Episode 216: Phoebe AI and the Future of Cannabis Data with Proteus420

Recorded live at MJBizCon 2025, host Mary Jane Gibson sits down with Dawne Morris, CEO of Proteus 420, to talk about building privacy-first cannabis tech that helps operators compete smarter. From early compliance challenges to the launch of Phoebe AI, this conversation explores how secure, business-owned data can support better pricing, stronger retail performance, and more trustworthy cannabis operations. Sponsored by SHOPLINE in association with ICBC.

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