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AM/PM Podcast

Helium 10

Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce.

Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace.

New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers.

Subscribe and level up your E-commerce game!

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#549
Thursday · 21 min
#549 - Amazon MCF Prime Coming & TikTok Shop, Walmart Record Sales | Weekly Buzz 8/27/26
Amazon is testing MCF with Prime. Walmart and TikTok Shop sales are absolutely booming. 10 new AI features that will help your Amazon, Walmart, or TikTok Shop business. These and more on today's Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart e-commerce sales surge as CEO touts 'price, speed and convenience' https://www.foxbusiness.com/retail/walmart-e-commerce-sales-surge-ceo-touts-price-speed-convenience TikTok Shop is driving more online sales in the US than Target and other major retailers https://www.businessinsider.com/tiktok-shop-us-spend-is-larger-than-target-costco-data-2026-8 10+ New AI Features For Amazon, Walmart, and TikTok Shop Seller Pulse — A near-real-time dashboard widget for monitoring sales, orders, units sold, ad spend, conversion rate, TACoS, and other metrics across Amazon, Walmart, and TikTok Shop. Ads MCP Write Capabilities — Users can create advertising campaigns, add keyword targets, and manage bids directly through the Helium 10 MCP using Claude, ChatGPT, or another compatible AI assistant. Walmart Ads in MCP — Users can analyze Walmart advertising performance, ask questions about campaign data, and make changes to Walmart campaigns through the MCP. B2B Metrics in Profits — Helium 10 Profits now separates B2B and B2C orders, allowing sellers to compare business-customer sales with regular consumer sales. AWD Inventory Visibility — The Inventory Levels page now displays Amazon Warehousing and Distribution inventory, including inbound AWD units and inventory moving from AWD to FBA. Keyword Tracker MCP Write Capabilities — Users can check whether keywords are already being tracked, add missing keywords, and start tracking products directly through the MCP. Review Insights in MCP — Users can access Amazon review-analysis data, identify positive and negative review themes, and compare an ASIN’s reviews against its broader category. TikTok Influencer Search in MCP — Sellers can find TikTok creators based on niche, keywords, sales generated, units sold, follower count, and other performance criteria. TikTok Product Search in MCP — Users can discover top-performing TikTok Shop products based on niche, GMV, sales period, and other filters. TikTok Top-Performing Video Search — Sellers can identify which TikTok videos generated the most GMV for a specific product. TikTok Creator Identification — Users can find the creators responsible for the highest-performing videos associated with a TikTok Shop product. Additional MCP Credit Packs — Users who reach their MCP credit limit can now purchase additional credit packs through the Plans and Billing section of Helium 10. In episode 549 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:54 - Amazon MCF Prime Coming? 02:54 - Walmart Online Sales Booming 04:24 - TikTok Shop Sales Booming 06:11 - 10 New AI Features For Amazon/Walmart/TikTok Shop
#548
August 22 · 34 min
#548 - All About AGL: Amazon Global Logistics
Discover how Amazon Global Logistics could simplify your supply chain, reduce surprise fees, speed up FBA inventory, and change how you ship products globally. Getting inventory from your factory into Amazon FBA can be one of the most complicated parts of running an ecommerce business. Between freight forwarders, customs, placement options, unexpected fees, and changing transit times, sellers have plenty of decisions to make. In this episode, Bradley Sutton sits down with Alex Berry, who leads Amazon Global Logistics (AGL), to break down how the program works and where it fits into an Amazon seller's supply chain. Alex explains how AGL differs from traditional freight forwarding, including Amazon Managed Placement and Seller Managed Placement. Sellers can choose between different approaches for getting inventory distributed across Amazon's five US regions, while AGL also offers air, standard ocean, and fast ocean shipping options. The conversation also tackles Incoterms such as FOB and DDP, Amazon Customs and Trade (ACT), payment options, and one of the biggest headaches in international freight: unexpected fees. Unlike the common "Bill One, Bill Two" model Alex describes in the freight industry, he says AGL provides the price upfront without a second bill filled with additional charges such as detention, demurrage, or driver wait times. But AGL is continuing to expand. Alex shares updates on dangerous goods support, including electronics with batteries and upcoming lithium-ion battery capabilities, as Amazon works toward supporting more than 99% of ASINs by mid-2027. He also discusses faster routes into the eastern US, premium ocean service into Europe, expanding international shipping lanes, contract pricing for qualifying sellers, and plans that could eventually allow sellers to use AGL to ship directly to non-Amazon destinations such as their own warehouses and 3PLs. Ready to explore Amazon Global Logistics? Visit http://h10.me/agl to learn more, start the onboarding process, and get approximately 8% off your first AGL shipment as a first-time user. Helium 10 Elite members: Keep an eye on your inbox for a separate AGL link specifically for Elite members. Whether you're already using a freight forwarder or simply looking for more options, this episode offers a closer look at what Amazon is building on the logistics side of the business. The biggest lesson isn't necessarily that every seller should switch to AGL—it's that sellers should understand their true landed costs, shipping speed, placement strategy, and supply chain options before deciding what works best. The more efficiently you can get inventory where customers need it, the better positioned your business is to stay in stock, protect margins, and keep growing. In episode 548 of the AM/PM Podcast, Bradley and Alex discuss: 00:00 - Introduction 00:38 - Everything You Need To Know About AGL 03:11 - Inside Amazon Global Logistics 07:26 - AGL Vs. Traditional Freight Forwarders 10:27 - How AGL Inventory Placement Works 13:19 - Understanding FOB And DDP Shipping 15:37 - Customs, Duties, And Payment Options 18:01 - Using AGL For Multichannel Selling 19:43 - Avoiding Surprise Freight Forwarding Fees 22:02 - Shipping Hazmat Products With AGL 23:59 - Air, Standard, And Fast Ocean Shipping 25:51 - New AGL Features Coming For Sellers 30:00 - How To Get Started With AGL
#547
August 20 · 22 min
#547 - Amazon Limiting Reviews? | Helium 10 Hackathon | ChatGPT Plugin! | Weekly Buzz 8/20/26
Amazon limiting written reviews for customers to read, Helium 10 MCP hackathon contest with big prizes, and new Helium 10 ChatGPT plugin. We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Limits How Many Reviews Shoppers Can Read https://www.ecommercebytes.com/2026/08/16/amazon-limits-how-many-reviews-shoppers-can-read/ Helium 10 Hackathon Helium 10 is launching an MCP and Prompt Hackathon where sellers can submit their best Claude skill, prompt, or both for a chance to win prizes worth up to $4,500. Submissions should demonstrate creative ways to use Helium 10 data to save time or money, improve efficiency, increase sales, or accomplish things that weren’t possible before MCP. Finalists may present their creations during a live webinar on September 3 at 8 a.m. Pacific, giving sellers a chance to learn from each other and discover new ways to use MCP. Prizes include up to a full year of Helium 10 Diamond plus Amazon gift cards. **Submit your skill or prompt by the September 1 deadline at http://h10.me/hackathon.** Trade Court Upholds the End of De Minimis: What the “Detroit Axle” Ruling Means for Ecommerce https://www.ecomm-alliance.org/blog/trade-court-upholds-the-end-of-de-minimis/ New Helium 10 ChatGPT Plugin Helium 10 has launched its new ChatGPT plugin, giving Diamond plan members and above direct access to the full Helium 10 MCP experience inside ChatGPT. Once installed and connected, users can tap into 70 different tools covering keyword and product research, competitor analysis, listing optimization, historical rank, search volume, pricing, sales velocity, P&L, advertising, inventory, and more—without downloading and uploading reports. By pulling directly from actual Helium 10 and Amazon data, the integration also helps reduce AI hallucinations and makes analyzing seller data faster and easier. Usage counts toward the same combined 1,000 MCP call limit per billing cycle. Amazon Solution Provider Services: New Seller Central Authorisation Process Starting 8/10/2026 https://ecomranker.com/amazon-seller-central-authorisation-process-2026/ Harvest SQP Keywords with AI Bradley introduces the new Search Query Performance Outperformer Skill for the Helium 10 MCP, designed to uncover high-opportunity keywords by analyzing a full year of SQP data and identifying terms where your product converts better than the market. The skill cross-checks Keyword Tracker, Cerebro, and Helium 10 Ads to find outperforming keywords you aren’t tracking, keywords with weak organic or sponsored visibility, and advertising opportunities where you should add a target or increase your bid. What could take an hour of manually downloading and comparing reports can be completed in about a minute, and with the new Helium 10 Ads write capabilities available to Elite members and coming soon to Diamond, the MCP can even implement keyword and bid changes for you. To get the skill, comment “I need the SQP Outperformer Skill” below and we’ll send you the download link. New AI Agent For Amazon Keyword Research Helium 10 has launched Helium, its new built-in AI agent, in beta for Diamond members and above. Think of it as having an AI assistant like ChatGPT or Claude directly inside Helium 10, without needing an outside subscription or using external AI tokens. Because Helium connects directly to Helium 10 data, it can quickly run analyses across tools like Cerebro, Search Query Performance, Keyword Tracker, and Helium 10 Ads, helping identify keyword gaps, analyze sales and conversion performance, compare listings with competitors, audit advertising, and more. Helium is also being built with Helium 10-specific knowledge, allowing it to proactively surface insights and opportunities beyond what you explicitly ask. Future capabilities are expected to include custom dashboards, scheduled tasks, and more advanced workflows. Diamond and Elite members can find “Ask Helium” inside Helium 10 and start testing the beta now. Amazon Prime Air drone delivery is expanding to nearly 500 US cities and towns this year https://www.aboutamazon.com/news/transportation/amazon-prime-air-drone-delivery-expansion That’s a wrap for this week’s Weekly Buzz! We hope you found these updates helpful and are ready to put them into action. Be sure to check back next week for the latest Amazon, e-commerce, and Helium 10 news. Until then, we’ll see you next week to find out what’s buzzing! In episode 547 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 - Introduction 00:44 - Amazon Limiting Reviews? 02:31 - Helium 10 Hackathon 05:45 - Trade Court Upholds De Minimis Ruling 07:31 - New ChatGPT Amazon Plugin 09:54 - New Authorization Process for Service Providers 10:58 - Harvest SQP Keywords with AI 14:56 - New AI Agent For Amazon Keyword Research 20:27 - Amazon's Prime Air Drone Delivery
#546
August 15 · 35 min
#546 - 10 New Tools & Strategies to Grow Your Business
In this episode, Bradley shares 10 new tools and strategies for Amazon, TikTok Shop, and Walmart sellers, covering AI research, ad tactics, inventory, indexing, and smarter profit tracking. What if you could uncover keyword indexing problems, research entire Amazon niches with AI, monitor sales across marketplaces, and find new advertising opportunities in a fraction of the time? In this episode, Bradley Sutton breaks down 10 new Helium 10 tools and strategies, plus 2 bonuses, built to help Amazon, TikTok Shop, and Walmart sellers make faster, more informed decisions. The episode dives heavily into new Helium 10 MCP capabilities, including Black Box Niche research, historical price, BSR, review, and search volume data, Index Checker, Product Targeting, and competitor research. Bradley demonstrates how these tools can work together with Claude to uncover niche opportunities, analyze competitors, identify keyword gaps, and find potential product targets without jumping manually between multiple reports. There are also updates designed to improve everyday operations. Sellers can now check keyword indexing directly from Keyword Tracker, use prebuilt advertising tactics and bid rules, monitor TikTok Shop performance through Seller Pulse, view Walmart inventory levels, account for indirect business costs inside Profits, and gain greater visibility into AWD inventory. Each feature is connected to a practical strategy for protecting profitability, improving advertising, or spotting problems before they become bigger issues. The biggest takeaway is that these aren't just new buttons to click. They're opportunities to combine AI, automation, and better data into smarter workflows for your e-commerce business. Whether you're researching your next product, optimizing PPC, watching inventory, or figuring out why a keyword suddenly stopped ranking, the right data can help you act faster and make better decisions before your competitors do. In episode 546 of the AM/PM Podcast, Bradley covers: 00:00 - Introduction 01:27 - Keyword Tracker Index Checker 04:57 - Niche MCP 08:00 - MCP History - Price, BSR, Reviews, Search Volume 11:16 - Amazon Ads Tactics 15:56 - Index Checker MCP 18:21 - TikTok Shop Seller Pulse 20:09 - MCP Product Targeting 23:48 - Walmart Inventory Levels 24:53 - MCP Competitors 29:02 - Amazon Indirect Costs 31:20 - AWD Inventory
#545
August 13 · 20 min
#545 - TikTok Shop USA Booming and New EU Packaging Policy | Weekly Buzz 8/13/26
TikTok Shop USA sales are booming. There are some new regulations for packaging if you're selling in Europe, and the most-requested tool for MCP for Helium 10 is now available. These stories and more on today's weekly buzz! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok Shop’s U.S. GMV Nearly Doubles to $11.8B in H1 2026 https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/ Why China’s traders, e-commerce merchants feel boxed in by new EU packaging rules https://www.scmp.com/economy/policy/article/3363746/why-chinas-traders-e-commerce-merchants-feel-boxed-new-eu-packaging-rules Most Asked For Helium 10 MCP Update Helium 10 has launched Black Box Niche for MCP, giving sellers the X-ray-style data they’ve been asking for directly inside Claude. Instead of researching keywords one at a time with the Chrome extension, users can analyze multiple niches at once and compare metrics like search volume, top-product revenue, number of listings generating over $5,000 in sales, and how many top products have low review counts. The feature makes it much faster to compare market opportunities and competition across multiple keywords using the Helium 10 MCP. How Amazon's AI shopping assistant makes hundreds of millions of products feel personal https://www.aboutamazon.com/news/retail/alexa-for-shopping-learn-and-be-curious-podcast Optimize your listings with built-in Seller Central tools https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR1ZKWFZETkRTSFhYQVo1 Amazon Expands Locker Network to more than 750 U.S. College Locations https://press.aboutamazon.com/retail/2026/8/amazon-expands-locker-network-to-more-than-750-u-s-college-locations In episode 545 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:43 - TikTok Shop US BOOMING 03:13 - New EU Packaging Regulations 05:11 - Most Asked For MCP Update 09:13 - Amazon's Alexa Predictions 14:36 - Research Dead Amazon Listings For Opportunity 17:55 - Amazon Caters To College Students
#544
August 8 · 43 min
#544 - The Amazon Metric Most Sellers Aren’t Tracking
What if one overlooked Amazon metric is quietly costing you sales? Discover how keyword tracking, rank data, and smarter PPC decisions can uncover hidden revenue and stop wasted ad spend. Amazon sellers spend countless hours researching products, optimizing listings, and managing PPC, but one important metric can easily get overlooked: keyword rank. In this episode, Bradley Sutton breaks down why tracking where your products appear for important search terms can reveal whether your advertising is actually helping your business grow or simply burning through your budget. Even with the rise of AI-powered shopping experiences, keywords remain a major part of how customers discover products on Amazon. Bradley uses real account data, Search Query Performance, and Helium 10 MCP inside Claude to show just how much revenue individual keywords can generate. In one example, a single keyword accounted for thousands of dollars in sales, while hundreds of different search terms contributed purchases to the same product. But finding keywords is only the beginning. Bradley explains how sellers can monitor sponsored and organic rank, identify keyword opportunities competitors are already winning, track relative rank, and automatically discover new search terms worth watching. He also shows how keyword data can inform PPC decisions, including when to raise bids, lower them, pause campaigns, or restart advertising when organic rankings begin to fall. The biggest opportunity comes from turning that data into action. Instead of manually checking dozens of keywords and adjusting bids throughout the day, sellers can connect keyword tracking with advertising rules to dramatically reduce repetitive work. The takeaway is clear: understand which keywords are actually driving your business, track how your rankings change, and use that information to spend smarter. Small improvements across the right keywords can add up to significant sales while helping prevent thousands of dollars in wasted advertising. In episode 544 of the AM/PM Podcast, Bradley discusses: 00:00 - Introduction 01:30 - The Amazon Metric Most Sellers Overlook 03:00 - How Much Amazon Revenue Comes From Keywords? 07:59 - Why Page One Ranking Matters 08:04 - Using Title Density To Find Ranking Opportunities 13:04 - Is Your PPC Actually Improving Organic Rank? 15:17 - Tracking Sponsored And Organic Keyword Rank 21:34 - How One Keyword Generated Thousands In Sales 22:34 - 333 Keywords Driving Purchases 23:34 - Finding Competitor Keyword Opportunities 27:48 - Tracking Your Rank Against Competitors 28:45 - Automatically Finding New Keywords 30:50 - Automating PPC Bid Changes With Keyword Rank 34:40 - Amazon Keyword Strategy Q&A 36:12 - How Many Keywords Should You Track? 38:29 - How To Choose The Right Competitors
#543
August 6 · 24 min
#543 - New Amazon Creator Ads, TikTok Shop Gets MCF, & Walmart Uses AI to Speed Up Delivery | Weekly Buzz 8/6/26
New sponsored product creator campaigns, TikTok Shop now has MCF, and how Walmart is using AI to increase delivery speeds. These and more buzzing news on this week's episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok Enters the Multichannel Fulfillment Race with FBT MCF https://www.geekseller.com/blog/tiktok-enters-the-multichannel-fulfillment-race-with-fbt-mcf/ New Helium 10 MCP Claude Skill: How To Check Amazon Relevancy Helium 10’s Amazon Recommended Rank Claude skill reveals how Amazon’s relevancy engine views your ASIN, identifies keywords that may struggle to earn impressions, and uncovers stronger advertising opportunities before you waste budget. Use it to analyze your products or competitors at scale. To get the skill, comment “ARR skill” on Instagram, YouTube, or wherever you’re watching, and the download link will be sent to your DMs. How Walmart is increasing delivery speed using AI models https://www.retailbrew.com/stories/how-walmart-is-increasing-delivery-speed-using-ai-models Amazon Seller Central News: Answers to your product title update questions https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQzU4QktUVlpFRE1BWko5 Amazon Seller Central News: Understand why you’re not the Featured Offer https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkpQQ0JFVzRWRVBERUpZ Report Amazon brand violations faster with one guided experience https://sell.amazon.com/blog/announcements/report-a-violation Amazon Seller Central News: Boost your sales during the Labor Day Sale https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFRGOVFVMkpDWUNCNVRC In episode 543 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:42 - New Sponsored Product Creator Ads 03:14 - TikTok Shop Now Offers MCF 05:22 - How To Check Amazon Relevancy 13:19 - Walmart Uses AI to Increase Delivery Speed 14:39 - Answers to Your Title And Item Highlights Questions 17:44 - Why You're Not Winning the Buy Box 18:49 - Report Violations Faster 19:31 - How to Calculate TikTok Shop Profitability 22:51 - Boost Sales During Amazon's Labor Day Sale
#542
August 1 · 51 min
#542 - Ultimate Guide To The New Helium 10 MCP
What if Amazon sellers could turn Helium 10 data into instant AI reports? Learn about MCP workflows for keyword research, PPC, competitor analysis, listings, and faster decisions. Amazon sellers have access to enormous amounts of valuable data, but turning that information into clear decisions can take hours of filtering, exporting, and spreadsheet work. In this episode, Carrie Miller, Bradley Sutton, Jason McLellan, and Vincent Lan demonstrate how the new Helium 10 MCP connects Amazon data with AI platforms such as Claude and ChatGPT, allowing sellers to analyze their businesses through simple, conversational prompts. The episode explores practical workflows for Amazon competitor research, keyword ranking, PPC optimization, product research, and listing improvement. Sellers can compare a competitor’s strongest and weakest sales months, identify the keyword-ranking changes that may have influenced performance, uncover valuable keywords they are not tracking, and connect changes in page traffic with historical keyword movement. The Helium 10 MCP can also combine information from Cerebro, Black Box, Search Query Performance, Profits, Keyword Tracker, Brand Analytics, and Helium 10 Ads into one customized report. Carrie shares how her listing analysis skill compares a product with its competitors, identifies keyword gaps, evaluates listing quality, and prioritizes search terms that may be close enough to page one for a strategic PPC push. Jason reveals how his agency combines Product Opportunity Explorer data with Helium 10 insights to create detailed market intelligence reports, while Vincent explains how he centralizes weekly performance data to understand how changes to pricing, images, rankings, and advertising affect the entire business. The real power of the Helium 10 MCP is not simply having more data—it is being able to ask better questions and receive an actionable plan in minutes. Sellers who learn how to build effective prompts and reusable AI skills can replace hours of repetitive analysis with faster, smarter decisions. The tools are evolving quickly, but the sellers who begin experimenting now may gain an important advantage in how they research, optimize, and grow their Amazon businesses. In episode 542 of the AM/PM Podcast, Bradley, Carrie, and Vincent discuss: 00:00 - Introduction 01:35 - What Is The Helium 10 MCP? 03:55 - Connecting Keyword Rankings With Sales Changes 07:24 - Building A Market Intelligence Report With Jason McClellan 12:18 - Finding Competitors’ Most Consistent Clicked Keywords 13:58 - Connecting Helium 10 MCP To Claude And ChatGPT 15:56 - Carrie’s Favorite MCP Keyword Opportunity Strategy 17:15 - Analyzing Competitor BSR And Historical Rankings 20:46 - Finding Valuable Keywords You Are Not Tracking 23:06 - MCP Usage Limits And Upcoming Write Capabilities 27:47 - Connecting Page Sessions With Keyword Rank Changes 31:05 - Using MCP To Improve PPC Campaign Structure 35:23 - Tracking Branded Search Volume And Product Opportunities 38:39 - Carrie’s Listing And Competitor Analysis Skill 42:50 - Combining Helium 10 Tools Into One Weekly Report 45:07 - How To Reduce MCP Calls And Use It Efficiently 47:19 - Finding Competitor Keywords Worth A PPC Push 49:46 - Free Helium 10 MCP Prompts And Skills
#541
July 30 · 17 min
#541 - TikTok Shop Prime? | Amazon New Titles Spotted | Opportunity Explorer New Feature | Weekly Buzz 7/30/26
Will there be a TikTok Prime soon? Some of Amazon's new titles are being seen out in the wild. Amazon Product Opportunity Explorer has a new AI feature. These stories and more on today's Weekly Buzz. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok Tests Prime-Style Shopping Membership Service https://www.pymnts.com/commerce/ecommerce/2026/tiktok-tests-prime-style-shopping-membership-service/ Amazon Seller Central News: Link your carrier accounts to Amazon Buy Shipping https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlRaNFNWV1FFRFRKN1dV See pending Amazon title changes here - https://sellercentral.amazon.com/myinventory/inventory/views/rlu Amazon Seller Central News: Understand testing, inspection, and certification requirements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRzdUVDNTMkFRRlBTQUtV Amazon Product Opportunity Explorer New Feature - Validate Product Ideas In episode 541 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:39 - TikTok Prime? 02:50 - Search Query Performance Strategy 05:21 - Amazon Buy Shipping Update 07:45 - Amazon New Titles In Effect 11:58 - New Testing and Certification Requirements 13:10 - Schedule Amazon Review Requests 15:37 - Amazon Product Opportunity Explorer New Feature
#540
July 25 · 21 min
#540 - Amazon Title Changes Are Coming: What Sellers Must Do
Amazon title limits are changing. Learn how to protect your most important keywords, update listings faster, and keep Amazon’s AI from making costly changes to your product titles. Amazon is introducing a major product title update beginning July 27, and sellers need to understand what is changing before Amazon’s AI starts rewriting their listings. Most product titles will be limited to 75 characters, while an additional 125 characters can be placed in a new Item Highlights field. Although Amazon says the split should not affect indexing, advertising relevance, or searchability, sellers should still carefully review which keywords remain in their titles and how important phrases are structured. In this episode, Bradley Sutton explains why the first 75 characters still matter for Amazon SEO and how sellers should prioritize their brand name, main product keyword, and key distinguishing features such as size, color, or quantity. He also demonstrates how to preview Amazon’s proposed AI changes inside Seller Central. While Amazon’s recommendations may preserve most listing content, even a small wording change can remove an important exact keyword phrase and potentially weaken a product’s relevancy signal. For sellers managing hundreds or thousands of listings, manually reviewing every title is not practical. That is where Helium 10’s new Bulk Optimize Titles feature inside Listing Builder becomes especially valuable. Diamond Plan members can select multiple active listings, generate AI-recommended titles and Item Highlights, review the suggestions from one screen, and sync the optimized content directly to Amazon. The tool is designed to preserve valuable keyword phrases while keeping listings compliant with Amazon’s new character limits. Amazon’s update does not need to become a last-minute emergency. Review your titles, protect your most valuable search terms, and use the right tools to update your catalog efficiently. Sellers who want access to Bulk Optimize Titles can use coupon code SSP20 to save 20% on the Helium 10 Diamond Plan for six months. Do not wait for Amazon’s AI to decide how your products should be presented. Take control of your listings before the changes take effect. In episode 540 of the AM/PM Podcast, Bradley talks about: 00:00 - Introduction 00:49 - The July 27 Amazon Title Requirements 01:14 - How Titles And Item Highlights Will Be Split 03:00 - Why Product Titles Matter For Amazon SEO 04:30 - What To Include In The First 75 Characters 05:00 - Previewing Amazon’s AI Title Changes 07:22 - How Amazon’s AI Can Remove Important Keywords 09:19 - The 14-Day Review And Approval Period 10:42 - Helium 10’s New Bulk Optimize Titles Feature 11:55 - Amazon AI Versus Helium 10’s Recommendations 12:50 - Syncing Optimized Titles Directly To Amazon 13:55 - Save 20% On The Diamond Plan With This Discount Code 15:39 - Creating New Listings Under The Updated Format 17:42 - Final Title Optimization Checklist
#539
July 23 · 16 min
#539 - Amazon Deadline Alert, Walmart Adds Negative Targeting, & 35% off MCF | Weekly Buzz 7/23/26
The deadline for Amazon title updates is fast approaching. Walmart announces negative targeting, and AI images must now be tagged in the metadata. We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Seller Central News: Updates to improve your product titles begin on July 27 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW Helium 10’s New Bulk Optimize Titles feature inside the Listing Builder tool lets sellers quickly generate, review, and sync updated Amazon titles and item highlights across multiple listings. It also helps preserve important keywords that Amazon’s automated suggestions may remove. Watch Bradley’s full step-by-step training at http://h10.me/bulktitles Walmart is launching negative keyword targeting for all Sponsored Products advertisers on July 29, giving sellers more control over irrelevant search terms, ad spend, and campaign performance. Amazon Seller Central News: Add to existing variation families from the Add Products page https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUpSM0Q3SkVBNFpMVkE5 Amazon Ads News: Brand+ and Performance+ expand AI, keep advertiser control https://advertising.amazon.com/en-us/resources/whats-new/brand-plus-and-performance-plus-expand-ai/ Amazon Seller Central News: You must now tag AI-generated people in listings and A+ content https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0Y1MkJCWkdGSjgyR0oy Amazon MCF Discount for TikTok Shop Orders Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited fulfillment rates for eligible U.S. TikTok Shop orders for 12 months. Sellers can also connect MCF to TikTok Shop through Helium 10 to streamline fulfillment and manage inventory more efficiently. Lastly, Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited rates for eligible U.S. TikTok Shop orders for the next 12 months. Learn more at http://h10.me/accelerate and use coupon code heliumsellerscomp In episode 539 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:43 - New Amazon Title Requirement Deadline Approaching 02:14 - New Feature Alert Bulk Upload Titles and Item Highlights 05:30 - Walmart Announces Negative Targeting 07:00 - Now You can Easily Add to Existing Variations 08:14 - 10 New Brand+ and Performance+ Ads Capabilities 09:42 - How to Find the Country of Origin of Amazon Sellers 11:41 - You Must Now Tag AI Generated Images in Metadata 13:25 - Amazon MCF Discount for TikTok Shop Orders 14:42 - Don't forget to sign up for Amazon Accelerate and Seller Cafe
#538
July 18 · 39 min
#538 - Fix These Amazon PPC Mistakes Before Q4
Most sellers waste ad spend without realizing why. Discover the Amazon PPC strategies, budget shifts, and Amazon Ads features that could make your campaigns more profitable. Amazon PPC can quickly become overwhelming. Sellers are constantly choosing between more keywords, more products, higher bids, new ad formats, and increasingly complex targeting options. But according to Paige Plevyak, Senior Retail Media Manager at Pacvue, better advertising does not begin with more tactics. It begins with a stronger foundation. In this episode of the AM/PM Podcast, host Carrie Miller and Paige break down some of the biggest advertising mistakes sellers make, including spreading budgets across too many keywords and ASINs, adjusting bids too frequently, and launching campaigns without a clearly defined goal. Paige explains why sellers with limited budgets should often concentrate on five to ten priority keywords, focus spending on hero products, and use long-tail search terms to build momentum in competitive categories. The conversation also explores when sellers should use Sponsored Products versus Sponsored Brands video, how Amazon Marketing Cloud audiences can improve targeting, and which newer Amazon advertising features may be worth testing. Paige also shares practical advice for recovering after a long stockout, increasing keyword impression share, managing product variations, and deciding when to prioritize immediate profitability over broader visibility. The biggest takeaway is that strong PPC performance rarely comes from constantly chasing the newest feature. It comes from understanding your goals, focusing your resources, and giving your campaigns enough time and data to work. Build the right foundation first, and every optimization you make afterward becomes more intentional, measurable, and scalable. (Time Stamps) - In episode 538 of the Serious Sellers Podcast, Carrie and Paige discuss: 00:00 - Introduction 01:26 - Paige Plevyak’s Retail Media Background 03:02 - The Biggest Amazon PPC Mistakes 04:10 - Choosing Keywords Without Overspending 07:53 - Where Sellers With Limited Budgets Should Focus 09:10 - Prioritizing Hero Products and Variations 12:01 - Sponsored Products vs. Sponsored Brands Video 15:39 - Amazon Advertising Features Worth Testing 18:10 - Using AMC Audiences and Bid Boosts 19:38 - Preparing Your PPC Strategy for Q4 27:15 - How Often Sellers Should Adjust Bids 34:13 - Rebuilding Sales After a Long Stockout
#537
July 16 · 25 min
#537 - Helium 10's New MCP, Keyword Searches NOT Dead, & TikTok Bans AI | Weekly Buzz 7/16/26
Helium 10 releases a super-powerful MCP that will revolutionize the way you manage your Amazon accounts. New data shows that AI and Alexa for shopping have not decreased the number of people using the Amazon search bar to enter keywords. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Helium 10’s new MCP is changing the way Amazon sellers research, analyze, and take action on marketplace data by connecting Helium 10 directly with AI tools like Claude and ChatGPT. Now available to Diamond and above users, the Helium 10 MCP lets sellers ask natural-language questions and instantly pull insights from tools like Black Box, Cerebro, Brand Analytics, Keyword Tracker, and Helium 10 Ads, without manually downloading reports or switching between multiple dashboards. In this episode, Bradley Sutton shows how sellers can uncover product opportunities, analyze competitor keyword rankings, review historical Brand Analytics and Cerebro data, and build smarter advertising strategies in minutes instead of hours. For more Helium 10 MCP strategies, skills, and advanced seller workflows, follow Bradley on Instagram: https://www.instagram.com/serioussellerspodcast/ and follow Bradley Sutton on LinkedIn: https://www.linkedin.com/in/h10bradley/ TikTok Shop Bans AI Voices From Live Commerce Streams: Violations Now Dent Account Health Score https://www.techtimes.com/articles/320624/20260715/tiktok-shop-bans-ai-voices-live-commerce-streams-violations-now-dent-account-health-score.htm New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa! Bradley Sutton breaks down a new Helium 10 research study analyzing whether Rufus, now Alexa for shopping, has significantly changed how shoppers search for products on Amazon. Despite the growing conversation around AI replacing traditional keyword search, the data shows that Amazon search volume, clicks, and conversion behavior have remained largely consistent from 2024 through 2026, with no major shift away from keyword-based shopping. While Alexa for shopping may be useful for product discovery when shoppers are unsure what they want, Bradley explains that most buyers still use the search bar when they already know what they are looking for, making keyword research and listing optimization just as important as ever. The key takeaway: sellers should not ignore Rufus/Alexa for Shopping optimization, especially for listing questions and product-page interactions, but traditional keywords are far from dead. To see the full breakdown and data behind this study, read Bradley’s full blog here: https://www.helium10.com/blog/breaking-news-amazon-keyword-search-is-alive-well/ Amazon Seller Central News: Use new pallet delivery ship option for your business customers https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRDhCQUg1UlkyV1hGQkE1 New Feature Alert! Helium 10 now shows Keyword Tracker data directly on Amazon product pages via the Chrome extension. View search volume, organic and sponsored ranks, and track products or competitors instantly without leaving the page. Amazon has released the session lineup for Amazon Accelerate 2026, happening this September in Seattle, and Helium 10 will be there with Bradley Sutton speaking on stage, Carrie attending, and a booth for sellers to visit. Sellers can register at h10.me/accelerate using their Seller Central account and use discount code heliumsellercomp to save on the regular ticket price. If you’re attending, make sure to stop by the Helium 10 booth and take advantage of Amazon’s Seller Cafe for help with account or support issues that have been difficult to resolve. In episode 537 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:46 - Helium 10's MCP Is Now Live! 10:28 - TikTok Shop Bans AI Voices 12:14 - New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa! 20:46 - You Can Now Ship Pallets To Customers! 21:48 - New Way To Track Keywords On Amazon Listings 23:59 - Amazon Accelerate Discount Code
#536
July 9 · 18 min
#536 - Q4 Holiday Deadlines Are Here! New Buy Box Changes & Ways to Cut Return and Storage Costs | Weekly Buzz 7/9/26
Amazon announces Q4 holiday deal and inventory deadlines, new changes to the featured offer or buy box eligibility, and new ways to reduce return and storage costs. We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Seller Central: Holiday 2026: Same fees, same eligibility, earlier deadlines https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1g0VUNBUjQ3N1RSR0VZ New Claude Skill for Listing and PPC Optimization https://pages.helium10.com/amazonlisting-skill-opt?utm_source=youtube&utm_medium=video&utm_campaign=listing_skill Amazon Seller Central: Updates to Featured Offer eligibility requirements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0ZTV0tCQlNSSkRSQzg2 Amazon Seller Central: Reduce return costs with returnless resolutions https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTTRWUllGS1JKNkxQNTRR Amazon Seller Central: Send to Global Warehousing and Distribution and get 30 days of free storage https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMllVUUI2MjZXRzY2NEdE In episode 536 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 - Introduction 00:43 - Holiday 2026 Deal and Inventory Deadlines 04:07 - New Claude Skill for Listing and PPC Optimization 10:14 - Updates to Amazon Featured Offer or Buy Box 11:32 - How to Track Top Clicked Amazon Products Over Time 14:38 - Returnless Option to Reduce Return Costs 16:24 - 30 Days Free Global Warehousing and Distribution
#535
July 4 · 37 min
#535 - The Repeat Purchase Strategy That Built A $20M Brand
What separates short-term Amazon sales from long-term brand growth? Learn the repeat purchase strategy behind a $20M brand and how sellers can use it. In this episode of the AM/PM Podcast, host Carrie Miller welcomes Jason McLellan of Prime Team Agency to break down the customer retention strategy behind VitaCup’s growth into a $20 million Amazon and omnichannel brand. Jason shares how Amazon started as VitaCup’s smallest sales channel at around $2 million, then became a major driver of the business by using a different way of thinking: focusing less on cheap customer acquisition and more on which products created loyal, repeat buyers. Jason explains how the VitaCup team used cohort data and product repeat rates to understand which ASINs were truly worth investing in. Some products looked like winners because they had low CPCs, strong conversions, and high demand, but the data showed that customers were not coming back. Meanwhile, products like Genius Coffee were more expensive to advertise, but they attracted customers who were more likely to repurchase, move into Subscribe & Save, and increase lifetime value. Carrie and Jason also discuss how sellers can apply this thinking beyond consumables. Whether you sell supplements, food and beverage, lifestyle products, starter kits, or products with replenishable components, the key is understanding how one purchase can lead to the next. Jason shares practical strategies around Subscribe & Save coupons, AMC audiences, DSP retargeting, cross-selling, virtual bundles, multi-packs, listing optimization, and using tools like Helium 10 to make smarter decisions. The biggest takeaway from this episode is that real Amazon growth is not just about chasing more sales; it is about building a business that customers keep coming back to. When sellers understand their repeat purchase data, they can stop wasting ad dollars on short-term wins and start building a brand with predictable revenue, stronger customer relationships, and long-term profitability. The brands that win are not always the ones that acquire the cheapest customer, but the ones that acquire the right customer and give them a reason to stay. In episode 535 of the AM/PM Podcast, Carrie and Jason discuss: 00:00 - Introduction 01:52 - Jason McLellan’s VitaCup Growth Story 03:05 - Using Cohorts And Product Repeat Rates 04:39 - Applying LTV Strategy Beyond Consumables 06:24 - The Tale Of Three ASINs 09:49 - Why Low CPC Products Can Be Misleading 11:03 - Shifting Ad Spend Toward Repeat Purchases 12:32 - Reaching 30% Subscribe & Save Volume 15:06 - Using Math As Your Amazon North Star 18:20 - Reading Cohort Retention Data 20:35 - Turning Acquisition Into Subscribe & Save 23:18 - Cross-Selling To Existing Customers 24:53 - Virtual Bundles And Multi-Pack Strategy 27:19 - How Helium 10 Helped VitaCup 30:34 - Listing Optimization And Testing 34:27 - Avoiding Multi-Pack Cannibalization
#534
July 2 · 13 min
#534 - Prime Day Winners, New Seller Security & Review Policy Changes | Weekly Buzz 7/2/26
The full four-day Prime Day event results are in, Seller Central is becoming more secure, and TikTok Shop updates its incentivized review policy. We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon’s Prime Day drives online sales in the US up 9.3% https://www.retaildive.com/news/amazon-prime-day-online-us-sales-numbers-grow-2026/823973/ Amazon Prime Day Live Tracker 2026 by Numerator https://www.numerator.com/prime-day/ New Claude Skill by Helium 10 https://pages.helium10.com/kwskillopt?utm_source=carrie&utm_medium=social&utm_campaign=keyword_skill Passkeys coming to Amazon Seller Central in July https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0FUOTRBWlVaWkVTQTQ4 TikTok Shop Incentives Review Policy Update https://seller-us.tiktok.com/university/essay?knowledge_id=4451321470682882&lang=en New business hour delivery requirement for seller-fulfilled shipments https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1VTVdMTURLWjRNWFlC In episode 534 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:44 - Prime Day 4 Day Event Results are In 04:23 - New Claude Skill by Helium 10 06:16 - Passkeys Coming to Seller Central 08:22 - TikTok Shop Incentives Review Policy Update 10:19 - Amazon Review Download Hack Using TikTok Shop 11:47 - New Business Hour Delivery Required for Seller Fulfilled Shipments
#533
June 25 · 15 min
#533 - Day 1 of Prime Day Event Results, New EU Import Rules & Amazon Accelerate | Weekly Buzz 6/24/26
Day one of the Prime Day event results are in, Amazon accelerated dates, and more info on the EU low value shipment rules. These and more buzzing news on this episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon’s Prime Day kickoff was the biggest online shopping day of 2026 https://www.retailbrew.com/stories/amazons-prime-day-kickoff-was-the-biggest-online-shopping-day-of-2026 New Feature Alert! Helium 10’s MCP connector lets you pull data into Claude to build custom dashboards, analyze competitor keywords, and combine Cerebro, PPC, Profits, and Brand Analytics insights. More info on EU Import Rules: Starting July 1, 2026, the EU will remove the duty exemption for low-value imports, adding a mandatory €3 customs duty per item or tariff line for shipments under €150 entering the EU from outside Europe. Amazon says FBA remote fulfillment sellers will see this added at checkout, while FBM sellers should review pricing, approved carriers, IOSS details, and fulfillment options like Pan-European FBA to avoid surprises. Amazon Seller Central: Get instant freight quotes and book cross-border shipments in the new portal https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0haNEJNUlRWUENSU0pS Amazon Seller Central: Register to book Seller Café appointments for Seller Growth Summit https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWU41MjdYRE5FQ1lTWEhK Seller Growth Summit by Amazon on July 16, 2026 at New York Marriott Marquis, New York, NY https://www.sellergrowthsummit.amazon/event/741dcaae-344f-4c53-a324-bcf894bf9c64/about In episode 533 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:42 - First Day of Prime Day Results are In 01:57 - New Feature Alert: Helium 10 MCP 04:43 - More info on EU Import Rules 07:28 - Automate PPC Bids Based on Keyword Rank 12:43 - Amazon Accelerate & Seller Cafe Registrations 14:00 - New Amazon Global Logistics Portal 14:38 - Seller Cafe Registrations at Seller Growth Summit Are open
#532
June 20 · 46 min
#532 - Amazon Image and Listing Strategies
Could one image change unlock more clicks and sales? Learn how Amazon sellers are using AI, split testing, and shopper feedback to stop guessing. What if the biggest improvement to your Amazon listing was not a new product, a lower price, or a bigger ad budget, but a better creative decision? In this episode of the AM/PM Podcast, Bradley Sutton sits down with Daniela Bolzmann of Mindful Goods, Justin Chen of PickFu, and Kamaljit Singh of AMZ One Step to break down how Amazon sellers can use AI, split testing, and real shopper feedback to build listing images that convert. The conversation dives into where AI fits into the creative process and where human judgment still matters. Kamal shares how AI can help generate image concepts, analyze competitors, and speed up the creative workflow, while still needing real product photography and design polish for products with small details. Daniela emphasizes that great creative starts with data, not guessing, and that brands should use AI as a tool for smarter iteration rather than a replacement for strategy. The panel also breaks down why split testing is no longer optional for serious Amazon sellers. Justin explains how sellers can test main images, secondary images, videos, and even competitor comparisons before making changes live on Amazon. Instead of risking sales with untested creative, sellers can use feedback from real shoppers to understand what actually drives clicks, builds trust, and helps products stand out in crowded search results. From storefront optimization to A+ Content, Rufus/Alexa readiness, video testing, and AI-generated ads, this episode is packed with practical ways to make smarter creative decisions. The inspiring lesson is simple: the sellers who grow are not always the ones with the biggest budgets, but the ones willing to test, learn, and improve. When you combine data, creativity, AI, and customer feedback, every listing becomes an opportunity to build something stronger. In episode 532 of the AM/PM Podcast, Bradley, Daniela, Justin, and Kamal discuss: 00:00 - Introduction 01:04 - Meet The Listing Creative Experts 03:44 - Using AI And Photography Together 05:59 - Why Data Should Guide Creative Decisions 08:08 - Split-Testing Main Images Before Going Live 11:24 - What Real Shoppers Notice In Listing Images 13:15 - Testing Images Against Competitors 16:38 - Building An Amazon Image Stack With AI 18:48 - Main Images Vs. A+ Content 24:39 - Storefront Tests That Improve Conversions 29:30 - PickFu Vs. Amazon Manage Your Experiments 36:19 - Optimizing Listings For Rufus And Alexa for Shopping
#531
June 18 · 18 min
#531 - Amazon REDUCING Fees? | TikTok Shop Expansion in EU | Weekly Buzz 6/18/26
Amazon is further reducing fees for some sellers who launch products. TikTok shop is going live in four new countries. Walmart has a new program to ship products to Mexico. These and more buzzing news on today's episode! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Get increased New Selection Program (2026) benefits starting July 30 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOUo0VzhKUFVKN01IWk5D TikTok Shop launches in four new European markets in June https://grandeconsumo.com/en/tiktok-shop-chega-a-quatro-novos-mercados-europeus-em-junho/ New Feature Alert! Helium 10 MCP is now available for Elite members, letting sellers connect Helium 10 data directly to Claude to analyze product opportunities, competitor keywords, profit and loss, wasted ad spend, and more without downloading spreadsheets manually. The tool can turn time-consuming tasks into quick AI-powered workflows, and it’s expected to roll out to Diamond members soon. Upload country-specific images directly in Image Manager https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWlNCSjJEWkw0WVA3Nzk5 Walmart Opens Walmart.com to Mexican Customers https://www.grocerytradenews.com/walmart-mexico-e-commerce-expansion/ Quick note: Helium 10 MCP is currently available first to Elite members, with Diamond access expected to roll out soon. If you want early access to this time-saving AI workflow, upgrade to the Diamond plan now and use code SSP20 for 20% off for six months, or SSP10 for 10% off for life. In episode 531 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:40 - Amazon REDUCING Fees? 06:29 - 4 New TikTok Shop Marketplaces 07:21 - Long-Awaited Helium 10 MCP 11:05 - Amazon Image Manager Update 12:48 - Free Amazon PPC Training 14:54 - Walmart NARF? 17:11 - Waitlist for MCP
#530
June 13 · 30 min
#530 - Top 10 Completely Unique Amazon & TikTok Shop Strategies – Part 5
In this episode, learn 10 Amazon and TikTok Shop strategies using Helium 10 to automate ads, find hidden product opportunities, analyze keywords, and improve profitability. What if some of the biggest Amazon and TikTok Shop opportunities are hiding in places most sellers never check? In this episode of the AM/PM Podcast, Bradley Sutton, Carrie Miller, and Shivali Patel break down 10 unique strategies designed to help sellers save time, uncover hidden data, and make smarter decisions across Amazon and TikTok Shop. The episode starts with advanced Amazon advertising strategies, including how to automatically adjust bids based on keyword rank and how sellers can use historical Brand Analytics data to see which products consistently won clicks and purchases for important keywords. These strategies can help sellers protect ranking, improve targeting, and better understand who their real competitors are over time. The conversation also dives into product research and listing insights, including the “zombie hunter” method for finding out-of-stock products that used to generate strong sales. Carrie also shows how sellers can quickly uncover top keywords from Amazon search results, while Shivali explains how to use seller country data and TikTok Chrome Extension insights to better evaluate competition and customer demand. For sellers expanding into TikTok Shop, this episode also covers how to manage TikTok ads more efficiently, estimate profitability across different fulfillment methods, and decide whether a product is worth testing on the platform. The closing message is clear: sellers who know where to find hidden data, automate smarter, and act on overlooked opportunities can make better decisions faster. If you are selling on Amazon, TikTok Shop, or both, this episode is packed with strategies worth implementing. In episode 530 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss: 00:00 - Introduction 01:54 - Keyword Rank Rule Ads 07:05 - Black Box Zombie Hunter 10:15 - TikTok Chrome Extension 11:41 - Black Box Historical ABA For Keywords 14:39 - Xray Keywords 16:33 - Country Of Origin Chrome 18:25 - Elite Trainings 21:19 - Follow Up Timing Scheduling 23:37 - TikTok Ads 25:55 - TikTok Profitability Calculator

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