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On this week's episode of Artist Friendly, Joel Madden is joined by Elliot Grainge.
As the CEO of Atlantic Records, Grainge embodies the very ethos of “Artist Friendly,” promoting a hands-off approach and trusting the process.
Before stepping into that role, though, he was releasing independent music through his label 10K Projects, founded shortly after graduating from Northeastern University (using money earned from flipping an apartment in Boston).
Over the years, he’s signed a slew of talent, including Ice Spice, iann dior, and Trippie Redd.
During the episode, Madden sits down with his brother-in-law for a rare and personal conversation. They dive into family, fatherhood, and the music business while reflecting on love, loss, resilience, and what it takes to build a lasting legacy.
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Listen to their Artist Friendly conversation on Spotify.
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Follow Artist Friendly!
IG: @artist.friendly
TikTok: @artist.friendly
YouTube: youtube.com/@artist.friendly
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Host: Joel Madden, @joelmadden
Executive Producers: Joel Madden, Benji Madden, Jillian King
Producers: Josh Madden, Joey Simmrin, Janice Leary
Visual Producer/Editor: Ryan Schaefer
Audio Producer/Composer: Nick Gray
Music/Theme Composer: Nick Gray
Cover Art/Design: Ryan Schaefer
Additional Contributors: Anna Zanes, Neville Hardman
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10K Projects
10kprojects.commoney earned from flipping an apartment
latimes.comIce Spice
altpress.comiann dior
altpress.comTrippie Redd
altpress.comSpotify.
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