
Narrative Leadership: Jon Symes on Rewriting Your Origin Story
Your origin story got you your first customers, your first hires, maybe your funding. Sana sits down with Jon Symes, creator of Narrative Leadership and author of the upcoming book The Stories That Are Killing Us, to ask what happens when that same story quietly stops being an asset and starts becoming a ceiling. This is a conversation about the invisible operating system running underneath every business: the stories founders and teams don't know they're inside of, why clearer communication can't fix a broken narrative, and what it actually takes to write a new one without losing what still works. About the Guest: Jon Symes is the creator of Narrative Leadership and author of the upcoming book The Stories That Are Killing Us. He has spent over 20 years working with corporate leaders, non-profits, and Indigenous communities around the world on the stories underneath behavior, performance, and organizational culture. Key Takeaways: Story sits underneath strategy, not the other way around. The narrative you're running decides what kind of strategy even feels possible. Your origin story is a business asset that depreciates. What got you funded can quietly become the filter deciding which opportunities you can even see. Ask what you're hiring your business to do in your life, not just why you started it. The answer shapes every decision after. A stated culture of empowerment means nothing if daily behavior, like a leader demanding explanations every morning, tells a different story underneath it. Writing a new story is the easy part. Creating the lived experience that lets people actually feel that story is the real work. Connect With Jon Symes: Website: https://jonsymes.com LinkedIn: https://www.linkedin.com/in/jonsymesspeaker/ Substack: https://jonsymes.substack.com Episode Chapters: [00:00] The Hidden Asset — a cold open on the origin story nobody puts on the balance sheet [16:06] Meet Jon Symes — 20 years inside corporations, non-profits, and Indigenous communities [19:00] Story as Operating System — why two people can live inside completely different meanings of the same event [25:34] When the Origin Story Expires — a case study on outgrowing "I don't want to work for a big company" [34:38] The Nestlé Story — how an unspoken narrative about failure quietly killed innovation for years [39:01] Talking the Story vs. Walking It — the UK retail example of empowerment undone by daily phone calls [45:47] Writing a New Story — how founders rewrite the narrative without losing what still works 🎙️ Want to Be a Guest on Healthy Mind, Healthy Life? Send me a direct message on PodMatch. 👉 DM Me Here: https://www.podmatch.com/hostdetailpreview/avik 🌱 About Healthy Mind By Avik™️ Healthy Mind By Avik™️ Global Mental Wellness Podcast Network - focused, credible, no more identity clutter. 👉 Subscribe and be part of this healing journey. Refer a Guest Know someone who would be a great fit for one of our podcast shows? Email us at services@podhealth.club with the subject line “Refer a Guest.” Requests without this subject line cannot be catered to. Support Our Podcast: Support this Podcast 📬 Contact & Links Brand: Healthy Mind By Avik™️ Contact Us Based in: India & USA 🎧 All Podcast Shows 🤝 Be a Guest 📩 Newsletter Substack 👉 Join the LinkedIn Community 📌 Disclaimer - This episode is produced for educational and informational purposes only. All views expressed by the guest are their personal opinions alone and do not represent the views of the host or Healthy Mind by Avik™. The Network does not verify, endorse, or assume responsibility for any guest statements. Nothing in this episode constitutes medical, legal, financial, or professional advice, please consult a qualified professional before making any decisions. Listeners are encouraged to engage critically and independently with all content do not consume blindly. Use this content as a starting point for your own reflection and research, not as a substitute for professional guidance. Third-party content is referenced under fair use for informational purposes only. Guest speakers are solely responsible for their own statements. If you have concerns about any content, please contact us here By listening, you acknowledge and accept this disclaimer in full. Read detailed disclaimer here. #podmatch #healthymindbyavik #podhub.club #narrativeleadership #originstory #foundermindset #businessstorytelling #companyculture #bizblend #leadershipdevelopment #entrepreneurship #organizationalculture #storytellingforbusiness #foundersjourney #consciousleadership
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