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Bloommates

Two Aussie Flower Farmers

Katie from Grown by Lightning Hollows and Sarah from Quayle Cottage; two Aussie flower-farming friends chatting business and blooms.

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  • 23 episodes
  • weekly
  • Avg 1 hr 12 min
  • English

Episodes 23

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  • Dec 1, 2025 · 43 min

    13. November Wrap Up

    In this conversation, Katie and Sarah reflect on the past month of November on their Hunter Valley farms. They discuss some of the challenges they've been facing such as hot dry weather, compaction and compost contamination. This conversation highlights the complexities of agricultural business and resilience in the face of environmental challenges.

  • S1 · E12
    Nov 24, 2025 · 1 hr 54 min

    12. In Class with Wildflower Academy: Pricing, Processes & Practical Magic

    Film & Foliage: ⁠www.filmandfoliage.com⁠ ⁠www.instagram.com/filmandfoliage⁠ Wildflower Academy: ⁠www.wildfloweracademy.co⁠ ⁠www.instagram.com/academywildflower⁠ The Harvest: ⁠www.quaylecottage.com.au/theharvest⁠ In this conversation, Sarah and Katie are joined by Ash Wheelhouse, a seasoned floral designer and founder of Wildflower Academy. They explore the intricacies of floral design, the challenges faced by florists, and the importance of local sourcing. Ashlee shares her journey in the floral industry, the impact of the pandemic on her business, and the creation of 'The Harvest', a local flower hub that connects growers and florists. The discussion also delves into the sourcing process for wedding flowers, the importance of focus when shopping, and the value of building relationships with growers. The challenges of sourcing local flowers compared to imports are explored, highlighting the benefits of quality and cost. The conversation also touches on the customisation available when working with local growers and the growing demand for unique and unusual floral varieties. Finally, the barriers to importing seed for desired flower varieties are discussed, shedding light on the complexities of the floral industry. In this conversation, Ash discusses her journey in the floral industry, focusing on the transition from traditional practices to sustainable methods, the establishment of Wildflower Academy, and the importance of community among florists. The dialogue explores the evolving perception of floristry as an art form, the significance of personal branding, and practical advice for growers considering entering the wedding market. In this conversation, the speakers delve into the perspectives of both florists and growers, effective marketing strategies, the importance of CRM systems for managing events, and the complexities of pricing in the floral industry. They also discuss the intricacies of floristry, including the challenges of foraging, pricing strategies, and the value of craftsmanship in floral design. They explore how growers can better understand their worth and the importance of community collaboration in the industry. The discussion also touches on personal favourites in flowers and trends.

  • S1 · E11
    Nov 17, 2025 · 1 hr 5 min

    11. Roadside Stands and Other Character Building Ways to Sell Your Flowers

    This conversation explores the intricacies of selling flowers retail, focusing on roadside stands. Sarah and Katie discuss the selection of flowers, the different ways to sell flowers direct to consumer, the benefits and challenges of retail versus wholesale, customer engagement, marketing strategies, payment methods, and pricing. They also touch on the importance of social media and the hidden costs associated with running a flower business. Overall, the discussion provides valuable insights for aspiring flower sellers.

Showing 21–23 of 23 episodes