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BRAND:NEW

Donovan Fourie

BRAND:NEW is the straight-talking podcast for business owners who want a stronger brand without the marketing jargon.

Hosted by Donovan, a Creative Head and Brand Champion with over 30 years of global experience, each 5–10 minute episode breaks down the principles of professional brand design—from logos and websites to color, typography, messaging, and everything your business says before you say a word.

No fluff. No design-school jargon. Just practical advice, real-world examples, and the occasional war story to help you make smarter branding decisions before you spend a single dollar on design.

New episodes twice a week.

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  • 26 episodes
  • Avg 5 min
  • English

Episodes 26

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  • S1 · E6
    August 10 · 5 min

    Eps. 06: What is a Brand Audit - and Do I Need One?

    Send us Fan Mail What actually happens in a Brand Audit — and is it just a fancy word for "pay me to tell you what you already know"? Donovan breaks down exactly what gets examined, why skipping this step is one of the most expensive mistakes in rebranding, and when you genuinely need one. Enjoyed this episode? Subscribe wherever you get your podcasts and never miss an episode. BRAND:NEW is hosted by Donovan, Creative Head & Brand Champion, and author of the upcoming book ‘The Business Owner's Guide to Branding’. Questions or episode ideas? brandnew@jeffpayne.net

    • Transcript
  • S1 · E5
    August 7 · 4 min

    Eps. 05: What Is The Difference Between A Refresh and A Rebrand?

    Send us Fan Mail Refresh or rebrand? Donovan breaks down the real difference with two client stories — one company forced into a full rebrand through no fault of their own, and one that thought they needed surgery but only needed a facelift. Plus: how do you actually know if your brand is working? Enjoyed this episode? Subscribe wherever you get your podcasts and never miss an episode. BRAND:NEW is hosted by Donovan, Creative Head & Brand Champion, and author of the upcoming book ‘The Business Owner's Guide to Branding’. Questions or episode ideas? brandnew@jeffpayne.net

    • Transcript
  • S1 · E4
    August 5 · 4 min

    Eps. 04: When Is The Right Time To Think About Branding?

    Send us Fan Mail Startup, refresh, or full rebrand — there's a right time for each, and Donovan breaks down all three so you know exactly which one you're actually facing. Bonus: can you build your own brand, or is it time to call in a professional? The honest answer might sting a little. Enjoyed this episode? Subscribe wherever you get your podcasts and never miss an episode. BRAND:NEW is hosted by Donovan, Creative Head & Brand Champion, and author of the upcoming book ‘The Business Owner's Guide to Branding’. Questions or episode ideas? brandnew@jeffpayne.net

    • Transcript
  • S1 · E3
    August 3 · 3 min

    Eps. 03: Does My Small Business Need Branding?

    Send us Fan Mail "My business is small — do I really need a brand?" Yes. And Donovan makes the case that small businesses need branding more than the big guys, not less — plus why a genuinely good product still won't sell itself without one. Real examples included. Enjoyed this episode? Subscribe wherever you get your podcasts and never miss an episode. BRAND:NEW is hosted by Donovan, Creative Head & Brand Champion, and author of the upcoming book ‘The Business Owner's Guide to Branding’. Questions or episode ideas? brandnew@jeffpayne.net

    • Transcript
  • S1 · E2
    July 30 · 3 min

    Eps. 02: Is Your Logo Your Brand?

    Send us Fan Mail Your logo is not your brand. It's the foundation — but the brand is everything built upon it. Donovan unpacks the famous Bezos line about brands being "what people say about you when you're not in the room," and why every color, font, and photo you use is either building that reputation or quietly working against it. Enjoyed this episode? Subscribe wherever you get your podcasts and never miss an episode. BRAND:NEW is hosted by Donovan, Creative Head & Brand Champion, and author of the upcoming book ‘The Business Owner's Guide to Branding’. Questions or episode ideas? brandnew@jeffpayne.net

    • Transcript
  • S1 · E1
    July 28 · 5 min

    Eps. 01: What Is A Brand?

    Send us Fan Mail What's the actual difference between "branding" and "a brand"? Most business owners use the words interchangeably — and it's costing them. In this opener, Donovan breaks down the split that everything else on this show hangs off, explains what BRAND:NEW is really about, and answers the question nobody wants to ask out loud. Enjoyed this episode? Subscribe wherever you get your podcasts and never miss an episode. BRAND:NEW is hosted by Donovan, Creative Head & Brand Champion, and author of the upcoming book ‘The Business Owner's Guide to Branding’. Questions or episode ideas? brandnew@jeffpayne.net

    • Transcript
Showing 21–26 of 26 episodes