Recorded live at ICBC Berlin 2026, Chuck sits down with Rachel Wright of Verdant Strategies to discuss building a sustainable business in an industry defined by constant change.

From navigating regulatory uncertainty and international expansion to creating financial roadmaps that actually work, Rachel shares why strategy, not just growth, is the key to long-term success.

The conversation explores the evolving European cannabis market, lessons learned from years of attending ICBC Berlin, and why companies often fail by scaling too quickly before fixing the fundamentals. Rachel also explains how aligning leadership, sales, operations, and financial goals can help businesses stay focused in one of the world's most dynamic industries.

Whether you're a cannabis entrepreneur, investor, executive, or simply interested in the business side of the industry, this episode offers practical insights on how to build a stronger, more resilient company.

🔥 Topics Covered

• The evolution of ICBC Berlin
• Why Europe is becoming a major cannabis market
• Supply chain and regulatory challenges
• Building financial roadmaps for cannabis companies
• Common mistakes businesses make when scaling
• Why revenue alone doesn't solve operational problems
• Aligning leadership teams around strategic goals
• The importance of forecasting and planning
• Lessons from consulting cannabis businesses
• Networking and international collaboration

👤 Guest

Rachel Wright

Verdant Strategies

🌐 Website: https://verdantstrategies.com

⏱️ CHAPTERS

00:17 First Impressions of ICBC Berlin 2026

00:55 Why ICBC Continues to Grow

01:26 Why Berlin Is the Perfect Venue

02:01 Opportunities in Europe's Cannabis Market

02:35 Navigating Supply Chain & Regulatory Challenges

03:13 What Verdant Strategies Does

03:50 Building Financial Roadmaps for Cannabis Companies

04:24 The Importance of Revenue Planning

05:28 Why Every Business Needs a North Star

05:52 Lessons for Entrepreneurs

06:10 Why More Revenue Doesn't Always Solve Problems

07:01 The Biggest Business Lesson from ICBC

07:17 Why Networking Matters

07:50 How to Connect with Verdant Strategies

💬 What do you think?

What's the biggest challenge facing cannabis businesses today?

Is rapid growth worth pursuing if your business fundamentals aren't in place?

Share your thoughts in the comments below!

#ICBCBerlin #CannabisBusiness #CannabisIndustry #CannabisConsulting #CannabisFinance

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