BusinessMarketing

Business Tech Brief By HackerNoon

HackerNoon

Learn the latest Business updates in the tech world.

Play

Open in

26 episodes
Avg 12 min
English

Episodes 26

Newest Oldest Longest

All6 Unplayed6 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

June 30 · 6 min
Why Do Some People Find Marketing So Painfully Difficult?
This story was originally published on HackerNoon at: https://hackernoon.com/why-do-some-people-find-marketing-so-painfully-difficult. If anybody ever told you that they are able to market something effortlessly, like it's second nature to them, they are fibbing. Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #marketing, #sales, #management, #marketing-strategies, #marketing-outreach, #outreach-strategy, #marketing-guide, #customer-service, and more. This story was written by: @vlabroo. Learn more about this writer by checking @vlabroo's about page, and for more stories, please visit hackernoon.com. If there is one thing that marketing doesn't reward, it is fluff. Snake oil salespeople never make good marketers. If your product or service is outstanding, you can market it well on the back of its attributes.
June 29 · 1 hr 54 min
399 Blog Posts To Learn About Growth Hacking
This story was originally published on HackerNoon at: https://hackernoon.com/399-blog-posts-to-learn-about-growth-hacking. Learn everything you need to know about Growth Hacking via these 399 free HackerNoon blog posts. Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #growth-hacking, #learn, #learn-growth-hacking, and more. This story was written by: @learn. Learn more about this writer by checking @learn's about page, and for more stories, please visit hackernoon.com.
June 27 · 9 min
Why Media Agencies Are Still Terrified of Programmatic Advertising (And Why They Shouldn't Be)
This story was originally published on HackerNoon at: https://hackernoon.com/why-media-agencies-are-still-terrified-of-programmatic-advertising-and-why-they-shouldnt-be. Explore four common myths about programmatic advertising and why more agencies are using DSPs alongside Meta and Google campaigns. Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #programmatic-advertising, #programmatic-ads, #programmatic-digital-ads, #media-buying, #growth-hacking-agencies, #dooh, #google-ads, #meta-ads, and more. This story was written by: @isydorenko. Learn more about this writer by checking @isydorenko's about page, and for more stories, please visit hackernoon.com. Many agencies avoid programmatic advertising due to outdated myths, choosing instead to rely entirely on skyrocketing Meta and Google ad space. In 2026, modern programmatic is highly affordable (averaging a $2.50 CPM via self-serve DSPs), user-friendly, and provides exclusive access to premium formats like Connected TV (CTV) and Digital-out-of-home (DOOH).
June 25 · 4 min
The Hormuz Disruption Is an Ecommerce Problem, Not Just a Logistics One
This story was originally published on HackerNoon at: https://hackernoon.com/the-hormuz-disruption-is-an-ecommerce-problem-not-just-a-logistics-one. Global trade disruptions don't just affect ships and ports. They shape customer trust, cart abandonment, and retail performance. Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #ecommerce, #consumer-behavior, #supply-chain-management, #retail-operations, #cart-abandonment, #demand-forecasting, #supply-chain-resilience, #just-in-time-inventory, and more. This story was written by: @katiashab. Learn more about this writer by checking @katiashab's about page, and for more stories, please visit hackernoon.com. A routine beauty purchase became a lesson in how global supply chain disruptions affect everyday consumers. While the Strait of Hormuz crisis created genuine shipping delays and inventory challenges, the article argues that the bigger problem for ecommerce brands is poor communication. Customers are often willing to wait longer for products if they're given clear delivery expectations instead of vague warnings that create uncertainty and drive cart abandonment.
June 24 · 8 min
The Hidden Cost of Vendor Lock-In in Deep-Tech Companies
This story was originally published on HackerNoon at: https://hackernoon.com/the-hidden-cost-of-vendor-lock-in-in-deep-tech-companies. Vendor lock-in in deep-tech is more expensive than most companies realise. Explore the hidden cost of dependency across PLM, MES, ERP and cloud AI Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #digital-transformation, #vendor-management-software, #deep-tech, #plm, #erp-software, #artificial-intelligence-(ai), #technology-strategy, #vendor-lock-in, and more. This story was written by: @irserg. Learn more about this writer by checking @irserg's about page, and for more stories, please visit hackernoon.com. This is the core argument of this article: lock-in has two costs, not one. There is the visible cost of migrating away from an entrenched platform, and there is the invisible, compounding cost of not migrating
June 24 · 5 min
The Branding Lesson Hidden in the Mount Hamilton Wilderness
This story was originally published on HackerNoon at: https://hackernoon.com/the-branding-lesson-hidden-in-the-mount-hamilton-wilderness. Discover the power of naming to create categories and make ideas unforgettable. How a simple name transformed a forgotten watershed into a trophy. Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #branding, #marketing, #storytelling, #category-theory, #naming-strategy, #made-to-stick, #brand-positioning, #hackernoon-top-story, and more. This story was written by: @mtrifiro. Learn more about this writer by checking @mtrifiro's about page, and for more stories, please visit hackernoon.com. By giving something a memorable name (like "The Mount Hamilton Wilderness" or "Inbound Marketing"), you make it tangible and easy for people to rally behind, support, and adopt. This act of "category creation" turns abstract concepts or unnoticed things into influential ideas, a strategy that is even more powerful in the age of AI. However, the name must represent something real and true to be effective.