Back Row with Amy Odell

How Meta Turned Smart Glasses Into 'Hot Surveillance Summer' (with Taylor Lorenz)

Thursday · 43 min
0:00-43:58

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In this special episode in collaboration with the Power User podcast Amy Odell joins tech journalist Taylor Lorenz to trace the arc of wearable tech — from the abomination that was Google Glass to Snapchat's vending-machine Spectacles and the company's recent $2,000 flop. Also, why Meta's rollout of it's new $299 fashion-first AI glasses, odious as many find them, may end up being a smash hit.

Follow Taylor's show Power User on Spotify, Apple, and YouTube, and subscribe to her newsletter, UserMag.

Chapters:

00:00 Intro — why everyone's arguing about Meta's glasses

01:36 Turning a camera into a fashion accessory

01:55 Welcome + the "hot surveillance summer" question

02:45 Google Glass and the original abomination

04:16 Snapchat Spectacles, vending machines, and a $130 flop

06:48 GoPro and how sports normalized filming everything

08:55 Ray-Ban Stories (2021) and the "creep" problem

10:57 2025: Oakley Meta and the first AI glasses

11:55 2026: low-profile frames, rhinestones, and AI as the real sell

13:25 The influencer rollout and the decline of fashion media

18:39 Why Kylie Jenner

21:40 How phones already normalized recording everything

24:56 Fashion, plausible deniability, and getting women on board

26:20 Will they actually sell? Meta's copy machine

29:19 The anti-screen crowd may be Meta's best customer

32:14 Beyond glasses: pins, pendants, and camera AirPods

35:29 Who owns the data? Facial recognition and the scary part

37:11 Zuckerberg, Bezos, the Met Gala, and OpenAI's fashion play

39:59 Snap's $2,000 flop and why ugly tech dies

43:03 Wrap-up

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