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B2B Automation Spotlight

Software Oasis

B2B Automation Spotlight™ is the podcast for founders, operators, and revenue leaders who want to scale with business process automation, AI, and no‑code workflows. Each weekly episode dives into real‑world automation use cases, from marketing and sales to customer success, finance, and operations.
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Hosted by Michael Bernzweig of Software Oasis, the show features in‑depth conversations with B2B leaders, automation architects, RevOps pros, and SaaS builders who share how they design, implement, and optimize automated systems. Learn how to map processes, choose the right tools, and connect your tech stack so data flows seamlessly across CRM, marketing automation, support, and back‑office platforms.
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If you care about B2B automation, AI agents, workflows, and integrations, you’ll discover practical frameworks, step‑by‑step playbooks, and stack breakdowns you can apply immediately to reduce manual work and unlock scalable growth. Subscribe to get actionable insights on workflow automation, AI copilots, Zapier/Make, CRM automation, lead routing, onboarding sequences, and internal ops dashboards every week.

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  • 21 episodes
  • weekly
  • Avg 1 hr 2 min
  • English

Episodes 21

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  • #18
    February 21 · 44 min

    AI Usage‑Based Billing That Protects Margins

    In this episode, host Michael Bernzweig talks with Mitchell Jones, founder and CEO of Lava, about how to monetize AI features without destroying SaaS margins. Mitchell breaks down why AI introduces real variable costs, why seat‑based pricing no longer reflects value when agents can replace dozens of users, and how usage‑based models can better align price with outcomes. You’ll learn how an AI gateway plus billing stack can track per‑request cost in real time, enforce target margins automatically

Showing 21–21 of 21 episodes