Conquête

Jordan Chenevier-Truchet | Bulldozer

Dans Conquête, Jordan (CEO @ Bulldozer) invite des experts en Marketing et Growth pour parler de ce qu'ils font de mieux. On aborde leurs stratégies, leurs méthodes, leur organisation, etc.
Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

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20 episodes
Updated July 29

Episodes20

Newest first

July 29 · 12 min
Organiser une équipe revenue par étapes du funnel
Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ La plupart des équipes revenue sont organisées par fonction : le marketi...
July 22 · 58 min
Le Playbook pour réussir aux USA (Sandrine Puichaffret, Fractional CRO/CMO) - Conquête #89
Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ Je reçois dans Conquête, Sandrine Puichaffret, CMO/CRO et consultante en...
July 15 · 11 min
How to Move From SEO to AEO
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- In this extract, Kipp Bodnar (CMO at HubSpot) explains why distribution and attention are...
July 8 · 55 min
Agorapulse : comment le Marketing a pris le contrôle du Revenu - (Selma Chauvin, CRO) - Conquête #88
Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ Je reçois pour la 2ème fois, Selma Chauvin, aujourd'hui CRO d'Agorapulse...
July 1 · 9 min
Why Marketing Exists to Make Sales Easier
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- In this extract, Dave Kellogg (Executive in Residence at Balderton Capital, 30+ years in...
June 24 · 52 min
From Inbound to Loop: HubSpot's New Bet on the Future of Marketing (Kipp Bodnar - CMO @Hubspot)
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- Kipp Bodnar has been running marketing at HubSpot for 15 years. He helped coin inbound ma...
June 17 · 16 min
The B2B Content Playbook That Made Clay Famous
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Clay is everywhere in B2B right now. Bruno explains exactly how that happened. In this extra...
June 10 · 1 hr 2 min
The CMO Role Is Being Dismantled. Here's Why (Dave Kellogg - EIR @Balderton Capital)
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- Dave Kellogg, Executive in Residence at Balderton Capital ($1.3B fund), former CMO at mul...
June 3 · 16 min
The real deal killer: why 40-60% of B2B deals end in no decision
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com In this extract, April Dunford (B2B positioning consultant, author of Obviously Awesome and Sa...
May 27 · 54 min
The Clay Playbook: Community, Content and Conviction (Bruno Estrella - Head of Marketing @Clay)
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Bruno Estrella, Head of Marketing at Clay. The company went from 8 years to reach $1M ARR to $...
May 20 · 13 min
Restructuring marketing organizations for AI: the dangerous employee right now
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com AI is flattening marketing orgs. Most leaders know it, but few know what to do about it. In th...
May 13 · 1 hr 14 min
April Dunford: The Positioning Mistakes That Kill B2B Deals
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com April Dunford is the world's leading expert on B2B positioning and the author of Obviously Awe...
May 12 · 1 hr 1 min
The one-person marketing team (with AI) - Kieran Flanagan, SVP Marketing @Hubspot
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Kieran Flanagan is SVP Marketing, AI & GTM at HubSpot, comes from a software engineering b...
May 12 · 47 min
Why Most B2B Communities Die (Dave Gerhardt, founder Exit Five)
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Dave Gerhardt is the founder of Exit Five, a paid community of B2B marketing professionals, an...
May 12 · 55 min
The First-Time CMO Playbook (Alice de Courcy, ex-CMO at Cognism)
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Alice de Courcy spent 7 years as CMO at Cognism, scaling the company from 3M to nearly 100M AR...
May 12 · 50 min
The Contrarian's Guide to SEO in the Age of Al (Eli Schwartz)
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Eli Schwartz is the author of Product-Led SEO, the book that reframes how companies should thi...
May 12 · 47 min
Is the Website Dead? Webflow’s CRO on AI Search & Zero-Click (Adrian Rosenkranz, CRO @Webflow)
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com The web is changing faster than any marketing team can anticipate. Here's how to respond. Adri...
February 18 · 24 min
La suite de Conquête, nouveau podcast, les chiffres de Bulldozer - Conquête HORS-SERIE
Les liens importants de l'épisode ⬇️ Episode Conquête avec Guillaume Cabane A écouter ici (https://youtu.be/dr_pTrEcB2I) Webinar AI Marketing le 25 février Inscrivez-vous ici (https://www.linkedin.com/events/7427264760032698368?viewAsMember=true)...
February 11 · 9 min
Partenariats B2B : les routines à adopter en 2026
Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ Dans cet extrait, on plonge dans les vraies stratégies de partenariats B...
February 4 · 53 min
B2B avec une exécution B2C : construire 50 apps pour les PME (Jérémy @The Mobile-First Company) Conquête #87
Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ Créer un produit, lever des fonds et scaler une startup en 2026 n’a jama...