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AI SIX Podcast

Joanne Sweeney

Introducing the AI SIX Podcast: Learn AI on the Go

Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.

What Is the AI SIX Podcast?

The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.

Why Six Minutes?

Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.

What to Expect

Here’s what the podcast includes:

Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.
Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.
Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.

Who Is This Podcast For?

This podcast is ideal for marketing professionals who want to:

Learn how AI can streamline marketing tasks.
Find tools that improve efficiency and creativity.
Understand how to incorporate AI ethically and effectively.
Stay informed about developments in AI for marketing.

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33 episodes
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Avg 9 min
English

Episodes 33

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#480
Yesterday · 6 min
Ep 480: The Agentic State: How AI Agents Could Transform Government
Send us Fan Mail **Could AI agents change the way government actually works?** In this episode, I explore *The Agentic State*, a vision for how AI agents could transform public services, government workflows and decision-making. From Estonia and Ukraine to Ireland, I look at what an agentic government could mean in practice, and why governance, human oversight and institutional capability must remain at its foundation. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#479
Saturday · 21 min
Ep 479: Laura Wall on the Future of PR in the AI Age
Send us Fan Mail What does the rise of AI mean for the future of PR and communications? In this Long Listen episode, I’m joined by Laura Wall, CEO of the Public Relations Institute of Ireland, to discuss how AI is reshaping the communications profession. We explore AI literacy, changing roles, creativity and why human judgement, trust and professional expertise will become even more important as AI adoption grows. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#478
Friday · 11 min
Ep 478: Western Cape, Building Government Capability Before AI Dependency
Send us Fan Mail What does responsible AI adoption look like inside government? In the final episode of my special five-part series inspired by the AI for Developing Countries Forum in Geneva, I explore the Western Cape Government’s approach to AI and infrastructure. Drawing on my interview with René Kok, I look at why governments should start with public problems, trusted data and internal capability, using AI to strengthen human judgement rather than create technological dependency. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#477
Thursday · 8 min
Ep 477: The AI Workforce Is Not Just Developers
Send us Fan Mail The AI workforce is bigger than developers and technical roles. In episode four of my special five-part series inspired by the AI for Developing Countries Forum in Geneva, I explore why the future of work will depend on combining AI capability with domain expertise. From communications and finance to education and public service, I look at why organisations should train people to apply AI to real workplace problems while preserving human judgement, critical thinking and opportunities for the next generation. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#476
Wednesday · 8 min
Ep 476: Certified by Whom? When Big Tech Defines AI Competence
Send us Fan Mail Who gets to decide what AI competence looks like? In episode three of my special five-part series inspired by the AI for Developing Countries Forum in Geneva, I explore the growing influence of Big Tech on AI education and professional credentials. I look at why AI capability should go beyond vendor-specific qualifications and focus instead on transferable skills, domain expertise and practical workplace outcomes. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#475
August 25 · 8 min
Ep 475: Negotiate Your AI Exit Before You Enter
Send us Fan Mail What happens when an AI partnership ends? In episode two of my special five-part series inspired by the AI for Developing Countries Forum in Geneva, I explore why governments and organisations should negotiate their AI exit before they enter. From data portability and interoperability to knowledge transfer and vendor lock-in, I look at how organisations can embrace AI partnerships without sacrificing long-term control, capability and choice. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#474
August 24 · 7 min
Ep 474: Small Nations vs Big Tech: Negotiate for Capability, Not Discounts
Send us Fan Mail Can small nations negotiate effectively with Big Tech? In the first episode of my special five-part series inspired by the AI for Developing Countries Forum in Geneva, I explore why AI partnerships should be about more than securing the best price. I look at how governments and organisations can negotiate for knowledge transfer, local skills, data ownership and long-term capability, ensuring technology partnerships leave them stronger, not more dependent. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#473
August 22 · 8 min
Ep 473: Meta CEO Says Future of AI is For Everyone
Send us Fan Mail What does Meta’s vision of personal superintelligence mean for the rest of us? In this episode, I share my latest Digital Download interview on Dublin City FM’s Good Morning Dublin, recorded while I was attending the AI for Developing Countries Forum in Geneva. We discuss Meta’s vision for personal AI agents, who owns the data behind them, and the bigger questions around AI access, equity and whether superintelligence will ultimately serve people or Big Tech. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#472
August 21 · 9 min
Ep 472: What Building With AI Has Taught Me About the Future of Work
Send us Fan Mail What has building with AI taught me about the future of work? In the final episode of my Building With AI series, I reflect on the biggest lessons from building AI assistants, agents, workflows and products. I explore why domain expertise and human judgement matter more than ever, and how AI can help us scale our ideas and knowledge without giving up responsibility for the outcome. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#471
August 20 · 6 min
Ep 471: GovComms.ai: Building a Domain-Expert Language Model
Send us Fan Mail What does it take to build AI specifically for government and public-sector communications? In this episode, I share the journey behind GovComms.ai, from its first iteration as PolBot to a working domain-expert AI system. I explore how I’m combining 25 years of communications expertise with RAG, a European-developed AI model and a governance-first approach to build trusted AI for Public Good Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#470
August 19 · 6 min
Ep 470: Why I’m Running Small AI Models Locally
Send us Fan Mail Do we always need the biggest AI model to get the job done? In this episode, I explain why I’m exploring smaller, locally hosted AI models as part of building Voice Studio. I look at the potential benefits around control, privacy, cost and focused performance, and why combining the right model with trusted knowledge and a clear purpose could be a powerful approach for organisations. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#469
August 18 · 6 min
Ep 469: Voice Studio: Building the Operating System for My Business
Send us Fan Mail What would it look like to build an AI operating system around the way you actually work? In this episode, I share how I’m developing Voice Studio, a voice-first operating system grounded in my own knowledge, frameworks and intellectual property. I explore how voice, RAG and a locally hosted AI model can help turn existing knowledge into action while keeping human judgement and data boundaries at the centre. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#468
August 17 · 7 min
Ep 468: How I’m Building Websites and MVPs With AI
Send us Fan Mail How is AI changing the way we build websites and test new ideas? In this episode of my Building With AI series, I share how I’m using vibe coding to build websites, landing pages and MVPs with AI. I explore how tools like Lovable can shorten the distance between an idea and execution, while keeping human judgement, creativity and expertise at the heart of the build. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#467
August 15 · 15 min
Ep 467: EU AI Act Compliance Requirements
Send us Fan Mail What does the EU AI Act mean for businesses and the public now that key rules are enforceable? In this episode, I share my latest interview on Dublin City FM’s Good Morning Dublin, where I discuss AI transparency, deepfakes, human oversight, and AI literacy, as well as the practical steps organisations should be taking to comply with the EU AI Act Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#466
August 14 · 7 min
Ep 466: AI Rulebook, Building an EU AI Act Governance Tool
Send us Fan Mail What does it take to turn AI governance from a policy document into something organisations can actually use? In this episode of my Building With AI series, I share how I built AI Rulebook, a practical EU AI Act governance tool. I explore how I turned my knowledge of AI adoption, policy and governance into a system that helps organisations assess readiness, understand their responsibilities and build governance into everyday practice. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#465
August 13 · 9 min
Ep 465: How I Built An Agentic Workflow for My Podcast
Send us Fan Mail What if AI could help produce a daily podcast without taking over the editorial decisions? In this episode of my Building With AI series, I share how I built an agentic, human-in-the-loop workflow for AI SIX using Google Sheets, n8n and Claude. The system removes repetitive production work and saves me roughly an hour per episode, while I remain in control of the stories, sources, perspective and final approval. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#464
August 12 · 7 min
Ep 464: I Built My AIJ Voice Agent
Send us Fan Mail What if your students could keep asking you questions after the training ends? In this episode of my Building With AI series, I share how I built AIJ, a voice agent trained on my courses, frameworks and expertise. I explore how conversational AI can give learners another way to access knowledge, extend support beyond the classroom and put what they have learned into practice. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#463
August 11 · 9 min
Ep 463: Building Custom AI Assistants
Send us Fan Mail What turns a chatbot into a genuinely useful AI assistant? In this episode of my Building With AI series, I explain how to design custom AI assistants around a clear purpose, trusted knowledge, defined boundaries and strong human oversight. I also share why the real value is not the tool itself, but the context, standards and domain expertise you build around it. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#462
August 10 · 6 min
Ep 462: I Don’t Just Teach AI, I Build With It
Send us Fan Mail What does it really mean to build with AI, not just use it? In this episode, I launch a special 10-part Building With AI series, taking you behind the scenes of how I’ve been applying AI inside my own business. I share how my internal AI Lab works, why experimentation is central to my approach, and how building custom assistants, agents, workflows and products has shaped the way I teach and advise organisations on AI. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
#461
August 8 · 35 min
Ep 461: Sean Carroll on Responsible AI in Law Enforcement
Send us Fan Mail How can AI help leaders do more without replacing human judgement? In this episode, I speak with retired police lieutenant, U.S. Marine veteran and leadership coach Sean Carroll about using AI as a practical partner in leadership, law enforcement and public service. We discuss why domain expertise still matters, how AI can multiply your impact, and why better leaders, not just better technology, will shape the future. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.

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