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Coaching Inc with Tom Krol

Tom Krol

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

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S2 · E162
Yesterday · 30 min
CI - S2 - 162 - Why Some Entrepreneurs Make Millions and Still Have Nothing to Show for It with Danial Jiwani
In this episode, Danial Jiwani, author of The 52 Laws of Wealth, shares principles that help entrepreneurs grow their income, make better financial decisions, and build lasting wealth. Danial explains why thinking big, hard work, and action are essential to success. He also discusses the difference between growing your income and simply cutting expenses, how to balance spending, and why building strong relationships can open doors to new opportunities. You’ll Learn How To: Think bigger and set goals beyond your current limits Work harder and smarter to build momentum in your business Focus on increasing your income instead of only cutting expenses Balance spending while investing Build meaningful relationships What You’ll Learn in This Episode: (02:07) Thinking big is one of the most important laws of wealth (03:03) Why do people struggle to think big (03:58) Taking the traditional path in life (05:16) The 10x Thinking Rule explained (05:52) Setting the standard in your industry (07:17) Why hard work is essential to entrepreneurial success (09:32) Work with urgency, stay focused, and get more done (10:54) Stop dreaming and start taking action (12:51) The difference between wealthy people and those who struggle financially (13:47) How to balance spending and control your expenses (16:26) Why you should spend on things that help grow your business (19:32) Money is about freedom and family, not just wealth (20:34) How to keep growing after reaching major financial goals (21:52) Consistent effort helps build momentum over time (22:57) The 52 Laws of Wealth (24:46) Building a strong network with other people (27:45) Connect with Danial Jiwani Who This Episode Is For: Entrepreneurs who want to build lasting wealth Business owners who struggle with managing money Anyone who wants to develop better habits around money, work, and relationships Why You Should Listen: This conversation is a reminder that building wealth takes more than earning money. It also requires discipline, smart decisions, consistent action, and strong relationships. Connect with Danial Jiwani: Website: https://www.danialjiwani.com/ Resources: Read Danial Jiwani’s The 52 Laws of Wealth at https://www.danialjiwani.com/ Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E161
October 21 · 17 min
CI - S2 - 161 - He Used AI to Go From 60K to 635K Followers in Less Than a Year with Nick Perry
In this episode, Tom sits down with real estate investor and coach Nick Perry to talk about how AI completely transformed his marketing and sales setup. Nick built an in-house AI process to scale his personal brand without being on camera every day. Listen as he shares how his social media following grew from 60,000 to over 635,000 in under a year, slashed his customer acquisition costs in half, and built custom AI systems to handle lead follow-up and appointment booking. Enjoy the show! You’ll Learn How To: Build realistic AI avatars to create content Cut your customer acquisition costs by over 50% Automate lead follow-up and appointment booking Turn internal business solutions into scalable offers for your market What You’ll Learn in This Episode: (02:15) AI content to escape the constant content creation grind (03:32) Using highly realistic AI avatars of yourself (05:31) Building an end-to-end production system (06:30) Working with tech teams in Pakistan and Saudi Arabia (07:27) Nick’s 7-Figure Cartel and equity-based 8-Figure Cartel programs (09:42) Creating realistic avatars without requiring in-person studio visits (14:19) Why Nick decided to launch his internal AI systems to the public Who This Episode Is For: High-ticket coaches who want to scale content production Real estate investors looking for automated ways to follow up Course creators and consultants looking to cut paid ad Business owners interested in practical ROI uses for AI tech Why You Should Listen: You'll get a clear look at how to leverage modern AI tools to lower your overhead, automate lead follow-up, and build a scalable content engine. Connect with Nick Perry: Website: https://7figurecartel.com/ Instagram: https://www.instagram.com/nickperryrei/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E160
October 14 · 29 min
CI - S2 - 160 - He Became a Multimillionaire in Real Estate and Still Almost Had to Get a Job with Wyatt Simon
In this episode, Wyatt Simon shares how he built a multimillion-dollar real estate portfolio, completed more than 65 BRRRR deals, and learned an important lesson about the difference between building wealth and generating cash flow. Wyatt talks about how rising insurance costs, taxes, and operating expenses forced him to rethink his business in 2024. He also shares why he shifted toward flipping houses and hard-money lending, and how he built a coaching business by sharing his real estate journey on social media. You’ll Learn How To: Use real estate strategies to build long-term assets Turn your experience into a coaching business Use YouTube to attract clients and grow your audience Learn from successful creators by copying what already works What You’ll Learn in This Episode: (02:48) How Wyatt went from basketball to real estate (04:35) Getting into the coaching business (06:07) The coaches who helped Wyatt grow in real estate and business (09:30) Being a multimillionaire didn't mean Wyatt had enough cash flow (12:55) Alex Hormozi's money models (15:03) Formula of lifetime value divided by cost to acquire customer (17:08) Finding clients through YouTube and social media (17:35) Turning real estate walkthroughs into weekly content (20:34) How coaching clients become hard money lending clients (21:54) YouTube tips for coaches who want more views and subscribers (23:16) Copying what already works can be smarter than reinventing the wheel (24:26) Creating YouTube content without expensive equipment (25:10) Raw, simple videos can work better than heavily edited content (26:33) The coaching resource Wyatt recommends for building a coaching business Who This Episode Is For: Real estate investors who want to improve cash flow Coaches who want to turn their experience into a business Coaches looking to grow through YouTube and social media Why You Should Listen: He shares practical lessons on building better money models, choosing the right business opportunities, and using content to attract clients. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E159
October 7 · 42 min
CI - S2 - 159 - The #1 Predictor of Entrepreneurial Success with Nick Lamagna
What do martial arts and entrepreneurship have to do with each other? More than you might think. In this episode, Nick Lamagna shares what getting a black belt in jiu-jitsu has taught him about business, pressure, humility, discipline, and staying calm when things get difficult. Nick also talks about real estate, finding the right people, learning from others, and why the ability to handle pressure may be the number one predictor of entrepreneurial success. He shares lessons from 20 years of training and how those lessons continue to shape the way he approaches business and life. Listen and enjoy! You’ll Learn How To: Stay calm and find solutions when things go wrong Handle pressure when your team is counting on you Find the right community and people to learn from Approach coaching responsibly What You’ll Learn in This Episode: (04:06) Entrepreneurship is a game (05:38) Why getting a black belt in jiu-jitsu is one of Nick’s proudest accomplishments (07:26) How accountability keeps you showing up (08:39) Learning to stay calm and find solutions under pressure (11:10) The number one predictor of entrepreneurial success (14:50) The importance of having a white belt mentality (18:13) Learning from training with people who challenged him (20:31) Being a “jack of all trades” can be a good thing (24:15) Taking responsibility for students’ success and failure (26:41) Who you allow into your coaching program (30:15) “The man who listens to the rumor is weaker than the man spreading it” (33:11) The importance of being the person who supports others (35:00) Treating people with kindness and respect (36:32) Connect with Nick Lamagna (37:24) Nick’s recommended books on success and wealth Who This Episode Is For: Entrepreneurs who want to get better at handling pressure Coaches who want to build stronger communities Business owners learning how to lead a team Anyone who wants to improve beyond financial success Why You Should Listen: Nick’s story shows that success is not just about making money. It is the ability to stay calm under pressure, keep showing up, remain humble, and surround yourself with the right people. Connect with Nick Lamagna: Website: https://nicknicknick.com/ Instagram: https://www.instagram.com/nicklamagnainvest/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E158
September 30 · 22 min
CI - S2 - 158 - He Started Posting His Real Estate Deals and A&E Came Calling with Dedric Polite
How do you turn your real estate journey into a business and build an audience along the way? In this episode, Dedric Polite shares how real estate changed the trajectory of his family, from growing up in Boston and working in corporate software sales to becoming a real estate investor, coach, and TV personality. Dedric also shares how documenting his real estate deals on social media helped him build a following, attract private investors, and eventually get approached by A&E for a TV show. More of his story on this show. Listen! You’ll Learn How To: Build an audience by documenting what you are already doing Use your personal story to connect with the right people Build a personal brand through social media Find your place and use your strengths in business What You’ll Learn in This Episode: (03:06) How real estate changed the trajectory of Dedric’s family (05:00) Why Dedric decided to invest in his first coach (06:19) The $16,000 mastermind decision that changed everything (08:20) How documenting the real estate process led to an audience (09:13) How they got their own TV show (10:39) Taking courage raising money for the show (12:09) Authenticity attracts the right people (13:08) The algorithms in social media are always changing (15:01) The platforms Dedric uses to grow his business (17:15) Why niches are winning (18:31) Skipping the learning curve through other coaches (19:43) Moving from an outsourced agency to in-house marketing director (20:11) Connect with Dedric Polite Who This Episode Is For: Entrepreneurs building a personal brand Coaches who want to grow their audience through social media Real estate investors who want to turn their experience into a business New coaches looking for mentorship and community Why You Should Listen: Dedric’s story is a great example of what can happen when you simply document what you are already doing. He shares practical lessons for coaches who are just getting started, including why taking action, finding the right community, and sharing the real journey can make a difference. Connect with Dedric Polite: Website: https://dedricandkrystal.com/ Be Polite Properties Website: https://www.politeproperties.com/ Instagram: https://www.instagram.com/dedricpolite/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E157
September 23 · 26 min
CI - S2 - 157 - How He Turned YouTube Into a High-Ticket Coaching Funnel with Robbie Crager
Today's guest has a mastermind model where members invest in real estate in one particular part of the world. Robbie Crager shares how he went from a real estate investor to building a large YouTube audience and turning it into a coaching and mastermind business. He shares how he uses a free community, low-ticket offer, and mastermind to bring people through his funnel, why small wins matter in coaching, and how AI is helping him save time and become more productive. Listen and enjoy! You’ll Learn How To: Use YouTube to build your personal brand Build a community before selling your coaching program Find different roles for people based on their skills Use AI to save time and improve your coaching content What You’ll Learn in This Episode: (02:31) How Robbie went from real estate investor to coach (03:33) YouTube helped grow his real estate business (04:18) Using YouTube as a top-of-funnel strategy (05:33) The tips and tricks on YouTube for coaches and course creators (07:04) How Robbie uses long-form content, shorts, and live videos (09:16) Robbie’s YouTube funnel from free community to mastermind (10:54) The different types of people in his mastermind (12:43) Finding where your skill set fits in the team (14:45) Small percentage of people take action (17:45) Why small wins help people make progress (18:53) Getting into affiliate partnerships (20:14) The idea of personal branding and the need to use AI (21:45) How Robbie uses AI to save time and improve his work (23:56) Connect with Robbie Crager Who This Episode Is For: Coaches looking to grow through YouTube Entrepreneurs building a personal brand Real estate investors looking to build a team Business owners who want to use AI to save time Why You Should Listen: Robbie shows how consistent content, a strong personal brand, and a simple funnel can turn an audience into a real business. He also shares practical lessons on coaching, community, small wins, and using AI to work faster without losing your own voice. Connect with Robbie Crager: YouTube: https://www.youtube.com/@TheFlipFlopFlipperPR Instagram: https://www.instagram.com/the_flip_flop_flipper/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E156
September 16 · 47 min
CI - S2 - 156 - He Used AI to Build a $3 Million Coaching Platform Himself with Justin Brennan
What does it take to build a multimillion-dollar coaching platform without a huge team? In this episode, Justin Brennan shares his journey in multifamily real estate, what he learned from watching his father build and lose a massive real estate business, and how he used AI to build his own coaching platform. Justin also talks about helping clients overcome limiting beliefs, the mental side of coaching, and how AI is changing how coaches deliver their programs. Listen and enjoy! You’ll Learn How To: Avoid the biggest mistakes that can cause real estate investors to lose Build the identity and infrastructure of a multifamily investor Use an interactive roadmap to make coaching easier to follow Use AI to create a more personalized coaching experience What You’ll Learn in This Episode: (04:10) Justin’s family history in real estate and his path into multifamily investing (06:47) What the financial crisis taught Justin (07:46) Bad debt can cause you to lose in real estate (08:33) The three patterns in people who lost money (09:38) Importance of fixed-rate debt and low leverage (10:17) How to structure a 15-unit apartment deal with a 70% loan (11:56) The difference between ownership and control (13:27) Justin's ideal multifamily investor (17:10) Sweat equity vs. check equity (23:00) Finding clients through paid YouTube ads (26:20) Two ways to find apartment deals (31:42) The 10-step roadmap for the first deal (33:00) Building his own proprietary platform ecosystem (36:46) How Justin built his AI platform using Replit (40:35) How quickly AI is changing the world (43:17) Social media managers may need to become experts at managing AI agents (44:36) Connect with Justin Brennan Who This Episode Is For: Real estate investors interested in multifamily Course creators interested in AI-powered platforms Business owners trying to understand how AI will change their teams Why You Should Listen: Justin shares how he uses AI to change how he delivers coaching, build his own platform, and create tools that would have cost millions of dollars just a few years ago. Connect with Justin Brennan: YouTube: https://www.youtube.com/@JustinBrennan Instagram: https://www.instagram.com/officialjustinbrennan/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E155
September 9 · 55 min
CI - S2 - 155 - How a Local Meetup Turned Into an $80K Per Month Coaching Business with Andrew Lucas
What if your next $30,000 coaching client didn’t come from an ad, a funnel, or a sales call with a total stranger? That’s exactly what happened to Andrew Lucas, who built his coaching business through a local real estate meetup and a community of people who already knew and trusted him. In this episode, Andrew shares how a simple lunch-and-pizza meetup eventually became a coaching business averaging $80K–$85K per month. He also talks about the mistakes he made early on, why you need a real program before taking people’s money, and how building a community can turn into a powerful coaching business. You’ll Learn How To: Start a local meetup and build a community around your expertise Build trust by becoming the hub for information in your market Avoid the mistakes of coaching without a clear program or design What You’ll Learn in This Episode: (03:22) What does a local event look like? (03:53) How Andrew and his wife started with simple real estate meetups (04:58) Becoming the hub of information (06:10) The biggest mistake Andrew made when he first started coaching (08:50) You don’t need to turn every meetup into a client immediately (11:02) The most important part of the program (14:34) When partner split goes the wrong way (17:08) How Andrew presents his $75K program and why $30K upfront works (19:50) Dealing with new laws in South Carolina for wholesaling (25:46) Andrew on promoting the local meetups (32:55) How Andrew competes with other local meetups (34:54) When virtual meetups make sense (35:38) People want connection and want to be around others who think the same way (37:46) Leaning into motivation and proof in coaching (42:41) Keeping the momentum in local meetups (47:00) Why Andrew stopped bringing outside speakers into his meetup (49:20) How Andrew follows up with meetup attendees (52:09) How workshops and joint events can attract your ideal clients Who This Episode Is For: Coaches who want to build a business through community Real estate investors thinking about starting a coaching program Entrepreneurs who want to use local events to grow their influence Why You Should Listen: Andrew’s story shows that you don’t always need a complicated funnel or a big marketing machine to build a coaching business. This episode gives you a practical look at how a local meetup can grow into a serious coaching business. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
September 3 · 36 min
CI - S2 - 154 - Build Your Coaching Business Around the Life You Actually Want with Henry Washington
If your sole purpose of coaching is to make money, don't become a coach. It is profitable, but it can be lucrative and burn you out. In this episode, Tom Krol sits down with Henry Washington to talk about why coaches need to get clear on the life they actually want before building their coaching program. Henry shares how he went from helping people for free to creating courses that eventually generated $10,000 to $15,000 a month, and how that grew into a coaching community. He also explains why he never wanted to chase customers or constantly change his offer just to make more money. Listen and enjoy the show! You’ll Learn How To: Build your coaching program around the life you want Figure out how much time you really want to give to coaching Start by helping people instead of immediately building an offer Stay focused on one offer What You’ll Learn in This Episode: (03:11) Henry’s real estate journey from one house to 150 doors (04:33) The problems that come with having a big portfolio (05:29) Cash flow can be harder to live off than it looks on paper (09:55) How Henry accidentally got into coaching (10:55) The panic attack that pushed Henry to learn about real estate investing (13:41) The moment Henry realized he had a responsibility to help other people (15:07) Henry started sharing his real estate journey on Instagram (17:17) Unintentionally creating his first two courses (20:03) What new coaches should and should not do (21:00) New coaches should start with their life, not their offering (21:37) Build your program around the time you actually have (23:19) Go where the audience is (24:29) Henry relied on organic growth before using paid ads (26:58) The two battles every coaching business is fighting (28:30) The difference between chasing customers and attracting them (30:58) COVID changed what customers expect from coaches and online education (34:28) Connect with Henry Washington Who This Episode Is For: New coaches who are thinking about starting a coaching business Real estate investors who want to turn their experience into coaching Coaches who feel trapped by the business they built Entrepreneurs who want more freedom and less pressure Why You Should Listen: This episode reminds you that your coaching business should support the life you want, not become the life you have to escape. Connect with Henry Washington: Website: https://www.seeyouattheclosingtable.com/ Instagram: https://www.instagram.com/thehenrywashington/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E153
August 26 · 11 min
CI - S2 - 153 - Why More Offers Are Making You Less Money
More ideas, more offers, and more opportunities sound like a good thing. But sometimes, they are exactly what's keeping your business from moving forward. In this episode, Tom Krol uses the example of a ship with hundreds of oars to explain why entrepreneurs need a clear destination. Tom shares why some profitable opportunities can still be distractions, why owners need the courage to choose one thing, and how getting your team focused on a single destination can lead to more peace, better profits, and less burnout. Listen and enjoy! You’ll Learn How To: Identify whether your business has a clear destination Get your team rowing in the same direction Choose one primary goal Use a “someday maybe” list to get other ideas out of your head What You’ll Learn in This Episode: (01:13) The ship with hundreds of oars (03:35) Lack of clear destination (04:25) The courage to pick one thing (05:18) Make sure every oar is rowing toward the same goal (06:19) When the business becomes a cash grab (06:59) The “someday maybe” folder (07:18) Focus on what the market wants (08:25) Having a personal financial goal (09:04) Progress, not perfection Who This Episode Is For: Entrepreneurs who are distracted Business owners who have too many ideas, offers, or opportunities Leaders who lack clear direction with their team and business Why You Should Listen: If your business feels busy but isn't moving as quickly as it should, this episode will help you step back, choose a direction, and get everyone moving toward the same goal. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E152
August 20 · 30 min
CI - S2 - 152 - The Simple Content Strategy Generating $100K a Month with Nick Sanborn
In this episode, Tom Krol talks with Nick Sanborn about how he built a large real estate business and coaching funnel by simply documenting what he was already doing every day. Listen as he shares why he tells his team to post three pieces of business-related content every day, why you shouldn’t wait for the perfect setup, and how one simple change to his YouTube strategy helped generate nearly $100K a month in coaching sales. You’ll Learn How To: Create content without spending hours planning or scripting Turn your everyday work into content Use the “three pieces of content a day” strategy Use AI to support your content, construction, and real estate teams What You’ll Learn in This Episode: (02:35) About Nick and Sanborn Construction (04:39) Who Nick’s clients are (05:46) Why they choose a done-with-you model (07:01) Difference between showing how to do it and walking you through it (08:11) The market condition in the Midwest (10:56) If you had to start over, start with your phone (11:26) The three-content-a-day rule (13:10) Simple content can outperform highly planned content (14:34) Preparedness creates confidence (17:31) Film everything and put it out there (19:18) The funnel mistake that was costing them leads (21:06) Adding a QR code on YouTube videos (23:02) Create content for how people consume it (24:38) How Nick uses AI across his companies (27:07) Nick’s recommended books Who This Episode Is For: Coaches who want to start doing content Entrepreneurs who want to grow their audience Business owners who want to generate more leads through content Why You Should Listen: You don't need a huge production team or complicated content calendar. Start by documenting what you're already doing, post consistently, and make it easy for people to take the next step. Connect with Nick Sanborn: Website: https://www.sanbornconstructiongroup.com/ YouTube: https://www.youtube.com/@SanbornConstructionGroup Instagram: https://www.instagram.com/sanbornconstructiongroup Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E151
August 17 · 18 min
CI - S2 - 151 - How to Actually Keep the Money You Make
Have you ever worked really hard but not seen the results of your efforts? On today's episode, Tom Krol breaks down the habits he sees in entrepreneurs who earn a lot of money but struggle to keep it. From knowing your net worth and understanding your numbers to managing debt, taxes, and everyday spending, Tom shares what financially successful entrepreneurs do differently. Listen and enjoy the show! You’ll Learn How To: Track your net worth and cash flow Build better habits around saving and spending Take control of your business and personal finances Make purchasing decisions based on numbers What You’ll Learn in This Episode: (02:09) The difference between gross and net (03:54) Why wealthy people know and measure their net worth (04:47) The financial trap of only looking at monthly income and expenses (05:40) How much should I live off? (07:06) Money management should be done by husband and wife together (07:35) Watching your net worth grow can improve your confidence (08:01) Struggling entrepreneurs don't know their KPIs and P&L (10:11) Don't try to play games with the IRS (11:29) How to make purchasing decisions based on cash flow and net worth (12:51) Basic terminology every entrepreneur should understand (14:16) Slow down before spending company money (15:41) Why wealthy people feel good about saving money (17:00) The beginning of financial freedom Who This Episode Is For: Entrepreneurs who are just starting to make money Business owners who are not keeping enough of their money Founders who need to get better at managing their numbers Anyone who wants more financial freedom Why You Should Listen: Tom shares practical lessons on net worth, spending, saving, debt, taxes, and financial discipline that can help you stop running in circles and start building real wealth. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E150
August 13 · 16 min
CI - S2 - 150 - The Secret to Magnetic Messaging
What do you say when you're starting out as a coach, and nobody knows who you are yet? In this episode, Tom Krol breaks down how to create what he calls “magnetic messaging,” content that attracts the right people, repels the wrong people, and gives your audience a reason to listen. Today, he shares simple ideas around authenticity, radical differences, creating content from a beginner’s perspective, and giving away real value. Listen and enjoy the show! You’ll Learn How To: Create messaging that attracts your ideal audience Stand out by embracing your radical differences Turn your experience into useful talking points Give away valuable information without losing clients What You’ll Learn in This Episode: (01:51) The attitude of progress, not perfection (02:26) Being real and authentic with your audience (03:42) Enthusiasm makes your message more powerful (04:37) R.O.D.S. explained (05:30) Being different can help you cut through the noise (07:07) The “10,000 Talking Points” idea (07:38) Why you need to remember what it was like to be a beginner (09:02) Write down 100 different questions a newbie would ask you (10:22) Understanding your audience wants to hear your hits (11:15) Bringing people value when you speak (12:34) Being a generous expert and giving away your best information can attract more clients Who This Episode Is For: Coaches who are just starting to build an audience Consultants and course creators looking for better messaging Entrepreneurs trying to stand out Anyone who wants to create content Why You Should Listen: Tom shows you how to lean into what makes you different, speak with genuine enthusiasm, and give people something they can use. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E149
August 10 · 10 min
CI - S2 - 149 - You're 1% Finished
For today's episode, we will be talking about webinars. Tom Krol explains why a webinar is only 1% finished once you have the slides, talking points, and presentation ready. The real work starts after that, when you begin testing different parts of the webinar to see what gets people to watch, stay, and take action. From testing your CTA and pricing to tracking where people drop off, Tom shares a simple approach to improving your webinar and turning it into a more effective sales tool. You’ll Learn How To: Improve your webinar by using real data Test different prices, CTAs, formats, and webinar lengths Track where people are dropping off Create a webinar that gets more people to watch What You’ll Learn in This Episode: (01:24) What is a webinar? (01:59) The most important thing to know about a webinar (02:48) The metrics and KPIs you need to track after launching (03:49) When to introduce the CTA into the webinar? (04:30) Split testing is the key to improving your webinar (05:29) The difference between teaching webinars and future-pacing webinars (06:30) Write your own webinar instead of paying a consultant (07:17) The first part of the webinar (08:05) A webinar is a journey and requires ongoing work Who This Episode Is For: Coaches who want to use webinars Entrepreneurs building a scalable coaching business Course creators looking to improve their conversions Why You Should Listen: If you're using webinars, or planning to start, this episode will help you look at the process differently and focus on the work that drives results. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E148
August 6 · 8 min
CI - S2 - 148 - The Biggest Mistake You're Making with Client Reviews
Most business owners have happy clients, but very few know how to turn those happy moments into powerful marketing. In this solo episode, Tom Krol talks about a simple technique that he used just to make massive amounts of revenue in a short amount of time that doesn't cost a penny. That is, you become a ninja at capturing good news. Listen as he shares a simple strategy for collecting authentic client reviews, and why timing is everything in client reviews. You'll Learn How To: Capture authentic client reviews Collect reviews consistently without making it complicated Build trust with potential clients using real customer feedback What You'll Learn in This Episode: (01:02) Capturing "good news" (02:06) Simple trick that is built on human nature and laws of reciprocity (02:52) Timing is everything in client reviews (04:28) Use the word "reviews" instead of "testimonials" on your website (05:14) Make collecting reviews a weekly responsibility for your team (06:14) Simple contract clause that gives you permission to use client reviews Who This Episode Is For: Coaches who are looking to build more credibility Entrepreneurs who want more referrals Business owners who aren't consistently collecting reviews Why You Should Listen: Tom shares a practical system for collecting authentic reviews, using them effectively, and building trust with future clients. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E147
August 3 · 16 min
CI - S2 - 147 - Why Your Next Opportunity Is Probably a Distraction
How do you know when something's adding to your energy or subtracting? As entrepreneurs, it's easy to get excited about new ideas. But sometimes the next opportunity isn't the right one, but just another distraction. In this solo episode, Tom Krol shares a practical framework to help entrepreneurs cut through the noise and focus on the one business that deserves their time and energy. Listen as he walks through eight questions you can use to evaluate every project, side hustle, or business idea. If you are constantly chasing new opportunities but feel like you're not moving forward, this episode will help you refocus. You'll Learn How To: Identify which business deserves your full attention Avoid distractions that slow your growth Evaluate new opportunities with a simple framework Focus your time on the work that creates the biggest results What You'll Learn in This Episode: (02:22) A simple exercise to evaluate every project you're working on (04:23) Focus more on fewer things (04:57) The first question to ask before investing more time into any business (05:10) Are you willing to put a full-time person on that project? (06:09) Can it alone exceed all of your financial goals? (07:16) Adding energy vs subtracting energy (07:55) How to know if you have more energy (09:22) The importance of measuring revenue instead of relying on assumptions (10:23) Clear vision for your business (10:57) Business that you want vs business that the market demands (11:54) Some opportunities create problems you never intended to have (12:41) Repeating pattern of you self-sabotaging (15:10) Hustle is a season, not a lifestyle Who This Episode Is For: Coaches who are juggling multiple business ideas Entrepreneurs who are struggling to stay focused Business owners who are looking to scale Why You Should Listen: If you are tired of constantly switching gears and want more clarity on where to invest your time, this episode gives you a practical place to start. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E146
July 30 · 13 min
CI - S2 - 146 - You're Building Your Business on Rented Land
Tom Krol is going to talk about a game-changer for your business that you can implement now. It is the single most important asset that you have as a coach, consultant, or influencer. In this solo episode, he dives deep into your email list. He shares why your email list is the one asset you truly own, how to start building it from day one, and why keeping things simple is often the fastest path to growth. Listen and enjoy the show! You'll Learn How To: Build an email list properly Choose a simple email platform Grow your list consistently without complicated systems Turn your email list into a valuable business asset What You'll Learn in This Episode: (01:20) Simple tips and tricks to build your email list properly (01:46) Why is your email list so important? (02:56) Email list explained (04:09) Choosing the right email marketing tool (05:08) Familiarizing yourself with your email platform (06:03) Tom's advice to manually build your first 1,000 email subscribers (08:21) Write emails yourselves (08:33) How often you should email your list (09:34) Practical ways to collect email addresses both online and in person (10:32) Email list increases the value of your business when it's time to sell Who This Episode Is For: Coaches who want to start building an email list Entrepreneurs who are growing an audience Business owners who are thinking about growth and business value Why You Should Listen: In this episode, Tom shares a simple, practical approach to building an audience you own, staying connected with your customers, and creating a business that's worth more over the long run. If you've been putting off building your email list, this is the episode to listen to. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com Tom Krol's tool recommendation for creating email list: www.coachinginc.com/email
S2 · E145
July 27 · 12 min
CI - S2 - 145 - The First Hire Every Entrepreneur Should Make
Who should be your first hire? Most entrepreneurs wait too long before making their first hire, and it usually costs them time, energy, and growth. In this solo episode, Tom Krol explains why an executive assistant should be the very first person you bring into your business. He shares how the right EA can free up your time, keep you focused on revenue-generating work, and help you build a more consistent business. Listen and enjoy the show! You'll Learn How To: Know when it's time to hire your first executive assistant Find and interview the right candidate Avoid common hiring mistakes What You'll Learn in This Episode: (00:31) Who should be your first hire? (01:57) Why do we hire an executive assistant? (03:09) Protecting your time is one of the best investments you can make (03:25) The biggest mistake entrepreneurs make after hiring an executive assistant (03:50) The qualities Tom recommends looking for when hiring an EA (05:40) Your executive assistant must already be working (06:17) Interviewing multiple people helps you make a better hiring decision (06:59) Bookkeeping skills are valuable for an executive assistant (07:18) Have your wife do the final interview (09:35) Don't give them new things to do; give them things to do Who This Episode Is For: Coaches building their first team Entrepreneurs feeling overwhelmed with daily tasks Business owners ready to grow without burning out Why You Should Listen: Tom shares a simple framework for finding the right executive assistant, delegating the right work, and creating more time to focus on growing your business. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E144
July 23 · 21 min
CI - S2 - 144 - How I Trained AI to Sound Exactly Like Me with David Pupo
Six months from now, there will be two kinds of entrepreneurs: those still spending hours creating an endless amount of content, and those who have AI doing 80% of the heavy lifting. They'll both have access to the exact same tools. For today's episode, Tom Krol talks with Coaching Inc. member David Pupo about the AI system he's built to create content that matches his own voice and personality. David shares how he trained Claude using his podcast transcripts, sales calls, and personal content to generate posts, reels, and captions that feel authentic. This episode shows you a practical way to use AI as an extension of your brand rather than replacing it. Listen and enjoy! You'll Learn How To: Train AI to write in your own voice Turn trending topics into engaging content Create more content without sacrificing authenticity Use AI to save time What You'll Learn in This Episode: (02:34) How David built an AI to match his voice and messaging (03:55) Transcribing the podcast through YouTube (05:36) How AI turns his long-form content into his tonality (07:48) A simple system for creating reels from trending news stories (09:00) AI helps write script, captions, and CTAs (10:05) Doing the green screen on Instagram (10:32) Asking AI for trending hashtags (13:41) Creating topical content helps you get discovered faster (17:00) Importance of repurposing content across multiple platforms (18:23) Criticism and negative comments can help your content perform better Who This Episode Is For: Coaches who want to create more content Entrepreneurs using AI to grow their business Personal brands looking to stand out online Why You Should Listen: If you want AI to sound more like you and less like everyone else, this episode is a must-listen. Connect with David Pupo: Instagram: https://www.instagram.com/dollarswithdavid/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
S2 · E143
July 20 · 32 min
CI - S2 - 143 - The Attention Economy - How Coaches Get Known, Trusted, and Paid with Khang Le
You might have the best product and be better looking, but if nobody knows you, nobody's going to do business with you. In this episode, Tom Krol sits down with entrepreneur and real estate investor Khang Le to talk about what it takes to build a coaching business in today's attention economy. Khang shares how he went from having nothing to building a massive online following, and why getting attention, providing value, and staying consistent matters more than just perfect content. Listen and enjoy the show! You'll Learn How To: Create content that attracts the right audience Build trust before trying to sell anything Grow a coaching business by focusing on one offer Turn attention into long-term business growth What You'll Learn in This Episode: (02:40) Khang's journey from growing up in Vietnam to building a successful real estate business (04:30) A mentor changed the direction of his career (08:50) Understanding how to get attention (09:46) Your followers are your potential clients (12:02) Value, volume, and three buckets of get, hold, and monetize (12:53) Attracting the right audience matters more than going viral (15:37) The power of authenticity over trends, hooks, and perfect production (17:15) Coaches should focus on one product instead of selling everything (20:30) Why creating a business you can eventually sell changes the way you build it (25:33) Business reduces people's suffering (28:32) Knowledge and experience matter more than leaving money to your kids (30:16) Connect with Khang Le Who This Episode Is For: Coaches who want to grow their audience online Entrepreneurs building a personal brand Content creators struggling to stay consistent Business owners looking to create long-term value Why You Should Listen: Tom and Khang share practical advice that every coach can apply to attract the right audience, grow a loyal community, and build a business that lasts. Connect with Khang Le: Instagram: https://www.instagram.com/realkingkhang/ YouTube: https://www.youtube.com/@RealKingKhang Facebook: https://www.facebook.com/WholesalingWithKhang/ TikTok: https://www.tiktok.com/@realkingkhang Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

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