BusinessMarketingArtsBooksCareers

Book Marketing Simplified

Jenn Hanson-dePaula

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

Play

Open in

21 episodes
weekly
Avg 10 min
English

Episodes 21

Newest Oldest Longest

All20 Unplayed20 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

#120
Tuesday · 11 min· Video
How to Identify Your Ideal Reader When No One Has Read Your Book
If you’ve been told you need to know your “ideal reader” before you can market your book, but you barely have any readers yet, that advice can feel impossible to use. In this episode, Jenn breaks down what an ideal reader actually is, why it doesn’t need to be complicated, and how thinking about one specific person can make your book marketing feel much easier and more natural. If you’ve ever sat down to write a post, email, or book description and had no idea what to say, this episode will help. Links New Author Marketing Playbook FREE Book Marketing Blueprint
- Transcript
#119
September 15 · 14 min· Video
How to Get Book Reviews Without Begging, Buying, or Breaking Amazon’s Rules
If you’ve been staring at your Amazon page wondering how you’re supposed to get more book reviews without pestering readers, paying for them, or accidentally crossing one of Amazon’s rules, this episode is for you. Because the answer isn’t to chase harder or give away more copies and hope for the best. There’s a much smarter way to build legitimate reviews over time, and it starts with changing what you’re focusing on in the first place. Links FREE Book Marketing Blueprint
- Transcript
#118
September 8 · 15 min· Video
Fiction vs Nonfiction Book Marketing: What Actually Changes
If you write fiction, you’ve probably heard book marketing advice that sounds like it was made for a business author. And if you write nonfiction, you’ve probably looked at BookTok-style marketing and wondered how any of it applies to you. The truth is, fiction and nonfiction book marketing aren’t completely different, but the reason readers buy is. In this episode, Jenn breaks down the distinction that makes marketing advice much easier to evaluate, so you can stop copying tactics that don’t fit your book and start marketing in a way that makes sense for the readers you actually want to reach. Links 90-Day Book Sales System
- Transcript
#117
September 1 · 12 min· Video
How to Sell More Books Before You Spend a Dollar on Ads
If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotion will finally get things moving. But before you spend a dollar on ads, there’s one question you need to answer first: what are the readers who already find your book doing next? In this episode, Jenn explains how to tell whether you truly have a visibility problem or whether something else in your book marketing is stopping readers before they buy. If you’ve been trying to sell more books, grow your audience, improve your book sales, or figure out whether paid advertising is worth it, this episode will help you make a much smarter decision before putting money behind your marketing. Links 90-Day Book Sales System FREE Book Marketing Blueprint
- Transcript
#116
August 25 · 14 min· Video
How to Market Your Book Without Sharing Your Personal Life
If the thought of marketing your book makes you feel like you have to turn your personal life into content, this episode is for you. You do not need to become a personal brand, share your family, show your face constantly, or give readers unlimited access to your life to market your book successfully. Jenn breaks down how authors can build a recognizable, trustworthy author brand by focusing on the reader, the book, and the ideas or emotional experience surrounding it. If you’ve been searching for how to market a book without social media burnout, how to sell books without sharing your personal life, or how to build an author platform while staying private, this episode will show you what to do instead. Links FREE Book Marketing Blueprint 90-Day Book Sales System
- Transcript
#115
August 18 · 14 min· Video
Your Book Marketing Isn’t Working. Here’s How to Find the Actual Problem.
If you’ve been marketing your book consistently but still aren’t seeing the sales you expected, the answer may not be to post more, switch platforms, or start over. In this episode, Jenn breaks down how to follow your reader’s journey, identify the exact point where your book marketing stops working, and determine what actually needs your attention. Plus, she shares how one author’s analytics revealed that the platform she thought she needed to prioritize wasn’t the one driving readers to her books and email list. Before you change your entire book marketing strategy, use this process to stop guessing and find the real problem. LINKS Download the Book Marketing Blueprint for free!
- Transcript
#114
August 11 · 13 min· Video
The 90-Day Book Marketing Plan for Authors Starting With No Audience
If you’re preparing to publish a book but have no email list, few followers, and no established readership, this episode gives you a clear place to start. Jenn breaks down a practical 90-day book marketing plan for building your author platform, connecting with your ideal readers, growing your email list, and creating interest in your book before launch. You’ll learn what to focus on during each 30-day phase, what you can safely postpone, and why you don’t need a massive audience to launch your book successfully. LINKS The Book Marketing Blueprint The New Author Marketing Playbook Done-WITH-You Sessions
- Transcript
#113
June 30 · 9 min· Video
What to Do When Your Book Launch Didn't Go the Way You Planned
If your book launch didn't go the way you planned and you've been quietly wondering what that means for your book's future, this episode is specifically for you. Jenn breaks down the three most common reasons launches underperform (none of which are the book itself), the four-step recovery framework that turns a disappointing launch into consistent long-term sales, and the most important mindset shift for any author on the other side of a launch that didn't land. Your launch was a moment. Your book's story isn't over. Links FREE Book Marketing Blueprint The 90-Day Book Sales System Done-WITH-You Services: Social Growth Sessions Next Level Marketing Sessions
- Transcript
#112
June 16 · 10 min· Video
Why Your Email List Isn't Growing Your Book Sales (and the Fix That Actually Works)
If you have an email list you've been ignoring because it feels too small to matter, or you've been sending newsletters that feel good but aren't selling books, this episode is going to change how you think about email entirely. Jenn breaks down why social media and email are not doing the same job, the three most common reasons email lists stop growing, and why a list of 340 people can outsell a social media following of 2,000 when you know what to say. Plus the simple three-email rotation that turns a relationship list into a sales channel. Links FREE Book Marketing Blueprint The 90-Day Book Sales System Done-WITH-You Services: Social Growth Sessions Next Level Marketing Sessions
- Transcript
#111
June 9 · 9 min· Video
Book Marketing for the Author Who Has More Than One Book
If you have more than one book out and you've been treating each one as a separate marketing project, this episode is going to change how you think about your entire author platform. Jenn breaks down why multi-book marketing requires a completely different strategy than single-book marketing, what fiction and nonfiction authors each need to do differently, and the one shift that gets your backlist working for you instead of quietly fading in the background. If your books aren't selling together the way they should, this is why. LINKS FREE Book Marketing Blueprint The 90-Day Book Sales System Done-WITH-You Services: Social Growth Sessions Next Level Marketing Sessions
- Transcript
#110
June 2 · 9 min· Video
Why Your Book Sales Plateau (and How to Fix It)
You're showing up. You're posting consistently. You've made sales. And your numbers haven't moved in months. In this episode, Jenn breaks down exactly why the book marketing plateau happens, how to diagnose which type you're dealing with, and the three specific shifts that break through it. This one is for the author who is already doing the work and needs the strategy underneath it to finally catch up. LINKS FREE Book Marketing Blueprint The 90-Day Book Sales System Done-WITH-You Services: Social Growth Sessions Next Level Marketing Sessions
- Transcript
#109
May 26 · 7 min· Video
Book Marketing for the Author Who's Already Tried Everything (and Spent Money Proving It)
If you've paid for book marketing help before, did the work, and still didn't see results. Your skepticism is valid, and this episode is going to honor that. Jenn breaks down the three real reasons book marketing programs don't work for most authors, what's actually missing when tactics don't land, and what needs to be in place before any strategy can do its job. No overselling, no shortcuts, just an honest conversation about what's different when marketing is built on the right foundation. Links The 90-Day Book Sales System Done-WITH-You Services: Social Growth Sessions Next Level Marketing Sessions Watch the video on YouTube
- Transcript
#108
May 19 · 6 min· Video
Book Marketing for the Author Who Is Already Doing Too Much
This episode is for the author who is already showing up, already trying, and still not seeing her marketing move the needle. Because the problem isn't the effort. It's where the effort is going. Jenn breaks down why most authors aren't losing time to marketing. They're losing it to the chaos around marketing. And what actually changes when you have a clear system underneath everything you create. If you've been telling yourself you'll get serious about this when things slow down, this one is worth your time right now. Links Book Marketing Blueprint FREE download The 90-Day Book Sales System
- Transcript
#107
May 12 · 8 min· Video
Book Marketing for the Author Who Writes for a Very Specific Reader
If you write in a niche genre and you've been told (or have started to believe) that your book is just too specific to market effectively, this episode is for you. Jenn breaks down why niche isn't the obstacle it feels like, why generic book marketing advice fails specific authors, and what a marketing strategy actually looks like when you write for a very particular reader. Whether you write in a niche genre, across multiple genres, or for a deeply specific audience, this one will change how you think about finding your readers. Links The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out. Social Growth Sessions
- Transcript
#106
May 5 · 5 min· Video
How an Author With 800 Followers Outsells One With 8,000
Three years ago, Jenn watched an author with 8,000 engaged Instagram followers sell zero copies of her book, and the reason had nothing to do with her platform or her content quality. In this episode, she shares what was actually missing, and contrasts it with a second author who had fewer than 1,000 followers and was outselling authors with ten times her audience. If you've been showing up, building an audience, and still not selling, this episode is going to name exactly what's getting in the way. LINKS 90-Day Book Sales System Done-WITH-You Sessions
- Transcript
#105
April 28 · 5 min· Video
Why Your Book Marketing Gets Views But Not Sales
If your content is getting engagement but your book isn't selling, this episode is going to name exactly what's happening - and it's not what most authors expect. Jenn breaks down why showing up consistently isn't enough on its own, what the missing piece in most authors' content actually is, and what it looks like to create content that moves readers from I love following you to I'm buying your book. Simple, practical, and the kind of shift that changes how you think about every post you create going forward. Links Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing. The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.
- Transcript
#104
April 21 · 5 min· Video
Book Marketing for the Author Who Refuses to Put Their Life Online
If you've been avoiding book marketing because every example you've seen requires putting your personal life online - your face, your story, your daily life as content - this episode is going to change how you see what's actually required. Jenn breaks down the difference between personal branding and book marketing, why you don't need to share anything personal to sell your book effectively, and what reader-focused content looks like for both fiction and nonfiction authors. Whether you're a healthcare professional keeping worlds separate, writing under a pen name, or simply someone who refuses to perform a personal brand, this one's for you.
- Transcript
#103
April 14 · 7 min· Video
The Real Reason Your Book Can't Find Readers (It Has Nothing to Do With Your Budget)
If your book isn't reaching readers and your first instinct is to post more, try a new platform, or run ads, this episode is going to stop you before you spend another dollar or another hour. Jenn breaks down the real reason most authors can't find their readers: it's not a visibility problem, it's a messaging problem. You'll learn what it actually means to market to your ideal reader (instead of everyone), why specificity is what makes readers stop scrolling, and the one question you need to answer before you create another piece of content. Works for both fiction and nonfiction authors. Links Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing. The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.
- Transcript
#102
April 7 · 12 min· Video
What to Post About Your Book Before It's Published
If your book isn't published yet and you keep telling yourself you'll figure out marketing after it's done, this episode is specifically for you. Jenn dePaula breaks down the real reason pre-published authors struggle to post, why waiting until launch day is the single most common regret she hears from authors, and the belief shift that changes everything: you're not marketing a book that doesn't exist. You're showing up for the reader your book is being written for. Includes Rachel's full story - from hesitation to 187 email subscribers and 94 first-week sales. Links Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing. The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.
- Transcript
#101
March 31 · 8 min· Video
Why You Never Know What to Post About Your Book
Are you constantly staring at a blank screen wondering what to post about your book? You're not alone and it's not a creativity problem. In this episode, Jenn breaks down the real reason authors run out of content ideas: missing core messages. Learn what core messages actually are, what they look like for fiction vs. nonfiction authors, and why identifying them is the one thing that makes content creation feel simple instead of exhausting. Links Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing. The 90-Day Book Sales System - the complete step-by-step system that builds your foundation first, then your content plan, email list, and sales strategy.
- Transcript

Showing 1–20 of 21 episodes