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AI Unscripted

PwC Belgium

Unveiling the human stories behind AI innovation 

Join us on 'AI Unscripted,' a captivating vodcast series presented by PwC Belgium that takes a deep dive into the world of artificial intelligence (AI) through the eyes of those who shape it. In each episode, we sit down with visionary leaders, industry experts and everyday individuals who use AI in their work and daily lives. Our conversations go beyond the technical jargon to uncover the rich and diverse human stories that drive AI innovation. 


From groundbreaking business applications to transformative societal impacts, 'AI Unscripted' offers a holistic view of how AI’s redefining our world. Whether you’re a tech enthusiast, a business professional or simply curious about the future, our vodcast provides unique insights and thought-provoking discussions that highlight the multifaceted nature of AI. Tune in to explore how artificial intelligence is changing industries, communities and personal experiences, one story at a time.

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  • 22 episodes
  • Avg 29 min
  • English

Episodes 22

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  • S1 · E4
    Feb 20, 2025 · 26 min

    Episode 4: AI in the field - Revolutionising data in sports

    Send us Fan Mail In this episode of our AI Unscripted series, Patrick Boone is joined by Xavier Verhaeghe, PwC Belgium’s AI and Innovation Lead, and two experts, Max and Maxim, who delve into the intersection of AI and football. Key topics include: AI in Football: Max and Maxim discuss how data science and AI are being integrated into football, from performance analysis to scouting and player development. Data Utilisation: The use of event data and tracking data to analyse player performance and team strategies, highlighting the importance of combining data with traditional coaching methods. Generative AI Applications: Exploring how generative AI can predict player positions and enhance game analysis, even when players are off-screen. Youth Development: The upcoming integration of data from youth leagues to better track and develop young talent in Belgian football. Collaboration with Academia: The partnership with universities like KU Leuven to advance AI applications in sports through research and student projects. Future of Fan Experience: The potential for 3D reconstruction data to transform how fans experience football matches, including VR applications. Join us for an insightful discussion on how AI is revolutionising football, enhancing both player performance and fan engagement. Join us and listen to all episodes on www.pwc.be/aiunscripted

  • S1 · E3
    Feb 6, 2025 · 27 min

    Episode 3: AI Business predictions for 2025 and beyond

    Send us Fan Mail In this episode of our AI Unscripted series, we’re joined by Xavier Verhaeghe, PwC Belgium’s Technology and Innovation Lead Partner, and Quinten Devreker, Experience Centre Lead with PwC Belgium, who share their expert insights on predictions for AI in 2025 and beyond. Key topics include: AI Lab and Experience Centre: The purpose of the new AI Lab in our PwC Experience Centre is to provide clients and visitors with hands-on experience with AI, particularly Gen AI, showcasing its potential and applications. Predictions for 2025: Xavier discusses the rapid evolution of Gen AI and its potential positive impact on individuals, organisations and society. Strategic integration of AI: The need for C-level management to embed AI into business strategies, its impact on user productivity and transformational changes in industries. Efficiency and user experience: AI can improve both efficiency and user experience, as illustrated by examples in call centres and job description generation. Workshops and cultural adoption: The importance of workshops to help organisations understand and adopt AI, addressing cultural challenges and fostering a mindset shift towards AI-driven approaches. Upskilling and adoption: The need for a basic understanding of and upskilling in AI across organisations, with a focus on targeted adoption and value realisation. Future trends: The continuous positive evolution of Gen AI, with significant potential for creating value and transforming industries. Join us for an engaging discussion that offers valuable perspectives on the evolving role of AI in business strategy and its broader implications for industries and society. Join us and listen to all episodes on www.pwc.be/aiunscripted

Showing 21–22 of 22 episodes