Spilling the Tea on the NYC Meta Agency Summit
Welcome to our NYC mini series 🗽🤎 Meta invited Chain to New York for its Agency Summit, and we were one of only three Australian agencies there. The day after, Shelby and Adele sat down in an iconic New York studio to tell you everything while it was still fresh: the new features, the big themes and what the next 6–12 months look like for anyone running ads. In this episode: 💫 Meta Ads Creative Studio: deeper creative analysis, performance by demographic, and industry benchmarking 💫 Optimising for margin, lifetime value and profit, not just CPA 💫 Why your signal back to Meta matters more than ever (and how to fix it if you're a service business) 💫 Live shopping coming to Instagram, and running your lives as ads 💫 Incremental vs standard attribution, explained simply 💫 Reviews and sentiment showing up in ads, and why community-led brands will win 💫 The Meta MCP, AI and the "orchestration era," and why your media buyer is now the coach 💫 What US agencies told us over dinner (spoiler: it blew our minds)Stay tuned for Part Two! 💌 Links & resources: 30% OFF THE META ADS MASTERCLASS. Watch Chain’s 26x SOLD-OUT Meta Ads Masterclass On-Demand, 30% off with code: BFCM30 https://www.chainacademy.com.au/offers/QxW6Eo8j/checkout Connect With Us: Instagram: @chainsocial Instagram: @chainpod Web: https://chainsocial.com.au/chain-pod/ Email: pod@chainsocial.com.au Training: www.chainacademy.com.au



