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Agency Forward

Chris DuBois

Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more.

New episodes delivered every Tuesday.

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  • 24 episodes
  • weekly
  • Avg 33 min
  • English

Episodes 24

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  • #107
    May 12 · 31 min

    107 Mike Grinberg: Why Positioning Is Really a De-Risking Problem

    Mike Grinberg, founder of Proofpoint Marketing, breaks down why positioning is an operational discipline — not a messaging exercise — and how agencies can use buyer research and de-risking frameworks to win more deals and stop getting ghosted at the finis

    • Transcript
  • #106
    May 5 · 18 min

    106 The So That Gap: Why Your Positioning Stops at the Homepage

    Most agency positioning work stops at the messaging layer. In this solocast, Chris introduces the So That Gap — the distance between what your homepage says and the operating decisions underneath — and gives you a diagnostic plus five-gap map to start clo

    • Transcript
Showing 21–24 of 24 episodes