Engineering the Outcome in an AI-Driven Open Web

On this episode of AI: Machine Made Marketing, Ivan Doruda, Global CEO at MGID, joins the show to discuss how AI is changing search, publishing, and performance marketing across the open web. From the shift away from traditional SEO to the growing importance of monetization, contextual intelligence, and generative engine optimization, Ivan shares a grounded look at where the industry is headed and why human expertise still matters in an increasingly automated world.