App Marketing by App Masters

649: How to Decrease Your Uninstall Rate with Kara Dake

May 15, 2018 · 31 min · 30.2 MB
0:00-31:13

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Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid.

Kara Dake is the VP Growth & Partnerships at CleverTap.