Craft to Career

Elizabeth Chappell

How do I turn my craft into a career? How do I create my dream job, working from home, and doing what I love? How do I grow my Instagram following? How do I earn money with my craft? And the biggest question of all: Can I be successful?

Listen in podnod RSS feed Show website

211 episodes
Updated July 3

Episodes211

Newest first

Nov 15, 2024 · 51 min
175. Linda Pacini's Baby Lock Journey: From Novice to Sewing Industry Leader
In this inspiring episode, Elizabeth Chappell interviews Linda Pacino, Director of Training and Education for Baby Lock, who brings over 20 years of experience in the sewing industry. Linda leads a team of professional trainers dedicated to empowering consumers and retailers with exceptional education and resources. Linda shares her incredible journey to landing her dream job, offering valuable insights for anyone pursuing their passion. Her reflections are both uplifting and practical, encouraging us to embrace our unique gifts and talents to make a meaningful impact in our communities. Key Highlights: Linda's career journey: From her early experiences to becoming a leader at Baby Lock. The importance of fostering creativity and education in the sewing industry. Encouragement for individuals to recognize and share their talents with the world. Practical advice for balancing ambition with authenticity. Whether you're a sewing enthusiast or looking for a dose of inspiration, Linda's story will resonate with you. Tune in for an insightful conversation that reminds us all to embrace our potential and share what we have to offer with confidence! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Oct 18, 2024 · 31 min
174. Thinking of Hosting a Live Event? Lessons I've Learned.
Have you ever thought about hosting a live event for your business? In this episode, Elizabeth Chappell reflects on her experiences organizing live events, sharing the valuable lessons she's learned along the way. From planning to execution, Elizabeth provides practical advice to help you create memorable and impactful events that leave your attendees inspired and engaged. Key Takeaways from This Episode: Planning Essentials: How to set clear goals for your event and create a seamless experience for attendees. Managing the Details: Tips for handling logistics, from securing venues to coordinating schedules. Avoiding Common Pitfalls: Lessons learned from challenges and what Elizabeth would do differently next time. Creating a Memorable Experience: Ideas for connecting with your audience and making your event stand out. Post-Event Reflection: How to gather feedback and use insights to improve future events. Whether you're hosting a workshop, retreat, or conference, this episode is packed with actionable tips to ensure your event goes off without a hitch. Elizabeth also offers encouragement for stepping out of your comfort zone and creating experiences that bring people together in meaningful ways. Tune in to learn how to confidently plan, host, and execute live events that elevate your business and delight your attendees! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Oct 11, 2024 · 46 min
173. Unlocking Your Why: A Conversation with Chantell Hammond
In episode 172 of the From Craft to Career Podcast, Elizabeth Chappell sits down with Chantell Hammond, founder of Strategy Square and a passionate business and marketing coach. Chantell's journey began with the challenges she faced running her Pilates studio, where a lack of marketing knowledge held her back. Determined to grow, she pursued a degree and gained invaluable insights working at a leading marketing agency in California. Through her experiences, Chantell wrestled with big questions: What is marketing really about? Who does she want to serve? How can she approach her work with authenticity and integrity? These reflections led her to her true passion—mentoring and empowering entrepreneurs. What You'll Learn in This Episode: The pivotal lessons Chantell learned from her transition from small business owner to marketing expert. The importance of defining your "WHY" and staying true to your purpose. Strategies for avoiding burnout while balancing ambition and authenticity. Practical marketing tips to elevate your business without sacrificing your values. Whether you're an entrepreneur at the start of your journey or someone seeking a fresh perspective on marketing, Chantell's story and advice will resonate deeply. Her commitment to integrity and service offers a powerful reminder that success doesn't have to come at the expense of your passion or well-being. Take a look at Chantells': Strategy Square Website Strategy Square Instagram Book a 30- minute Confidence Call with Chantell HERE Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Oct 4, 2024 · 34 min
172. Hosting a Summit with Mary Davis
In episode 171 of the From Craft to Career Podcast, Elizabeth Chappell chats with Mary Davis of Mary Go Round Quilts about her inspiring journey of hosting a summit. Mary opens up about the process, challenges, and rewards of organizing an event that not only showcased her products but also connected her with her community in a meaningful way. What You'll Learn in This Episode: Insights into hosting a summit: What worked and what Mary learned along the way. Fresh marketing strategies to creatively share your product with a wider audience. Tips for exploring new ways to connect with your audience and grow your quilty business. How to overcome the fear of trying something new and embrace innovative approaches. If you're looking for unique ways to market your business or want to spark fresh ideas, this episode is a must-listen! Tune in to hear Mary's inspiring story and gain actionable insights for your entrepreneurial journey. Get ready to think outside the box and take your business to the next level! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Sep 27, 2024 · 55 min
171. When to Hire and How to Lead: Expert Strategies with Lindsay White
In this episode of the From Craft to Career Podcast, Elizabeth Chappell sits down with Lindsay White, a leadership coach and people strategy expert, and founder of High Voltage Leadership. Lindsay works closely with small businesses and entrepreneurs, empowering them to become confident and impactful leaders. She specializes in helping her clients develop strategies to execute their business plans, lead effectively, and nurture their teams. What You'll Learn in This Episode: When to hire: Key signs that it's time to expand your team and bring in new talent. How to hire: Tips for creating job descriptions, conducting effective interviews, and making the right hiring decisions. Onboarding strategies: Best practices for ensuring new hires feel welcomed, valued, and set up for success. Leadership advice: How to be a more confident and impactful leader while managing and nurturing your team's growth. Whether you're looking to grow your business or enhance your leadership skills, Lindsay's expert advice will provide valuable insights and actionable strategies to help you succeed. Tune in to learn how Lindsay can help you elevate your leadership and take your business to new heights! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Sep 13, 2024 · 49 min
170. Becoming Educators, Gaining Confidence and Becoming "Good Enough"
In this episode, Elizabeth Chappell interviews Kim Sandberg, the Education Manager at Handi Quilter and a passionate quilting educator. Kim brings a wealth of knowledge and inspiration to the table, offering insights into topics that resonate deeply with quilters and educators alike. Key Topics Discussed: Building Confidence: How to overcome self-doubt and the question, "Am I good enough?" Educator Essentials: Tips for avoiding common pitfalls as a quilting instructor. Marketing Mastery: How to effectively promote your quilting skills and classes. The National Educator Program: An exciting opportunity for quilters passionate about teaching and sharing their craft. Whether you're a seasoned long-arm quilter, an aspiring educator, or simply looking to enhance your quilting journey, Kim's advice will leave you feeling inspired and empowered. Tune in to hear Kim's actionable tips and discover how you can take your quilting and teaching skills to the next level! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Sep 6, 2024 · 43 min
169. Taking the Fear and Emotion Out of Money with Danielle Hayden
In episode 168 of the Craft to Career Podcast, Elizabeth Chappell sits down with Danielle Hayden, Co-Founder and CEO of Kickstart Accounting, Inc., a bookkeeping and accounting firm dedicated to helping six-figure (and beyond) female entrepreneurs master their finances. Danielle's mission is to empower business owners by helping them understand their numbers through expert bookkeeping, financial analysis, and support—ultimately enabling them to build profitable, sustainable, and enjoyable businesses. What You'll Learn in This Episode: Financial Clarity: How to take the fear and emotion out of managing money in your business. Tools for Financial Success: Practical strategies for making better financial decisions with confidence. Profitability and Growth: How to use financial data to grow a business that's not only profitable but also sustainable and enjoyable. Empowering Entrepreneurs: Why understanding your numbers is essential to being a successful business owner, and how to get started even if you're not a financial expert. Money doesn't have to be scary! Tune in to learn how to approach your business finances with a clear, strategic mindset and gain the confidence to grow your business to the next level. Listen now to discover how Danielle can help you take control of your finances and set your business up for long-term success! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Aug 30, 2024 · 34 min
168. Building a Successful Career in Quilt Pattern Writing with Jennifer Long
In this episode, Elizabeth Chappell sits down with Jennifer Long, one of the most skilled and experienced quilt pattern writers in the industry. Jennifer shares her journey, offering valuable insights into the intricacies of writing quilt patterns and the essential steps for building a successful career as a pattern designer. What You'll Learn in This Episode: The Art of Pattern Writing: Tips and tricks for creating clear, professional, and marketable quilt patterns. Overcoming Challenges: Common pitfalls in the pattern writing process and how to avoid them. Building Your Brand: Strategies for establishing a reputation as a trusted pattern designer. Exciting Announcement: A special reveal for all current and aspiring quilt pattern writers—tune in to hear the big news! Whether you're just starting out or looking to refine your pattern writing skills, Jennifer's advice will help you take your business to the next level. Listen now for inspiration, practical advice, and a sneak peek at an exciting opportunity for quilt pattern writers! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Aug 16, 2024 · 56 min
167. Turning Your Craft into a Full-Time Career with Camryn of Camryn's Cute Creations
In this episode, Elizabeth Chappell chats with Camryn, the talented creator behind Camryn's Cute Creations, about her inspiring journey of turning her love for crocheting into a successful full-time business. Not only is Camryn a skilled crochet artist, but she also sells her own patterns, crocheted baby products, and teaches others how to succeed at craft shows. What You'll Learn in This Episode: From Hobby to Career: Camryn's path to turning her passion for crochet into a thriving business. Craft Show Success: Tips and tricks for succeeding at craft shows, including how to stand out and engage with customers. Building Confidence: How to find the courage to take your passion and turn it into a full-time career. Business Tips: How to get started and what to focus on when launching your own craft-based business. The Power of Going All In: Why it's essential to dive into your dreams and have fun with the process. If you've ever wanted to turn your craft or passion into a career, Camryn's story will motivate you to take that first step and trust in your abilities. She shares the confidence and advice you need to move forward and create a business doing what you love. Tune in for inspiration, actionable advice, and a dose of motivation to go all in and make your dreams a reality! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Aug 2, 2024 · 56 min
166. The Power of Creativity with Janet Clare
In this episode of the From Craft to Career Podcast, Elizabeth Chappell sits down with Janet Clare, a fabric designer for Moda Fabrics, quilt pattern designer, and educator, to hear about her inspiring journey in the quilting world. Janet shares how she built a thriving career despite facing rejection and doubt along the way. From being told she wasn't "good enough" to becoming a successful fabric designer and TV personality, Janet's story is a testament to resilience and the power of perseverance. What You'll Learn in This Episode: Overcoming Rejection: Janet's experience of being told "no" and how she turned those setbacks into opportunities. Getting Good Enough: The process of improving your craft and confidence, even when the path feels uncertain. Asking the Scary Questions: How learning to ask tough questions and face rejection led to incredible successes. The Power of Persistence: How Janet's persistence and mindset eventually turned her "no's" into "yes's," opening doors to new opportunities. Living the Dream: Practical advice on how you can create the life you've always dreamed of, doing what you love. Janet's story is a powerful reminder that rejection doesn't define your journey. If you've ever dreamed of living your passion and building a career around what you love, this episode is packed with inspiration and actionable advice to help you get there. Tune in for a behind-the-scenes look at Janet Clare's journey, and get ready to be motivated to chase your dreams! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Jul 26, 2024 · 52 min
165. Sewing Illustrations with Minki Kim
In episode 164 of the Craft to Career Podcast, Elizabeth Chappell talks with Minki Kim, a fine arts major turned sewing illustrator, fabric designer, and author. Minki's artistic background as a sculptor has profoundly influenced her current work, where she uses fabric, thread, and her sewing machine to create stunning sewn illustrations. What You'll Learn in This Episode: Art Meets Fabric: Minki shares how she transitioned from fine arts and sculpture to the world of fabric and sewing. Sewn Illustrations: Discover the unique techniques Minki uses to transform thread and fabric into works of art. Creative Process: Minki's insights on how to approach creativity and turn artistic passion into a thriving career. Fabric and Sewing Design: Hear how Minki also ventured into fabric design and authored books that share her craft with others. Minki's journey is a true testament to the power of blending traditional art with modern techniques, proving that there are no limits to where your creativity can take you. Whether you're an aspiring artist, quilter, or designer, Minki's story will inspire you to follow your artistic passions and explore new avenues for creative expression. Tune in to learn from Minki Kim's inspiring path and discover how you can use your artistic talents in unexpected ways! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Jul 19, 2024 · 45 min
164. Overcoming Imposter Syndrome and Growing Your Creative Business with Jaycee Afuvai
In this inspiring episode of the Craft to Career Podcast, Elizabeth Chappell sits down with Jaycee Afuvai, the creative business owner behind the Stay at Home Artist. Known for her stunning embroidery work, Jaycee shares her journey of turning her passion into a thriving business and offers valuable insights for new entrepreneurs—especially those struggling with imposter syndrome or fear of taking themselves seriously. What You'll Learn in This Episode: Embracing Your Creativity: Jaycee encourages you to put your creative work out into the world and see where it leads you. Dealing with Imposter Syndrome: Practical tips on overcoming self-doubt and stepping into your power as an entrepreneur. Business Tips for New Creatives: Jaycee's advice on building and growing a creative business with confidence. Finding Success: How to tap into what lights you up and find success by pursuing your passion. If you're a creative business owner or aspiring entrepreneur, this episode will resonate with you. Jaycee's insights and encouraging words will help you push past your fears, trust your ideas, and grow your business with confidence. Tune in for an uplifting and motivating conversation that will inspire you to take action and embrace your creativity! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Jul 12, 2024 · 29 min
163. When People Steal Your Ideas
In this episode of the Craft to Career Podcast, Elizabeth Chappell dives into a topic that many entrepreneurs struggle with—feeling hurt or frustrated when someone seems to have "stolen" your business idea or design. Instead of seeing this as a setback, Elizabeth invites you to rethink the situation for your own benefit and growth. What You'll Learn in This Episode: The Reality of Ideas: Understanding that all creative ideas are inspired by something and that no idea is truly "unique." The Art of Inspiration: How ideas are often repurposed from the world around us, echoing Picasso's famous saying, "Art is theft." When to Protect Your Work: Recognizing when legal action is necessary (such as in cases of trademark or intellectual property theft). Changing Your Mindset: Why holding on to the "That idea was mine" mentality can hurt your creativity and hinder your business growth. Creative Growth Through Adaptation: Embracing the idea that repurposing, reimagining, and refining ideas is key to success. Elizabeth challenges the mindset that "someone stole my idea" and explains how it can actually stunt your creative potential. This episode will help you see the bigger picture, encouraging you to embrace inspiration from the world around you and use it to fuel your own growth and success. Tune in to rethink how you view competition and inspiration, and learn how to use these experiences to propel your business forward! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Jul 5, 2024 · 25 min
162. Success Doesn't Require Burnout: Finding Balance and Joy in Your Business
In this episode of the Craft to Career Podcast, Elizabeth Chappell challenges the common belief that our success is directly tied to the effort we put in. If you're feeling burnt out or overwhelmed by your business, this episode is for you! Elizabeth explores how shifting your mindset can help you work less while achieving even more success. What You'll Learn in This Episode: The Fallacy of Effort Equals Success: How constantly working harder and pushing yourself isn't the key to success. Avoiding Burnout: Practical tips on how to prevent burnout and focus on the tasks that truly bring you joy. Aligning Your Work with Your Goals: Discover what truly lights you up and how to align your work with the reasons you started your business. Delegating and Saying No: Learn when it's time to outsource and when to simply say "no" to avoid overwhelming yourself. Finding Joy Again: How to reconnect with what excites you about your business and bring back that sense of fulfillment. Elizabeth explains that success doesn't have to come at the cost of your well-being. By focusing on what matters most and outsourcing what doesn't, you can create a balanced, successful, and joyful business. Tune in to learn how you can do less but achieve more, and reignite your passion for your business! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Jun 21, 2024 · 40 min
161. Why Some Succeed (and Others Don't)
Why do some people achieve success while others struggle? In this episode, Elizabeth Chappell dives into the critical role of mindset and its impact on success. She unpacks the "bell curve" concept and explores five distinct thought processes we all experience as business owners or customers. These mindsets have a profound effect on our ability to thrive in business and life. Elizabeth also shares valuable marketing and business insights, including a behind-the-scenes look at her latest creative business venture. Her journey is full of lessons and inspiration for those looking to infuse fun and innovation into their own entrepreneurial pursuits. Key Highlights: Understanding the "bell curve" and how it applies to business and customer behavior. Five common mindsets that can make or break your success. How to identify and shift unhelpful thought patterns. Behind-the-scenes details of a fun, new business idea to spark your own creativity. Whether you're an entrepreneur or just looking to level up your mindset, this episode is packed with insights and inspiration to fuel your success. Tune in to discover how changing your mindset can transform your business and your life! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Jun 14, 2024 · 29 min
160. How to Handle the Haters in Your Business
In this episode of the Craft to Career Podcast, Elizabeth Chappell discusses an inevitable reality for every entrepreneur: dealing with haters. Whether it's mild criticism or severe negativity, as your business grows, you'll encounter people who don't agree with your approach or success. Elizabeth shares practical strategies for managing these situations, knowing when to listen to feedback, and understanding when it's best to disengage. What You'll Learn in This Episode: Handling Criticism: How to recognize the difference between constructive feedback and unhelpful criticism. When to Engage vs. When to Disengage: Strategies for deciding when it's worth responding and when it's better to let it go. Staying Focused on Your Vision: Why it's important not to let negativity distract you from your goals. Building Resilience: How to protect your mental health and confidence while growing your business. Entrepreneurship can be a bumpy ride, but learning to handle criticism with grace and focus is key to long-term success. Tune in to learn how to navigate the challenges of haters, protect your business's growth, and stay true to your path! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
Jun 7, 2024 · 29 min
159. What A Female Billionaire Teaches Us
In this episode of the Craft to Career Podcast, Elizabeth Chappell discusses the valuable business lessons we can learn from Taylor Swift—whether you love her or hate her. Taylor Swift's ability to attract a massive fan base while simultaneously repelling critics is a powerful lesson for entrepreneurs. Elizabeth explains how embracing both praise and criticism can actually work to your advantage in business. What You'll Learn in This Episode: Attracting and Repelling Your Audience: Why being polarizing can help you build a more loyal and engaged customer base. Making Your Business Fun: How to infuse your personality into your business to make it more enjoyable for both you and your customers. Turning Criticism into Profit: How to use negative feedback to fuel growth and increase profitability. Embracing Boldness: Lessons in taking risks, staying authentic, and standing out from the crowd. Taylor Swift's career offers a blueprint for attracting the right people, building a strong brand identity, and making your business more dynamic and profitable. Tune in to learn how embracing your unique voice can create a more successful, fun, and profitable business—just like Taylor Swift does! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
May 24, 2024 · 47 min
158. Giving up on Instagram? Think again! With Nicole Burke
Are you tired of playing the Instagram algorithm game, feeling stuck with lower engagement and no growth? You're not alone! But let me reassure you—Instagram is still a powerful tool for business owners, and it can absolutely help grow your business and increase your sales. In this episode of the Craft to Career Podcast, I sit down with Nicole Burke, founder of Gardenary Co., and my personal mentor in Instagram growth and marketing. Nicole shares proven strategies that have transformed my approach to social media. Since working with her, my Instagram account has grown by almost 100,000 followers, my engagement is up, and sales have followed suit. Most importantly, I'm having fun with Instagram and my business again! What You'll Learn in This Episode: Instagram Isn't Dead: Why Instagram is still a valuable tool for business owners and how it can help grow your sales. Real Strategies for Growth: Nicole's proven tactics that helped me boost engagement and follower numbers in an authentic way. Beyond Vanity Metrics: How to use Instagram to increase actual sales, not just vanity metrics. Making Instagram Work for You: How to enjoy social media while growing your business and keeping the process fun. Instagram may require hard work, but it's still a free platform that can drive incredible results for your business when used strategically. Tune in to hear how Nicole Burke has helped me turn Instagram into a growth tool for my business—and how you can do the same! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ Nicole Burk's Freebie: CLICK HERE QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
May 17, 2024 · 34 min
157. From Firefighter to Quilterpreneur: Brandy' Maslowskis Journey to Success
From firfighter to quilterpreneur, Brandy shares her journey to success. I'm joined by Brandy, a fellow quilter and podcast host who shares her inspiring journey from firefighter to full-time quilterpreneur. Brandy discusses the challenges of transitioning from a stable, full-time career to running a creative business, and the strategies she used to make her quilting career thrive. What You'll Learn in This Episode: The Big Leap: How Brandy made the transition from being a firefighter to pursuing her passion for quilting full-time. Multiple Revenue Streams: Brandy shares the different income sources that have contributed to her business success, from pattern design to teaching and more. Business Growth Insights: The strategies and lessons Brandy learned along the way to help her business grow and become sustainable. Overcoming Challenges: How to tackle the fears and obstacles that come with leaving a secure job to pursue your creative passions. Brandy's story is a great reminder that it's possible to transition from a traditional career to building a creative business. Tune in to learn how you can make the leap too, and start growing your own quilting or creative business! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
May 10, 2024 · 26 min
156. Coaching Call with Becky: Growing Your Audience and Boosting Sales
In this episode of the Craft to Career Podcast, we dive into a coaching call with Becky, an entrepreneur with a unique niche in English Paper Piecing. While Becky has developed a distinctive product, she's facing challenges in growing her audience and increasing sales. As we work through actionable strategies to help Becky achieve greater success, you'll discover key insights and tactics that are applicable to any business owner looking to grow their audience and increase sales. Whether you're just starting out or looking to refine your business strategy, this episode provides valuable lessons you can apply to your own business journey. What You'll Learn in This Episode: Niche Marketing: How to identify and capitalize on your unique selling proposition (USP) to stand out in a crowded market. Growing Your Audience: Effective strategies for attracting and engaging your ideal customers. Sales Growth: Practical tips for converting your audience into loyal customers and boosting sales. Business Takeaways: Key insights that work not only for Becky's business but for any creative entrepreneur looking to thrive. Tune in for a behind-the-scenes look at Becky's coaching session and walk away with actionable advice to help grow your own business! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

Craft to Career

175. Linda Pacini's Baby Lock Journey: From Novice to Sewing Industry Leader

174. Thinking of Hosting a Live Event? Lessons I've Learned.

173. Unlocking Your Why: A Conversation with Chantell Hammond

172. Hosting a Summit with Mary Davis

171. When to Hire and How to Lead: Expert Strategies with Lindsay White

170. Becoming Educators, Gaining Confidence and Becoming "Good Enough"

169. Taking the Fear and Emotion Out of Money with Danielle Hayden

168. Building a Successful Career in Quilt Pattern Writing with Jennifer Long

167. Turning Your Craft into a Full-Time Career with Camryn of Camryn's Cute Creations

166. The Power of Creativity with Janet Clare

165. Sewing Illustrations with Minki Kim

164. Overcoming Imposter Syndrome and Growing Your Creative Business with Jaycee Afuvai

163. When People Steal Your Ideas

162. Success Doesn't Require Burnout: Finding Balance and Joy in Your Business

161. Why Some Succeed (and Others Don't)

160. How to Handle the Haters in Your Business

159. What A Female Billionaire Teaches Us

158. Giving up on Instagram? Think again! With Nicole Burke

157. From Firefighter to Quilterpreneur: Brandy' Maslowskis Journey to Success

156. Coaching Call with Becky: Growing Your Audience and Boosting Sales