AG

#64
Thursday · 27 min
PTx on Precision Ag Retrofits, Targeted Spraying, and Autonomy
In this episode of Ag Tech Talk by AgriBusiness Global, Bryce Baker, North America Tactical Marketing Lead, PTx, discusses the company's "retrofit first" approach to global expansion, the growing potential of targeted spraying, and the challenges of scaling autonomy. Baker explains how retrofits help growers adopt new technology without waiting for their next equipment trade cycle, while OEM partnerships complement that strategy. He also explores how autonomy, data management, and fleet logistics will shape the future of precision agriculture — and shares advice for companies entering new markets: Understand who the farmer is.
