

AI, Trust, and Innovation with Gijs van Wulfen
Innovation consultant Gijs van Wulfen, creator of the FORTH innovation method, author, and keynote speaker, returns to the AEC Business podcast ten years after his first appearance. This time the topic is AI, and his message is clear: AI has changed the speed of innovation, but not its fundamentals. We discuss why generating a thousand ideas is no longer the problem, and why AI can never take ownership of an innovation. Gijs explains why he calls replacing people with AI "window dressing" for cost cuts, and why European companies should insource AI rather than outsource innovation to startups. He also describes how an installation company uses AI to help junior technicians work like seasoned experts. He then makes the case that corporate innovators are really risk reducers. He closes with practical advice for construction firms on where to start with AI. Listen to learn how to make innovation more effective in a traditionally cautious industry.


















