CW


Yesterday · 25 min
WHAT IT'S REALLY LIKE WORKING BACKSTAGE AT FASHION WEEK
What does it really take to create hair backstage at Fashion Week? Nathan Gorman sits down with KEVIN.MURPHY DIAMOND.KEY Holly Grindley from the UK, and PLATINIUM.KEY Sam Battenally from Australia to take us behind the scenes of what it’s really like creating hair backstage at Fashion Week. They unpack their biggest learnings from hair director Eugene Souleiman, how they adapted to the fast-moving backstage environment, and the creative process of crossing boundaries to translate the fashion story into a hair story. Sam and Holly also share how their skills, instincts and adaptability at Fashion Week translate directly into the salon and what their backstage experience has taught them about working with everyday clients.


















