
Susan Credle: Brands Have Stories to Tell
We've all seen commercials that are more snore-worthy than compelling. But does that mean authentic storytelling is dead in the advertising industry? Susan Credle, chief creative officer at Leo Burnett USA, believes character-driven stories are very much alive—and they can change the world. Uploaded 18-03-13 About Chicago Ideas Week Chicago Ideas Week is an annual seven-day celebration of ideas, innovation and community, aiming to become the platform for ideas, created for innovators, thinkers, doers. CIW's goal is to stimulate new initiatives and ventures, create new connections and collaborations, and establish a community of people who have the desire to achieve great things. Learn more: www.chicagoideas.com Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices


















