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Born To Be Brilliant

Lucy Shrimpton

Real conversations about the psychology of entrepreneurship, what it takes to perform at your best across every area of life, and why the most important work you'll ever do is on yourself. Hosted by Lucy Shrimpton.

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  • 21 episodes
  • weekly
  • Avg 22 min
  • English

Episodes 21

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  • #74
    Tuesday · 4 min

    074: How To Go From Knowing To Doing

    Final week of the summer series, and the one I think matters most. Application, because knowing something and doing something are two entirely different businesses. This episode brings together Nicole Louise Geddes on throwing out someone else's rulebook to write your own, Emma Hine on building a business that supports your life instead of consuming it, and three of Lucy's own solo episodes on consistency, identity, and the ceiling that shows up right when your results should be taking off. What you'll hear in this episode: Nicole Louise Geddes on rewriting the rules of success instead of following someone else's blueprint Emma Hine on the hidden cost of building a business that ends up consuming the life it was meant to support Lucy on the hidden reason you're not doing the things you already know work Lucy on the real reason your results have hit a ceiling, and the four things that actually break it Lucy on the difference between living like an entrepreneur and simply running a business This is the last week of the series, and the point where all three previous pillars come together. If you've listened to psychology, capacity and skill and you're ready to actually build, eSCHOOL's founding member rate is open at £37 a month, or £297 for the year, if you want somewhere that walks you through these skills properly rather than in fragments. Check it out here. ‘How RITCH is YOUR Life?’ is also here if you'd rather start with the diagnostic first. Connect with Nicole Louise Geddes: performerpreneur.co.uk Connect with Emma Hine: emmahine.co.uk / @iamemmahine Loved this episode, and this series? Subscribe to Born To Be Brilliant and share it with someone who's ready to close the gap between what they know and what they do.

  • #73
    August 18 · 5 min

    073: The One Thing That Sets You Apart

    Title: The One Thing That Sets You Apart Two weeks into this mini series, mindset sorted, capacity accounted for, now we get practical. This week's pillar is skill, the actual competencies nobody hands you a manual for. This episode brings together Niyc Pidgeon on the psychology of sales, Luke Adams on authenticity and AI in modern selling, Carol Driver on raising your profile without chasing noise, Naomi Rose on why story sells more than strategy, and Lucy's own take on what AI is actually changing about how we work. What you'll hear in this episode: Niyc Pidgeon on the two-ears-one-mouth sales lesson her own dad taught her, and why listening outsells persuasion every time Luke Adams on what authentic selling looks like in the age of AI Carol Driver on getting noticed in national press without chasing noise or relying on luck Naomi Rose on why your story sells more than your strategy ever will Lucy on why AI isn't replacing you, but it is replacing the way you work, and what that actually means day to day If you want the practical answer for once, rather than another mindset shift, this is your week. eSCHOOL's founding member rate is open at £37 a month, or £297 for the year, if you want somewhere that teaches these skills properly rather than in fragments. Check it out here. ‘How RITCH is YOUR Life?’ is also here if you'd rather start with the diagnostic first. Connect with Niyc Pidgeon: niycpidgeon.com / @niycpidge Connect with Carol Driver: caroldriver.com / @carol_driver_ Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who's ready to get practical.

  • #72
    August 11 · 5 min

    072: Why Nothing Is Moving Forward Right Now

    Last week's episode covered psychology, the story running underneath everything you do in business. This week we move to capacity, and it might be the pillar that gets skipped past more than any other, because it doesn't sound as impressive as strategy. Capacity is the actual fuel in the tank, energy, time, nervous system regulation, sleep, the physical and emotional bandwidth you have available on any given day. You can have exactly the right psychology and still hit a wall, because the tank itself is empty. This episode brings together Emily Williams on the capacity to receive rather than only the capacity to work, and four of Lucy's own solo episodes on overwhelm, sleep, the high performance paradox, and the simple fix that cuts both overheads and overwhelm in one move. What you'll hear in this episode: Emily Williams on why so many high performers hit an invisible income ceiling that has nothing to do with strategy Lucy on reframing overwhelm and becoming a magnet for abundance instead of running from it Lucy on why sleep might be the most underrated performance tool available to entrepreneurs Lucy on the high performance paradox, why the more capable you get, the more capacity itself becomes the limit Lucy on the simple fix that cuts your overheads and your overwhelm in one move If this week has you noticing where your own capacity is stretched thin, try this diagnostic - “How RITCH is Your Life?", built for exactly that kind of noticing. And if you're ready to build proper capacity into how your business runs, eSCHOOL's founding member rate is open at £37 a month, or £297 for the year. Check it out Connect with Emily Williams: iheartmylife.com Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who's running on empty.

  • #71
    August 4 · 6 min

    071: Success Is In Your Psychology (and why every hurdle comes back to it)

    Every hurdle you'll ever hit in business fits into one of four categories, psychology, capacity, skill or application. This month, the podcast is running a Summer Best Bits series, pulling the sharpest moments from a year of conversations and sorting them into those four pillars, one per week. We're opening with psychology, because before capacity, before skill, before application even gets a look in, there's the story running underneath all of it, the one deciding whether you believe you're capable before you've tried anything at all. This episode brings together Tara Punter on rebuilding an identity after rock bottom, Danielle Garber on what it actually costs to keep hiding behind polish, and two of Lucy's own solo episodes on the identity shifts that come with growth and the psychology of genuine happiness. It closes with a line that's had more replies than almost anything else this year, on trusting your own judgement again. What you'll hear in this episode: Tara Punter on turning rock bottom into reinvention, and why your mess has always been your message Danielle Garber on redefining what counts as success on your own terms, instead of someone else's blueprint Lucy on the identity shift that has to happen before your business can hold its next level Lucy on why happiness isn't the reward waiting at the end of achievement Lucy on what changes the moment you stop outsourcing the answer and start trusting yourself again If this week has you wondering exactly what's driving your own psychology right now, my new diagnostic tool, ‘How RITCH is Your Life?’ is landing this week, built for exactly that kind of noticing. And if you're ready to do the deeper work properly, eSCHOOL's founding member rate is open at £37 a month, or £297 for a whole year (steal). Connect with Tara Punter: thethrivingbusinesswoman.com / @thethrivingbusinesswoman Connect with Danielle Garber: bemoreyouonline.com / @bemoreyouonline Loved this episode? Subscribe to Born To Be Brilliant and share it with someone whose psychology needs to hear it as much as yours does.

  • #70
    July 28 · 21 min

    070: The Answers Were Never Out There

    This is the episode Lucy has been building towards all month. There's so much noise right now. AI, strategy, tactics, everyone telling entrepreneurs what they should be doing next. And underneath all of it sits a quiet, almost invisible belief: that the answer is out there somewhere, in the next course, the next tool, the next person who seems to have it figured out. In this solo episode, Lucy unpacks what that paralysis actually feels like, the moment she realised she'd been looking outside herself for answers that were always internal, and how Whole Performance and the RITCH life model fit into all of it, not as a lecture but as lived experience. What you'll learn in this episode: What AI and strategy paralysis actually looks like when you're trying to keep up with everything The moment you realise you've been outsourcing answers that were always yours to find Why Whole Performance isn't a framework you apply once and forget What the RICH life actually means, and why revenue alone was never the real goal What changes when you start trusting your own judgement again If you're anywhere near Bournemouth on the 31st of July, come and be in the room for Lucy's keynote, Don't Leave Your Song Unsung, at Business By The Beach. And if you want to keep building this work beyond the event, eSCHOOL founding member rate opens at £37 a month or just £297 for a whole year! Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who needs to hear it.

  • #69
    July 21 · 40 min

    069: Why Smart Entrepreneurs Make Bad Decisions When They're Overwhelmed with Melissa Lewis

    Bad decisions don't usually come from bad information. They come from overwhelm. In this episode, Lucy is joined by Melissa Lewis of ML Property Venture, who shares her own burnout story from the early days of building her property business, and what it taught her about the real link between psychological state and decision making. Melissa talks candidly about the day she couldn't get out of bed, the season of saying yes to every booking out of fear, and the mindset and structural shifts that pulled her out of it. Lucy and Melissa get into why ambitious, capable people are often the most vulnerable to this exact pattern, and what due diligence on yourself actually looks like, not just on a deal or an investment. What you'll learn in this episode: -Why overwhelm distorts judgement in ways that look like momentum from the outside -Melissa's own burnout story and what it cost her before she caught it -The specific systems and self-awareness practices she now relies on to protect her decision making -Why your business strategy can be solid and your decisions still suffer if your nervous system is maxed out -What it means to do due diligence on yourself, not just on the next deal If you're making decisions from a place of overwhelm right now, eSCHOOL is built to help you build from a calmer, clearer place. Take a look here: lucyshrimpton.com/membership Connect with Melissa Lewis: mlpropertyventure.co.uk / @mlpropertyventure / LinkedIn, Melissa Lewis Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who needs to hear it.

  • #68
    July 14 · 25 min

    068: How I Realised I've Been Hiding in Plain Sight

    This week it's just Lucy, no guest, no script, talking through something she hasn't said publicly before in this much detail. It started with reading someone else's content. Nothing obviously wrong with it, nothing that screamed AI, just something subtle that made Lucy quietly distance herself from it. Then she turned that same lens on her own work, and realised she'd been doing it too. In this episode, Lucy walks through the moment it clicked, what hiding in plain sight actually looks like for an entrepreneur who knows their craft inside out, and why being everywhere doesn't mean being present anywhere. She introduces the Entrepreneur Diaries, the thread that will run through the rest of July, and makes the case for why both the planned content and the raw, unscripted content need to exist side by side. What you'll learn in this episode: What hiding in plain sight looks like when you're already visible, consistent and strategic Why the rawness of showing up unscripted hits differently, every time The tension between building the system and being the human inside it What the Entrepreneur Diaries is and why Lucy is starting it now How to keep consistency without losing yourself inside it If you want the systems handled so your energy can go into being real in your content, eSCHOOL is built for exactly that. Take a look here: lucyshrimpton.com/membership Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who needs to hear it.

  • #67
    July 7 · 50 min

    067: Why Brilliant People Hide (And What It's Costing You) with Danielle Garber

    There's a version of hiding that doesn't look like hiding at all. It looks like branding. It looks like getting your website right before you show up properly. It looks like waiting until the content calendar is full before you say the thing you actually want to say. In this episode, Lucy is joined by Danielle Garber of Be More You, a brand strategist who's spent her career helping brilliant, purpose led business owners stop disappearing behind polish. Danielle and Lucy talk about why the most capable people are often the least visible, why "I need to sort my branding first" is usually a permission structure for staying hidden, and what it actually costs you to keep waiting until you feel ready. Lucy also shares her own confession: that for a stretch of time, her content has been strategic, scheduled and polished, while the raw, unfiltered version of her stayed off camera. What you'll learn in this episode: Why people who are genuinely brilliant at what they do are often the hardest to find The relationship between branding and hiding, and how "I'm not ready yet" becomes a permanent state What staying hidden actually costs you, not just in revenue but in impact and identity How Danielle helps purpose led entrepreneurs translate who they are into how they show up Why the realness always outperforms the polish, every single time If you're ready to stop hiding behind the branding excuse and start building properly, eSCHOOL is built for you! Check it out here: lucyshrimpton.com/membership. Connect with Danielle Garber: bemoreyouonline.com / @bemoreyouonline Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who's been waiting until they feel ready.

  • #66
    June 30 · 18 min

    066: The Simple Fix That Cuts Your Business Overheads and Your Overwhelm in One Go

    How many tools are you currently paying for to run your business? If the answer is somewhere between quite a few and I would rather not add them up, this episode is going to be genuinely useful. Most entrepreneurs do not end up with a fragmented, expensive tech stack by design. It happens gradually: one tool at a time, each decision entirely reasonable in isolation, until the patchwork itself becomes the problem. The real cost is not just the subscriptions. It is the cognitive overhead of managing multiple platforms, the time lost switching between systems, and the mental bandwidth draining away every single day just keeping everything running. In this episode I cover why the fragmented tech stack happens and how to know when it is costing you more than it is worth, what technological and AI leverage actually looks like when it is working properly, GLO, the all-in-one business platform inside e-School that replaces multiple subscriptions in one move, how the AI Business Accelerator inside e-School turns AI from a curiosity into a genuine time-saving capability, and why sorting your systems is ultimately about getting your life back, not just your efficiency. This episode goes out on the week e-School goes live. Founding member access is now open. Links mentioned in this episode: Read the full article: https://www.lucyshrimpton.com/podblog Join e-School as a founding member: https://www.lucyshrimpton.com/membership Follow Lucy on Instagram: https://www.instagram.com/iamlucyshrimpton Get the free AI Cheat Sheet: https://www.lucyshrimpton.com/ai-cheat-sheet

  • #65
    June 23 · 17 min

    065: The Real Reason Your Results Have Hit a Ceiling

    If you have ever hit a plateau in your business, a point where growth stalled and effort kept going in but results stopped coming out at the same rate, this episode is going to reframe something important. The answer most of us reach for first when we hit a ceiling is the wrong one. The real answer is both more confronting and far more hopeful. Once you understand what the ceiling is actually made of, you can do something about it. In this episode I share what I have come to understand across nearly three decades of building businesses about why ceilings exist and what they are constructed from, the four components of a ceiling: belief, identity, fear, and environment, and how to identify which one is dominant for you. I share my own honest story of the ceilings I have hit and what actually shifted them, why environment is the single most underestimated factor in entrepreneurial performance, and the four things that actually break a ceiling, practically and sustainably. This is the most personal episode of the series, and possibly the most useful. Links mentioned in this episode: Read the full article that accompanies this episode: https://www.lucyshrimpton.com/podblog Find out more about e-School: https://www.lucyshrimpton.com/membership Follow Lucy on Instagram: https://www.instagram.com/iamlucyshrimpton Get the free AI Cheat Sheet: https://www.lucyshrimpton.com/ai-cheat-sheet

  • #64
    June 16 · 19 min

    064: Why High Achievers Are Still Unhappy (And What Actually Changes It)

    How much joy are you actually experiencing right now? Not how much you are achieving, not how productive you have been this week or whether you are on track for your targets. Joy, the felt sense of being glad to be alive and doing what you are doing. How much of that is genuinely present in your days? There is a pattern I keep observing in entrepreneurs at every level of success, one that almost nobody admits to out loud, and it is time to talk about it honestly. In this episode I draw on my background in positive psychology to explore why so many high achievers are still unhappy despite what they have built, what the research actually says creates lasting wellbeing, why joy is a genuine competitive advantage, the five factors that have a durable, meaningful impact on wellbeing for entrepreneurs specifically, and what actually changes the experience, practically and immediately. The five reflection questions from this episode are in the full article. Find the link below if you want to use them as a proper thinking exercise. Links mentioned in this episode: Read the full article including the five reflection questions: https://www.lucyshrimpton.com/podblog Find out more about e-School: https://www.lucyshrimpton.com/membership Follow Lucy on Instagram: https://www.instagram.com/iamlucyshrimpton Get the free AI Cheat Sheet: https://www.lucyshrimpton.com/ai-cheat-sheet

  • #63
    June 9 · 15 min

    063: The Proposal That Changed How I Think About My Business

    This episode is more personal than most. A few weeks ago I submitted a book proposal to the Hay House Writer's Workshop competition for a book called "Born To Be Brilliant: Stop Being The Reason The World Can't Hear You." Today I want to talk honestly about what that process taught me, not just about the book, but about my entire business. Writing a book proposal, the kind that forces you to articulate with precision who you are, who you serve, what you are saying, and why you are the right person to say it, turns out to be one of the most clarifying exercises an entrepreneur can put themselves through. Whether or not they ever intend to write a book. In this episode we cover why I am writing this book and what I want it to do in the world, what the Hay House proposal process actually involves and why it matters, the five questions the proposal forced me to answer about my business that changed everything, the courage it took to press submit, and what this experience has to do with the work you are doing in your business right now. This is the episode for anyone who has something to say and keeps finding reasons not to say it. Links mentioned in this episode: Read the full article including the five clarifying questions: https://www.lucyshrimpton.com/podblog Find out more about e-School: https://www.lucyshrimpton.com/membership Follow Lucy on Instagram: https://www.instagram.com/iamlucyshrimpton Get the free AI Cheat Sheet: https://www.lucyshrimpton.com/ai-cheat-sheet

  • #62
    June 2 · 23 min

    062: What Whole Performance Actually Means (And Why Your Business Depends On It)

    If you've ever done everything right, the strategy, the systems, the coaching, the investment, and still found yourself bumping up against a ceiling you couldn't explain, this episode is going to reframe something important for you. Most of us were taught to think about business performance in one dimension: results. When those results stall, we look outward at the market, the marketing, the offer. What almost nobody is talking about is the dimension that actually determines all of those things: the inner operating system of the person running the business. This episode introduces Whole Performance™, a framework developed across nearly three decades of lived entrepreneurial experience that looks at every dimension of what it takes to build a business that works. Not just financially, but sustainably, joyfully, and in full alignment with who you actually are and the life you actually want. We cover what Whole Performance™ actually is and why it matters more than any strategy, the seven dimensions of performance that most business education ignores, why your outer results are always a reflection of your inner operating system, and why this conversation is especially important right now. If you've been searching for the missing piece, this might be it. Links mentioned in this episode: Read the full article: https://www.lucyshrimpton.com/podblog Find out more about e-School: https://www.lucyshrimpton.com/membership Follow Lucy on Instagram: https://www.instagram.com/iamlucyshrimpton Get the free AI Cheat Sheet: https://www.lucyshrimpton.com/ai-cheat-sheet

  • #61
    May 26 · 17 min

    061: AI Isn’t Replacing You, But It Is Replacing The Way You Work

    This episode is not the AI conversation you’ve heard before. It’s not about whether AI will take your job. It’s not a cheerleading session or a warning to stay away. It’s about a specific, very common mistake that business owners are making with AI right

  • #60
    May 19 · 19 min

    060: You Become Who You Spend Time With, But No One Explains Why

    You’ve heard the quote a hundred times. But nobody ever explains the science behind why it’s actually true, and once you understand it, the whole conversation changes. In this episode I go into the neuroscience, behavioural research and psychology behind

  • #56
    April 21 · 26 min

    056: Why Your Marketing Isn’t Working And What Actually Changes It

    Most founder led businesses don’t fail because the offer isn’t good enough. They struggle because the marketing isn’t working. In this episode, I’m unpacking why that happens and what actually shifts it. Because marketing does work. If it didn’t, nobody w

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