Skip to content
Sign in
Artwork for Attributed - A podcast by Dreamdata
BusinessMarketingEntrepreneurship

Attributed - A podcast by Dreamdata

Dreamdata

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.

Play
Open in
  • 24 episodes
  • weekly
  • Avg 52 min
  • English

Episodes 24

NewestOldestLongest
All4Unplayed4In progress0Played0
Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.
  • #200
    April 21 · 55 min

    Obviously Awesome: April Dunford’s 2026 Positioning "Do-Over"

    Seven years ago, April Dunford wrote the book on B2B positioning. After 100,000 copies sold and 200+ more client projects, she’s back with us for the second year running to share what she’s learned since and what she’s changing. The 2026 Expanded Edition of Obviously Awesome is a refinement of the craft. April reveals why she’s collapsed her 10-step process into a streamlined 5-step framework and how she’s finally solving the "Value Gap" where most marketers get stuck. We’ll dive into: - The 10-to-5 Shift: Why she reorganized the framework to better separate pre-work from core strategy. - Solving for "Value": New tactics for the hardest step in the process: defining differentiated value. - The Execution Bridge: How to ensure your positioning doesn't die in a slide deck and actually makes it into the sales pitch. - Scaling Up: New guidance for multi-product companies struggling with complex portfolios. Join us for a masterclass in how positioning has evolved from a "static concept" into a "battle-tested execution playbook" for 2026. Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io Sign up for our next Live Sessions: Leslie Venetz: Why Your B2B Outbound is Killing Your Brand How LLMs Are Reshaping Content - From Creation to Visibility Joe Glover: The Power of In-Person Events in the Age of AI Mark Ritson: Making B2B Marketing Work Better How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner

  • #199
    April 14 · 1 hr 9 min

    Why Buyers Want to Own the Journey: Nick Turner on Self-Service

    The B2B buying journey has officially flipped. Buyers are now willing to hand over their most sensitive CRM data to start a free trial without ever talking to a sales rep. In this special crossover episode, we’re sharing a conversation from the Aulium Podcast featuring our very own CEO, Nick Turner. Nick joins hosts Thomas Viguier and Markus Perkumas to break down why fighting this shift in buyer autonomy is a losing game and how Dreamdata leaned into this trend to fuel a $55M Series B. Nick draws on 15 years of GTM experience including leading U.S. expansion for European SaaS companies like Botify to explain how trust frameworks and interactive demos have made self-service adoption the new standard, even for complex, data-sensitive products. Inside this episode: The Death of the Gatekeeper: Why 10,000+ employee companies now start free trials on their own. Trust as a Catalyst: How GDPR, SOC 2, and data ownership frameworks actually enable buyer confidence. The PLG Engine: The role of open APIs in accelerating product-led growth. Sales-Led vs. Self-Service: Why resisting modern buyer preferences is a recipe for losing deals. Scaling a Global Culture: How Nick leads a Danish-founded company with 65 employees across 28 nationalities. Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/ Follow Aulium Podcast here: https://open.spotify.com/show/3QYrAWhRj3Twzi6rc1pLNq Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io Join our next Live Sessions Here: Leslie Venetz: Why Your B2B Outbound is Killing Your Brand Joe Glover: The Power of In-Person Events in the Age of AI Mark Ritson: Making B2B Marketing Work Better How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner

  • #198
    April 7 · 55 min

    Data Storytelling: How Carta Wins the Content Game

    How do you turn raw, proprietary data into the most talked-about content on LinkedIn? With AI gunk swamping our feeds and search results, packaging original data is one of the few remaining unfair advantages you can leverage as part of your content strategy. Peter Walker, Head of Insights at Carta, will be joining us to give his two cents on Carta’s data-storytelling engine, sharing how he transforms complex benchmarks into viral insights that drive authority, trust, and (most importantly) massive engagement. What you’ll learn: - How to identify the "human" story hidden inside large datasets. - Peter’s process for moving from raw data to a published post quickly. - Why data-backed content is the strongest weapon for winning the private capital market. - How to package insights for different platforms to ensure maximum reach. Follow Peter Walker on LinkedIn: https://www.linkedin.com/in/peterjameswalker/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io Join our next Live Session Here: Leslie Venetz: Why Your B2B Outbound is Killing Your Brand Joe Glover: The Power of In-Person Events in the Age of AI Mark Ritson: Making B2B Marketing Work Better How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner

  • #197
    March 31 · 25 min

    Raising $55M When You're Not "AI-Native" | Nick Turner, CEO @ Dreamdata

    In this special crossover episode, we’re bringing you a deep dive from the Topline Podcast. Our very own CEO, Nick Turner, joins Sam Jacobs to pull back the curtain on one of the most intense fundraising rounds in recent memory. Stepping from CRO into the CEO role is a massive shift on its own. Doing it while simultaneously launching a $55M Series B in a market that turned cold on everything except "AI-native" startups? That’s a masterclass in resilience. What we cover in this episode: The 73-Investor Sprint: Nick reflects on the grueling six-week journey of pitching 73 different VCs and the reality of modern fundraising. The "AI-Native" Hurdle: How to prove value and secure capital when you aren't leading with an AI-first pitch in an AI-obsessed market. Revenue Durability: Why investors are skeptical of "flash in the pan" growth and why profitable, efficient scaling is the only way to win today. From CRO to CEO: Nick’s personal transition into the top job and how his commercial leadership background shaped his approach to the Series B. Whether you’re a founder looking for a reality check on the current VC landscape or a marketer trying to understand how to prove "revenue durability," this conversation is packed with raw, unfiltered insights. Follow Sam Jacobs on LinkedIn: https://www.linkedin.com/in/samfjacobs/ Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/ Follow Topline Podcast here: https://open.spotify.com/show/0sMemOFdCtzkxINozlqp4r Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io Join our next Live Sessions: Leslie Venetz: Why Your B2B Outbound is Killing Your Brand Joe Glover: The Power of In-Person Events in the Age of AI Mark Ritson: Making B2B Marketing Work Better How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner

Showing 21–24 of 24 episodes