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Banking Transformed with Jim Marous

LLH Media

Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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  • 27 episodes
  • Avg 22 min
  • English
Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.
  • Tuesday · 29 min

    Bank of America's Loyalty Rewards Reset

    Shikha Narula, Head of Consumer Deposits and Rewards at Bank of America, joins Jim Marous to explain why checking was the non-negotiable anchor, how the higher tiers were made better rather than diluted, and why the lifestyle benefit threshold came down from $1 million in assets to $100,000.

  • Monday · 11 min

    Marketing is Still Not AI Ready

    In this Banking Insight, Jim Marous explains how more than half of the banks and credit unions in our 2026 State of Financial Marketing research have generative AI operational or better inside marketing.

  • September 9 · 10 min

    The Technical Debt Your Vendors Control

    Your vendor may own the technology debt. Your institution owns the consequences. In this episode, Jim Marous argues that the real difference is ownership.

  • September 8 · 46 min

    Fifth Third Succeeds Through Empowered Employees

    Melissa Stevens has a rule at Fifth Third: your employees are your brand. The chief marketing officer of one of banking's strongest regional brands joins Jim Marous to explain how Fifth Third grows relationships from the inside out, by giving its people the data, the insight, and even the influencer status to become the bank's most trusted voices.

  • September 7 · 10 min

    Banking’s AI Gap: Faster Tasks, Same Results

    This episode of Banking Insights opens with a recurring pragmatic check-in on where banking actually is with AI, and it locates the gap elsewhere than in the technology.

  • September 2 · 11 min

    How to Find Real Differentiation in Banking

    Cover the logo on the mobile app, the website and the branch sign, and most leadership teams cannot pick their own institution out of a lineup. Jim Marous opens this episode with that test, then turns it around: the problem is rarely that a bank or credit union has nothing worth choosing.

  • September 1 · 59 min

    Customer Experience, Straight Up, with Jay Baer

    Customer experience expert Jay Baer joins Jim Marous for a Banking Transformed conversation centered on five tequila pours and five customer-experience questions for banks and credit unions.

  • August 31 · 10 min

    The Growth Your NPS Can't See

    Jim Marous makes the case that the industry's favorite metric records what customers say they might do, while the number that actually connects advocacy to growth records what they did. The episode covers why the score inflates on its own, the sampling problem nobody names, why the man who invented NPS built an accounting-based counterpart to it and why almost nobody adopted it, and five moves for building referral measurement as a permanent capability rather than another refer-a-friend campaign

  • August 26 · 12 min

    Serving the Businesses Hiding in Your Portfolio

    There is In this episode, Jim makes the case that the largest unmet need is connection to other business owners at the same stage and to specialists who understand a business of that shape.

  • August 25 · 51 min

    Building the AI-Forward Bank

    In this conversation with Jim Marous, Brian Solis and Dave Wright explain why an organization chart hides the handoffs where value stalls and why a work chart exposes them, how savings from iterative AI should fund the innovative AI that grows revenue, and what a chief executive should put in front of a board that has never approved an investment without a payback period.

  • August 24 · 11 min

    The Hidden Cost of Your KYC Process

    Jim Marous looks at what the identity decision is costing banks and credit unions at the new account desk and in digital account opening, why the same gate gets run again on customers who have been with you for years, and what a risk-based verification path looks like in practice. Featuring research from Cornerstone Advisors, FICO and Debbie.

  • August 19 · 9 min

    Organic Growth is Within Your Daily Reporting

    Jim Marous shares his own money movement across two top 5 institutions, neither of which has ever offered him an alternative to what they can see him doing elsewhere.

  • August 18 · 50 min

    What Technology Can't Fix

    "New technology on top of bad process only lets you do bad faster." Darius Wise joins Jim Marous to share how he led Red Rocks Credit Union from net losses back to profitability in 11 months by making hard calls, fixing core processes, and choosing respect over popularity.

  • August 17 · 9 min

    The Credit Moment Banks Keep Missing

    Banks and credit unions rate higher than the fintechs on buy now, pay later. Jim Marous lays out 3 levels of response based on when your institution shows up, from the card installment plan after the purchase to money already waiting in the mobile app before the customer knows what they will need it for.

  • August 12 · 11 min

    Why Your Next CEO Needs More Than Tenure

    Deep institutional experience isn't enough for the job ahead. New thinking alone isn't either. Your next CEO has to bring both. In this Banking Insights episode, Jim Marous argues the job now resembles a barbell. One end is credit judgment, relationships known by name, and having run the institution through a cycle where things went badly. The other is fluency in data and AI, command of partnerships, and a temperament that can carry bets, some of which are supposed to fail.

  • August 11 · 42 min

    How to Maximize Relationship Depth

    In this episode of Banking Transformed, Jim Marous talks with Har Rai Khalsa, co-founder and CEO of Swaystack, about closing the gap between account opening and account activation. Har Rai explains why the first 30 to 60 days decide primacy, why onboarding has to be product-specific, and how "reboarding" the existing base surfaces value institutions already own.

  • August 10 · 10 min

    The Insight Gap Inside Your Bank

    In this Banking Insights episode, Jim Marous examines the gap between data creation and data use inside financial institutions. he shows why fraud teams have already solved this problem and why far fewer institutions have done the same work for the employee desktop.

  • August 5 · 10 min

    The Branch as a Digital Growth Engine

    Jim Marous examines what the largest banks are actually doing with physical distribution. The episode argues that branch business cases should not begin with projected households and deposits, and that branches should be measured on a market P&L rather than a lobby P&L.

  • August 4 · 42 min

    Banking 2050: Who Owns the Customer?

    Nick Cowell, Principal and US retail banking leader at Deloitte, joins Jim Marous to unpack the firm's new series, 2050: Banking Beyond, and the question at its center: in 25 years, will banks still own the customer relationship?

Showing 1–20 of 27 episodes