaurenKeplinger.com/youtube
Sep 20, 2021 · 27 min
Playing the Etsy Long Game to Build a Brand that Lasts
In this week's episode, Lauren interviews Tannice. Tannice is a Scale Your Sales student and runs the shop, MahjuArt, which specializes in decoupaged art pieces in the form of jewelry, ornaments, and any other surface she can think of! Tannice started her shop in 2020 in the midst of Covid, and she is a great example of jumping right into your shop and not letting fear or overthinking inhibit taking action! Connect with Tannice: Etsy: Mahjuart.com Instagram: https://www.instagram.com/mahjuart20/ Facebook: https://www.facebook.com/mahjuart/ Pinterest: https://br.pinterest.com/MahjuArt/_created/
Sep 14, 2021 · 24 min
Building a Supplement Etsy Income, While Balancing Student Life
This week, Lauren interviews one of her students, Maddy. Maddy started her shop, WinnieandMe, which specializes in custom acrylic keychains. Maddy balances her Etsy store in addition to being a student, working towards her Bachelor's degree in Elementary Education. Learn how Maddy balances her store and being a student without allowing it to take over her life! Connect with Maddy: Instagram: https://www.instagram.com/shopwinnieandme/ Etsy: https://www.etsy.com/shop/ShopWinnieandMe Facebook: https://www.facebook.com/ShopWinnieandMe/
Sep 6, 2021 · 28 min
3 Mindset Shifts to Master for Etsy Success
In this week's episode, Lauren talks about 3 major mindset shifts that you must master for Etsy success. How do you shift from thinking of your Etsy store as a hobby to a profitable entity? How do you set goals and strategize growing your shop? How do you set long-term goals and why is that important? Lauren addresses these questions and more this week on Crickets to Cha-Chings. Interested in learning more? Secure your spot for Scale Your Sales, live this Friday, September 10 at 12 noon EST. Save your seat at LaurenKeplinger.com/masterclass
Aug 30, 2021 · 39 min
12 Months to a 5-Figure Business
In this week's episode, Lauren interviews Lindsey Daniels of The Dandelion Bay. Linsdey talks about her handmade jewelry Etsy shop, struggles she faced at the beginning, and how a product refresh lead to her making 5-figures in less than 12 months! Want to check Lindsey Daniels out online? The Dandelion Bay Etsy Shop: https://www.etsy.com/shop/thedandelionbay/ The Dandelion Bay (Pinterest): https://www.pinterest.com/thedandelionbay/_created/ The Dandelion Bay (Facebook): https://www.facebook.com/thedandelionbay/ The Dandelion Bay (Instagram): https://www.instagram.com/thedandelionbay/?hl=en
Aug 23, 2021 · 27 min
Reverse Engineering Your Success
This week we are talking about how to use our shop's data to reverse engineer your success! Many people shy away from looking at the raw data from their shop, but it truly is the best way to strategize your goal setting. We are looking at a few examples to take this strategy step by step. Download Reverse Engineer Your Profit Goals: laurenkelplinger.com/data Listen to Why Conversion Rate Matters (and how to improve yours if it's low!): https://cricketstochachings.libsyn.com/why-your-etsy-conversion-rate-matters-and-how-to-improve-it-if-yours-is-low
Aug 16, 2021 · 21 min
Won't They Think I'm Greedy?
In this week's Crickets to Cha-Chings episode, Lauren talks about interesting questions that arose during an Instagram AMA. Does raising the prices of the products in your shop mean you're greedy? And who is the determinant to say that you are? Does having the cheapest product on the block guarantee success, or should your pricing be strategic? Get Lauren's take on these questions and more in this week's episode!
Aug 9, 2021 · 32 min
Strategically Building a Support Community While Creating a Loyal Customer Base
In this week's episode, we talk to Nichole Young! Nichole is a Scale Your Sales student who started her Etsy shop just over a year ago. When a large embroidery-based Facebook group announced it was shutting down, Nichole took the initiative to establish a new support community! Learn how this community serves as a source of inspiration while also strategically building Nichole's loyal customer base, all in this episode! Want to check Nichole out? The Fernway Studio Etsy Shop: https://www.etsy.com/shop/TheFernwayStudio The Fernway Studio: https://www.instagram.com/thefernwaystudio/ The Fernway Studio: https://www.facebook.com/thefernwaystudio Snarky and Modern Facebook Group: https://www.facebook.com/groups/snarkyandmodern/
Aug 2, 2021 · 36 min
5 Lessons I've Learned After 20K Sales on Etsy
In this week's solo episode, we reflect on some of the lessons I learned after 20,000 sales on Etsy. It's been a wild ride these last 10 years, and it's time for us to dive into some lessons I wish I'd committed to earlier. Spoiler alert: there is a bonus tip for all you dedicated listeners! Need help getting more traffic to your shop? Check out the SEO Checklist at laurenkeplinger.com/checklist
Jul 26, 2021 · 25 min
How Emily Leaned Into a Booming Market at an Uncertain Time
In this week's episode, we speak with Emily from ScrubHatsbyEmily! Emily's work as an operating room Nurse inspired her store and after Covid hit, her shop boomed. Learn how she leaned into the trend and grew her business in a time of uncertainty. Check out her shop at: https://www.etsy.com/shop/ScrubhatsbyEmily

Crickets to Cha-Chings

Tactical Goal Setting for 2022 with Michelle Palacios

Starving Artist to Multi Six-Figure Creative Entrepreneur

Michelle Built a Full-Fledged Business in 6 Months by Prioritizing Personalization and Customer Service

18 Months to 3,800 Sales Through Passion and Grit (And Strategy)

Don't Run a Black Friday Sale - Do This Instead

Don't Run a Black Friday Sale - Do This Instead

Email Marketing for Your Etsy Shop

Ditching USPS (and what to do instead) to avoid shipping delays this holiday season

Diversifying your Etsy Revenue by Adding a Digital Download

3 Ways to Know You're Ready to Hire Help

Holiday Prep 2021

Playing the Etsy Long Game to Build a Brand that Lasts

Building a Supplement Etsy Income, While Balancing Student Life

3 Mindset Shifts to Master for Etsy Success

12 Months to a 5-Figure Business

Reverse Engineering Your Success

Won't They Think I'm Greedy?

Strategically Building a Support Community While Creating a Loyal Customer Base

5 Lessons I've Learned After 20K Sales on Etsy

How Emily Leaned Into a Booming Market at an Uncertain Time