Beginners SEO Podcast

Phoebe, The Plan Success

Welcome to the Beginners SEO Podcast. Perfect for all small business owners and solo marketing teams.

In each episode we're going to touch on a different aspect of search engine optimization, mainly focusing on easy SEO tips for beginners that YOU can use on your business website to grow your organic traffic.

Want to get started with your SEO now? Head to www.theplansuccess.com for free SEO tools and resources for beginners!

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23 episodes
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English

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Yesterday · 11 min
The Truth About How Long SEO Takes: From The Vaults
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
August 24 · 9 min
Why Good SEO Starts With a Better User Experience: From The Vaults
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
August 17 · 11 min
Want Better Rankings? Start With Your Website Structure: From The Valuts
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
August 10 · 11 min
If I Started SEO Again, I’d Do These 6 Things Differently: From The Vaults
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
July 27 · 14 min
From The Vaults: Keyword Research Basics Explained - What You Need To Know
Ask Me Your SEO Questions! From The Vaults: Keyword Research Basics Explained - What You Need To Know Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
July 13 · 10 min
From The Vaults: 5 Beginner SEO Tips
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
July 6 · 10 min
How To Win At Local SEO: From The Vaults
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
June 15 · 11 min
SEO Case Study: Traffic Grew By 141% Just By Doing This (No Ongoing SEO)
Ask Me Your SEO Questions! In this Beginner's SEO episode, I share a real SEO case study where a small service business website’s organic traffic grew by 141% simply by optimising the existing site structure and pages, without any ongoing SEO work afterwards. I break down exactly what was changed, why these improvements made such a difference, and why getting the foundations right can sometimes outperform months of new content or backlinks. If you’re wondering whether your business website just needs better optimisation rather than more SEO activity, this episode will show you what’s possible. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
June 8 · 10 min
5 Controversial Things You Shouldn't Care About With Your SEO
Ask Me Your SEO Questions! There are a lot of things the SEO industry loves to obsess over… but honestly, some of them just don’t matter that much when it comes to growing your small business website. In this Beginner's SEO episode, I share five controversial things I genuinely don’t care about in SEO, and why focusing on them often distracts people from what actually drives rankings and traffic. If you’ve ever felt overwhelmed by conflicting SEO advice, this episode will help you refocus on the fundamentals that really move the needle. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
June 1 · 11 min
When To Pivot Your SEO Strategy: How To Know And What to Do Next
Ask Me Your SEO Questions! SEO isn’t something you set once and leave forever. Sometimes the strategy that worked six months ago simply stops moving the needle. In this Beginner's SEO episode, I talk through the key signs it might be time to pivot your SEO strategy, from traffic drops and changing search behaviour to AI Overviews and shifting keyword intent. I’ll also walk through how to assess what’s actually happening and how to adapt your strategy so you’re focusing on what will drive growth next in your small business! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
May 25 · 8 min
Organic Traffic Drop by 77% But The Business Is Still Growing? Why Traffic Can Be a Vanity Metric
Ask Me Your SEO Questions! In this Beginner's SEO episode, I walk through a real SEO case study where website traffic dropped by 77%… but the business continued to grow. How is that possible? We talk about why traffic alone is often a vanity metric, how AI Overviews and changing search behaviour are reshaping SEO, and why conversions, intent, and the right kind of visibility matter far more than raw traffic numbers. If you’ve ever panicked about a drop in traffic, this episode will change the way you look at SEO performance. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
S8 · E138
May 18 · 12 min
SEO For E-commerce Small Businesses: Your Beginner 2026 Guide
Ask Me Your SEO Questions! Running an online store but struggling to get traffic? In this episode, I break down how small e-commerce businesses can compete in search results without massive budgets or huge teams. We’ll cover the beginner SEO foundations that actually drive sales, how to optimise product and collection pages, and the biggest mistakes I see small stores making. If you want more organic traffic, more visibility in Google, and more sales from search, this episode will show you where to start. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
May 11 · 11 min
What I’ve Learned About AIO From Clients’ Websites (And How It Can Help You!)
Ask Me Your SEO Questions! AI traffic is no longer theoretical. It’s showing up in GA4, influencing impressions, and quietly reshaping what “ranking” actually means. In this episode, I’m sharing what I’m seeing across my clients’ websites when it comes to AI traffic and AI Overviews. Where it’s appearing, which types of pages benefit, what kind of content gets pulled in, and how it’s affecting branded vs non-branded search. This isn’t hype. It’s real data, real patterns, and real shifts in behaviour. If you want to understand what AI visibility actually looks like in practice and how to adapt your SEO strategy, this is part one of what I’ve learned so far. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
May 4 · 10 min
Why Your Traffic Isn’t Converting (And Why More SEO Won’t Fix It)
Ask Me Your SEO Questions! Getting traffic is exciting. But if it’s not converting, more SEO is not the answer. In this episode, I’m breaking down the uncomfortable truth: sometimes the problem isn’t rankings, it’s search intent, messaging, positioning, UX, or even the offer itself. I’ll explain how to diagnose whether you’ve got a traffic problem or a conversion problem, the common mistakes small businesses make when they blame SEO, and what to fix before you invest in more traffic. If you’ve ever thought, “We’re getting visitors but no sales,” this episode will help you figure out why and what to do next. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
April 28 · 11 min
SEO Case Study: Growing A Brand-New Website From Zero To Leads In 3 Months
Ask Me Your SEO Questions! What do you do when a brand-new B2B SaaS website launches with zero traffic, zero rankings and zero authority? In this episode, I’m breaking down the exact SEO strategy we used to grow Easy T from scratch. We niched down into specific recruitment sectors, built targeted service pages, created in-depth industry guides to support conversions, and used LinkedIn strategically to amplify what was already gaining traction. I’ll walk you through the structure, content decisions, and positioning shifts that helped turn a completely new domain into a growing traffic and leads engine. If you’re starting from zero or launching a new brand, this case study will show you what actually works. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
S8 · E136
April 21 · 10 min
The 80/20 Principle In SEO: A 30-Day Roadmap To Move The Needle
Ask Me Your SEO Questions! SEO can feel overwhelming because there’s always more you could be doing. But in reality, 20% of actions drive 80% of results. In this episode, I’m breaking down how to apply the 80/20 principle to your SEO and giving you a simple 30-day roadmap to focus on what actually matters. We’ll cover the foundational fixes, the pages to prioritise, the keyword strategy that brings traction fastest, and how to avoid wasting time on tasks that don’t move rankings or revenue. If you want clarity, focus, and a practical month-long plan to kickstart growth, this episode will show you exactly where to start. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
S8 · E130
April 13 · 13 min
Why Most Small Business Websites Don’t Rank (And What to Do Instead)
Ask Me Your SEO Questions! If you’ve built a website, written a few blogs and added some keywords but you’re still not ranking, this episode is for you. I’m breaking down the real reasons most small business websites don’t show up on Google. It’s usually not because you’re “bad at SEO.” It’s things like weak search intent, no clear site structure, poor internal linking, low authority, or simply targeting the wrong keywords. I’ll walk you through the common mistakes I see every single week, what Google actually needs to see, and the simple foundational fixes that make the biggest difference. If you’re feeling stuck or invisible online, this will help you understand why and what to focus on next. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
S8 · E129
April 7 · 12 min
SEO For Mobile: Why You Need To Be Optimising For Mobile Screens First
Ask Me Your SEO Questions! Mobile isn’t the “second version” of your website anymore. It’s the primary experience. In this episode, we’re breaking down what it actually means to optimise for mobile screens first, not just responsive design, but speed, structure, UX, content layout, and conversion flow. I’ll walk you through the practical changes you can make today to improve rankings, engagement, and conversions on smaller screens, plus how mobile-first indexing impacts your SEO strategy in 2026. If your site looks fine on desktop but feels clunky on your phone, this one’s for you. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
S8 · E132
March 30 · 11 min
How A Small Ecommerce Website Increased Organic Revenue By 56%
Ask Me Your SEO Questions! Another SEO small business website case study, showing you a realistic road map on how to audit and optimise your own website to grow your own organic traffic! This is perfect beginner SEO level stuff as it's the exact same framework I teach in the Beginner's SEO Course! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
S8 · E131
March 23 · 10 min
Benefits Of SEO For ALL Of Your Marketing
Ask Me Your SEO Questions! If you think learning how SEO works will only affect your small business website, then I've got news for you. SEO helps all of your marketing efforts, once you understand how it works and how to do it, you'll see all of your marketing conversion rates improve. Don't believe me? Listen to this episode! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess

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