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Answer Engine Optimization (AEO): The AI Search Podcast

AEO Engine

Answer Engine Optimization (AEO) is how your brand gets cited, recommended, and surfaced inside ChatGPT, Perplexity, Google AI Overviews, and Claude. This is the daily podcast for marketers, founders, and SEOs who want their brand to be the answer AI engines give.

Each episode breaks down a new AEO tactic, a real algorithm change, or a brand that just won (or lost) visibility inside AI search. Topics include: how ChatGPT decides which brands to recommend, how Perplexity chooses its sources, how Google AI Overviews differ from traditional SERPs, how to structure content for LLM citation, schema strategies for answer engines, and the emerging field of Generative Engine Optimization (GEO).

Brought to you by AEO Engine — the platform brands use to monitor, measure, and grow their AI search visibility. Whether you're a B2B marketer, DTC founder, or in-house SEO, this podcast turns the daily chaos of AI search into a concrete playbook you can execute on.

New episode every morning. Transcripts on every episode. Subscribe to stay ahead of how AI engines rank and recommend brands.

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#277
Today · 9 min
"Not for Us, and Not for Anybody": Reddit's CEO Calls Out AI Search
Reddit's CEO says Google AI Mode drives zero traffic. What zero-click search means for publishers, platforms, and your brand.
- Transcript
#276
Yesterday · 10 min
Reddit Crashes 28%: Google AI Just Ate the Click Economy
Reddit stock plunges 28% as its CEO admits Google AI search stopped sending traffic. What it means for every brand betting on search.
- Transcript
#275
Friday · 10 min
Granola's 4,600% AI Search Jump: What Actually Worked
Granola grew monthly new users from AI search 4,600% in seven months. We break down the AEO workflow — and what the skeptics got right.
- Transcript
#274
Thursday · 10 min
The One-Image Map That Settles the 'What Is AI SEO' Argument
A viral nested AI SEO taxonomy covering ChatGPT, Claude, Perplexity and citations is becoming the shared playbook teams needed.
- Transcript
#273
Wednesday · 10 min
Your S.E.O. Agent Team Just Got a G.E.O. Seat at the Table
A 16-agent S.E.O. stack now includes a dedicated G.E.O. role built to prep questions, answers, and proof for AI engines. Does it work?
- Transcript
#272
Tuesday · 11 min
The Markdown Prompt That Makes Your Site Readable to AI
A shared prompt tells builders to ship a .md file per page so search engines and AI answer engines can actually parse the site. We break down how it works.
- Transcript
#271
Monday · 10 min
What Actually Gets ChatGPT to Cite You (It Isn't llms.txt)
A 129K-domain study says backlinks, domain trust, Reddit mentions, structure and freshness beat llms.txt for ChatGPT citations.
- Transcript
#270
October 25 · 11 min
Becoming the Default: Why AI Names One Brand and Stops
Being cited is not being chosen. Inside the 9-run test for whether ChatGPT and AI Overviews actually recommend your brand.
- Transcript
#269
October 24 · 10 min
New Site, Overnight ChatGPT Traffic — Method or Mirage?
Did a site really pull steady ChatGPT traffic the day after launch? We break down the G.E.O. claim, the 0.62% data, and what founders should actually do.
- Transcript
#268
October 23 · 12 min
Your Brand Name in ChatGPT Is Slightly Wrong — The AI Instructions Page Fix
A viral S.E.O. post says brands need an AI instructions page now to shape AI Overviews. We break down what it is, how it works, and where the evidence thins out.
- Transcript
#267
October 22 · 10 min
ChatGPT Named Your Brand. Then the Leads Showed Up.
A simple page started pulling inbound because ChatGPT cited it. What that claim gets right, and where the attribution breaks down.
- Transcript
#266
October 21 · 9 min
The Free Toolkit That Maps What AI Actually Cites
An open-source AEO toolkit that maps which pages and authors AI cites went viral. What it does, how it works, and where it stops.
- Transcript
#265
October 20 · 11 min
Why ChatGPT Skips Brands That Rank Themselves First
AI answers cite third-party rankings over brand self-published lists. What the data shows, how the mechanism works, and how to earn the citation.
- Transcript
#263
October 18 · 11 min
Free Same-Day S.E.O. Fixes: The Reply Thread That Got Cloned
Josh Pigford's reply-with-your-URL post turned free same-day S.E.O. and A.E.O. audits into a format — and OpenSEO cloned it within days.
- Transcript
#262
October 17 · 9 min
Your Rankings Are Fine. The Phone Stopped Ringing. AI Ate Local Search
A viral local S.E.O. guide argues AI Overviews, ChatGPT, and Perplexity are a third results layer — and they're taking question-search clicks.
- Transcript
#261
October 16 · 10 min
The 14-Step Page for AI Overviews: Real Playbook or Folk Math
A viral SOP claims a 'Best [product]' page cracked Google AI Overviews in six weeks. We break down the mechanics — and the '14' myth.
- Transcript
#260
October 15 · 10 min
The Open-Sourced AI Coding Repo That Turns Claude Into Your SEO Team
ILIAS ISM open-sourced his Claude Code and Cursor system for SEO and AEO audits — and the community went wild. What it does and why it matters.
- Transcript
#259
October 14 · 10 min
A Claude Referral After 30 Days: The Minimum Viable G.E.O. Setup
A Chinese indie builder added structured pages, allowed GPTBot and ClaudeBot, and dropped an llm.txt. A month later, a customer came from Claude.
- Transcript
#258
October 13 · 9 min
The G.E.O. Funnel: Where AI Citations Actually Become Leads
AI citations only matter if they convert. We break down the G.E.O. funnel from AI visibility to qualified pipeline — and the messy attribution problem.
- Transcript
#257
October 12 · 11 min
68% of Google Searches End Without a Click — Now What?
Nearly 7 in 10 US Google searches end with no click. Here's how brands win citations inside AI answers instead of clicks.
- Transcript

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