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Brands, Beats & Bytes

Brand Positioning Doctors

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

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  • 22 episodes
  • weekly
  • Avg 1 hr 27 min
  • English

Episodes 22

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  • #293
    April 9 · 1 hr 19 min

    REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

    REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change. Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in. Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including: Leading with purpose, not money. Building emotional connection between brands and audiences. Balancing data-driven strategy with empathy and integrity. The importance of humanology in brand and marketing Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter

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  • #292
    April 2 · 1 hr 21 min

    Album 8 Track 11: Marketing vs People-ing w/Todd Putman

    What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his "Peopler" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having "cover" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with "zingers," heart, and the blueprint for your next career move. Key Takeaways: Transitioning from "Marketer" to "Peopler" Having a Proactive Career Strategy The Importance of Leadership and "Cover" Let’s Talk About Ethical Marketing and Tech How You Can Use Marketing for Good Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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Showing 21–22 of 22 episodes