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Commerce Famous Podcast

Jason Nyhus

Commerce Famous is a podcast dedicated to bringing clarity and objectivity to the rapidly evolving world of B2B commerce. In every episode, Shopware’s B2B commerce experts sit down with leaders who shape the digital strategies of manufacturers, distributors, and complex organizations. These guests live and breathe B2B—navigating intricate product data, multi-layered workflows, technology ecosystems, regulatory compliance challenges, and the realities of digital transformation in legacy environments. Their insights—grounded in decades of experience across supply chains, operations, technology, and customer experience—offer a candid, sometimes provocative look at what it truly takes to modernize and scale B2B commerce. While they may not be famous in mainstream media or a household name, every guest is “famous for commerce”...or as we call them: Commerce Famous.

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20 episodes
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Avg 33 min
English

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S4 · E12
Yesterday · 28 min
S4E12: Bob Lewis
In this episode of Commerce Famous, Jason Nyhus sits down with Bob Lewis, CEO and Founder of ImpaqX, for a deep dive into how wholesale distributors can turn digital commerce into a true business advantage. Bob shares how decades of experience across software, strategy, implementation, and wholesale distribution help his team design digital channels that are built around real customer needs—not just websites. The conversation explores what it takes to simplify complex distributor workflows, fro
S4 · E11
August 19 · 29 min
S4E11: Beth Segovia
In this episode of Commerce Famous, Jason Nyhus sits down with Beth Segovia, CEO of TradeCentric, to discuss how B2B commerce is evolving in the age of AI. Beth shares how TradeCentric’s integration platform connects commerce and procurement systems to automate transactions, reduce friction, and protect the contract terms, pricing, and compliance requirements that buyers and suppliers depend on. The conversation explores why deterministic automation still matters even as agentic commerce emerge
S4 · E10
August 4 · 21 min
S4E10: Dan Melnick
What do you learn from building—and rebuilding—businesses over the course of your entrepreneurial journey? In this episode of Commerce Famous, Jason Nyhus sits down with Dan Melnick, founder of Zing, to discuss the experiences that shaped his path from teenage eBay entrepreneur to software agency founder and consumer brand builder. Dan shares how a sports memorabilia hobby evolved into a thriving eBay business, the lessons he learned from launching a startup before finding product-market fit, a
S4 · E9
July 13 · 22 min
S4E9: Brent Peterson
Unlock the secrets to thriving in today’s rapidly evolving B2B landscape with insights from Brent Peterson, a recognized industry thought leader. In this episode, Brent reveals the groundbreaking report on the Current State of B2B Commerce Trends and Opportunities, crafted from real ground-level interviews with industry experts. Discover how the future of B2B commerce isn’t just about technology—it’s about strategic data management, modernization, and understanding the seismic shifts caused by A
S4 · E8
June 26 · 39 min
S4E08: Maier Bianchi
Most e-commerce agencies are focused on projects — but what if your business could thrive on a completely different model? Maier Bianchi, Founder of BEMEIR strategic consultancy agency for ecommerce, reveals how a focus on long-term value, community, and AI-driven innovation is transforming the agency landscape—and why this shift is crucial for merchants and service providers alike. In this episode, Maier shares his inspiring journey from founding BEMEIR in 2014 to becoming a community-driven l
June 15 · 18 min
Special Edition: Shopware Community Day w/BOLDEST
Host Jason Nyhus sat down with Sydney Maringas and Ramy Youssef from Boldest at Shopware Community Day to unpack their take on Sebastian Hamann’s keynote on Shopware’s product vision and strategy for the AI-powered future. Their reaction? The keynote was both impressive and highly engaging, particularly because it focused on something many companies overlook: building the right infrastructure for AI commerce. A standout moment was seeing Boldest's PathWay integration with Shopware Copilot feat
June 15 · 20 min
Special Edition: Shopware Community Day w/Basecom
Host Jason Nyhus sat down with Torben Höhn and Jonas Dambacher from Basecom at Shopware Community Day to unpack their take on Sebastian Hamann’s keynote on Shopware’s vision, product strategy, and AI-powered future. They discuss Shopware's vision of commerce managed through AI - enabling merchants to manage their entire commerce operation with AI, including powerful demonstrations of Experience Studio where product pages can be created, updated, and personalized at scale in minutes. Relevant e
S4 · E7
May 27 · 33 min
S4E7: Ethan Giffin
Most manufacturing and distribution companies are sitting on outdated systems—unknowingly risking their future with the subtle drift of neglected technology. Ethan Giffin, renowned for demystifying complex e-commerce challenges, reveals how unseen manual processes and misaligned teams quietly erode revenue and trust. If you're a mid-market leader feeling the weight of aging tech or struggling to unify your teams around digital transformation, this episode could change your perspective. Ethan si
S4 · E6
April 30 · 35 min
S4E6: Ian Heller
In this episode, host Jason Nyhus sits down with Ian Heller, founder of Distribution Strategy Group. This episode is perfect for distribution executives, e-commerce leaders, and marketers ready to break free from outdated metrics and uncover hidden revenue streams. If you're committed to transforming your digital strategy into a true growth engine, this conversation is a must-listen. Ian's insights could reshape how you view—and invest in—your online presence—and they might just be the game-chan
S4 · E5
April 15 · 35 min
S4E5: Scott Ohsman
Host Jason Nyhus catches up with Scott Ohsman, VP of Digital Commerce at Quickfire Digital Commerce Agency, and host of the wildly popular podcast Always Off Brand. In this episode, Scott uncorks behind-the-scenes stories from his 30+ years in retail, including how he went from selling outdoor gear to mastering Amazon’s marketplace long before it was obvious to everyone else. You’ll discover why his podcast, Always Off Brand, is a breath of fresh air—combining pop culture, industry secrets, and
S4 · E4
March 31 · 38 min
S4E4: Matt Christensen
Matt Christensen, President of Distributor Data Solutions (DDS), revolutionizes product data management for manufacturers and distributors. In this episode, host Jason Nyhus speaks with Matt about his career journey and the back story of why DDS was founded. Tune in to learn how DDS's API-first platform and AI-driven solutions empower distributors to scale efficiently, reduce manual work, and compete with industry giants. Matt shares insights on leveraging data to enhance customer loyalty, reduc
S4 · E3
March 9 · 35 min
S4E3: Sarah Falcon
In this episode Sarah Falcon, SVP of Global Marketing at B2B Ecommerce Association and Founder of Falcon Consulting, shares how manufacturers and distributors are transforming their approach to e-commerce and the compelling shift happening right now in B2B sales and marketing, and what it takes to thrive in complexity. Tune in to hear about Sarah’s journey from early digital marketing days to leading global B2B e-commerce initiatives. She shares her firsthand experiences navigating channel confl
S4 · E2
February 17 · 34 min
S4E2: Shae Inglis - Solving Complex Problems
In this episode of Commerce Famous, host Jason Nyhus welcomes Shae Inglis, co-founder of Acro Commerce, a Canadian agency specializing in B2B e-commerce. Shae shares the journey of Acro, from its initial failure to becoming a successful agency focused on complex commerce solutions. The conversation delves into the importance of understanding the B2B landscape, the role of ERP systems, and the significance of discovery in project success. Shae emphasizes the need for agencies to build strong rela
S4 · E1
February 9 · 34 min
S4E1: Brian Walker - Adapting to Dynamic Market Changes
Commerce Famous Season 4, Episode 1, kicks off with Jason Nyhus talking with Brian Walker, an e-commerce veteran with an extensive career, including Eddie Bauer, Amazon, and Forrester. They discuss the evolution of e-commerce and Brian highlights the importance of adapting to the changing landscape of commerce, the role of industry analysts, and the future of commerce with a focus on agentic systems and AI. He shares why B2B e-commerce has not materialized as expected, with many companies laggin
S3 · E10
Dec 4, 2025 · 37 min
S3E10: Raj De Datta - The Journey of Bloomreach
In the season finale of Commerce Famous, host Jason Nyhus speaks with Raj De Datta, CEO and co-founder of Bloomreach, the agentic platform for personalization. They discuss Raj's journey in e-commerce, the founding of Bloomreach, the challenges faced during the 2009 financial crisis, and the evolution of the company's business model to achieve great success. Raj shares insights on the importance of personalization in e-commerce, the company's M&A strategy, and the future of conversational commer
S3 · E9
Nov 24, 2025 · 44 min
S3E09: Andy Barker - The Payment Eras Tour
In this episode of Commerce Famous, Jason Nyhus interviews Andy Barker, a seasoned expert in ecommerce and payments. They discuss Andy's journey from his early days at Digital River to his experiences at GSI Commerce, Magento, Miracl, and now Pagos. The conversation highlights the evolution of the payments landscape through the eras, the importance of problem-solving in e-commerce, and the role of community in building successful platforms. Andy shares insights on how to navigate the complexitie
S3 · E11
Nov 18, 2025 · 31 min
SPECIAL EDITION - Launch of Order Network eXchange
In this special episode of Commerce Famous, host Jason Nyhus welcomes back Kelly Goetsch, as they dive into the world of order management and the launch of an exciting new initiative he co-founded -- The Order Network eXchange -- and its potential to revolutionize the industry. The Order Network eXchange (onX) was built as the first open standard unifying how commerce systems communicate - from AI-powered selling channels through payments, logistics, and fulfillment - addressing a critical missi
S3 · E8
Nov 10, 2025 · 31 min
S3E08: Jeremy Gryder - The Power of Connection
Join us as we dive into the inspiring journey of Jeremy Gryder, who transitioned from a youth pastor to a leading e-commerce consultant. Discover how his unique background shaped his approach to business and hear about his experiences at BigCommerce and beyond. Don't miss out on his insights into growth and innovation in the e-commerce world.
S3 · E7
Oct 20, 2025 · 39 min
S3E07: Justin Aronstein - Embracing Failure & Nonconformity
In a world where e-commerce is often a game of following trends, Justin Aronstein stands out by embracing nonconformity and celebrates failures. At Mobile 1st, the focus is on essentialism—prioritizing what truly drives revenue growth. By hiring nonconformists and challenging the status quo, they deliver impactful results for clients. Tune into this episode for a refreshingly different conversation with host Jason Nyhus and Justin Aronstein as they discuss his career journey full of celebrated f
S3 · E6
Oct 8, 2025 · 51 min
S3E06: Scot Wingo - The Evolution of Ecommerce
In this episode, Scot Wingo, CEO of ReFiBuy and founder of Channel Advisor, shares his extensive journey in e-commerce. He highlights that "e-commerce is deceptively complicated," and discusses the challenges in the marketplace, the evolution of his companies, and lessons learned along the way. Scot emphasizes the importance of understanding the complexities of e-commerce, the role of AI in optimizing product catalogs, and how ReFiBuy aims to solve these challenges for retailers. The conversatio

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