AI: Machine-Made Marketing

Making Room to Think

July 9 · 16 min · Episode 25 · 16.0 MB
0:00-16:39

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Today we are joined by Rebecca Sykes, Partner and Head of AI at Brandtech Group. We talk about taking the repetitive & mundane work out of marketing so people have more time to think, why AI should create opportunity instead of simply cutting costs, what agentic AI actually changes, and why the brands that come out ahead will be the ones that change their culture, not just their technology.