Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

Paul Boag, Marcus Lillington

Boagworld: The podcast where digital best practices meets a terrible sense of humor! Join us for a relaxed chat about all things digital design. We dish out practical advice and industry insights, all wrapped up in friendly conversation. Whether you're looking to improve your user experience, boost your conversion or be a better design lead, we've got something for you. With over 400 episodes, we're like the cool grandads of web design podcasts – experienced, slightly inappropriate, but always entertaining. So grab a drink, get comfy, and join us for an entertaining journey through the life of a digital professional.

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20 episodes
monthly
Avg 54 min
English

Episodes 20

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S27 · E37
August 18 · 50 min
Brand Guidelines Are Ruining Your Website
Why print-first brand systems break online, and how to push back without demanding a full rebrand.
S27 · E36
July 21 · 1 hr 8 min
Designing Beyond the Chatbot
Josh Clark and Veronika Kindred explain how AI changes the material, interfaces, and responsibilities of design.
S27 · E35
June 16 · 52 min
From Doer to Director, Getting Value From AI
Why getting organized matters more than any tool, plus whether Claude Design actually lives up to the hype.
S27 · E34
May 19 · 51 min
AI Can Fix Your Broken Research Repository
Most user research evaporates after the presentation. AI-powered repositories could fix that. This episode explains how.
S27 · E33
April 21 · 52 min
AI Is Showing UI Designers the Door
AI design tools are getting good enough that "UI designer" is starting to look like a niche job, not a default hire.
S27 · E32
March 17 · 1 hr
Website Rebuilds, AI Tools, and UX in 2026
AI is reshaping website rebuilds, killing off Figma subscriptions, and forcing UX to prove its strategic value, all in one episode.
S27 · E31
February 17 · 1 hr
From Agency Work to Product Success
Stu Green on building and selling 2 SaaS apps, AI's role in product development, and how Bleet turns meetings into LinkedIn posts.
S27 · E30
January 13 · 51 min
The UX Reckoning: What 2026 Holds for Our Industry
We explore the current state of UX, why AI is finally maturing beyond hype, and why generalists might be the unicorns the industry needs in 2026.
S27 · E29
Dec 23, 2025 · 1 hr 3 min
Surviving Crisis: Lessons from Higher Ed's Financial Storm
Andrew Millar on surviving Dundee's £30M crisis, vibe coding for non-developers, and why community conferences like Scottish Web Folk matter.
S27 · E28
Nov 18, 2025 · 58 min
E-commerce UX Secrets: What 200,000 Hours of Research Reveals About Conversion
This time we're diving deep into e-commerce UX best practices with Christian Holst from the Baymard Institute.
S27 · E27
Oct 21, 2025 · 59 min
Freelancing for Small Businesses: Real World Budget Constraints and High Stakes
Paul Edwards shares 20 years of freelancing wisdom, from filtering clients to using AI, serving small businesses where success affects livelihoods.
S27 · E26
Sep 23, 2025 · 54 min
Dark Patterns, Bright Ideas: Why Deceptive Design Belongs in Accessibility
This month we dragged in our old friend and accessibility guru, Todd Libby, to help us unravel the thorny subject of deceptive design.
S27 · E23
Aug 19, 2025 · 58 min
Why Your UX Needs a Trust Audit
Spot and fix hidden trust breakers that quietly hurt conversions.
S27 · E22
Jul 22, 2025 · 56 min
Scaling UX in a Decentralized World: Inside Oxford
How a small team at Oxford University is transforming UX culture through training, advocacy, and clever strategy.
S27 · E20
Jun 16, 2025 · 55 min
The Future Of UX With Jared Spool
We dive into a wide-ranging conversation about the future of UX in the age of AI, the evolving job market, and the challenges and opportunities ahead for UX professionals.
S27 · E19
May 22, 2025 · 49 min
Creating Personality-Driven Design Experiences
Why do so many websites feel like colored-in wireframes? In this episode, we explore why personality in design still matters, and how to bring it back.
S27 · E18
Apr 22, 2025 · 48 min
The Job Title Train Wreck
This week, we catch up with accessibility guru Todd, showcase Bolt’s Figma plugin for real form fields, and untangle the chaos of UX, UI, product, and service designer titles.
S27 · E17
Apr 10, 2025 · 45 min
Beyond Usability: Why Emotion and Delight Matter in UX
This week’s episode takes a deeper look at how we define good user experience—and argues it’s time we move beyond the narrow focus of usability.
S27 · E16
Mar 27, 2025 · 49 min
Redefine Your Role
Discover how UX leaders can redefine their roles, why UX agencies aren't doomed despite AI, and practical advice for integrating AI into your workflow.
S27 · E15
Mar 13, 2025 · 40 min
The Art of Stealth Research
Explore invisible user research strategies, Useberry's testing platform, and insights on convincing stakeholders to invest in UX.

Showing 1–20 of 20 episodes