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BusinessMarketing

Content, Briefly

Superpath

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, our team interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

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  • 22 episodes
  • weekly
  • Avg 34 min
  • English

Episodes 22

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  • #146
    April 21 · 37 min

    3 Things AI Has Changed About Content Marketing That Aren't Going Back

    In this episode, Jimmy is on to talk about his recent post, 3 Things AI Has Changed About Content Marketing That Aren't Going Back. Eric's organic traffic is a third of what it used to be, and the business keeps hitting its numbers every quarter. That disconnect says a lot about where content marketing is right now. Jimmy, Eric, and Chloe riff on Jimmy's recent Superpath post about three shifts that aren't reversing: writing as a less commercially viable skill, a marketing skillset that now includes things marketers were never asked to do, and reputation as your most durable career asset. Chloe has some pushback. Eric has a $200K blog post story. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. The central post for the discussion: 3 Things AI Has Changed About Content Marketing That Aren't Going Back Follow Jimmy Daly on LinkedIn Follow Chloe Thompson on LinkedIn Follow Eric Doty on LinkedIn

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  • #145
    April 10 · 38 min

    Give your content a (different) job with Ronnie Higgins

    This episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a recent that person wrote for The Art of Content blog. Today’s guest is Ronnie Higgins talking about his recent post, Seeking: B2B content with range. Most B2B content has one job: inform. Ronnie Higgins thinks that's a waste. He dug up a forgotten BuzzFeed framework where data scientists mapped why people actually share content, then applied it to B2B. The result is a way of thinking about content through human needs like identity, connection, and emotion. You'll also hear how AI can help you spot those needs hiding in your sales calls. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. The central post for the discussion: Seeking: B2B content with range BuzzFeed's "Pound" process for understanding social virality The 95-5 rule of marketing audiences Doug Shapiro's "Infinite Content" book on Substack Jo's post on using AI to understand your audience better Ronnie & Rachel (and Brandon's!) conversation about taste The Oatmeal's comic on AI & art Follow Rachel Bicha on LinkedIn Follow Ronnie Higgins on LinkedIn Useful Links: Follow Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/ Follow Ronnie on LinkedIn: https://www.linkedin.com/in/ronniehiggins/ Ronnie’s post on job myopia in B2B content: https://theartofcontent.blog/2026/03/03/seeking-b2b-content-with-range/ Buzzfeed’s “Pound” process for understanding social virality: https://www.buzzfeed.com/daozers/introducing-pound-process-for-optimizing-and-understanding-n On the 95-5 rule of marketing audiences: https://marketingscience.info/news-and-insights/the-955-rule-is-the-new-6040-rule Doug Shapiro’s “Infinite Content” book on Substack: https://dougshapiro.substack.com/t/book-infinite-content Read Jo’s post on using AI to understand your audience better: https://theartofcontent.blog/2026/03/12/i-stopped-guessing-what-to-write-and-started-eavesdropping-instead/ Read Ronnie & Rachel (and Brandon’s!) conversation about taste: https://theartofcontent.blog/2026/03/19/a-conversation-about-taste-what-do-we-actually-mean-when-we-talk-about-taste/ The Oatmeal’s comic on AI & art: https://theoatmeal.com/comics/ai_art

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Showing 21–22 of 22 episodes