Beginners SEO Podcast

Phoebe, The Plan Success

Welcome to the Beginners SEO Podcast. Perfect for all small business owners and solo marketing teams.

In each episode we're going to touch on a different aspect of search engine optimization, mainly focusing on easy SEO tips for beginners that YOU can use on your business website to grow your organic traffic.

Want to get started with your SEO now? Head to www.theplansuccess.com for free SEO tools and resources for beginners!

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31 episodes
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Avg 11 min
English

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Yesterday · 14 min
Christmas SEO - What You NEED To Be Doing Now
Ask Me Your SEO Questions! If Christmas is important to your business, the start of November is the time to get moving. In this episode, I’m talking through the practical SEO and marketing things I’d be doing now, from updating your Christmas Gift Edit and adding it prominently to your homepage and menu, to checking Google Merchant Center, optimising product pages, planning Christmas content and making delivery cut-offs really obvious. I also cover why you need to think beyond SEO and start using social, email and paid ads early rather than waiting until the week before Christmas. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
November 1 · 10 min
E-commerce Website Using SEO AND PPC: Is It Working For Them?
Ask Me Your SEO Questions! In today's Beginner's SEO Podcast let's look at a case study of another ecommerce client of mine where we've been using both SEO and PPC to grow the business! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
October 25 · 10 min
5 Ways to Help Your Business Get Found on ChatGPT and Other AI Tools
Ask Me Your SEO Questions! How do you help your business get noticed by ChatGPT and other AI tools? In this episode of The Beginner’s SEO Podcast, I share five practical ways to improve your AI visibility as a small business owner. From making your website clearer to building your reputation elsewhere, find out where to focus without getting overwhelmed by the technical stuff. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
October 18 · 11 min
90% Increase In Sign-Ups: What A Year Of "Boring" SEO Can DO
Ask Me Your SEO Questions! What happens when a quality website finally gets the SEO attention it needs? In this episode of The Beginner’s SEO Podcast, I share an anonymous case study of a client, where a year of fixing technical issues and improving the SEO basics helped increase visibility. If you’re a small business owner, this episode will help you understand why improving what you already have can be just as useful as creating something new. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
October 11 · 16 min
SEO Vs PPC: Confused About Which One Is Right For Your Website?
Ask Me Your SEO Questions! As a small business owner, should you invest in SEO, pay for Google Ads, or use both? In this episode of The Beginner’s SEO Podcast, I explain the differences between SEO and PPC, when each makes sense, and what to consider before spending your budget. If you’re unsure where to start, this will help you decide based on your website, your goals and how quickly you need results. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
September 28 · 14 min
Biggest Changes I've Seen With SEO & AI Search So Far
Ask Me Your SEO Questions! If you're a small business owner or marketer looking to up their SEO game at a beginner level, then this is the podcast for you. Today's episode we look at how AIO/GEO is changing SEO in 2026. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
September 21 · 14 min
Where To Start With SEO On A New Website
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
September 8 · 11 min
Where To Start With SEO After Taking A Break
Ask Me Your SEO Questions! For all my small business owners who have fallen off the SEO/ AI Search bandwagon and now 6 months later they're wondering where they start! Do you need to start over with your SEO to grow your website or can you pick up where you left off? Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
August 31 · 11 min
The Truth About How Long SEO Takes: From The Vaults
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
August 24 · 9 min
Why Good SEO Starts With a Better User Experience: From The Vaults
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
August 17 · 11 min
Want Better Rankings? Start With Your Website Structure: From The Valuts
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
August 10 · 11 min
If I Started SEO Again, I’d Do These 6 Things Differently: From The Vaults
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
July 27 · 14 min
From The Vaults: Keyword Research Basics Explained - What You Need To Know
Ask Me Your SEO Questions! From The Vaults: Keyword Research Basics Explained - What You Need To Know Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
July 13 · 10 min
From The Vaults: 5 Beginner SEO Tips
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
July 6 · 10 min
How To Win At Local SEO: From The Vaults
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
June 15 · 11 min
SEO Case Study: Traffic Grew By 141% Just By Doing This (No Ongoing SEO)
Ask Me Your SEO Questions! In this Beginner's SEO episode, I share a real SEO case study where a small service business website’s organic traffic grew by 141% simply by optimising the existing site structure and pages, without any ongoing SEO work afterwards. I break down exactly what was changed, why these improvements made such a difference, and why getting the foundations right can sometimes outperform months of new content or backlinks. If you’re wondering whether your business website just needs better optimisation rather than more SEO activity, this episode will show you what’s possible. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
June 8 · 10 min
5 Controversial Things You Shouldn't Care About With Your SEO
Ask Me Your SEO Questions! There are a lot of things the SEO industry loves to obsess over… but honestly, some of them just don’t matter that much when it comes to growing your small business website. In this Beginner's SEO episode, I share five controversial things I genuinely don’t care about in SEO, and why focusing on them often distracts people from what actually drives rankings and traffic. If you’ve ever felt overwhelmed by conflicting SEO advice, this episode will help you refocus on the fundamentals that really move the needle. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
June 1 · 11 min
When To Pivot Your SEO Strategy: How To Know And What to Do Next
Ask Me Your SEO Questions! SEO isn’t something you set once and leave forever. Sometimes the strategy that worked six months ago simply stops moving the needle. In this Beginner's SEO episode, I talk through the key signs it might be time to pivot your SEO strategy, from traffic drops and changing search behaviour to AI Overviews and shifting keyword intent. I’ll also walk through how to assess what’s actually happening and how to adapt your strategy so you’re focusing on what will drive growth next in your small business! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
May 25 · 8 min
Organic Traffic Drop by 77% But The Business Is Still Growing? Why Traffic Can Be a Vanity Metric
Ask Me Your SEO Questions! In this Beginner's SEO episode, I walk through a real SEO case study where website traffic dropped by 77%… but the business continued to grow. How is that possible? We talk about why traffic alone is often a vanity metric, how AI Overviews and changing search behaviour are reshaping SEO, and why conversions, intent, and the right kind of visibility matter far more than raw traffic numbers. If you’ve ever panicked about a drop in traffic, this episode will change the way you look at SEO performance. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
S8 · E138
May 18 · 12 min
SEO For E-commerce Small Businesses: Your Beginner 2026 Guide
Ask Me Your SEO Questions! Running an online store but struggling to get traffic? In this episode, I break down how small e-commerce businesses can compete in search results without massive budgets or huge teams. We’ll cover the beginner SEO foundations that actually drive sales, how to optimise product and collection pages, and the biggest mistakes I see small stores making. If you want more organic traffic, more visibility in Google, and more sales from search, this episode will show you where to start. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

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