Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe!

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#912
Today · 30 min
8 Mistakes Destroying Your Instagram (without you even realizing it) - 912
In today's episode, Brock Johnson breaks down eight mistakes that are quietly hurting your Instagram growth, even if you don't realize it's happening. He covers why deleting underperforming posts is a mistake, since bad posts can teach you just as much as your hits, and why chasing algorithm changes instead of studying your actual audience behavior keeps creators stuck. He also gets into inconsistency in posting and niche, the trap of mono-posting the same type, format, and style every time, and why hunting for hacks like hashtags and trending audio distracts from what actually moves the needle. Brock closes out with two mistakes that trip up even experienced creators: never reusing your best-performing content or reworking your flops, and misunderstanding what actually makes Stories work. He breaks down the three things Stories are built around, watch rate, tap backs, and replies, and walk through exactly which habits, like sharing feed posts to Stories or skipping engagement stickers, are working against you without you knowing it. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: New Instagram Stories Algorithm - How to DOUBLE Views Watch: https://youtu.be/_wJYs9iOgow?si=XAfCFCZZw-51gUyf Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000778526767 25 Psychology Tricks for Viral Reels Watch: https://youtu.be/nrkeLfjGZvM?si=MiV8dBx7aQaVwziR Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000781952788 Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=TUvy08SB1rY0cd_f Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#911
Monday · 30 min
25 Psychology Tricks for Viral Reels - 911
In today's episode, Brock Johnson walks through 25 psychology tricks that make Reels go viral, organized by the exact job each one does in a video. He starts with hooks and openers — the curiosity gap, pattern interrupts, callout targeting, negativity bias, and open loops — and explains how each one stops the scroll in the first second. From there Brock moves into retention mechanics like the Zeigarnik effect, rapid cuts, visual countdowns, contrast framing, and micro-cliffhangers that keep people watching to the end. He breaks down the emotional triggers that make content land, including social proof, loss aversion, relatability shock, righteous anger, and aspiration mirroring. Brock also covers the sharing psychology behind identity signaling, "send this to" prompts, in-group language, and measured controversy, then finish with engagement drivers like the deliberate error, binary questions, fill-in-the-blank prompts, reciprocity, and curiosity-based CTAs. For each trick he gives a concrete example across different niches so you can see how to apply it to your own content, whether you're in fitness, finance, cooking, or anything else. The goal is to give you a practical toolkit you can pull from every time you sit down to script a Reel. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🚨 Related Links: Try Metricool Pr For FREE Use Code BROCK 👉https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260810_brock-johnson_ig-full-scheduler_en&utm_content=audio&utm_term=q2 Metricool Study 👉https://metricool.com/instagram-research-study/ 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=_VtDtuzFOx_yYPV7 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=vR-5ygipDqSK2N0l Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 7 Types of Reels the Instagram Algorithm LOVES in 2026 Watch:https://youtu.be/XPdfSb1umG4?si=X4uubO_VyC11-Qtr Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000726196080 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#910
August 3 · 34 min
7 Steps to Make Money with a Small Instagram - 910
In today's episode, Brock Johnson breaks down a 7-step system for making money with a small Instagram account, and it starts with picking the right topic. The goal is finding where your proficiency meets profitability — where a skill you already have overlaps with something people will actually pay for. He walks through how to build a list of every hobby, interest, passion, and skill you have, then validate demand using tools like YouTube, Google Trends, Udemy, Teachable, and Amazon, or simply by posting and listening to how people respond. Lived experience beats everything here, so I explain why the topics you've actually walked through carry the most weight. From there, Brock covers the execution side: optimizing your profile, committing to a minimum of one Reel per day with 80% focused on your topic, and signing up for affiliate programs to start promoting. I get into why listening is the key to uncovering real needs, how building in public compounds trust, and why selling in the DMs converts far better than a bio link. He closes by explaining the follow-to-DM and ManyChat automation approach — a 4-step viewer-to-customer system that lets you have those DM conversations at scale. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: New Instagram Stories Algorithm - How to DOUBLE Views Watch: https://youtu.be/_wJYs9iOgow?si=OYovPiMk58ROcfCf Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000778526767 How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=BUkmNOF5Er-7ATVC Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 Make Viral Instagram Reels Using Claude (Step By Step) Watch: https://youtu.be/9oFqIJX43H8?si=NLEObSvwwKlqSX5J Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000772790495 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#909
July 30 · 20 min
NEW Instagram Algorithm Update | 10 Leaks Direct from the CEO - 909
In today's episode, Brock Johnson is breaking down 10 recent leaks and updates about the Instagram algorithm, several coming directly from Adam Mosseri and Meta. He covers why Reels now generate more than 4X the interactions of single-image posts, how average Reel watch time has more than doubled year over year to 8.5 seconds, and what Metricool's analysis of 24 million posts reveals about asking for engagement — including that asking for likes actually gets you 5% fewer likes, while comments jump 203% and saves climb 92% when you prompt for those instead. Brock also gets into the practical tactics you can apply right now: editing comments, reordering your profile, and writing a different caption for each carousel slide. Then he tackles the bigger shifts — Meta's plan to replace 90% of its content review staff with AI, why removing bots from your account could hurt more than help, and why Mosseri says the "best time to post" is a myth despite HubSpot, Sprout Social, Hootsuite, Buffer, and SocialPilot all publishing conflicting windows. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯Related Links: Check out the Metricool Study 👉https://metricool.com/instagram-research-study/ Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=hR_JKzFLkG4XLaAS Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 New Instagram Stories Algorithm - How to DOUBLE Views Watch: https://youtu.be/_wJYs9iOgow?si=OYovPiMk58ROcfCf Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000778526767 How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=BUkmNOF5Er-7ATVC Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#908
July 27 · 22 min
New Instagram Stories Algorithm - How to DOUBLE Views - 908
In today's episode, Brock Johnson breaks down the recent changes to the Instagram Stories algorithm and what they mean for anyone trying to grow their views. He covers what still suppresses story performance — feed post reshares, long talking videos that get skipped, and link stickers — and explain why the single Story is no longer the format to rely on. Brock walks through the new framework he’s using, structured around STED: keeping stories Still rather than single, going Text heavy, layering in DM automation, and building in a Hidden Element. He also gets into the weight boost that comes from profile visits, how to use hidden content across your cover, bio, highlights, and tagged posts to drive them, and how tap backs — hidden emojis or words that viewers comment to unlock something — can push engagement and views higher. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨Manychat Pro 1 month free: https://manychat.com/meet-brockjohnson use code BROCK 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=yjtlIplYCbaWafl7 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 Get 10X More Views on Your Instagram Stories in 5 Minutes Watch: https://youtu.be/wA2EOo8DuRw?si=D1yzmfzZQDno_ecF Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000753990086 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#907
July 20 · 29 min
Grow On Instagram In 15 Minutes Per Day With Ai - 907
In today's episode, Brock Johnson breaks down a daily system for growing on Instagram in about 15 minutes a day by using AI to handle everything except the filming. He starts with the reframe that anchors the whole approach — you're not an influencer, you're a business owner who posts content — and then walks through the mindset shift for what AI is actually for: multiplying the ideas already in your head rather than replacing you. Brock covers the trap of subscribing to endless new AI apps versus mastering a few tools deeply, and he lays out the prerequisites on both sides: the Instagram fundamentals (niche, optimized profile, 12 posts) and the AI stack he relies on (Claude, Poppy AI, and Metricool or another scheduler). From there Brock gets into the actual structure — a 15-minute daily skeleton prioritized around one Reel per day, responding, second posts, and stories — and reframe it as a weekly schedule of 105 minutes so you can batch record and stay efficient. He walks through his full Claude Cowork workflow for collecting inspiration, generating ideas in Poppy AI, organizing shot lists, editing with Remotion, and scheduling posts, plus how he uses Claude Code to build a custom app that pulls all your comments and messages into one place, sorts them, and drafts responses in your voice. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Ultimate Instagram Masterclass registration 👉 https://instaclubhub.com/ultimate-instagram-masterclass 🧐 Free Claude Prompts 👉https://stan.store/Brock11Johnson/p/claude-prompts--grow-on-instagram-in-15-minutes-p 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How To Use Claude To Grow Your Instagram On Autopilot Watch: https://youtu.be/KL4leZax7nw?si=lGdolNOB9E9FOTMv Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000776572261 This New AI Tool Will Revolutionize How You Use Instagram Watch: https://youtu.be/KL4leZax7nw?si=lGdolNOB9E9FOTMv Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000776104606 12 NEW Ways To Use Claude On Your Instagram In 2026 Watch: https://youtu.be/BEDQ84s3_u4?si=BIMLUisiljt_FNq8 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000775158042 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#906
July 16 · 17 min
7 New Trial Reel Ideas To Go Viral On Instagram - 906
In today's episode, Brock Johnson walks through seven trial reel ideas you can use to grow on Instagram. He starts with the basics you need to know before you post a single trial reel: you need at least 1,000 followers to access the feature, the number of trial reels you can post varies by account, and duplicates won't work — each one has to be its own piece of content. From there, Brock gets into the actual ideas, starting with the "if this reel gets me to X followers, I'll do whatever the top comment says" format and its variations, including doing the opposite of the top comment or buying whatever the top comment names. He also covers reposting your most viral reels with small edits — speeding them up or slowing them down, cropping in or out, mirroring them — along with CapCut memes, "dear algorithm, connect me with" reels, and B-roll or plain text reels featuring quotes, hot takes, one-line surprising tips, or text on a window. He finishes with two formats that lean on audience participation: the "first impression" reel, where you ask people to be honest about what's wrong with your account or guess your follower count without looking, and the "seeing if the algorithm prefers this or that" test. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Ultimate Instagram Masterclass registration 👉 https://instaclubhub.com/ultimate-instagram-masterclass 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Make 150 Trial Reels for Instagram in 15 minutes using ChatGPT and Canva Watch: https://youtu.be/tyM-Ab7YFIY?si=vgH5btRvBZW99hxZ Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000745732873 Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=JjXzeu9hE8MVeKLm Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 Are Trial Reels The Easiest Way To Grow on Instagram? I Posted 100 in 24 Hours Watch: https://youtu.be/aU_T7evzIy0?si=Yenua77TZvuHlL4h Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000710411404 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#905
July 13 · 25 min
How To Use Claude To Grow Your Instagram On Autopilot - 905
Brock Johnson has posted on Instagram for more than 1,800 consecutive days, and in this episode, he shares the exact AI system he wishes he had from day one. He breaks down his RAMP framework — Research, Assemble, Multiply, Process — and explains how to use Claude, Claude Code, and Claude Cowork to build an Instagram workflow that runs almost entirely on autopilot. The episode covers seven of the biggest content creation challenges: not knowing what to post, writing weak hooks, filming inefficiently, constantly task switching, ignoring carousels, failing to schedule content, and not understanding why posts succeed or fail. For each challenge, Brock demonstrates the automation he recommends, from generating weekly research summaries based on saved posts and favorite accounts, to testing scripts with a "would this make sense to a stranger?" filter, to using Claude as a virtual director that creates optimized shot lists for filming. He also explains how Canva templates combined with Claude Cowork can transform existing Reels into carousels, how Claude Cowork can automatically schedule posts in Metricool based on custom rules, and how his own system keeps more than 150 Instagram posts scheduled up to six months in advance. Toward the end of the episode, Brock shows how Claude Code can build dashboards that analyze content performance and uncover trends creators often miss. One of the biggest takeaways is that no coding experience is required. Instead of writing code, creators simply describe the workflow they want, and Claude Cowork handles the technical implementation. The episode wraps up with a challenge to build one automation using the RAMP framework, along with an invitation to Brock's end-of-July webinar series that teaches how to grow on Instagram in less than 15 minutes a day. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Ultimate Instagram Masterclass registration 👉 https://instaclubhub.com/ultimate-instagram-masterclass 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: This New AI Tool Will Revolutionize How You Use Instagram Watch: https://youtu.be/KL4leZax7nw?si=o0EacMPKywu7za7R Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000776104606 12 NEW Ways To Use Claude On Your Instagram In 2026 Watch: https://youtu.be/BEDQ84s3_u4?si=BIMLUisiljt_FNq8 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000775158042 Make Viral Instagram Reels Using Claude (Step By Step) Watch: https://youtu.be/9oFqIJX43H8?si=vhHRi5wqPZXePmeI Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000772790495 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#904
July 9 · 16 min
This New AI Tool Will Revolutionize How You Use Instagram
In today's episode, Brock Johnson walks through a workflow built around Poppy AI that solves one of the most common bottlenecks in content creation — turning inspiration into action. Most creators scroll, save posts, and never do anything with them. This system changes that by automating the gap between finding content you like and actually producing your own version of it.The workflow starts with saving posts to a Google Sheet via an iOS shortcut, which Claude then pipes into Poppy AI daily. From there, Poppy extracts the reusable elements from each saved post — the format, hook, style, and script structure — and drafts a version tailored to your niche. You review, approve, and refine before filming and editing. Your taste stays in the loop; the bottleneck gets removed. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🧐 Checkout Poppy AI 👉https://brockjohnson.getpoppy.ai/ 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: 12 NEW Ways To Use Claude On Your Instagram In 2026 Watch: https://youtu.be/BEDQ84s3_u4?si=BIMLUisiljt_FNq8 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000775158042 Make Viral Instagram Reels Using Claude (Step By Step) Watch: https://youtu.be/9oFqIJX43H8?si=vhHRi5wqPZXePmeI Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000772790495 The Biggest Dangers of Using AI For Your Personal Brand Watch: https://youtu.be/F09L-gyQAjA?si=Nz5-Db7-56t8EJjx Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000768379508 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#903
July 2 · 24 min
12 NEW Ways To Use Claude On Your Instagram In 2026 - 903
In today's episode, Brock Johnson covers 12 ways to use Claude as a practical tool inside your Instagram workflow in 2026. These aren't generic AI tips — each one is built around a specific, recurring task that most creators either avoid or spend too much time on, from comment management and trend adaptation to content repurposing and collab outreach. Brock walks through each use case in detail, including using Claude to mine your saved posts for content patterns, generating Story engagement prompts before a feed post drops, tracking which past Reels are due for a repost, drafting comment replies in your voice, translating trending formats into your niche, splitting long-form ideas into carousel slides, organizing ideas and files, building batch day prep sheets, and drafting personalized collab pitches. If you're already using Claude for writing, this episode is about putting it to work deeper inside your content system. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Make Viral Instagram Reels Using Claude (Step By Step) Watch: https://youtu.be/9oFqIJX43H8?si=vhHRi5wqPZXePmeI Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000772790495 8 VIRAL Instagram Carousel Ideas to Boost Views and Followers Watch: https://youtu.be/mV2nSkB-9-g?si=UgDIlwfAfWwBXhZU Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000756742349 The Biggest Dangers of Using AI For Your Personal Brand Watch: https://youtu.be/F09L-gyQAjA?si=3WwBGMuPE9NeqLIE Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000768379508 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#902
June 29 · 20 min
Make These 9 Viral Instagram Post Ideas for 2026 - NO REELS - 902
In today’s episode, Brock Johnson shares 9 Instagram carousel ideas that can help boost your views and grow your followers in 2026. He’ll show how to create high-performing carousel posts that not only capture your audience’s attention but also encourage interaction and sharing. Brock will walk you through strategies for using carousels to increase engagement, boost visibility, and take advantage of Instagram’s algorithm. Whether you’re looking to diversify your content or create posts that convert, these creative carousel ideas will help you achieve your growth goals on Instagram. If you’re ready to level up your Instagram content strategy, this episode provides actionable tips to help you maximize your carousel posts. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🚨 Check Out the Viral Carousels Webinar: https://stan.store/Brock11Johnson/p/the-secret-to-growing-on-instagram-without-reels 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=xOsc2PYjPkHbj1fG Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 Give Me 23 Minutes, I Guarantee I Will Blow Up Your Instagram Watch: https://youtu.be/O_rsTEiUSrU?si=63qVRU2a9-8MSfon https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000767212075 8 NEW Instagram Carousel Ideas To Get More Followers Watch: https://youtu.be/ulebPxBw8Uw?si=3-RdH9nb1bm5OMYk https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000733676705 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#901
June 22 · 21 min
How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm - 901
In today's episode, Brock Johnson breaks down the real driver behind Instagram's algorithm: shares. While most creators focus on likes and comments, shares — what Adam Mosseri calls "sends per reach" — generate significantly more reach per interaction than any other engagement type. He covers the data behind why shares matter, including figures from an Insta Club study comparing the reach value of each engagement type, and explain what a share actually represents at a human level.From there, Brock walks through the five types of shareable content using the SHARE framework — Simple, Hook-driven, Authentic, Relatable, and Entertaining — and then go deeper into five specific content categories that consistently drive shares: motivational, call-to-arms, relatable, controversial, and timely content. He also covers why purely educational content tends to get saved rather than shared, and concludes with two practical tips for making any piece of content more shareable, including why telling your audience to share — and giving them a reason — is one of the most underused tactics on the platform. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=HrPrVxvb6foURtvw Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Honest Advice for Business Owners on Instagram | Watch This if You Want to Start in 2026 Watch: https://youtu.be/oPCnHa6WWdg?si=uKjE4V5JVfDyrc_Y https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773253992 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#900
June 18 · 25 min
Honest Advice for Business Owners on Instagram | Watch This if You Want to Start in 2026 - 900
In today's episode, Brock Johnson shares honest, practical advice for business owners who are thinking about starting on Instagram in 2026. The foundation of it all is building a personal brand — and the first skill worth developing is getting comfortable on camera. From there, Brock covers the mindset shifts that matter most early on: you don't need to be an expert, but you do need real experience; quantity beats quality when you're starting out; and building in public is one of the fastest ways to grow both an audience and a business. He also gets into the practical side — how to think about your niche and MVP before chasing a big vision, what realistic growth actually looks like month over month, why staying in your lane matters more than most people admit, and why understanding your audience's psychology will always outperform chasing the algorithm. This episode is less about tactics and more about what it actually takes to show up consistently and build something real. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Make Viral Instagram Reels Using Claude (Step By Step) Watch: https://youtu.be/9oFqIJX43H8?si=RhDzrrzQm4f1iJqW Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000772790495 16 Easy Instagram Reels that are Proven to Go Viral Watch: https://youtu.be/h7Wkd7ziDhA?si=hUhl-SpHpQb3UVuR https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000763790606 Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=AH7OLpSYSJki183q Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#899
June 15 · 20 min
Make Viral Instagram Reels Using Claude (Step By Step) - 899
In today's episode, Brock Johnson walks through a step-by-step system for creating Instagram Reels using Claude — from ideation all the way through editing and scheduling. The workflow is built around two tools working together: Claude Cowork for research and editing tasks, and browser-based Claude for scripting. By the end, the goal is a repeatable content production system, not just a one-time process. Brock covers each phase of the workflow in detail: using Claude Cowork to monitor a saved Instagram folder and pipe links into a Poppy AI board for ideation, scripting with Claude, filming, editing with Claude Cowork and Remotion, and finally adding captions and scheduling the post. Whether you're a solo creator or a business owner looking to systematize your content, this episode breaks down exactly how to set it up. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Related Links: Instagram Video Downloader 👉 https://reelsvideo.io/ Remotion 👉 https://www.remotion.dev/ Checkout Metricool: Use code "Brock" 👉https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260601_brock-johnson_access-ig-music_en&utm_content=audio&utm_term=q2 🤓 Related Episodes: 11 Ways To Use Claude Ai On Your Instagram In 2026 Watch: https://youtu.be/r67tdvZ06qA?si=ui0MrC0iWgHQHlb9 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000762372111 How to Create VIRAL Reels, Shorts & TikToks with AI (Step-by-Step) Watch: https://youtu.be/EiCiZvC3UJg?si=hXKl6f0M0z8K5Rkz The Biggest Dangers of Using AI For Your Personal Brand Watch: https://youtu.be/F09L-gyQAjA?si=zD2vrLmYB8xy24IW Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000768379508 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#898
June 8 · 19 min
10 NEW Instagram Algorithm Updates: Changes For June 2026 - 898
In today's episode, Brock Johnson covers 10 recent Instagram algorithm updates and platform changes for June 2026. The most significant shift is how Instagram is weighing watch time and skip rate as the primary indicators of content quality — understanding how these metrics work together is essential for anyone trying to grow on the platform right now. Brock also walks through the rest of the updates, including clickable affiliate links in posts, the removal of 15 million bot accounts, selfie verification, the new Instants feature, clarification from Adam Mosseri on how DMs affect reach, why deleting a post won't hurt your reach, music integration for third-party schedulers, the ability to schedule trial Reels, and the official launch of Instagram Plus at $3.99/month — which includes a notable set of new features for Stories, profile customization, and audience management. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 💥 Checkout Metricool: Use code "Brock" 👉https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260601_brock-johnson_access-ig-music_en&utm_content=audio&utm_term=q2 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: What is "Instagram Plus"? 7 NEW Instagram Features Watch: https://youtu.be/CJDXv-g7GUc?si=pdAC6PoZvT3nSyAB Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000768904488 My *Exact* System For Getting 10M Views EVERY Month Watch: https://youtu.be/LU_c530SrzE?si=2YZ3BkhvqYuD1wUa Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000758194351 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#897
June 4 · 17 min
Instagram Reels Tutorial 2026: How I Actually Edit My Posts - 897
In today's episode, Brock Johnson walks through his complete editing process for Instagram Reels, including the tools he uses and how he decides which tool is right for each type of project. Brock also covers why most editing bottlenecks actually start at the filming stage, and share the specific filming habits he has built that make editing significantly faster — including how he scripts, pace his takes, and use visual markers to stay organized in the timeline. From there, Brock breaks down my full editing stack: CapCut for desktop edits, Gling for long-form clip editing, the Edits app for trend-based and audio-specific Reels, and when he hands things off to a professional editor. Brock also shares a handful of practical tips for speeding up your editing workflow, including editing on desktop, working with audio on, using keyboard shortcuts, and tackling one task at a time rather than trying to do everything at once. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 Related Links: Check out Hannah for editing 👉 https://ellevatededits.com/brockjohnson?am_id=brock3196 Check out CapCut 👉 https://www.capcut.com/ Check out Gling 👉https://www.gling.ai/ Connect with Brock on Instagram @brock11johnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: 16 Easy Instagram Reels that are Proven to Go Viral Watch: https://youtu.be/h7Wkd7ziDhA?si=BHrvr-UGj-IcQfsW Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000763790606 8 EASY Instagram Reels That Take Less Than 5 Minutes! Watch: https://youtu.be/KsyWHhlFFQM?si=HskZYQbdb9WRf1dL Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000639066060 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#896
June 1 · 20 min
8 Secret Hacks to GO VIRAL on Instagram - 896
In today's episode, Brock Johnson covers 8 Instagram features that most users overlook but can have a real impact on views, growth, and engagement. These are not widely talked about, and many creators are leaving significant reach on the table by not taking advantage of them. Whether you're looking to grow your audience, increase engagement, or get more eyes on your content, these tools and features are worth adding to your strategy. Brock walks through each one and explains how to use them effectively to improve your results on the platform. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 Related Links:Check out Collabs 👉 https://www.instagram.com/p/DYcc0tGFn_w/?img_index=1 Checkout Metricool: Use code "Brock" 👉https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260601_brock-johnson_access-ig-music_en&utm_content=audio&utm_term=q2 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=mB-8zGasgFDavavE Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 Make 150 Trial Reels for Instagram in 15 minutes using ChatGPT and Canva Watch: https://youtu.be/tyM-Ab7YFIY?si=iTGIgRJdy6sEjeSD Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000745732873 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#895
May 25 · 21 min
The Death of Valuable Content - 895
In this episode, Brock Johnson breaks down what he believes is the “death of valuable content” on social media — and why educational content alone is no longer enough to grow in 2026. Brock explains how the internet has shifted from valuing information to valuing attention, retention, and delivery. He also explains why many creators struggle because their content is still being delivered in boring or outdated formats, even if the information itself is useful. Then Brock breaks down the framework he uses to make educational content more engaging: the 6 A’s. This episode is focused on helping creators evolve their content style so they can still educate while holding attention in a much more competitive content environment. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: I Studied 1,300 Hooks, Here’s What Actually Works Watch: https://youtu.be/QTgabAQ9kCU?si=kdjW1XHb2OqwWSPG Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853 Get 10X More Views on Your Instagram Stories in 5 Minutes Watch:https://youtu.be/wA2EOo8DuRw?si=ziTSNxPCI_TQxJbx Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000753990086 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#894
May 21 · 16 min
What is "Instagram Plus"? 7 NEW Instagram Features - 894
In this episode, Brock Johnson breaks down “Instagram Plus,” a new paid Instagram subscription currently being tested by Meta, and explains the 7 new features included in the rollout. He covers what Instagram Plus actually is, how it differs from Meta Verified, where it’s currently available, and why Meta may be positioning it as a low-cost utility subscription for everyday users. Brock goes through each of the new Story-focused features individually, including Ghost Mode for anonymous Story viewing, Story rewatch analytics, unlimited custom audience lists, 48-hour Stories, weekly Spotlight boosts, animated Superlikes, and viewer search functionality. He also explains how these tools could change the way creators, businesses, and everyday users interact with Instagram Stories moving forward. Throughout the episode, Brock shares my thoughts on which features are likely to matter most for creators, which ones could impact engagement behavior, and how Instagram may continue moving toward subscription-based features and personalization tools in 2026. This episode is focused on understanding what Instagram Plus is, how it works, and what these updates could mean for the future of the platform. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Is Meta Verified Worth It? | Instagram and Facebook Verification Badge Watch: https://youtu.be/sLL6j-ZbFoY?si=3uKycFMlju7cV49m Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000643506061 NEW Instagram Algorithm April 2026 | Direct From Instagram's CEO Watch: https://youtu.be/a34p7BHRryQ?si=Wn0FMxrDyo9XXbKF Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000760445397 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
#893
May 18 · 38 min
The Biggest Dangers of Using AI For Your Personal Brand - 893
In this episode, Chalene Johnson joins Brock Johnson to break down the biggest dangers of using AI for your personal brand and why the future of content creation is becoming less about information and more about trust, personality, and differentiation. They start by discussing how AI is training creators to become forgettable by pushing everyone toward the same styles, formats, and messaging. Chalene explains why so much content online suddenly feels identical, and how this is contributing to what Brock calls the coming “trust recession” on social media. From there, she breaks down how AI is changing the rules of personal branding. Information alone is no longer enough because anyone can generate it instantly. Instead, your personality, perspective, quirks, values, and communication style are becoming the real product. She explains the idea of “assets of differentiation” and why subtle human differences are becoming more valuable in an AI-saturated internet. They also talk about the slippery slope most creators don’t notice with AI—where enhancement slowly turns into identity replacement—and how creators can use AI without losing authenticity. Chalene shares how she personally uses AI today, where she draws the line, and why authenticity is quickly becoming a competitive advantage. Finally, they discuss the growing divide between AI-optimized creators and trust-optimized creators, the importance of having an anti-message, and why trust may become the most valuable currency online over the next few years. This episode is focused on helping creators use AI strategically without sacrificing the human elements that actually build connection and long-term influence. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos Learn more about Chalene:YouTube: https://www.youtube.com/@chalenejohnson/videos Podcast: http://Chalene.com/TCSpodcast Patreon: http://chalene.com/moreInstagram: @chalenejohnson https://www.instagram.com/chalenejohnson?igsh=NTc4MTIwNjQ2YQ== 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓Related Episodes: 11 Ways To Use Claude Ai On Your Instagram In 2026 Watch: https://youtu.be/r67tdvZ06qA?si=_SW6RxhotGGHB2Ud Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000762372111 How to Create VIRAL Reels, Shorts & TikToks with AI (Step-by-Step) Watch: https://youtu.be/EiCiZvC3UJg?si=hnE5FbmalfoMQwCK Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

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