

Yves Doz – How strategic agility creates lasting competitive advantage
Why do great companies rarely fail by doing something foolish, but far more often by doing the same smart thing for too long? And in a world of constant disruption, what does it take to change direction without losing momentum? These are the key questions we discuss in this episode of Changing Conversations with Yves Doz. Yves is a leading expert on strategic management, agility, and innovation, Professor at INSEAD, and an experienced leader and advisor to companies around the world. In this conversation, we share: Why conventional strategy – a periodic, analytical exercise – is unfit for an increasingly fast-moving, complex world. The three capabilities that work together to create strategic agility: strategic sensitivity, resource fluidity, and leadership unity. How companies erode their own strategic agility while chasing worthy goals like clear direction, efficiency, and strong leadership – turning past success into rigidity. Why anomalies deserve attention, not just the averages we default to, since the small signals we learn to ignore are often the first sign of disruption to come. How high-quality dialogue unlocks strategic agility: sharing starting points – your assumptions and how you see the problem – rather than debating finished conclusions, and learning to disagree openly, then commit fully. We'd love to keep this conversation going. To continue the conversation with us, send your reflections and questions to us at katc@implement.se. You’re also welcome to use this episode as a conversation starter by sharing it with your colleagues and friends.


















