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Call Her Creator with Katelyn Rhoades

Katelyn Rhoades

Call Her Creator is a podcast for ambitious women who want more influence, more income, and more opportunity — and are ready to use social media as the tool to get there.

Hosted by Katelyn Rhoades, founder of Enfluence Marketing Studio, Call Her Creator breaks down how to grow visibility, confidence, and income using proven social media and digital marketing strategies built over more than a decade in business. What started as a podcast has become a lifestyle and a movement for women who know they are meant for more and are done waiting for permission to go after it.

Each episode blends real-world marketing strategy with honest conversations about visibility, identity, and growth. You’ll hear practical guidance on social media marketing, Instagram strategy, content creation, monetization, digital products, online business models, and personal branding — alongside unfiltered discussions about becoming visible, saying the thing, starting the business, and making money without apologizing for wanting it.

This podcast is rooted in action, not hype. There’s no fluff, no overnight-success promises, and no generic advice. Everything shared is based on lived experience from building a multi–six-figure business through social media, content, and digital offers. Call Her Creator teaches you how to use the tools available to you right now to create momentum, confidence, and real opportunity.

Inside the show, you’ll learn how to:
• Grow your visibility and influence on social media in a way that actually converts
• Turn content into income through digital products, services, and scalable offers
• Build a personal brand that attracts opportunities, clients, and revenue
• Create content that feels aligned, confident, and authentic to you
• Navigate the creator economy with clarity and realistic expectations
• Show up consistently online without burning out or shrinking yourself

Call Her Creator is for women who feel the pull toward something more — more growth, more freedom, more impact — and are ready to build it out loud, in public. It’s for creators, entrepreneurs, and business owners who want to stop overthinking and start taking aligned action using social media as leverage.

If you’re ready to expand your visibility, build confidence through action, and create income doing work that feels like you, you’re in the right place. Call Her Creator is powered by Stan.

Website: https://www.enfluencestudio.com/podcast Instagram: https://www.instagram.com/callhercreator/


For ad inquiries, please reach out to: Network+CHC@yapmedia.com

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  • 39 episodes
  • Avg 39 min
  • English

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  • #200
    Today · 52 min

    How to Build a Multi-Million-Dollar Business on Your Own Terms with Kat Norton

    Are you building the business you want, or are you chasing the version of success everyone else is telling you to want? In this episode, I sit down with Kat Norton, a.k.a. Miss Excel, to break down how to grow a business without letting burnout, limiting beliefs, or being the bottleneck hold you back. We talk about how to turn an audience into a real revenue-generating business, recognize when a successful strategy is no longer sustainable, use nervous system work to feel safer taking bigger steps, and multiply what’s already working instead of constantly starting from scratch. We also talk about energy leaks, confidence reps, scaling with webinars and evergreen funnels, and knowing when to stop copying someone else’s business model. Get ready to rethink what’s holding you back, create your next level on your own terms, and build a business that supports the life you want. Thank you to my sponsors: Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial. Upwork: Visit upwork.com to connect with top talent ready to help your business grow. Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns. FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to FreshBooks.com/podcast to get started. In this episode, you will learn: 00:00 Meet Kat Norton, a.k.a. Miss Excel. 05:00 The mindset shifts that can help you stop holding yourself back. 08:30 How personal growth can change what you believe is possible for your future. 11:00 How to turn audience growth into a business with a clear path to revenue. 15:00 What are the warning signs that a successful strategy is no longer sustainable? 18:00 When walking away from a major revenue stream can be the right move. 20:15 How nervous system work can help you feel safe taking bigger steps. 22:00 What is a quantum leap? 23:45 What energy leaks may be holding your growth back? 26:30 How to multiply what’s already working instead of relying on linear growth. 30:45 The 3 shifts behind a major business breakthrough. 33:00 The “nervous system Olympics” approach to building confidence. 36:00 Ways to turn content into a system that grows your audience and email list. 39:00 How to build a business that gives you more freedom. 42:45 What mindset and breathwork practices can support your next level? 46:30 What letting go of old versions of yourself can make possible. Resources + Links Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Kat on IG: @miss.excel

  • #199
    Tuesday · 35 min

    199. Why I'm Done Chasing More (And What I'm Chasing Instead)

    Are you really ready for more, or are you letting “bigger” decide what comes next? In this episode, I’m sharing the biggest realization I brought home from Unbound in Boston and the 3 shifts I’m making as I enter my next season. I’m talking about why I’m changing my scorecard, why sometimes your next level means removing rather than adding, how to create more leverage from what you’ve already built, and why you don’t need more content when what you really need is better content. Get ready to rethink your next level and make sure it supports the life and business you want to have. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Why reaching your goals can still leave you feeling like you need to do more. 02:45 What can returning to where you started teach you about how far you've come? 05:30 How can stepping into an unfamiliar role expand your confidence? 07:00 What meeting successful people behind the scenes can teach you about success. 09:30 Why investing in experiences with your team can be worth it. 11:15 How normalizing extraordinary experiences keeps you from enjoying what you’ve built. 12:45 Why a successful business can still leave you constantly looking for something to fix. 15:15 How to change the scorecard you use to measure success. 18:30 How can you use leverage to get more from what you’ve already built? 21:30 The exercise that can help you identify what to delegate. 23:15 How to define what “better” actually looks like for your life and business. 25:45 3 questions to help you decide what you want more of, less of, and better. 29:00 Why you don’t need more content, but better content that actually works for your business. Resources + Links Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator

  • #198
    September 24 · 53 min

    198. How to Build Your First Million-Dollar Business From Scratch with Maria Hatzistefanis

    What does it really take to build your first million when there’s no overnight success story to follow? In this episode, I sit down with Maria Hatzistefanis, founder of Rodial, to break down how to identify the right gaps in your business before you scale, when to hire and who to hire, and why your first million may take longer than you expect. Maria shares how she built Rodial from scratch, turned Snake Serum into a breakout product, and used a Kylie Jenner connection to drive US growth with the Kardashian family. We also talk about influencer marketing, taking smarter risks, learning from major business mistakes, and what it really takes to keep growing when the hype fades. Tune in for lessons that can help you build, scale, and grow your business toward that first million. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Meet Maria Hatzistefanis, founder of Rodial. 05:30 What losing your job can teach you about finding your next opportunity. 11:45 How to spot a gap in the market and create a product people need. 13:15 Ways to get your product into stores and build credibility when nobody knows your brand. 17:30 How to know when your business is ready to expand into new markets. 21:15 What to do when you freeze during a high-stakes business conversation. 25:15 The branding decision that turned Rodial's Snake Serum into a viral sensation. 30:30 How Kylie Jenner and the Kardashian family helped Rodial grow in the US. 34:00 What has changed about influencer marketing? 37:00 How long did it take Maria to reach her first million in sales? 40:45 The major financial mistake that taught Maria how to take smarter risks. 42:45 Maria's advice for women going through a difficult season in business. 44:45 How appearing on Dragons' Den helped grow Maria's visibility and business profile. 47:15 The book to read when you're ready to build your first million. Resources + Links Get your copy of Maria’s new book, How to Make Your First Million HERE! Check out Maria's first book, How to be an Overnight Success HERE! Learn more about Rodial HERE! Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Maria on IG: @mrsrodial

  • #197
    September 22 · 50 min

    197. How to Build a 10M+ Follower Brand with PlantYou Founder Carleigh Bodrug

    How do you build a brand with more than 10 million followers? PlantYou founder and New York Times bestselling author Carleigh Bodrug shares the content strategy that helped her turn a simple Instagram account into a massive online community and global brand. We talk Instagram growth, creating repeatable content formats, analyzing what works, increasing Reel retention, building an email list, monetizing your audience, and why your first posts are supposed to be cringey. If you’re a creator or entrepreneur trying to grow your personal brand on social media, this episode is your masterclass in creating content people actually want to follow. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Meet Carleigh Bodrug, CEO and founder of PlantYou. 04:30 How documenting your journey can become the foundation of a recognizable brand. 08:00 Why creating before you feel confident is the fastest way to build your skills. 11:30 The content you almost never post can sometimes perform the best. 14:15 How a content format can become a signature people recognize. 18:30 Ways to use analytics to decide what content to repeat. 21:45 When to delete, re-edit, and repost a Reel that isn't performing. 22:45 Tips to use visual, text, and talking hooks to keep people watching. 25:30 How to turn social media followers into a deeper relationship with your audience. 27:45 How audience feedback can guide your content strategy and product ideas. 30:00 How Carleigh turned a $7.99 meal plan into a full-time business. 33:00 Why you can start monetizing before you have a massive audience. 37:00 Which content channels can help you sell during a launch. 37:45 Ways freebies and lead magnets can grow your email list. 38:45 How to create products that solve your audience's real-life needs. 41:30 How to create boundaries when you genuinely love your work. 43:15 What to focus on during your first 60 days of building an Instagram brand. Resources + Links Get PlantYou Quickies and grab the freebies HERE! Learn more about PlantYou HERE! Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Carleigh on IG: @plantyou

  • #195
    September 17 · 58 min

    195. How to Build a Business People Remember, Trust & Buy From with Pat Flynn & Liz Wilcox

    What actually happens when more people know your name? In this episode, I sit down with Pat Flynn, founder of Smart Passive Income, and Liz Wilcox, email marketing expert and new owner of SPI, to talk about what visibility does for a business, why the right audience matters more than a massive audience, and how to build a business that thrives beyond its founder. We talk about starting with almost nothing, why connections can matter more than cash, what Liz learned from being watched by millions on Survivor, and the surprising ways massive visibility can help and hurt your business. Get ready to rethink visibility, community, and what it really takes to build a business that lasts. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Does visibility mean more money, customers, and opportunities? 02:45 How Pat built Smart Passive Income after getting laid off. 05:30 How Liz turned an RV travel blog into a profitable online business. 11:00 Do you really need money to start an online business? 14:00 Why the right connections are more valuable than having more money. 18:45 Did Survivor actually grow Liz’s business? 22:30 What should you consider before selling or handing off your business? 28:00 What happens when you're too close to your business to think about selling it? 32:15 Why you don’t need a massive audience to become the go-to person in your niche. 35:00 How to bring someone new into your business without losing what makes your brand special. 39:15 Tips to create an engaged community instead of just another membership. 43:00 What makes a community different from a membership? 45:30 Ways to create offers that get people to take action. 48:15 What would you do if you had to start your business from scratch? Resources + Links Learn more about Smart Passive Income HERE! Explore the Superfan System HERE! Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Pat Flynn on IG: @patflynn Liz Wilcox on IG: @thelizwilcox

  • #194
    September 15 · 47 min

    194. Open Your Big Mouth: How to Become the Person Everyone Thinks of First with Taylor de la Fuente

    Are you watering yourself down because you're afraid of what people will think? In this episode, I sit down with Taylor de la Fuente, founder of Bigmouth Copy, to talk about how to find your unique point of view, create thought leadership, and become known for something people actually remember. Taylor shares how she helps business owners turn their ideas and opinions into messaging that stands out, plus why being “vanilla” makes you forgettable and how to find the topics you should keep talking about. Tune in to learn how to stop hiding, get brave, and open your big mouth. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Meet Taylor de la Fuente, the big mouth behind Big Mouth Copy. 05:30 Taylor’s top tip to help you overcome writer's block. 08:30 What should you look for when using AI to help write your content? 10:30 Why you need a strong point of view to build a memorable business. 14:30 What is the difference between good content and thought leadership? 16:45 How going against the industry standard can help you find your unique point of view. 21:15 What to remember when you think you have nothing interesting to say. 23:45 How can you find the topics you should keep talking about? 26:45 How to identify the disruptors and opinions that can shape your thought leadership. 29:45 What content format works best for sharing thought leadership? 32:45 How to use carousels and calls to action to turn content into conversions. 36:15 What business owners need to stop doing online. 39:00 Taylor's thought leadership prompt to help you open your big mouth this week. 40:00 How to work with Taylor and find your own “special sauce.” Resources + Links Get Taylor's FREE “Special Sauce” questions to help you uncover what makes you different and identify your thought leadership HERE! Learn more about Taylor and Bigmouth Copy HERE! Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Taylor on IG: @bigmouthcopy

  • #193
    September 10 · 44 min

    193. How to Build a Personal Brand Without Showing Your Face Every Day

    Think you have to constantly be on camera to build a personal brand? In this episode, I’m breaking down why your personal brand is not your face, your content format, or how entertaining you are. It’s the ideas, expertise, stories, and perspectives people associate with your name. I’m sharing how to choose sustainable formats that support your expertise, package one core idea in multiple ways, create content that drives business results, and stop feeding the content machine just for the sake of posting. Tune in to learn how to stop performing for the algorithm, package your expertise in a way people remember, and build a personal brand around what you want to be known for. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Visibility without expertise can make you popular but not profitable. 02:00 How carousels helped me reach millions without relying primarily on video. 03:45 A look inside the Visibility Vault and its customizable Canva templates. 04:45 The moment I realized I was treating visibility like a performance. 08:30 Do you really need video to become known online? 11:15 The packaging problem that makes great expertise look forgettable online. 13:00 Why repeating your core ideas is what makes your personal brand recognizable. 15:30 What do you want people to say about you when you're not in the room? 18:00 The Visual Hook Story Action framework for creating stronger carousels. 20:30 What happened when my agency packaged Lori Harder's expertise for Instagram. 24:45 Why you shouldn't build your entire content strategy around a format you hate. 28:00 Virality, visibility, and being remembered are not the same thing. 33:00 What do you actually want people to know you for? 35:45 How one core idea can generate 25+ content posts. Resources + Links Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator

  • #192
    September 8 · 50 min

    192. How Rebecca Minkoff Built an Iconic Fashion Brand From the Ground Up

    What does it take to build a successful brand while navigating pivots, setbacks, and the pressure to keep growing? In this episode, I sit down with Rebecca Minkoff, founder and designer of Rebecca Minkoff and co-founder of Female Founder Collective, to talk about the lessons behind building an iconic brand, knowing when to pivot, and creating products people want. Rebecca shares the story of how Jenna Elfman helped turn one of her shirts into a must-have and the lessons she learned about following customer demand. We also dive into the common struggles women founders face and how to stay resilient through the highs and lows of entrepreneurship. Tune in to learn how to build, adapt, and keep moving forward through every stage of your business and life. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Meet Rebecca Minkoff, founder and designer of Rebecca Minkoff and co-founder of Female Founder Collective. 05:00 How do you know when it’s time to pivot and change the direction of your life? 09:45 How Jenna Elfman helped turn Rebecca Minkoff’s shirt into a must-have. 13:00 Why your network is one of the most important things you can build. 14:00 What people often misunderstand about building a successful brand. 16:45 How can you use customer demand to create products people want? 22:45 Why unglamorous work can prepare you for opportunities you never expected. 25:15 What happens when a major opportunity doesn't go as planned? 31:15 Why women founders need more support, resources, and community. 34:15 What are the most common struggles women founders face when building a business? 36:00 How Rebecca protects her boundaries while building a business and raising four children. 38:45 Does success cost you too much? 40:00 The business rule Rebecca Minkoff will never break. Resources + Links Listen to Rebecca’s podcast, “Superwomen with Rebecca Minkoff” HERE Learn more about Rebecca Minkoff and shop her latest handbags HERE Learn more about the Female Founder Collective and apply for an upcoming cohort HERE Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Rebecca on IG: @rebeccaminkoff

  • #191
    September 3 · 32 min

    191. Why I Stopped Saying Yes to Every Opportunity (And What I Do Instead)

    What are you automatically saying NO to when you say YES? In this episode, I share a mindset shift that has completely changed how I evaluate opportunities, success, and what I choose to say yes to. I talk about opportunity cost, why money and visibility aren’t the only things worth considering, how to calculate the real cost of your time and energy, and the questions I’m asking before making big decisions. I also dive into how to tell the difference between fear and misalignment, why you’re allowed to outgrow old dreams, and how to evaluate opportunities based on what they require from your time, energy, focus, peace, and relationships. Tune in to learn how to make decisions that support not just the business you’re building, but the life you want to live. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Why revenue is not the only currency in your life. 02:45 What happens when opportunities start coming to you. 04:00 The question that can change how you evaluate every opportunity. 07:30 Is what this opportunity gives you worth what it takes from you? 09:30 The costs behind every opportunity you say yes to. 12:15 Why time with your family can be worth more than revenue. 13:30 When is saying yes still the right move for your business? 16:00 A great opportunity can still be the wrong opportunity for you. 18:15 Ask yourself this question before turning down an opportunity. 21:15 The checklist for deciding what to say yes to. 24:00 Why you’re allowed to outgrow your old dreams. 26:00 Why your YES should become more expensive as you build your life. Resources + Links Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator

  • #190
    September 1 · 43 min

    190. The Content Strategy That Turned a Failing Startup Into a Million-Dollar Business with Natalie Barbu

    What if the piece of content you almost didn’t create could completely change your business? In this episode, I sit down with Natalie Barbu, founder and CEO of Rella, to talk about how one viral video helped save her company when she had just $25,000 left in the bank. Natalie shares how to create content that solves problems, turn views into customers, find the right niche, use AI to simplify your content strategy, and build a brand that creates relationships instead of just transactions. We also dive into pivoting when something isn’t working, building trust through in-person connection, and why following your curiosity can lead you to opportunities you never planned for. Tune in to learn how to create content that does more than get attention and start using it to build a business that actually grows. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc Quince: quince.com/chc ShipStation: 60 days free using code: CHC ShipStation.com Brevo- Get 50% off: brevo.com/creator In this episode, you will learn: 00:00 Meet Natalie Barbu, founder and CEO of Rella. 06:30 How to know when an idea is worth pursuing. 08:15 What do you do when your business has just $25,000 left in the bank? 11:00 How Natalie raised $1 million after hearing hundreds of no’s. 14:15 The viral video that changed the future of Rella. 15:30 The content shift that can turn viewers into customers. 19:30 Why every growing business needs SOPs and better systems. 22:00 The systems that can make your content workflow easier to manage. 23:15 How can you organize your content so your team stays on the same page? 25:00 How Natalie uses AI to simplify her content strategy. 27:30 The content framework that turns pain points into customers. 29:30 Build meaningful connections that can open doors for your business. 32:30 Why niching down can help you grow faster online. 34:00 How often should you post on social media to grow your business? 36:15 What to do when you have an idea but don’t know where to start. Resources + Links Learn more about Rella HERE Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Natalie on IG: @nataliebarbu

  • #189
    August 28 · 17 min

    189. The Art of Not Giving a F*ck When They Don’t Pick You

    What if not everything that goes wrong deserves your energy? In this episode, I share the “oh well” mindset that helps you stop spiraling, release comparison, and move forward when things don’t go as planned. I break down how to catch yourself before overthinking takes over, reframe rejection as redirection, trust your own timeline, and create space for the opportunities that are meant for you. Tune in to learn how to protect your energy, let go of what isn’t aligned, and keep moving forward with more peace and confidence. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc Quince: quince.com/chc ShipStation: 60 days free using code: CHC ShipStation.com/chc Brevo- Get 50% off: brevo.com/creator In this episode, you will learn: 00:00 Are you giving too much energy to things that simply didn’t work out? 03:15 What comparison is making you believe about yourself. 06:00 How to use “oh well” in business, motherhood, and comparison. 08:30 The “oh well” mindset for moving through disappointment. 09:45 What to do when a dream client doesn’t respond. 12:15 Why you don’t need to chase what’s meant for you. Resources + Links Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator

  • #188
    August 27 · 49 min

    188. How to Know When It’s Time to Change Your Business Strategy with Morgan DeBaun

    What does it take to keep growing when your old strategies no longer work? In this episode, I sit down with Morgan DeBaun, founder and CEO of Blavity Inc. and CEO of AfroTech, to talk about staying relevant, evolving your business, and knowing when it’s time to change the way you work. Morgan shares how to use AI as a strategic partner to reduce your mental load and prepare your business for what’s next. We dive into agent engine optimization, personal branding, delegation, visibility sprints, and recognizing when an old strategy is no longer working. Tune in to learn how to build the skills, systems, and mindset you need for what’s next. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc Quince: quince.com/chc ShipStation: 60 days free using code: CHC ShipStation.com/chc Brevo- Get 50% off: brevo.com/creator In this episode, you will learn: 00:00 Meet Morgan DeBaun, founder and CEO of Blavity Inc. and CEO of AfroTech. 06:30 What’s one rule you had to unlearn to grow? 09:00 How to know when you’ve reached your growth limit. 14:15 What to change when your business is draining your energy. 18:45 What should every entrepreneur start using AI for? 22:00 How to make your brand easier to find through AI search. 24:45 The skill that will matter whether you hire humans or AI. 29:15 What makes a personal brand stand out in a world of polished content? 34:30 When should you move forward even if you don't feel ready? 37:30 What success looks like when you stop chasing the next number. 41:15 What learning to make money can give you beyond financial success. Resources + Links Get Morgan DeBaun’s book Rewrite Your Rules HERE! Learn more about Morgan DeBaun HERE! Learn more about AfroTech HERE! Learn more about Blavity Inc. HERE! Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Morgan on IG: @morgandebaun Morgan on LinkedIn: @morgandebaun

  • #187
    August 25 · 53 min

    187. How to Build a Business That Works With Your ADHD Brain with Angie Lee

    Could the parts of your brain you’ve always tried to fix be your biggest advantage in business? In this episode, I sit down with Angie Lee, co-founder and creative director of Soul, to talk about ADHD, neurodivergence, and what it really takes to build a business when your brain works differently. Angie shares how to use hyperfocus and obsession to your advantage, manage rejection sensitivity and emotional overwhelm, make space for creativity, and build routines that support your energy. We also talk about movement, money walks, showing up online despite negative feedback, and creating a business that works with your brain. Tune in to learn how to recognize your strengths and turn the way your brain works into an advantage in business and content. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc Quince: quince.com/chc ShipStation: 60 days free using code: CHC ShipStation.com/chc Brevo- Get 50% off: brevo.com/creator In this episode, you will learn: 00:00 Meet Angie Lee, co-founder and creative director of Soul. 03:30 How Angie turned her obsession with health and wellness into entrepreneurship. 08:15 The ADHD traits that can become your biggest strengths. 10:45 Can ADHD become a superpower for entrepreneurs and creators? 16:30 How rejection sensitivity affects the way you show up online. 19:30 Is there a connection between OCD and ADHD? 23:30 Routines that support your focus, energy, and creativity. 30:00 How to use your walks to spark creativity, learn, and get more done. 38:00 How to create a business and lifestyle that supports the way your brain works. 43:15 Angie answers questions about ADHD, business, and entrepreneurship. 46:00 What to do when you’re overthinking, doubting yourself, or afraid to take action. Resources + Links Learn more about Angie Lee HERE! Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Angie on IG: @angieleeshow

  • #186
    August 21 · 26 min

    186. The Soft Girl CEO: Making More Without Losing Yourself

    Can you build a thriving business without sacrificing your health, family, or the life you actually want? In this episode, I’m getting honest about the wake-up call that made me realize my ambition was costing me moments with my kids and why I decided to completely rethink how I work and live. I break down ways to protect your time, set boundaries, delegate more, simplify your business, and create income without having to be available 24/7. Tune in to build a business that supports the life you want instead of consuming it. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc Quince: quince.com/chc ShipStation: 60 days free using code: CHC ShipStation.com/chc Brevo- Get 50% off: brevo.com/creator In this episode, you will learn: 00:00 Can you be successful without sacrificing your family? 04:15 The moment I realized my business was costing me precious family moments. 07:00 What the “soft girl era” really means for ambitious women. 12:45 How to redesign your business around the life you want. 15:30 Tips for becoming a more present mom while running a business. 17:30 Why every yes comes with a no in your business and life. 19:15 Ways to create income without requiring your time 24/7. 20:45 Why simplifying your business helps you grow without the chaos. 21:00 Are you building a business that supports your family or steals time from them? Resources + Links Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator

  • #185
    August 20 · 58 min

    185. How to Turn Local Content Into a Profitable Creator Business with Michelle Thames

    How can you turn your city into your biggest content opportunity? In this episode, I sit down with Michelle Thames to talk about how she turned local content, strategic visibility, and genuine relationships into a growing creator business. She shares how to make your city your niche, create content that gets discovered, use SEO and hooks to increase reach, and turn one piece of content into multiple opportunities across platforms. We also break down her approach to consistency, content planning, monetization, networking events, UGC, podcasting, and using AI to simplify your workflow. Tune in to learn how to become more visible, create opportunities from your content, and build a brand that keeps working beyond social media. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc Quince: quince.com/chc ShipStation: 60 days free using code: CHC ShipStation.com Brevo- Get 50% off: brevo.com/creator In this episode, you will learn: 00:00 Michelle’s advice for creators who feel stuck or overwhelmed. 06:00 What social media looked like before Instagram Reels and Stories. 11:15 How to make your city your niche and become the go-to local expert. 16:30 How can you repurpose one piece of content across multiple platforms? 24:30 Michelle’s framework for creating high-performing videos. 31:15 The 3 things to focus on when editing a video. 34:15 How can Meta’s Creator Assistant help you decide what to post next? 36:30 The different ways to monetize one piece of content. 41:15 Why relationships can be the real ROI of a paid event. 48:30 Why you don't need expensive equipment or a big team to start. 50:15 Michelle’s rapid-fire creator and business recommendations. Resources + Links Michelle Thames' 7-Day Visibility Challenge HERE! Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Michelle on IG: @michellelthames

  • #184
    August 18 · 50 min

    184. The Viral Content Strategy Behind Taylor Swift, Rihanna & 60B+ Views with Brendan Kane

    Could viral content actually be engineered? What does it take to make content go viral? In this episode, I sit down with viral growth expert Brendan Kane, whose work has generated 60+ billion views for brands and A-list celebrities including Taylor Swift and Rihanna, to break down the strategy behind high-performing content. Brendan shares the “3-Second Hook Point” framework, why repeatable formats make virality more predictable, and how creators use the “Generalist Principle” to make niche content more appealing to a wider audience. We also talk about his 15,000+ hours of content research, the “Gold, Silver, Bronze” method for analyzing performance, and how AI can help you create stronger hooks. Tune in to learn what the biggest creators understand about virality and how you can apply the same principles to your own content. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠ The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc Quince: quince.com/chc ShipStation: 60 days free using code: CHC ShipStation.com Brevo- Get 50% off: brevo.com/creator In this episode, you will learn: 00:00 What separates viral content from content that gets ignored? 02:30 The repeatable formats behind viral content. 06:00 How to find formats that work in your niche. 08:45 Is virality predictable or just luck? 11:15 What makes a viral hook? 13:45 The elements that make people stop scrolling. 16:15 The Generalist Principle for reaching more people. 18:45 How to make niche content interesting to everyone. 21:00 Brendan’s strategy for growing to 1M+ followers. 24:15 The Gold, Silver, Bronze method for analyzing content. 27:15 How many hooks should you use in one video? 29:30 How to use AI to create better hooks. 31:15 Why you should study other creators before your own data. 34:45 What would you do with a brand-new Instagram account? 35:30 How many content formats should you test? 36:30 What Brendan learned from working with Taylor Swift. 41:30 Brendan’s advice for common creator problems. 44:45 Where to learn more from Brendan Kane. Resources + Links Get Brendan Kane’s FREE Guide to Going Viral HERE! Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Brendan on IG: @brendankane

  • #183
    August 14 · 37 min

    183. You Don't Need More Followers. You Need THIS Social Media Funnel.

    Are you getting followers and engagement but still struggling to turn that attention into sales? In this episode, I break down the AIDA model, how each stage moves your audience closer to a purchase, and what you can do at each step to turn attention into action. I also share 10 lead magnet ideas you can use in your business, the 6 email sequence I use to nurture leads, and the key funnel metrics you need to watch to improve your conversions. Tune in to learn how to turn your followers into customers without relying on more followers to grow your sales. Checkout Our Sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠ The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc Quince: quince.com/chc ShipStation: 60 days free using code: CHC ShipStation.com Brevo- Get 50% off: brevo.com/creator In this episode, you will learn: What a sales funnel actually is and how it moves someone from follower to paying customer. The 4 stages of the AIDA model and what your audience needs at each stage. How to create a lead magnet that provides real value. 10 high-value lead magnet ideas you can use in your business. Where to promote your freebie to reach more of the right people. Tips for using your Instagram, website, and email to drive signups. The 6 emails that build trust and guide leads toward a purchase. How to turn your freebie into a repeatable system for growing your business. Resources + Links Listen to Episodes 33 HERE! Listen to Episodes 34 HERE! Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator

  • August 13 · 38 min

    182. Nobody Gets Discovered Hiding: 3 Ways to Get More Visible This Week

    What if the reason the opportunities aren’t coming isn’t because you need a better brand, a bigger audience, or another freaking strategy? What if people just… don’t know you exist yet? Because they can’t hire you, recommend you, invite you into the room, buy from you, or say your name when an opportunity comes up if they have no idea who you are. In this episode of Call Her Creator, Katelyn is breaking down the kind of visibility that actually changes your life — and spoiler: it’s about WAY more than posting on Instagram. We’re talking about putting yourself in the path of opportunity. Because sometimes “I’m still preparing” is really just fear wearing a blazer. And you don’t become confident and THEN become visible. You become visible, survive being perceived, and build confidence through the reps. In this episode, you’ll learn: Why being talented and being known for your talent are two completely different things Why your content might be working even when the likes say otherwise The difference between passive visibility and active visibility Why you don’t need everyone to see you — you need the right person to see you How fear of being perceived keeps incredibly talented women hidden 3 actual visibility moves you can make this week — no bigger following, viral Reel, or rebrand required Your next client, collaboration, speaking opportunity, friendship, brand deal, or career move could be sitting on the other side of one person discovering you. Give luck somewhere to find you. Give opportunity somewhere to land. Nobody gets discovered hiding. Ready to stop overthinking what to post and start getting SEEN? The Visibility Vault includes 200+ done-for-you Canva templates for carousels, personal-brand content, storytelling posts, educational content, scroll-stopping designs, and more. Pick a template. Make it yours. Post the freaking thing. Grab The Visibility Vault here: [GET IT HERE] Instagram: @CallHerCreator Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠ The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc Quince: quince.com/chc ShipStation: 60 days free using code: CHC ShipStation.com Brevo- Get 50% off: brevo.com/creator

  • August 11 · 50 min

    181. Forbes Riley: $2.5 Billion in Sales | How to Become Impossible to Ignore

    What if the only thing standing between you and the life you want is the story you've been telling yourself? In this inspiring conversation, Katelyn sits down with Dr. Forbes Riley as she shares how she transformed childhood insecurities into a multimillion dollar career. She shares the mindset shifts, manifestation practices and business strategies that helped her build an extraordinary life. Whether you're growing a business, building your confidence, or dreaming bigger than ever before, this conversation will leave you feeling empowered to take your next bold step. Today we spoke about: Why clarity, belief, and aligned action are the foundation of creating success. How Dr. Forbes Riley overcame childhood struggles, insecurities, and loss to build an incredible career. The strategies she used to stand out long before Instagram existed. How persistence and refusing to quit create opportunities that most people never experience. Dr. Forbes Riley shares practical techniques for connecting with people, solving problems and confidently selling. Why embracing challenges instead of avoiding them is the fastest path to personal and professional growth. Lessons on raising successful children while building an ambitious career. How mindset, visualization and believing in yourself shape every area of your life. If you loved this episode, take a screenshot, share it to your Instagram Stories, and tag @callhercreator and @thekatelynrhoades so we can see what resonated most with you. And if you haven't already, leave a review, it helps us reach more women who are building brands, businesses and lives they're obsessed with. Connect with Dr Forbes Riley Instagram: Forbes_riley Thank you to my sponsors: Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠⁠shopify.com/chc⁠⁠⁠ The live selling marketplace: Whatnot. Check it out here: ⁠⁠⁠whatnot.com⁠⁠⁠/ The essential toolkit for telling better storiesStoryblocks: ⁠⁠⁠www.storyblocks.com/chc⁠ Quince: ⁠quince.com/chc⁠ ShipStation: 60 days free using code: CHC⁠ ShipStation.com⁠ Brevo- Get 50% off: ⁠brevo.com/creator⁠

  • August 6 · 36 min

    180. The One Decision That Changed My Entire Life (And Can Change Yours Too)

    What if the only thing standing between you and the life you want is one decision? In this episode, I share the story behind how I built my business, personal brand, and the life I once dreamed about. I talk about why confidence is something you build through action, how visibility creates opportunities, and why the smallest brave decision today could completely change your future. If you've been waiting for the perfect moment to bet on yourself, consider this your sign to stop waiting and start becoming the woman your future is counting on. Check Out Our Sponsors: Shopify: Launch your business with Shopify. Start your one-dollar-per-month trial here:⁠ shopify.com/chc⁠ Whatnot: The live-selling marketplace where you can shop, sell, and discover unique products: ⁠whatnot.com⁠ Storyblocks: The essential toolkit for telling better stories with unlimited stock video, audio, and creative assets: ⁠⁠www.storyblocks.com/chc In this episode, you will learn: The one decision that completely changed the direction of my life and business. Why waiting to "feel ready" is keeping you from the opportunities you want. Why confidence comes from taking action, not waiting to feel ready. What years of small, consistent actions taught me about long-term success. The mindset shift that helped me stop asking if I was ready and start becoming ready. Why taking uncomfortable action actually reduces fear and anxiety over time. The mistake people make when comparing their beginning to someone else's success. Three steps you can take this week to start building momentum. How one brave decision today can become the turning point you'll thank yourself for years from now. Resources + Links Join the Baddie Challenge HERE! Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator

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