Brand Archetypes

Kevin Skarritt & Amy Zander

Do you watch your competitors crush their marketing and wonder how they're doing it? Do you feel like you're always chasing them and are never the leader? Discover how to kick your competitors to the curb through the innovative concept of Brand Archetypes.

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10 episodes
Avg 24 min
English

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May 26, 2022 · 17 min
Episode 87 – Branding Times … They are a Changin’
Some things in our culture disappear. Even in the world of branding, change happens. Part of the challenge of being in business is keeping tabs on changes that affect our operations. This is not to say you need to react to every change that comes your
Apr 25, 2022 · 23 min
Episode 86 – Bad Company Names and How to Avoid Them
You see ALL kinds of company names out there. Almost 2/3 of a million new companies, in the U.S. alone, are spawned each year. And, although some of those names are good, what we’re talking about today is bad company names and how to avoid them!
Apr 14, 2022 · 15 min
Episode 85 – Review of The Ladder Insurance Brand
Kevin Breaks down five episodes from the relatively new brand, Ladder Life Insurance. They get classified into three groups; The Good, The Bad, and .... you guessed it ... The Ugly.
Mar 17, 2022 · 23 min
Episode 84 – The Big Five Archetypes
Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is. Those that get embraced most often by organizations using archet
Mar 10, 2022 · 29 min
Episode 83 – Archetype vs. Stereotype
Amy comes back this week after a week off to work on the Marketing Summit. Shameless plug: Zeedia Media is hosting a Marketing Summit on May 6, 2022, in Lansing, Michigan. Amy is the key note speaker, talking about Brand Archetypes (of course) and there
Mar 3, 2022 · 34 min
Episode 82 – The Ten Commandments of Branding
Here are the ten commandments of branding that I reference in this podcast: STRATEGY Hyper-focus on your strategy No flip-flopping Be Consistent EMOTIONS Know your emotions Avoid all other emotions What’s the energy level of your strategy? Understa
Feb 24, 2022 · 33 min
Episode 81 – Popular Ways of Combining Archetypes
WONDER TWIN POWERS ACTIVATE!!! Today we’re talking about combining archetypes in the process of coming up with a brand strategy. Listen in to hear how Kevin and his twin sister pretended to the Wonder Twins. Here are some of the big ideas when combining
Feb 17, 2022 · 29 min
Episode 80 – Interview with Open School of Business
We have a special treat for you today. Amy had the opportunity to be a guest on her show, Open School of Business and now we have the please to chat with Anar Umurzak as our guest today. Anar is committed to bringing real-life experts from different walk
Feb 10, 2022 · 18 min
79 – High-Energy Archetypes
While Kevin goes to get himself some more coffee, I’ll go ahead and let you in on the topic for the day. Today, we’re talking about high-energy archetypes. Those choice few archetypes where being high energy is a strategic decision and can when done pr
Jan 27, 2022 · 18 min
Episode 78 – Low-Energy Archetypes
Today, we’re talking about low-energy archetypes. The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engageme

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