BusinessCareersEntrepreneurship

CEO Glow Show

Sheila Bella: 7 Figure Beauty Business Coach

Welcome to the CEO Glow Show, Formerly known as Pretty Rich Podcast where beauty entrepreneurship meets personal growth and spirituality! Hosted by Sheila Bella, a 7-figure beauty business coach and microblading mogul, this podcast is your go-to source for industry-specific strategies, marketing wisdom, spiritual insights, and a healthy dose of inspiration.

Each episode is crafted with the beauty entrepreneur in mind, offering actionable advice to help you grow your business, enhance your personal well-being, and deepen your spiritual journey. Join us as Sheila brings in guest speakers, industry experts, and thought leaders to discuss topics ranging from business and marketing to self-awareness, community building, and the integration of faith in entrepreneurship.

Whether you're just starting your beauty business or looking to elevate an established brand, the CEO Glow Show empowers you to shine brightly in all aspects of your life. Tune in to transform your entrepreneurial journey into a fulfilling, purpose-driven experience.

#CEOGlowShow #BeautyEntrepreneurship #SpiritualGrowth #BusinessWisdom

Play

Open in

20 episodes
weekly
Avg 18 min
English

Episodes 20

Newest Oldest Longest

All20 Unplayed20 In progress0 Played0

#95
Wednesday · 28 min
Every Objection Is a Diagnostic: It Means You Skipped a Step
What if "I can't afford it," "Let me think about it," or "I need to ask my husband" weren't rejections at all? What if they were actually telling you exactly where your sales conversation went wrong? In this episode of the CEO Glow Show, Sheila Bella, founder of Pretty Rich Bosses, delivers a powerful reframe for beauty entrepreneurs and service providers: an objection isn't rejection. It's information. Instead of fearing objections or taking them personally, Sheila teaches you how to read them like a diagnostic report. Every objection can point to a step in the sales conversation where your potential client still needs more trust, value, clarity, certainty, or emotional investment before she feels ready to say yes. Sheila breaks down four of the most common objections beauty business owners hear and explains what may actually be happening underneath the words. "It's too expensive" can signal that you haven't built enough value. "Let me think about it" can reveal an unresolved gap in trust, pain, belief, or clarity. "I need to ask my husband" can point to missing certainty, while "Just send me some info" may mean you haven't created enough momentum or emotional investment. The goal isn't to become better at pressuring people into buying. It's to become better at building a sales conversation where your potential client has what she needs to make a confident decision. Once you stop treating objections like punches and start treating them like feedback, every sales conversation becomes an opportunity to improve. If you're a beauty entrepreneur who freezes when someone says, "That's too expensive," gets discouraged after hearing "I'll think about it," or struggles to confidently ask for the sale, this episode will completely change how you approach sales. 5 KEY POINTS 1. An objection is information, not rejection. Stop assuming an objection means the client is walking away. Sheila explains how objections can reveal exactly where the sales conversation needs more work. 2. "It's too expensive" can be a value problem. Before immediately lowering your price, look at whether you clearly communicated the value, transformation, pain being solved, and belief in your solution before revealing the investment. 3. "Let me think about it" means something may still feel unresolved. There may be a gap in trust, understanding, pain, belief, or clarity. Instead of getting defensive, get curious about what part of the conversation was left incomplete. 4. Stop being afraid of uncomfortable sales moments. The questions you're afraid to ask, the price reveal, and asking for the commitment are often the moments that expose what your sales process needs. Avoiding them can create pleasant conversations that never convert. 5. Every objection is free sales training. Instead of letting objections destroy your confidence, use them as data. Ask yourself, "What is she actually diagnosing? Which step did I skip?" Then use that information to improve the next conversation. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#94
August 19 · 32 min
Why Fnancial Freedom Gives Women Power and Options, an interview with Sheila Bella and Idalis Bailey
What does financial freedom really give a woman? It's not just money. It's options. In this powerful episode of the CEO Glow Show, Sheila Bella opens up about her journey from an eight-year-old immigrant from the Philippines whose parents sold tools at swap meets to becoming a beauty entrepreneur, marketing expert, and founder of Pretty Rich Bosses. She shares how hitting rock bottom after a divorce and losing her job ultimately pushed her toward permanent makeup and entrepreneurship, changing the trajectory of her life. But this conversation goes much deeper than building a successful beauty business. Sheila explains why she believes women need the ability to support themselves, develop valuable skills, and know they have choices. For Sheila, financial independence isn't about competing with your spouse or proving you don't need anyone. It's about having the security to make decisions from a place of choice rather than fear or financial dependence. She also shares the marketing strategies that helped accelerate her success, including positioning yourself as an expert before you feel completely ready, becoming comfortable with rejection, building a powerful personal brand, and investing in real human relationships. If you're a beauty entrepreneur who wants more than a booked calendar, this episode is a reminder of what building a business can really create: confidence, choices, community, financial freedom, and a legacy of your own. 🔑 5 Key Points From This Episode 1. Financial freedom gives women options. Sheila explains that financial independence is about knowing you have the skills and resources to survive and thrive on your own. Having options allows decisions in relationships and life to come from genuine choice rather than financial necessity. 2. Your starting point does not determine your destination. Sheila shares her journey from growing up without wealth, going through divorce and unemployment, and taking a five-day permanent makeup course to building an extraordinarily successful career. 3. Position yourself as the expert. One of Sheila's early business breakthroughs came from changing how she presented herself. Instead of simply giving clients a menu of options, she confidently recommended solutions based on their needs and began positioning herself as the expert in the room. 4. Stop chasing yeses and start collecting nos. Rejection is part of growth. Sheila encourages entrepreneurs to post, sell, collaborate, and put themselves out there enough to hear "no," because every successful entrepreneur has had to move through rejection to reach opportunity. 5. Your personal brand is becoming more valuable. In a world filled with AI and polished corporate marketing, being recognizably human matters. Sheila explains why people increasingly connect with people and why entrepreneurs don't need massive followings to build trust and influence. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#93
August 12 · 32 min
Why Lacking Trust and Nurturing Is Costing You Sales
What if people are seeing your content, visiting your website, and checking out your products…but they're still not buying? The problem may not be your product. It may be that you're asking for the sale before you've built enough trust. In this episode of the CEO Glow Show, Sheila Bella sits down with Melissa Gross, founder of Brow Theory Pro, to uncover the missing link between getting attention and actually making sales. Melissa has spent 15 years as a brow artist and created Brow Theory Pro to give clients simple, professional brow products they can use at home while also helping beauty professionals keep more retail profits inside their studios. But as her product line grows, she faces a challenge familiar to so many beauty entrepreneurs: How do you turn cold traffic into paying customers? Sheila breaks down why going directly from Instagram content to "BUY NOW" leaves money on the table. Instead, she maps out a value ladder that moves potential customers from content to a valuable free resource, into conversations, email and text nurturing, and ultimately into a purchase. The lesson? You can't skip the trust process. From creating irresistible lead magnets and capturing contact information to building automated nurture sequences and starting more conversations, Sheila shows how a few simple changes can turn the content you're already creating into an actual sales system. If you're posting consistently but wondering why your followers aren't converting, this episode will show you what could be missing between the follow and the sale. Because people rarely need more convincing. They need more nurturing. 🔑 5 Key Points From This Episode 1. You can't skip the trust process. Going straight from content to asking someone to buy is often too big of a jump. Your audience needs multiple opportunities to learn from you, experience your value, and trust your expertise first. 2. Give value before asking for the sale. Sheila recommends turning Melissa's existing brow tutorial into an irresistible free resource, such as a brow mapping guide, quiz, tutorial, or "brows in under three minutes" lead magnet. 3. Stop letting website visitors disappear. A freebie allows you to capture an email address and continue the relationship instead of hoping someone remembers to return and purchase later. 4. More conversations can create more sales. Once someone becomes a lead, start a conversation manually, through your team, or with automation. Sheila emphasizes that businesses grow through conversations, not passive followers alone. 5. Nurture systems help you scale. Email and text sequences can educate prospects, showcase transformations, overcome misconceptions, explain what makes your offer different, and keep your business top of mind until they're ready to buy. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#92
August 5 · 8 min
Fixing a Stranger's Beauty Business in Under 20 Minutes: Patent & Profits
What happens when you have an incredible product… but no predictable system to sell it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at LashCon, Sheila Bella sits down with Krystal, a lash artist turned inventor who created and patented a lash tile designed to help artists create faster, easier, and more consistent volume fans. There's just one problem. She invested thousands into creating and patenting the product, but now she needs the one thing every business needs to survive: sales. In less than 20 minutes, Sheila breaks down the exact strategy needed to transform a great product into a profitable business. From visibility and content to ads and funnels, this episode gives beauty entrepreneurs a roadmap for turning ideas into income. Because creating something amazing is only half the battle. Getting people to see it is the other half. If you have a product, course, service, or business idea sitting on your heart, this episode is for you. 🔑 5 Key Points From This Episode Having a great product doesn't guarantee sales. Visibility matters just as much as innovation. Every business has three machines. Your visibility machine, booking machine, and product machine must work together. Ads create reach. Organic creates trust. You need both to grow a sustainable brand. Funnels convert attention into revenue. Free resources, emails, and text follow-ups keep your audience engaged. Know your numbers. Sheila breaks down exactly how many units would need to be sold to hit a $15K monthly goal. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#91
July 30 · 11 min
When Starting Over Becomes Your Biggest Breakthrough - Hosted by Sheila Bella and Featuring Myra, Founder of Guru Sugaring Academy & Swwon Summit
What happens when you walk away from something you've spent nearly a decade building? For many entrepreneurs, starting over feels like failure. For Myra, it became the beginning of her biggest breakthrough. In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Myra, internationally recognized educator, founder of Guru Sugaring Academy, and creator of Swwon Summit, to discuss the courage it takes to rebuild after a major career pivot. After leaving the company she'd devoted nearly ten years to, Myra found herself questioning everything. But instead of letting disappointment define her, she leaned into her experience, trusted the community she'd built, and created something even greater—a global academy with educators around the world, a thriving education platform, and her own beauty conference. Together, Sheila and Myra talk about entrepreneurship, resilience, community, leadership, family, and why sometimes the greatest opportunities only appear after one door closes. If you've recently experienced a setback, career change, business failure, or unexpected pivot, this conversation is the reminder you need that your next chapter may become your greatest one. Sometimes starting over isn't the end of the story. It's where the real story begins. 🔑 5 Key Points From This Episode 1. Sometimes your biggest breakthrough begins with starting over. Leaving nearly a decade of work was painful, but it opened the door to opportunities Myra never imagined. 2. Community is one of your greatest business assets. When Myra stepped out on her own, she realized just how much support and goodwill she had built over the years. 3. Teaching creates lasting impact. What started as serving clients evolved into mentoring educators across the globe through Guru Sugaring Academy and industry events. 4. Business success doesn't have to come at the expense of freedom. Myra shares her vision of building a location-independent business through education, conferences, and scalable programs. 5. One closed door often leads to many open ones. Her advice to entrepreneurs facing unexpected setbacks: reflect on what you've gained, trust your experience, and don't be afraid to reach out for new opportunities. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#90
July 22 · 9 min
The 10K Trap — What to Do If You're Stuck with Hosted by Sheila Bella, Founder of Pretty Rich Bosses
Are you making between $8K and $12K a month... but somehow it feels like no matter how hard you work, you can't break through? You're not lazy. You're not failing. And you're definitely not the problem. In this episode of the CEO Glow Show, Sheila Bella explains why so many beauty entrepreneurs hit the $10K/month ceiling—and why working harder only keeps you trapped there. Sheila reveals that the problem isn't your talent, pricing, or hustle. It's your business model. If you're the marketing department, sales team, service provider, customer support, scheduler, and CEO all rolled into one, you've unknowingly become the biggest bottleneck in your own business. This episode breaks down the mindset shift every beauty entrepreneur must make to go from being booked and busy to building a business that can scale beyond them. If you're ready to stop trading time for money and start building systems that create freedom, this episode is your roadmap. Because the goal isn't to become a better machine. The goal is to build one. 🔑 5 Key Points From This Episode The $10K ceiling is structural—not personal. Most service providers don't plateau because they're untalented. They plateau because one person can only do so much. You don't own a business—you own four jobs. Marketing, sales, fulfillment, and operations all depend on you, making growth impossible. Working harder doesn't break the ceiling. More hours, higher prices, and even hiring can still leave you trapped if your systems don't change. Scaling requires machines, not more hustle. Your marketing, sales, and delivery systems must eventually operate without relying on you every step of the way. Stop being the machine—build the machine. The difference between a $10K business and a $50K business isn't talent. It's architecture. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#88
July 7 · 8 min
Why Dream Clients Are Buying From Someone Else Less Talented Than You
Have you ever looked at another beauty professional and thought… "I'm better than they are. So why are they booking all the dream clients?" If so, this episode is for you. In this eye-opening episode of the CEO Glow Show, Sheila Bella reveals one of the biggest misconceptions in the beauty industry: premium clients don't buy the most talented artist—they buy the best-positioned one. Through one unforgettable analogy—the difference between a small boat and a luxury yacht—Sheila explains why your dream clients are choosing someone with less experience, fewer certifications, and less talent... and why it has nothing to do with your skill. This episode is a masterclass in premium positioning, pricing psychology, branding, and perception. If you're tired of competing on price, attracting bargain hunters, or feeling like the "best-kept secret" in your city, this conversation will completely change the way you market your business. Because your talent isn't the problem. Your positioning is. And the best part? Positioning is something you can change starting today. 🔑 5 Key Points From This Episode Talent doesn't attract premium clients—positioning does. Dream clients decide who to trust long before they experience your work. Premium buyers don't shop like bargain buyers. They invest in confidence, perception, and brand experience—not just technical skill. Underpricing sends the wrong message. Low prices often communicate uncertainty instead of generosity. Stop marketing like the small boat. The most successful beauty businesses position themselves like the yacht: confident, clear, and premium. Your engine isn't broken—your sign is. Your expertise is already there. The fastest way to attract better clients is to change how you're perceived. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#87
June 30 · 30 min
Building Businesses That Matter with Pretty Rich Bosses CEO Sheila Bella
What if the secret to building a thriving business wasn't just making more money—but making a meaningful difference? In this heartfelt episode of the CEO Glow Show, host Sheila Bella, founder of Pretty Rich Bosses, sits down with Skylar Edmiston, founder of Face the Fight, an oncology-trained esthetician who has built a nonprofit spa that changes lives. Skylar shares how personal loss inspired her to create a business where 20% of every paid service funds free skincare treatments for cancer patients. Together, Sheila and Skylar explore what it really means to lead with purpose, serve people authentically, and grow a profitable beauty business without sacrificing your values. They also discuss how genuine connection—not pressure or sales tactics—became the foundation of Skylar's business growth after joining Pretty Rich Bosses. If you've ever wondered whether you can build a business that creates both income and impact, this conversation will remind you that the two are not only compatible—they're incredibly powerful together. Whether you're a beauty entrepreneur, esthetician, salon owner, or service provider, this episode will encourage you to build something bigger than yourself. ✨ 5 Key Takeaways Purpose creates lasting profit. Businesses built around serving others often create stronger client loyalty and deeper fulfillment. Authenticity always outperforms a manufactured brand. People connect with real people—not perfectly curated personas. Great sales begin with genuine listening. The best consultations focus on understanding someone's goals before offering solutions. Systems create freedom. Organization, consistency, and personalized marketing can transform a business from struggling to booked weeks in advance. Impact and income are not opposites. You don't have to choose between making a difference and making money—you can intentionally build both. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#86
June 23 · 20 min
Your Nicest Clients Are Secretly Your Most Expensive Ones — The Math
What if the client you love the most… is quietly costing you the most money? In this eye-opening episode of the CEO Glow Show, Sheila Bella breaks down one of the biggest hidden money leaks in the beauty industry: the "nice client." You know the one. She's easygoing. She trusts you. She never complains. She says "whatever works for you." And because she feels emotionally safe, you unconsciously start bending your boundaries, undercharging, extending time, skipping price increases, and quietly discounting your business without realizing it. This episode isn't about becoming cold or transactional. It's about understanding the difference between a nice client and a profitable client—and why structure, policies, and pricing systems matter more than your emotions. If you've ever stayed underpaid because someone was "so sweet," this episode is going to completely change the way you think about boundaries, pricing, and profitability. Because loving your clients and charging properly were always allowed to exist in the same sentence. 🔑 5 Key Points From This Episode Your nicest clients may be your biggest money leak. Emotional comfort often causes business owners to quietly overgive. You're not pricing clients—you're pricing comfort. Many beauty pros lower boundaries for clients who feel emotionally "easy." Nice does not automatically mean profitable. A pleasant client can still quietly cost you time, money, and scope creep. Strong businesses rely on structure, not personality. Boundaries should live in policies, systems, and pricing—not moods or emotions. You can adore clients and still charge properly. Profitability and kindness are not mutually exclusive. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#85
June 16 · 10 min
Fixing a Stranger's Beauty Business in Under 20 Minutes: Scale Strategy
What happens when a beauty entrepreneur creates an incredible product… but doesn't yet have the systems to scale it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother's determination to help her daughter's health and sensitive skin. What started as homemade bath bombs in the basement has now grown into a business that produces over 200 products with a manufacturing warehouse and storefront. But now after committing to being an entrepreneur full time, Jessi is ready to level up! She's looking for more reach, automation, scalability, and ultimately, enough income to retire her husband from teaching. In under 20 minutes, Sheila breaks down the exact strategy Jessi needs to scale from word-of-mouth growth into a true million-dollar brand using visibility, paid ads, funnels, email marketing, and automation. This episode is a masterclass on what actually creates sustainable growth in today's beauty industry. Because amazing products alone don't scale businesses. Systems do. Check out G& E Spa Essentials at: gandespaessentials.com 🔑 5 Key Points From This Episode Every business has 3 machines: visibility, booking, and product fulfillment. If one machine is weak, growth slows down. Organic content builds trust. Paid ads create reach. You need both working together to scale effectively. Good products are not enough anymore. Visibility and automation are what turn products into brands. Funnels and email marketing build long-term revenue. Capturing leads allows businesses to stay top of mind automatically. Scaling requires professionals, not guesswork. Ads, automation, and systems work best when handled strategically. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#84
June 9 · 12 min
How to Fire a Client and Do It With Your Whole Chest
What if protecting your peace, your schedule, and your business growth meant saying no to the wrong clients? In this bold and hilarious episode of the CEO Glow Show, Sheila Bella walks through a real-life case study that every beauty entrepreneur, injector, salon owner, lash artist, and med spa owner needs to hear. A potential client hadn't spent a dollar yet—but over multiple phone calls, consultations, and text messages, she had already begun creating chaos. What looked like "reasonable requests" on the surface slowly revealed something deeper: boundary testing. Sheila breaks down exactly how to identify red flags before they become refund requests, late-night text messages, and emotional burnout. More importantly, she gives you a copy-and-paste firing script that protects your authority while keeping your professionalism intact. Because not every client is your client. And the fastest way to create space for dream clients is by learning how to release the wrong ones. Your time is the most expensive thing you sell. Stop giving it away for free. 🔑 5 Key Points From This Episode High-maintenance clients don't usually show up screaming. They often show up with "small reasonable requests" that slowly escalate. Every yes creates a new expectation. Accommodating endless requests can quietly train clients to disrespect boundaries. Frame it as a mismatch, not a rejection. Professional exits remove emotion and protect your brand. Never justify, argue, defend, or overexplain. You are the CEO, not a witness in a courtroom. The best way to fire bad clients is to stop enrolling them. Systems and boundaries prevent problems before they begin. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#83
June 2 · 13 min
Fixing a Stranger's Beauty Business in Under 20 Minutes: Increase Income
What do you do when you're already fully booked… but still not making enough money? In this live coaching session from LashCon, Sheila Bella sits down with a lash artist who rebuilt her business from scratch in a new city and hit $7K months fast—but now feels stuck on how to grow without burning out. In under 20 minutes, Sheila identifies the real opportunity: not more clients… but smarter scaling. From raising prices to hiring your first team member, this episode breaks down exactly how to double your income without doubling your workload. If you've hit your capacity and feel capped in your income, this episode will show you the next move. 🔑 5 Key Points From This Episode You don't need more clients—you need better pricing. Raising prices can increase income instantly, even if you lose some clients. Being fully booked doesn't mean fully optimized. A packed schedule can still leave money on the table. Hiring creates income leverage. One additional artist can double revenue without doubling your workload. Renting vs hiring impacts control and profit. Renters bring inconsistency, while employees allow you to scale predictably. Marketing is the foundation of scaling. If you can get clients consistently, you can grow a team and increase income fast. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#82
May 26 · 31 min
Objections Are Buying Signals
What if the very thing you're afraid of hearing on a sales call… is actually proof that someone wants to buy? In this powerful episode of the CEO Glow Show, Sheila Bella completely reframes the way beauty entrepreneurs think about objections. Because hearing "That's expensive," "I need to think about it," or "Do you have anything cheaper?" doesn't mean the sale is dead. It means they're thinking. It means they're considering. It means they're in motion. Sheila shares a personal story from her early brow studio days when a single pricing objection caused her to immediately discount her services out of fear and desperation. What happened next taught her one of the biggest lessons in business and sales. This episode breaks down why objections trigger people emotionally, how self-worth affects sales conversations, and why your reaction—not the objection itself—is often what loses the sale. If you've ever panicked when someone questioned your pricing, overexplained your value, or discounted too quickly, this episode will completely change the way you sell. Because objections aren't rejection. They're invitations. 🔑 5 Key Points From This Episode Objections are buying signals, not rejection. If people are asking questions, they're already considering you. No objections often means no visibility. Invisible businesses don't hear objections because nobody is paying attention. Your reaction can lose the sale. Overexplaining, discounting, or panicking weakens your positioning. Sales problems are often self-concept problems. The way you see yourself affects how you respond in conversations. People pleasing kills premium positioning. Confident leaders hold value without collapsing under pressure.
#81
May 19 · 10 min
How to Go From Artist to Industry Authority
CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring award-winning international makeup artist and entrepreneur, Tiaja Pierre What separates a talented artist from an industry authority? It's not just skill. It's visibility. It's mentorship. It's taking risks. And it's being willing to put yourself in rooms that stretch you. In this episode of the CEO Glow Show, Sheila Bella sits down at The Skin Games with award-winning international makeup artist and entrepreneur Tiaja Pierre to talk about what it really takes to evolve from being talented to becoming known. Tiaja shares her inspiring journey through multiple areas of the beauty industry, from massage therapy and esthetics to traveling internationally as a makeup artist, educator, competitor, and entrepreneur. Together, Sheila and Tiaja unpack the power of mentorship, competing for growth, building credibility, expanding your network, and staying authentic while growing your platform. This conversation goes far beyond makeup and esthetics. It's about becoming the version of yourself that can lead, teach, influence, and create opportunities beyond the treatment room. If you're tired of being "just another talented artist" and want to become recognized, respected, and remembered in your industry, this episode is for you. Because talent might get you noticed… but authority creates legacy. 🔑 5 Key Points From This Episode You are not competing against others—you are competing against yourself. Growth happens when you focus on improving your own skillset, not comparing yourself to everyone else. Authority is built through visibility and experience. Getting in rooms, competitions, and industry events creates opportunities. Mentorship accelerates success. Different mentors serve different seasons of your growth. Your platform expands when you take risks. The Skin Games elevated an already successful career into education and leadership opportunities. Be genuine and follow your heart. Long-term success comes from authenticity, not trying to fit into someone else's mold. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#80
May 12 · 19 min
Fixing a Stranger's Beauty Business in Under 20 Minutes: Starting Over
CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would you do if you had to rebuild your beauty business from scratch… in a brand new city? In this powerful live coaching session from LashCon, Sheila Bella sits down with a lash artist who lost everything in the Lahaina fire and had to start over from zero on a new island. From struggling to find consistent clients to trying ads that didn't work, this episode breaks down exactly what's missing—and how to fix it fast. Sheila identifies the real issue in under 20 minutes and gives a clear, actionable roadmap to go from inconsistent bookings to hitting $10K months again. This isn't about working harder. It's about fixing the right problem. If you feel stuck, underbooked, or unsure what's actually holding you back… this episode will give you clarity. 🔑 5 Key Points From This Episode You don't have a client problem—you have a visibility problem. If people can't find you, they can't book you. Paid ads create reach. Organic content builds trust. You need both working together to grow consistently. Your booking system matters more than you think. DMs, follow-ups, and systems turn interest into paying clients. You're closer to your income goal than you think. Simple math revealed she only needed a few more consistent clients per week. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |
#79
May 5 · 13 min
What Businesses Are Afraid To Do But Absolutely Should
Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Brenda Hogsett, Founder of SkinTastic & 10x International Award-Winning Esthetician What if one of the most profitable services in the beauty industry… is the one everyone is too afraid to offer? In this eye-opening episode recorded live at The Skin Games, Sheila Bella sits down with Brenda Hogsett to talk about an untapped, high-income niche that most beauty professionals are completely overlooking: male intimate waxing. From safety concerns to professional boundaries to positioning yourself as a premium provider, Brenda breaks down exactly how to confidently offer this service while attracting high-quality clients. This isn't just about adding a service. It's about expanding your market, increasing your income, and stepping into authority. If you've ever wondered how to stand out in a saturated industry… this episode will open your eyes to what's possible. 🔑 5 KeyPoints From This Episode Men's services are an untapped market. Most beauty pros are missing out on a highly profitable, underserved niche. Your positioning determines your clientele. Presenting yourself professionally attracts higher-quality, respectful clients. Boundaries create safety and confidence. Clear disclaimers and expectations protect you and your business. Men are consistent, high-value clients. Many return regularly and spend without hesitation. Your tools and technique matter more than you think. Using the right products is critical for safety and results in sensitive services. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | //FOR MORE INFO on Brenda Hoggsett visit: @skintastic209
#78
April 28 · 8 min
The Real ROI of Competing with host Sheila Bella, CEO of Pretty Rich Bosses
CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Jennifer Rosenblum, Founder of The Skin Games at (2025 LashCon) If you've ever thought about competing—but talked yourself out of it… this episode is your sign. In this live conversation from LashCon, Sheila Bella sits down with Jill and Jennifer, founders of The Skin Games, to break down what really happens when beauty professionals step into competition. This isn't just about winning trophies. It's about confidence. Visibility. Credibility. And becoming the kind of artist who can lead, teach, and build something bigger than just a service business. From shy beginners to brand owners, educators, and industry influencers—this episode reveals why the beauty pros who compete often go on to build the biggest careers. If you've been playing small, second-guessing yourself, or waiting until you feel "ready"… this conversation will push you to move anyway. Because courage—not perfection—is what changes everything. 🔑 5 Key Points From This Episode Competition builds confidence faster than anything else. Putting yourself out there transforms how you see yourself and how others see you. Courage is the common denominator of success. The artists who compete are often the ones who go on to build brands, academies, and influence. You don't compete to win—you compete to grow. Feedback, skill refinement, and exposure are the real rewards. Credibility increases instantly. Even being a finalist or competitor elevates your authority in the eyes of clients. Opportunities come from visibility. Competitors often get discovered, recruited, and positioned as leaders in the industry. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | //FOR MORE INFO on The Skin Games check out www.theskingames.com
#77
April 21 · 8 min
From Self-Doubt to CEO with Pretty Rich Boss CEO Sheila Bella and VP of California Skincare Supply, Jullea Anderson
What if building a business wasn't just about making money… but about becoming the person you were always meant to be? In this raw and real conversation from the 2026 Skin Games, Sheila Bella sits down with Jullea of California Skincare Supply to talk about the side of entrepreneurship no one prepares you for. Not the aesthetics. Not the branding. Not the highlight reel. But the identity work. They unpack how running a business forces you to confront rejection, imposter syndrome, past beliefs, and even childhood wounds—and why that's actually what makes entrepreneurship so powerful. From building a multi-generational beauty business to leading with confidence, Jullea shares insights on growth, resilience, and staying grounded while scaling. If you've ever questioned yourself, your path, or your ability to succeed… this episode will shift how you see your journey. 🔑 5 Key Points From This Episode Entrepreneurship exposes your internal beliefs. Every insecurity, doubt, and past story rises to the surface when you lead a business. Imposter syndrome is part of the process. Confidence isn't given—it's built by continuing to show up anyway. You don't have to follow one path in your business. Exploring different brands, tools, and strategies creates more opportunity and growth. Connection builds long-term success. Treating clients like family creates trust, loyalty, and longevity. Growth requires choosing evolution over comfort. You will face moments where you must decide: stay the same or level up. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | //FOLLOW Califonria Skincare Supply @Calskinsupply
#76
April 14 · 15 min
Surrender To Trust The Process
What if the breakthrough you've been waiting for… requires you to surrender first? In this powerful and emotional episode of the CEO Glow Show, Sheila Bella sits down with Kimberly Morfin—former Pretty Rich Bosses student turned industry leader—to talk about what it really takes to grow a beauty business when you feel stuck, unseen, and overwhelmed. From crying in her suite and barely making rent… to becoming a recognized brow specialist, educator, and expert judge at the Skin Games—Kimberly shares the exact mindset shifts, decisions, and risks that changed everything. This isn't just about marketing. It's about faith. Trust. Mentorship. And finally saying YES to the version of you that you know you're meant to become. If you've ever felt like you're doing everything right but still not getting results… this episode will hit home. 🔑 5 Key Points From This Episode Doing more of the same won't create new results. Kimberly realized she needed guidance to break through her plateau. Mentorship collapses time. Investing in the right support helps you avoid months (or years) of trial and error. Clarity creates confidence. Finding her niche in brow mapping changed her visibility and income. Systems create scalability. Tracking, refining, and repeating processes builds consistent results and growth. Surrender leads to breakthrough. Trusting the process and taking aligned action unlocked her next level. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella
#75
April 7 · 33 min
Stop Being Beige
When was the last time you posted something that actually meant something? Not a template. Not a trend. Not a safe, polished, "professional" post. In this bold and unapologetic episode, Sheila Bella calls out the real reason your content isn't converting—and it has nothing to do with the algorithm. It's because you're blending in. If your content looks like everyone else's, sounds like everyone else's, and feels safe… it's invisible. This episode breaks down why "beige content" is killing your business, how the algorithm actually works, and what it takes to build a brand people feel, follow, and trust. This is your wake-up call to stop playing it safe, stop hiding behind perfection, and start saying something real. Because the clients meant for you? They're not looking for perfect. They're looking for YOU. 🔑 5 Key Points From This Episode Safe content is invisible content. If your content could belong to anyone, it connects with no one. The algorithm rewards reaction, not aesthetics. Comments, saves, and watch time matter more than pretty graphics. Courage creates connection. The content that feels risky to post is what builds trust fastest. You cannot be loved by your people without being disliked by others. The "rule of thirds" means some people won't like you—and that's necessary. Your insecurity is often ego in disguise. Holding back to protect your image prevents you from serving your audience. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella

Showing 1–20 of 20 episodes