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ADHD-ish™

Diann Wingert | ADHD Business Strategist & Coach

Running a business with ADHD isn't hard because you're distracted. It's hard because most business advice wasn't built for your brain.

Many entrepreneurs with ADHD try to solve business challenges with more productivity hacks, stricter routines, or systems they can never quite sustain. Others keep chasing new ideas, opportunities, and strategies, hoping the next one will finally make everything click.

The result? More cognitive load, more unfinished projects, more decision fatigue, and often more burnout.

ADHD-ish™ is the podcast about ADHD business strategy for business owners with ADHD who want to grow a successful company without forcing themselves to think, work, or lead like everyone else.

Each episode explores the real-world challenges of running a business with ADHD, including ADHD business growth, delegation and accountability, decision-making, executive function in business, burnout prevention, leadership, and building business systems that actually work for your brain. You'll hear practical strategies, honest conversations, personal stories, and expert insights designed to help you make better decisions, follow through on what matters most, and create sustainable success.

I'm Diann Wingert. As a business coach, former psychotherapist, serial entrepreneur, and the creator of ADHD-ish™, I've spent years helping entrepreneurs and business owners with ADHD stop fighting their brains and start building businesses that work with them.

Whether you're an ADHD entrepreneur, an ADHD small business owner, or a founder trying to scale a business while managing the realities of ADHD, this show will help you lead more effectively, grow more intentionally, and build a business that's designed for the way you think.

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  • 24 episodes
  • weekly
  • Avg 36 min
  • English

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  • #331
    Yesterday · 24 min

    ADHD-Friendly Marketing: Staying Visible Even When You Can’t Show Up

    “Just be consistent” is frustrating advice for entrepreneurs with ADHD because capacity is anything but consistent. This episode examines why traditional marketing expectations can lead to overwork, burnout, or abandoning visibility altogether. The Balanced Marketing Strategy introduces three complementary forms of marketing: algorithm-based, content-based, and relationship-based. Together, they create a more resilient visibility system that continues generating awareness, credibility, and opportunities during low-capacity weeks. EPISODE HIGHLIGHTS & TIMESTAMPS: 00:00 - Introduction: ADHD Business Strategy & Visibility Realities 04:30 - Breaking the Cycle: ADHD Burnout Prevention in Marketing 10:15 - Building Sustainable Business Systems for ADHD Entrepreneurs 15:45 - Executive Function in Business: Streamlining Content Creation 20:10 - Stepping Up as an ADHD CEO: Long-Term Growth & Self-Trust Here’s the ADHD-friendly reframe: Stop chasing consistency through effort—and start building consistency through structure. ‍It’s all about setting up a system that keeps your business visible even when you’re having a low-capacity week with the Balanced Marketing Strategy which utilizes three types of marketing efforts:‍ ‍ 1. Algorithm-Based Marketing: SEO, social media, and anything that’s discoverable through a machine. The beauty? Content you create once can keep working for you for months or even years. 2. Content-Based Marketing: Your podcast, newsletter, blog—this is where your voice and expertise shine. It’s the main way you build connection and trust, but it does require creativity and energy. ‍ 3. Relationship-Based Marketing: Networking, referral partnerships, collaborations, guest appearances—the power of other people’s momentum carrying your visibility when you can’t. ‍How does it work? These categories almost never all fail at once. If you're running low on capacity for content, your relationships or algorithmic assets can keep generating leads and visibility, and vice versa. Far too many business owners with ADHD find out the hard way that putting all their promotion eggs in one basket makes them vulnerable to complete visibility collapse during low-energy periods. ‍Your Redundant (Not Balanced) Safety Net Despite the name, the "Balanced" Marketing Strategy isn’t about splitting your effort evenly. It’s about building in redundancy, so your visibility never hinges on you always being ‘on’. It’s like having a backup generator for your business. ‍Try This Mini Audit‍ ‍ ● Look back at your last 90 days of marketing activities. ● Sort them into: algorithm-based, content-based, or relationship-based. ● Find your weak spot (the thinnest category) ‍ ● Start building out the thin one - just to a functional minimum. ‍What’s a “functional minimum?” One evergreen asset, three referral relationships, one quarterly guest appearance ‍ Your ADHD-ish ™ host ‍Diann Wingert, MSW is the host of the ADHD-ish Podcast which ranks in the top 1% of podcasts globally (Listen Notes.) ‍Drawing from her own experiences as a serial business owner, former psychotherapist and fellow ADHDer, Diann challenges conventional business thinking, like the typical marketing advice "just be consistent," ‍Through her podcast, email newsletter, webinars and blog, Diann supports entrepreneurs with ADHD to create an ADHD-friendly business and avoid both boredom and burnout using the framework she created -The ADHD-ish Method. ‍Need Help to Implement? ‍My digital coaching clone, Di AI, can walk you through this audit and help you create a plan to fill your gaps. It’s still free (in beta) but don’t wait. Sign up now and start chatting! ‍Want deeper support for implementing a balanced marketing strategy in your business? Schedule a free consultation to explore 1:1 coaching with ADHD business strategist and coach, serial business owner, and former licensed psychotherapist, Diann Wingert, MSW. ‍ ‍ © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #330
    September 1 · 52 min

    What Really Happens When Your Product Goes Viral

    What happens when explosive success turns your ADHD business strategy upside down? Dani Donovan returns to reveal the hidden reality of scaling a tool for neurodivergent communities and keeping up with sudden demand. For every ADHD entrepreneur, founder, or business owner with ADHD navigating rapid growth, delegation struggles, and high cognitive load, this conversation offers actionable clarity. Discover practical insights on ADHD business operations, accountability, and real-time decision-making when your business evolves faster than expected. EPISODE HIGHLIGHTS & TIMESTAMPS: 00:00 - How Viral Products Create Explosive Demand 06:00 - ADHD Product-Market Fit and Underserved Audiences 12:00 - Building and Launching a Viral Product 19:00 - Content Marketing, TikTok Virality and Storytelling 26:00 - Scaling Too Fast and Business Operations 33:00 - Perfectionism, Burnout and Entrepreneurial Growth 40:00 - Email Lists, Algorithms and Sustainable Business Growth 47:00 - Entrepreneurship, Autonomy and What Comes Next 3 Key Takeaways: Find—and serve—the underserved audience. When you truly solve a need for people who’ve been overlooked, you can create explosive demand. Building something specifically for the ADHD community, with real-life empathy and nuance, was the game-changer Prepare to adapt at warp speed. Virality can supercharge your business, but also breaks systems you thought could scale. Managing inventory, support, and planning for unpredictable spikes is a different beast Don’t skip the foundations—even if you’re “too busy.” Invest in core systems you own—like email lists—not just social media channels. Otherwise, you’re at the mercy of algorithms or outside platforms. About today’s guest, Dani Donovan: Dani Donovan is an award-winning designer and creator of the viral hit product, "The Anti-Planner: How to Get Sh*t Done When You Don't Feel Like It." Known for her relatable ADHD comics, tweets, and TikToks, she's been helping shape the online neurodiversity community since 2018, and her work has helped thousands of people seek an ADHD diagnosis and treatment. Connect with Dani: Website - Instagram - TikTok - X Dani's viral tweet: "Finding out you have ADHD as an adult feels like being told you suck at Mario Kart your entire life and then finding out your game generates 40 times more banana peels than it's supposed to" About the Anti-Planner: Tapping into her own frustrations and the lived experiences of ADHD peers, Dani Donovan spent over 3,000 hours creating The Anti-Planner, calling it a “productivity spellbook.” It is a lovingly designed, non-linear, highly personalized compendium of over 100 strategies for overcoming procrastination and building emotional resistance. Dani obsessed over every detail: the comforting size, playful illustrations, durable faux-leather binding, gold foil, thick paper, pen loop, and rounded corners. It is gorgeous, practical, and nothing like all the planners you’ve bought and abandoned two weeks later. Buy your copy of the Original Anti-Planner here. (Dani also has a Clean version if you are not so sweary…) P.S. If you missed my previous interview with Dani Donovan episode (and The Anti-Planner’s original “theft” story!), it’s a must-listen! Ep #318_ Somebody Stole My Sh*t: Copycats, Counterfeiters and How to Protect What You’ve Built Your ADHD-ish™ host, Diann Wingert Diann Wingert brings decades of experience as a psychotherapist and serial business owner and is now a sought-after coach to entrepreneurs with ADHD traits. Her style is direct and strategic, with a dash of humor, and filled with the insights of someone who lives and breathes the neurodivergent experience. Diann is a fierce advocate for self-acceptance and meaningful growth at the intersection of neurodivergence and entrepreneurship. She is the creator of the ADHD-ish™ Method and host of the top-rated ADHD-ish™ podcast. Want to grow your business AND survive your own success while doing so? Book a free consultation with me and let’s talk about how I can help. © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #329
    August 25 · 38 min

    Redesigning Your Business With ADHD in Mind

    In this episode of the ADHD-ish™ Podcast, host Diann Wingert sits down with client Kim Van Lue, an executive development coach, to discuss relaunching a business with intention. Many neurodivergent leaders struggle with generalist burnout and unstructured workflows. Kim shares how aligning with an effective ADHD business strategy and building sustainable entrepreneur accountability systems allowed her to transition from a generalist to a focused specialist. By honoring her natural energy rhythms and leveraging tailored ADHD business coaching, she created a thriving, multi-six-figure business model. Discover how custom ADHD business operations can bring lasting clarity, efficiency, and sustainable success to your venture. EPISODE HIGHLIGHTS & TIMESTAMPS: [00:00] Intro & Kim's Background: Executive Development Work [09:55] The Swiss Army Knife Problem: Why Generalists Can't Charge Premium Prices (The Niche Conversation) [11:15] Four Tendencies Obliger Wiring: Building Accountability Systems That Actually Work [16:05] Planned Pauses & Pivots: Restructuring Your Business Around Energetic Patterns (The 5th Pillar of the ADHD-ish Method) [20:25] The 10-Year Planning Conversation That Changed Everything [26:10] Moving Forward: Book, Speaking, Leadership Programs (Taking Steps Now) [30:45] Advice for Listeners Standing Where Kim Was ‍ ‍ ‍ THREE KEY TAKEAWAYS: ‍ 1. Niche Down, Even When It Feels Wrong: Kim went from offering many services to three core offers. It felt like leaving money on the table. Instead, it freed her to charge premium prices, attract better clients, and build a recognizable brand. ‍ 2. Accept Your Wiring, Don't Fight It: As an Obliger with ADHD traits and justice sensitivity, Kim needs external accountability and clear boundaries. She stopped wrestling with who she isn't and built systems for who she actually is. ‍ 3. Structure Your Business Around Energy Patterns, Not Just Targets Kim's energy dips in winter. Instead of pushing through, she restructured which offers she promotes seasonally. Result: a sustainable business that honors her natural rhythms. This is the 5th pillar of the ADHD-ish Method™—Planned Pauses & Pivots. ‍ ‍ ‍ MENTIONED DURING THIS EPISODE: ‍ ‍ Ep #267 ADHD & Justice Sensitivity: From Overwhelm to Advantage in Business The Four Tendencies Guide ‍ ‍ ‍ ABOUT TODAY’S GUEST, KIM VAN LUE ‍Executive development coach specializing in board/leadership diagnosis, executive transitions, and team development across higher ed and mid-sized organizations. Currently writing a book, building her speaking platform, and designing signature leadership programs. ‍ CONNECT WITH KIM: Website | LinkedIn ‍ ‍ YOUR ADHD-ish™ HOST, DIANN WINGERT ‍Diann Wingert, a former psychotherapist turned ADHD-informed business strategist, coach, works with neurodivergent entrepreneurs who want to build a stand-out, sought-after, profitable business based on their unique brilliance. ‍The 5th Pillar in The ADHD-ish™ Method coaching framework is: “Planned Pauses & Pivots” and it made all the difference in reimagining Kim’s business. Is it time to experience the ADHD-ish Method in YOUR business? The first step is scheduling a free consultation to see if we’re a fit. Click here to book yours now. ‍Kim's story is just one example of what's possible when you accept yourself unconditionally and redesign everything around that acceptance. Need other examples of what’s possible? Check out more Client Success Stories episodes. ‍ ‍ WANT TO TRY ADHD-INFORMED BUSINESS COACHING FOR FREE ? Check out my digital clone, Di AI —personalized ADHD-informed business guidance on-demand. If you love the show, please leave a comment on Spotify (I personally reply to each one) or leave a review so more ADHD-ish business owners can find THE podcast full of real talk and real solutions for neurodivergent business brains. ‍ ‍ © 2026 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #328
    August 18 · 45 min

    Your Overthinking ADHD Brain Is the Best Thing About Your Brand

    ‍Kristina Flynn has had a psychiatrist since she was twelve, collected diagnoses like frequent flyer miles (anxiety, depression, OCD, bulimia, and more), and still didn't get an ADHD diagnosis until her thirties, after her daughter's birth blew up every workaround she'd been quietly running for two decades. ‍Now she runs Story EQ, where she helps people find the story underneath their work. Everybody tells you to stop overthinking. Kristina Flynn built a company on it. ‍We talk about why doing your own branding is a fool's errand (spoiler: your brain isn't primed for reality, it's primed for your perception of reality). We talk about the Mensa-level geniuses who sit across from her and say "I'm not that interesting." ‍We talk about the specific, weirdly universal terror of what your old colleagues will think. And we talk about AI — not as a voice replicator, but as something that can understand your context if you feed it properly. ‍Fair warning: if you're sitting on an abandoned rebrand, three different mission statements you don't believe, and a nagging sense that you should be further along by now — you're going to feel a little called out. Stay with us anyway. ‍ WHAT’S INSIDE: ‍ ● Why Your Old Story Isn’t the Whole Story: How narrative identity, negativity bias, and corporate conditioning have shaped the way you show up ‍ ● The 4 Stories Framework (Stealable Worksheet): Start mapping your old story, bridge story, and how to shift from “it’s about me” to “it’s about them” ● Radical Self-Acceptance Checklist: 5 mindset shifts to finally move past shame, imposter feelings, and waiting for permission ‍ ● Overthinking as an Asset: Quick exercises to turn rumination into action, content, and connection (instead of procrastination) ‍ ● Your First Move Blueprint: Micro-steps to start building story-driven content — without oversharing or burnout FUN FACTS Kristina and Diann are both pretty sweary and swear by the research that concludes swearing is a sign of intelligence. You decide! ‍Kristina & Diann met through Coach Vox - the platform where they both built their digital clones. If you haven’t signed up for Di AI yet - what are you waiting for? Here is the link to sign up for free. ABOUT KRISTINA Kristina (with a 'k') Flynn is an Overthinking High-Achiever (OHA) helping other OHAs turn their wild careers and stories into personal brands that feel like them and make sh*tons of money. ‍For 18+ years and across 11 roles in 8 industries, she's built brands for NBA All-Stars, Olympians, venture capitalists, Youtubers, founders, and executives. The through-line across all of it: wildly capable people who are great at seeing other people's value, but can't see their own. In 2023, she built StoryEQ™ to close the gap. ‍ LINKS & RESOURCES ‍Kristina’s: ‍ WebsiteStory EQ Framework PDF LinkedIn ‍ The episode with Evan Sargent on branding ‍ 20 Feet From Stardom (2013) — the backup singer documentary I mentioned Brené Brown Simon Sinek ‍ ‍ YOUR ADHD-ish™ HOST ‍Diann Wingert is a former therapist turned coach, speaker, and consultant who blends her expertise in entrepreneurship and neurodiversity to help others thrive. ‍Host of the top-rated ADHD-ish™ podcast and creator of The ADHD-ish™ Method, Diann works with ADHD-ish™ business owners who are ready to create stand-out, sought-after, profitable businesses based on their unique brilliance. ‍ WORK WITH ME If this conversation hit a nerve — if you've been hiding behind your credentials and waiting to be discovered on the strength of good work alone — that's a strategy problem, not a character flaw. Let's fix the strategy problem together — schedule your call here. ADHD-ish is hosted by Diann Wingert. If you got something out of this one, the single most useful thing you can do is send it to one person who needs it. Second most useful: leave a review. © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #327
    August 11 · 31 min

    Stop Confusing Options for Opportunities: A Practical Guide to Decision Making for ADHD Entrepreneurs

    Ever find yourself saying yes to a new collaboration, tool, or project—then months later wondering how you got there? If you run a business (especially with an ADHD-ish™ brain), you’re not alone. ‍In this episode, I break down why our brains confuse options for opportunities, how dopamine clouds our judgment at the moment of the ask, and share a practical “screen door” filter to make better decisions going forward. ‍Dopamine is a talent scout, not a bookkeeper: That rush of excitement we feel with something new? It’s all about anticipation—not reality. The cost and maintenance of a new yes don’t hit until much later. The trick is to slow the yes. ‍Clever ways options pretend to be opportunities: ‍The Flattering Ask: feeling chosen and visible can feel like opportunity, but might be just an option that doesn’t fit your goals. ‍The Closing Door: artificial urgency and manufactured scarcity prey on impulsive decision-making. ‍The Adjacent Idea: our shiny new ideas often show up exactly when important work becomes tedious, tempting entrepreneurs to jump ship. ‍ Why is this so hard for ADHD brains? ‍Because dopamine is LOUD and it fires at anticipation, not the actual result. That new offer or collab invitation? It’s pure possibility—no fatigue, no disappointment, no downside at first. The evaluation part comes much later, usually after you’re already committed. Story Time ‍Diann once bought a high ticket course to “launch a high-ticket course,” and not only never opened it, but kept paying a monthly subscription for three (!) years (ADHD dopamine at work, folks—don’t feel bad, you’re not alone! 😂 ‍Try this: The 4-Question "Screen Door" Filter ‍Before you say yes, ask yourself: 1. What existing goal does this serve? 2. What does it leverage that I’ve already built? ‍3. What are the terms of this commitment? ‍4. Does it survive 72 hours? Nothing new gets a same-day yes. That 72-hour pause is where the real magic happens (and where many “opportunities” evaporate). ‍Start here: *Make an idea parking lot for every new ask or idea. *‍Practice the pause: “Let me check a couple things and get back to you.” ‍*After 72 hours, run the 4-question test. Some asks will quietly disappear. Others will become real, intentional decisions. Give it a try and notice how different your “yes” feels and the discomfort of waiting. That’s data. ‍ Mantra for the week: Every yes is not a purchase—it’s a subscription. Read the terms before you sign. ‍ But what about all the past decisions you’ve made that have made your business messy and chaotic? ‍I’ve got you! Click here to read the companion blog post “How to Know When Your Business is Too Complicated: A Right-Sizing Guide for ADHD Entrepreneurs.” ‍ ‍ Your ADHD-ish ™ host ‍Diann Wingert, MSW is the insightful host of ADHD-ish™, where she helps entrepreneurs and professionals navigate the challenges of running a business with an ADHD brain. ‍Known for her practical wisdom, Diann regularly explores topics like decision-making, teaching her audience how to filter choices more effectively. ‍Through her relatable storytelling and expertise, Diann shares lessons gained from serial business ownership, a 20 year career as a psychotherapist and a lifetime with ADHD. ‍ Want deeper support untangling your yeses and rebuilding your decision-making? Schedule a free consultation to explore 1:1 ADHD entrepreneur coaching with ADHD business strategist and coach, serial business owner, and former licensed psychotherapist, Diann Wingert, MSW. ‍ New to ADHD-ish™? Subscribe/Follow ADHD-ish on Apple or Spotify for more ADHD-informed business strategy, inspiring guest expert interviews and client success stories. ‍ © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #326
    August 4 · 37 min

    A Skeptic's View of Using an AI Coach

    Traditional business coaching falls short when late-night decision-making spirals hit, leaving many ADHD entrepreneurs feeling isolated and tired of generic productivity advice. As a stubbornly self-sufficient business owner, your urgent questions, pivot ideas, and friction points rarely line up with a pre-scheduled coaching call. In this episode, Diann Wingert shares how her digital clone, Di AI, serves as a 24/7 thought partner to streamline your ADHD business strategy and lighten your daily cognitive load. Discover how on-demand support improves ADHD decision making, strengthens entrepreneur accountability, and optimizes ADHD business operations all without losing the essential human connection. EPISODE HIGHLIGHTS & TIMESTAMPS: 00:00 — Introduction: AI Tools for the ADHD Entrepreneur 03:15 — Testing Digital Coaching and ADHD Decision Making 08:40 — Business Systems for ADHD Entrepreneurs 14:20 — Managing Cognitive Load in Business and Tech 19:50 — AI vs Human Entrepreneur Accountability 25:10 — ADHD Productivity for Entrepreneurs: Evaluating AI 31:05 — ADHD Executive Function in Business and Values 35:00 — Roadmap for Business Owners with ADHD The episode explores: How Elizabeth structured the experiment (including the infamous decision matrix and her “wildly unrealistic expectations”) Surprising (sometimes maddening) moments where AI reflected “stupid common sense” she’d never considered What ghosting an AI tool taught her about the difference between digital and human accountability The unexpected role of values alignment and motivation for us “rebels” Cautionary tales about outsourcing too much trust—or too much of ourselves—to technology Why critical thinking and intentionality are the only way these tools ever work for ADHD-ish brains Elizabeth and I share both the wins and the “facepalm” moments, plus an actionable tip sheet for anyone skeptical (or hopeful) about using AI for habit-building and organization. Her pro tip: Judge the tool by the quality of questions it asks you Don’t Miss: Elizabeth’s three-question framework (adapted from Naturalistic Decision-Making) for deciding when and how to engage with AI tools—so you never cede too much power to an algorithm If you’re tired of empty promises from productivity apps—or want a peek at what a scientifically-minded ADHD brain learns from kicking the tires on new tech—this episode is for you. Fun Fact Elizabeth shared a story about her 15-year-old niece who, when asked where they should go for dinner, responded: “I don’t know. Let me ask Chat.” The future is here and apparently it’s hungry for chatbot input Your turn! Make it practical: Use Di AI to help implement a tactic you picked up from the podcast, track specific goals, and follow up on progress. Know your “why”: Consider the reason you are looking for accountability and fit AI into your schedule where you need a champion (hello, bookkeeping!) If you haven’t signed up for Di AI yet - what are you waiting for? Here is the link to sign up for free. Grab Elizabeth’s Tip Sheet for making the most of Di AI (or any AI app) About today’s guest: Elizabeth Meyers is an informatics professor, consultant, and owner of Deep Dive Strategies, where she advises early-stage startups and small companies on strategy and product design. Driven by a fascination with how humans navigate complex environments, Elizabeth specializes in Naturalistic Decision Making (NDM), studying how experts make high-stakes choices in real-world settings. As an entrepreneur who respects both human expertise and technology, she blends her deep background in technology and information science to explore how experts interact with AI. Mentioned in this episode: Conditions for intuitive expertise: a failure to disagree. Kahneman D, Klein G. Am Psychol. 2009 Sep;64(6):515-26. doi: 10.1037/a0016755. PMID: 19739881. Naturalistic Decision Making Conference Michael Webb Presentation Adam Mastroianni - “Bag of Words” post on Substack DALL- E AI image generator Ep #281: Find Your Flow: 3 Focus Days Models for ADHD Brains Ep #212: Get More Done: How to Focus with ADHD & Take Real Action The Four Tendencies - Elizabeth is a Rebel. What are YOU? Identifying Your Core Values - self assessment Jodie Cook, Founder of Coach Vox Your ADHD-ish™ host, Diann Wingert Diann Wingert is a former therapist turned coach, speaker, and consultant who blends her expertise in entrepreneurship and neurodiversity to help others thrive. Host of the top-rated ADHD-ish™ podcast and creator of The ADHD-ish™ Method, Diann works with ADHD-ish™ business owners who are ready to create stand-out, sought-after, profitable businesses based on their unique brilliance. Loved this episode? Leave a review and tell us why! © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #325
    July 28 · 18 min

    Out of Sight, Out of Mind: How ADHD Object Permanence Leaks Money From Your Business

    ‍Welcome back to ADHD-ish! For many ADHD entrepreneurs, "out of sight, out of mind" is a daily reality, whether that means active client projects, strategic goals, or vital admin tasks. When working memory struggles to keep priorities front and center, simple operational gaps quickly turn into overwhelming friction, trapping business owners in cycles of panic work and unnecessary stress. In this episode, Diann Wingert explores how ADHD object permanence uniquely impacts business operations and daily execution. You’ll discover practical strategies to build visible business systems for ADHD entrepreneurs, improve ADHD follow through, and protect your mental bandwidth—helping you maintain consistent momentum without adding to your cognitive load in business. EPISODE HIGHLIGHTS & TIMESTAMPS: 00:00 - Options vs Opportunities for the ADHD Entrepreneur 06:15 - Dopamine and ADHD Decision Making in Business 13:30 - Three Disguises that Overload Cognitive Load 20:45 - The Screen Door Filter for Entrepreneur Accountability 27:10 - Sustainable Systems for Business Owners with ADHD Where Are You Leaking Money? ‍ I break it down into three layers: 1. Past Clients: Amazing people who loved working with you, would buy again, and just need a nudge. But if they’re not in your calendar or inbox—they don’t exist to your brain. Your ADHD working memory isn't the problem; your system is. 2. Leads in the ‘Dark Pipeline’: Warm prospects you were this close to converting…now forgotten until you randomly find that old email weeks later (and then feel the shame spiral). ‍This is ADHD Object Permanence in action—out of sight, completely out of mind. 3. Your Own Offers: Courses, workshops, or services you actually could be selling—but forgot you even have. How many revenue streams are invisible because of ADHD Object Permanence? What’s the Fix? Structural Visibility ‍ Don’t go buying a new planner or promising to “try harder.” That’s not a strategy—it’s just more stress. Instead, build software (aka systems!) around your brain’s “hardware” constraints. This is how you turn ADHD strengths and struggles into actionable business strategy. Here’s How: ‍ ● Use a CRM to remember leads for you—don't let your ADHD working memory be your only sales tool! This is structural support for ADHD Object Permanence. ● Block off time every week to review offers, check in on clients, and nudge those dark leads back into the light. Regular visibility beats relying on memory. ● Pre-schedule re-engagement emails for past clients + warm leads. Automation handles what ADHD Object Permanence makes invisible. Where to start: ‍ Don’t overhaul everything at once. Pick one area—past clients, dark leads, or forgotten offers—and add a single piece of visibility this week. ‍ It could be as simple as pulling your last 20 clients into a spreadsheet or writing a list of every product you currently offer. The important part is making invisible opportunities visible again. This is how you leverage ADHD strengths and struggles for revenue growth. Mentioned in this episode: ‍ Laura Schulte - LinkedIn ‍ The Pipeline Compounder Kit email marketing platform (affiliate link) ‍ ‍ Other episodes in the Reframing ADHD Traits as Business Strategy series: ‍ Ep #315: How Successful ADHD Entrepreneurs Trigger Hyperfocus on Demand ‍ Ep #317: Time Blindness is a Pricing Problem, Not Just a Productivity Problem ‍ Ep #321: The Recurring Revenue Trap: The Hidden Cost of Stable Income Ep #323: What Procrastination, Resistance & Avoidance are Trying to Tell You About Your Business ‍ Your ADHD-ish ™ host, Diann Wingert Diann Wingert is a business strategist, coach, serial entrepreneur, former psychotherapist, and passionate thought leader at the intersection of ADHD and entrepreneurship. In addition to hosting the ADHD-ish ™ podcast, Diann is the creator of The ADHD-ish ™ Method, a practicing Buddhist, dog mom, and relentlessly curious human. ‍ Want help to reimagine business with your ADHD traits in mind? Schedule a free consultation to explore 1:1 ADHD entrepreneur coaching with ADHD business strategist and coach, serial business owner, and former licensed psychotherapist, Diann Wingert. For more ADHD-informed business strategies, follow ADHD-ish ™ for the rest of the Reframing Your ADHD Traits as Business Strategies, as well as inspiring guest interviews and real client success stories! Subscribe/Follow ADHD-ish ™ on Apple or Spotify ‍ ‍ © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #324
    July 21 · 43 min

    Eliminating Friction & Fatigue as an ADHD Solopreneur: A Client Success Story with Kathryn Bird

    Standard productivity frameworks and hustle culture often sell a rigid, neatly divided version of work-life balance that rarely works for high-achieving neurodivergent brains. When you try to force hyperfocus into conventional schedules, attempting to balance intense professional drive with personal well-being frequently leads to emotional exhaustion and severe ADHD burnout in entrepreneurs. To break this cycle, Diann Wingert dismantles the myth of traditional balance to reveal an approach built for neurodivergent momentum. Learn how resetting your operational baseline, reducing cognitive load in business, and enforcing clear boundaries can optimize your ADHD business operations while protecting your energy for sustainable growth with ADHD. EPISODE HIGHLIGHTS & TIMESTAMPS: 00:00 - The Truth About ADHD Executive Function in Business 04:30 - Operational Bottlenecks Facing the ADHD Small Business Owner 09:15 - ADHD Decision Making Under Heavy Working Memory Load 15:40 - Streamlining ADHD Business Operations and Daily Systems 21:10 - Delegation for Entrepreneurs Managing Small Teams 26:35 - Overcoming Executive Dysfunction and ADHD Burnout Prevention 32:00 - Real-World Entrepreneur Accountability Strategies for Growth 36:45 - Sustainable Success Frameworks for the ADHD CEO Here are my top 3 takeaways for anyone feeling stuck in their own “success”: You don’t have a million problems—just a few powerful patterns. Identifying and naming them makes change possible. Your worth is not tied to your to-do list. Planning for realistic work hours, protected downtime, and recovery is the key to sanity and sustainability. You get to define your boundaries. Say no, let go of what drains you, and protect your energy—even when it means “hiding” some of your projects from yourself if deleting them feels too scary. If you find yourself working nonstop, feeling guilty about taking a break, or recreating old corporate patterns in your “dream job,” remember: nothing on your list is more important than your well-being. About today’s guest, Kathryn Bird Kat (she/her) is a former Royal Navy helicopter observer and London airspace air traffic controller turned travel blogger and entrepreneur. After leaving her high-pressure career to travel the world, Kat turned her passion into a thriving business, teaching and inspiring fellow adventurers through her content and memberships. Her journey has been marked by remarkable achievements—and the hidden struggle of managing ADHD, perfectionism, and the pressures of self-employment. Connect with Kat: Website: https://www.wandering-bird.com/ Instagram: @wanderingbird.adventures. YouTube: https://www.youtube.com/@WanderingBird Your ADHD-ish™ host, Diann Wingert Diann Wingert is a former therapist turned coach, speaker, and consultant who blends her expertise in entrepreneurship and neurodiversity to help others thrive. Host of the top-rated ADHD-ish™ podcast and creator of The ADHD-ish™ Method, Diann works with ADHD-ish™ business owners who are ready to create stand-out, sought-after, profitable businesses based on their unique brilliance, while eliminating the extremes of boredom and burnout. Inspired by Kat’s results & want to chat about what success can look like for YOUR business? Book a free consultation and let’s talk! Want to listen to other Client Success Story episodes before booking that consultation appointment? I’ve got you. Here is the playlist. Practical Takeaways Be honest about what’s really on your plate. Track your time and get real with your expectations “Nothing on this list cannot wait.” Borrow Kat’s mantra - perfect for ADHD overachievers Rest is productive. Building in recovery weeks and being intentional about your workload makes all the difference Let go (just a little). Not every idea, offering, or piece of content needs to be perfect or even used Not ready for my six-month, one to one coaching program, but want an ADHD-informed, business savvy coach on demand? My digital clone, Di AI is free in beta.Just click the link and start chatting now! © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops/ Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #323
    July 14 · 21 min

    What Procrastination, Resistance & Avoidance Are Trying to Tell You About Your Business

    If you are a business owner with ADHD trapped in procrastination, resistance, and avoidance, stop fighting your nervous system. Standard productivity tips fail because running a business with ADHD requires a different approach. In this episode of the ADHD-ish™ Podcast, Diann Wingert reframes procrastination as essential diagnostic data signaling operational bottlenecks. Using the ADHD-ish™ Method, learn to diagnose friction instead of using brute force. Uncover five business signals inside your resistance, align your ADHD business strategy with your neurodivergence, and achieve sustainable business growth. Tune in to turn avoidance into your greatest strategic advantage as an ADHD entrepreneur. EPISODE HIGHLIGHTS & TIMESTAMPS: 00:00 - Procrastination Is Business Intelligence 03:30 - Procrastination Is A Nervous System Signal 06:50 - Five Signals Behind Business Resistance 09:40 - Delegation, Decision, And Sunset Signals 13:05 - Revenue And Pricing Resistance 15:45 - Clarity And ADHD Business Strategy 3 Key Takeaways: Procrastination is a signal, not a personal failing. Your nervous system might be telling you something important about your business, like a task you’ve outgrown or a decision you haven’t fully made. This is how ADHD neurodiversity communicates through resistance. Five “signals” behind resistance: Delegation (tasks you should hand off), Decision (incomplete choices), Sunset (offers you need to let go), Revenue (underpriced work), and Clarity (undefined scope/stakes). Most productivity tips miss these underlying issues entirely. Don’t override, diagnose first. Before pushing through with more discipline, ask “What is this resistance telling me?”—then act on the real issue behind your avoidance. This diagnostic approach honors ADHD neurodiversity. The Reframe: Procrastination is regulatory, NOT motivational. Your nervous system is sending a protective signal, not exposing a character flaw or lack of discipline. For ADHD neurodiversity, this shows up when something is off below the surface—even if you don't consciously know what it is. This is why traditional productivity tips often fail. Next time you find yourself stuck, don’t reach for another productivity hack. Instead, ask: “What is my resistance trying to tell me?” Then act on the message, not just the task. Your business, and your brain, will thank you. This is what working with ADHD neurodiversity—rather than against it—actually looks like. Other episodes in the series: Ep #315: How Successful ADHD Entrepreneurs Trigger Hyperfocus on Demand Ep #317: Time Blindness is a Pricing Problem, Not Just a Productivity Problem Ep #321: The Recurring Revenue Trap: The Hidden Cost of Stable Income Looking for an ADHD-informed business coach that is available on demand? Sign up for my digital clone, Di AI Beta access is still free and available now! Your ADHD-ish ™ host, Diann Wingert Diann Wingert is a business strategist, coach, serial entrepreneur, former psychotherapist, and passionate thought leader at the intersection of ADHD and entrepreneurship. Diann is the creator of The ADHD-ish ™ Method, a practicing Buddhist, dog mom, and relentlessly curious human. Want help to reimagine business with your ADHD traits in mind? Schedule a free consultation to explore 1:1 ADHD entrepreneur coaching with ADHD business strategist and coach, serial business owner, and former licensed psychotherapist, Diann Wingert. For more ADHD-informed business strategies, follow ADHD-ish for the rest of the Reframing Your ADHD Traits as Business Strategies, as well as inspiring guest interviews and real client success stories! Subscribe/Follow ADHD-ish on Apple or Spotify © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #322
    July 7 · 48 min

    No Diagnosis? No Problem! Embracing Neurodivergence Without Labels with Dr. Naketa Ren Thigpen

    If you suspect you have an ADHD-ish brain but lack a formal diagnosis, you might hesitate to step into neurodivergent leadership. Driven entrepreneurs often struggle with imposter syndrome without an official label. In this episode of the ADHD-ish™ Podcast, Diann Wingert and Dr. Naketa Ren Thigpen discuss embracing your neurodivergence without clinical validation. Running a business with ADHD requires systems that honor your cognitive strengths. Discover how high-achieving founders use intuitive workarounds to thrive. You will learn how to leverage hyperfocus, handle the relational aspects of managing a team with ADHD, and build confidence as an ADHD small business owner. EPISODE HIGHLIGHTS & TIMESTAMPS: 00:00 - Understanding Neurodivergence Without Diagnosis 05:55 - Recognizing Neurodivergent Traits In Yourself 11:40 - Neurodivergent Strengths In Entrepreneurship 17:35 - ADHD And The Power Of Hyperfocus 23:30 - Why Traditional Productivity Systems Fail 29:25 - Masking, Burnout, And Authenticity 35:40 - Building A Business Around Your Brain 42:15 - Embracing Neurodivergence As Your Advantage 3 Key Takeaways: Workplace Dynamics Are Deeply Human: So many organizational challenges stem from unresolved personal issues that show up at work. As Naketa says, bringing relational intelligence into organizations is the next frontier for trust, performance, and true inclusion. Diagnosis Isn’t Required for Legitimacy: You don’t need a formal diagnosis to embrace your neurodivergent identity. For some, building effective "workarounds" is enough to thrive—labels can be empowering for some and unnecessary for others, as powerfully shared. Hyperfocus Is a Super Tool—With Boundaries: Our ability to “hear the words and the music”—to focus deeply and be truly present—is a neurodivergent gift. Guarding these focus states with strong boundaries is key to making the most of them, both in business and personal growth. About today’s guest, Dr Naketa Ren Thigpen Dr. Naketa Ren Thigpen is the Architect of Intimacy in Innovation, the world's foremost Balance (and) Relationship Advisor, and Co-Founder and CEO of ThigPro Balance (and) Relationship Management Institute. Embodying her wild & rare nature, she moved beyond traditional therapy into something the industry hadn't seen. Double Board Certified and doctorate-trained in Relationship Dynamics, Dr. Naketa licenses Applied Relational Intelligence Systems to mid-market organizations, certifying their own leaders to reduce turnover, stabilize trust, and accelerate decisions from the inside. Her private advisory, BAR COTERIE, serves a select few bold enough to recalibrate success without regret. Named among 100 Women to Watch in 2026 and honored by the NAACP, she proves one thing: intimacy fuels innovation. Connect with Dr Naketa: Website: https://thigpro.com/ LinkedIn: https://www.linkedin.com/in/naketathigpen/ Instagram: https://www.instagram.com/asknaketa Naketa’s framework: Applied Relational Intelligence System (ARIS) Substack: https://thigproquo.substack.com/ Your ADHD-ish™ host, Diann Wingert Diann Wingert is a former therapist turned coach, speaker, and consultant who blends her expertise in entrepreneurship and neurodiversity to help others thrive. Host of the top-rated ADHD-ish™ podcast and creator of The ADHD-ish™ Method, Diann works with ADHD-ish™ business owners who are ready to create stand-out, sought-after, profitable businesses based on their unique brilliance. What’s the first step for turning the business you have into the business you want? Take the ADHD-ish™ Business Blindspot quiz Loved this episode? Leave a review and tell us why! © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #321
    June 30 · 30 min

    The Recurring Revenue Trap: The Hidden Cost of "Stable" Income for Business Owners with ADHD

    If you are a business owner with ADHD, mainstream advice says business growth requires recurring revenue. However, predictable retainers often cause burnout for neurodivergent entrepreneurs who thrive on novelty. In this episode of the ADHD-ish™ Podcast, Diann Wingert exposes the "recurring revenue trap" and the mismatch between traditional models and an ADHD brain. Instead of forcing rigid operations, learn to align your offers with your brain wiring. Discover how project sprints and a value-based ADHD business strategy generate predictable income without routine boredom. Tune in to eliminate scope creep and build aligned success on your own terms. EPISODE HIGHLIGHTS & TIMESTAMPS: 00:00 - ADHD Business Strategy: The Recurring Revenue Trap 05:00 - Neurodiversity and the Science of Recurring Revenue 07:30 - Avoiding ADHD Entrepreneur Burnout in Client Retainers 11:45 - Value Based Pricing Strategy for ADHD Entrepreneurs 18:20 - 6 Dopamine-Rich Business Strategy Alternatives 3 key takeaways for ADHD business owners: Predictability vs. Novelty: Recurring revenue models (like retainers and memberships) are built for brains that thrive on sameness and routine—not the dopamine-hungry ADHD brain, which craves novelty, challenge, and change. Understanding neurodiversity means designing around these realities, not fighting them. Structural Not Personal: Burning out on reliable income streams isn’t a failure—it’s a sign of structural mismatch. ADHD brains are wired to lose motivation with repetitive, predictable work. This is where value based pricing strategy becomes essential—charging for outcomes and transformation, not time. Design for Your Brain: You DON’T have to quit recurring revenue altogether. Instead, intentionally build novelty into your recurring offers—limited run cohorts, rotating scopes, themed “seasons,” and planned refreshes let you keep both financial stability and creative energy. A flexible retainer model can honor both your needs and your neurodiversity. 6 Dopamine-rich alternatives to boring recurring revenue models: Limited-run cohorts: Short sprints, not never-ending slogs Retainers with rotating scope: New focus each quarter keeps it fresh Memberships by season/theme: Built-in breaks & changing content Quarterly intensives: Ditch the monthly grind; go deep, then rest Planned sunsets: Don’t beat dead offers—set a clear end date! Built-in refreshes: Schedule reinventions before boredom strikes The offer you’re white-knuckling today is NOT the offer that’ll get you to the next level. Try, tweak, or sunset—but make it on YOUR terms. Mentioned during this episode: Episode #238_Creative Sprint Days: One Entrepreneur’s Solution for an ADHD-Friendly Business, with Evan Sargent Other episodes in the series: Ep #315: How Successful ADHD Entrepreneurs Trigger Hyperfocus on Demand Ep #317: Time Blindness is a Pricing Problem, Not Just a Productivity Problem Your ADHD-ish ™ host, Diann Wingert Diann Wingert is a business strategist, coach, serial entrepreneur, former psychotherapist, and passionate thought leader at the intersection of ADHD and entrepreneurship. In addition to hosting the ADHD-ish ™ podcast, Diann is the creator of The ADHD-ish ™ Method, a practicing Buddhist, dog mom, and relentlessly curious human. Want help to reimagine business with your ADHD traits in mind? Schedule a free consultation to explore 1:1 ADHD entrepreneur coaching with ADHD business strategist and coach, serial business owner, and former licensed psychotherapist, Diann Wingert. For more ADHD-informed business strategies, follow ADHD-ish for the rest of the Reframing Your ADHD Traits as Business Strategies, as well as inspiring guest interviews and real client success stories! Subscribe/Follow ADHD-ish on Apple or Spotify © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #320
    June 23 · 54 min

    You're a F*cking Wizard: Why Your Business Needs a Game Master, Not a Guru, with Paul Pape

    Traditional business blueprints fail visionary ADHD entrepreneurs who think non-linearly. If you struggle with rigid strategies, this episode explores why standard methods fall short for neurodivergent minds. Diann Wingert and creative coach Paul Pape discuss using gamification and play to turn overwhelming operations into high-impact quests. Discover how a tailored ADHD business strategy unlocks your strengths and manages cognitive load. Learn how custom ADHD business coaching helps you build a profitable business without sacrificing your authentic creativity. Tune in to step out of burnout and build a business aligned with your unique brain wiring. EPISODE HIGHLIGHTS & TIMESTAMPS: 00:00 - The Game Master Approach to Business Strategy 05:00 - Overcoming the Starving Artist Myth in Business 11:20 - D&D Business Edition: Rescuing Million Dollar Brands 18:40 - Gamify Your ADHD Business Strategy for Growth 26:15 - Using Character Sheets for Personal Business Growth 34:50 - The Role of a Barkeep in Business Coaching 42:10 - Custom Business Models vs Mass Scale Programs 48:30 - Redefining ADHD Business Coaching and True Success Here are my top 3 takeaways for creative entrepreneurs and fellow neurodivergents: Gamify for Engagement: Turning business challenges into quests (not just tasks!) makes even the most daunting to-do list approachable and—dare I say—fun. Paul swears by quest structures with tangible rewards to help ADHD brains stay motivated and follow through. Identity Is Your Superpower: Creating a "character sheet" for yourself enables candid self-reflection, minus the ego panic. It’s a way to step outside traditional business coaching and unlock rapid personal growth—especially for those who hide or mask their real selves. Redefine Success on Your Terms: Not every creative business needs to scale. chooses bespoke, deeply connected work over group programs and mass-produced results. The real magic? Custom approaches lead to legacy-building impact for both coach and client. Ready to gamify your business? Take Paul’s personality quiz at www.gamifybusiness.com/quiz About today’s guest, Paul Pape: Despite the challenges of running an all-custom operation—a model many believe is doomed to fail—Paul Pape has been thriving, creating more than 3,000 original products for an impressive roster of clients, including Disney, Universal, and Nickelodeon, as well as individuals from around the globe. His unwavering dedication and inventive spirit have sustained his business for over 20 years, proving that passion and adaptability can defy the odds. In addition to his custom design work, Paul runs Gamify Business, where he is the barkeep in a tavern for creatives. Tapping into his neurodivergent nerdery, Paul takes boring business practices and translates them into gaming themes and terminology. Character classes instead of customer avatars, quest lines instead of project plans. Want to chat with Paul about your business quest? The barkeep is in, so pull up a stool. Paul’s Body of Work: Gamify Business TEDx Talk: Santa for Nerds Paul’s Books: Stop Selling Your Shit The Creative Player’s Handbook to Business Paul Pape Designs Your ADHD-ish™ host, Diann Wingert Diann Wingert brings decades of experience as a psychotherapist and serial business owner and is now a sought-after coach to entrepreneurs with ADHD traits. Her style is direct, strategic, and always honest—peppered with the insight of someone who lives and breathes the neurodivergent experience. Diann is a fierce advocate for self-acceptance and meaningful growth at the intersection of neurodivergence and entrepreneurship. She is the creator of the ADHD-ish Method and host of the top-rated ADHD-ish podcast. Diann is many things, but she is not a gamer. She is, however, learning to tap into her nerdy side. Mentioned during the episode: Dragons & Beasties‍ ‍ Breaking Bad‍ ‍Dungeons & Dragons‍ ‍World of Warcraft‍ ‍Joe Dispenza: Breaking the Habit of Being Yourself‍ ‍‍ ‍Vincent Van Gogh‍ ‍Jackson Pollock‍ ‍The Industrial Revolution‍ Target‍ ‍TJ Maxx‍ ‍Tim Burton‍ ‍Nightmare Before Christmas‍ ‍Danny Elfman‍ ‍Johnny Lam’s You Are Player 1 ‍ Loved this episode? Leave a review and tell us why! © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #319
    June 16 · 35 min

    The ADHD Expert's Trap: Performing Your Value Instead of Owning It: A Client Success Story with Jabari Allen

    Leaving corporate life promises freedom, yet many ADHD entrepreneurs recreate burnout through scope creep and people-pleasing. If you overwork to prove your value, setting clear business boundaries is essential for your strategy and well-being. In this client spotlight, Diann Wingert and tech consultant Jabari Allen discuss shifting from performing value to owning authority. Discover how an aligned ADHD business strategy helps neurodivergent founders overcome over-delivering, manage cognitive load, and set firm boundaries. Learn how to stop overworking and build a sustainable, highly profitable business without burnout. Tune in to step into true authority as an ADHD entrepreneur. EPISODE HIGHLIGHTS & TIMESTAMPS: 00:00 - ADHD Business Strategy: The Expert Trap 04:30 - Performing Your Value vs Owning Your Expertise 12:15 - Overcoming ADHD Entrepreneur Burnout and Overdelivery 21:40 - Value Based Pricing Strategy for ADHD Entrepreneurs 29:00 - Redefining Authority in Your ADHD Business Strategy Here’s What You’ll Learn in This Episode Trusting Your Intuition Matters: What it really means to listen to your gut in business, especially when everyone else seems to know better People-Pleasing Isn’t Always Obvious: Discover the sneaky ways people-pleasing shows up for entrepreneurs—and why setting boundaries is actually better for you and your clients Intersectionality & Self-Advocacy: Gain insight into what it’s like to navigate tech as a Black neurodivergent professional, and how those layers shape confidence and communication Embracing Your Thought Leadership: Learning how to shift from “technician” to “expert”—and how the simplest offer can be both disruptive and profitable Fun Fact from the Episode There’s a term in the tech industry for endlessly fussing with tiny details called “yak shaving.” Turns out, it’s not just about perfecting code—but can be a major sign you’re avoiding a bigger decision. Jabari calls it circling the drain, and I refer to it as fluffing the pillows. Whether it's the obsessive nature of ADHD perfectionism, anxiety about feeling we need to prove ourselves, or keeping ourselves too busy with the small stuff to confront the big stuff, or a combination plate of all of the above, set a limit on this tendency to keep from holding yourself back while feeling productive. Connect with Jabari Allen: Website - Substack - LinkedIn Is it time to redefine your success as a business owner with ADHD, and shift from proving your value to owning your expertise? The first step is scheduling a free consultation where we talk about your goals and see if we are a good fit. Click here to book yours now. Click here for the custom playlist of more ADHD-ish™ Method Client Success Stories And, don’t forget to leave a comment on Spotify (I personally respond to every one) or leave a review so more ADHD-ish business owners can find THE podcast full of real talk and real solutions for neurodiverse business brains. © 2026 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #318
    June 9 · 56 min

    "Somebody Stole My Sh*t!" : Copycats, Counterfeiters, and How to Protect What You've Built, with Dani Donovan

    ‍From her unexpected rise as an ADHD comic creator to pouring over 3,000 hours into designing The Anti-Planner, a "productivity spell book," Dani Donovan is a force of nature. In this lively interview, Dani shares her unfiltered journey of building a tool for people tired of feeling like failures, dealing with the emotional roller coaster of intellectual property theft, and navigating impostors selling shoddy knockoffs of her labor of love. ‍We discuss what goes into protecting your intellectual property as an entrepreneur, why valuing your own creative work is vital, and what Dani wishes she’d known before dealing with copycat chaos and the steep cost of defending her business. Her story underscores why trademark protection and legal safeguards aren't luxuries—they're essential armor for small business ownership. ‍If you’ve ever obsessed over planners you never use, struggled with perfectionism and procrastination, or wondered what it really takes to launch and protect something one-of-a-kind—this episode will resonate. ‍Get ready for hard truths, laughter, and transparency about the messy realities of ADHD entrepreneurship. ‍ Key takeaways for fellow creators and founders: ‍Protect Your IP Early - Dani Donovan’s story underscores the importance of copyrighting your content and considering trademarks before you reach mass awareness—even an overseas copyright or trademark if necessary. Counterfeiting Can Happen to You - Whether you’re just starting out or have a viral hit, don’t assume your business is “too small” to be targeted. Copycats watch for what’s trending, and success makes you a target. ‍Community & Transparency Matter - Sharing the messy, challenging parts (like publicly addressing counterfeiting) can activate support from customers and fellow entrepreneurs—and may even lead to further growth and visibility. ‍Fun Fact From The Episode ‍When the first shipment of the Anti-Planner arrived, people (including myself) literally hugged it to their chest—and it wasn’t by accident! Dani intentionally made it “therapy pillow-sized” based on how she wanted users to feel about it. ‍ About today’s guest, Dani Donovan: ‍Dani Donovan is an award-winning designer and creator of the viral hit product, "The Anti-Planner: How to Get Sh*t Done When You Don't Feel Like It." Known for her relatable ADHD comics, tweets, and TikToks, she's been helping shape the online neurodiversity community since 2018. Dani was the closing keynote speaker at the 2021 International ADHD Conference, and her work has helped thousands of people seek an ADHD diagnosis and treatment. Mentioned during the episode: ‍Alibaba ‍ - Steve Peha - Copyscape Plagarism Checker ‍- MarqVision Brand Protection Agency ‍ About the Anti-Planner: ‍Tapping into her own frustrations and the lived experiences of ADHD peers, Dani Donovan spent over 3,000 hours creating The Anti-Planner, a “productivity spellbook”—a lovingly designed, non-linear, highly personalized compendium of over 100 strategies for overcoming procrastination and building emotional resistance. ‍Dani obsessed over every detail: the comforting size, playful illustrations, durable faux-leather binding, gold foil, thick paper, pen loop, and rounded corners. It is gorgeous, practical, and nothing like all the planners you’ve bought and abandoned two weeks later. I absolutely love mine! ‍Buy your copy of the Original Anti-Planner here. (Dani also has a Clean version if you are not so sweary…) ‍ ‍ Your ADHD-ish™ host, Diann Wingert ‍Diann Wingert brings decades of experience as a psychotherapist and serial business owner to coaching entrepreneurs with ADHD traits. Her style is direct and strategic, with a dash of humor, and filled with the insights of someone who lives and breathes the ADHD-ish™ experience. Diann is the creator of the ADHD-ish™ Method, host of the top-rated ADHD-ish™ podcast and proud mom of three neurodivergent adults. ‍ ‍‍ ‍ Should I have Dani back again? Want Dani Donovan to return to ADHD-ish™ to talk about what actually happens when your business scales way faster than you expected? Let us know by leaving a voice message here or sending an email here. Thanks! ‍ ‍ © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #317
    June 2 · 21 min

    Time Blindness is a Pricing Problem, not Just a Productivity Problem

    ‍Traditionally seen as a productivity flaw, time blindness is revealed here as a money problem, quietly undermining pricing, profits, and self-worth for solopreneurs with ADHD. This episode explores why common fixes like timers and time blocking miss the deeper issue, and instead, offers practical ways to design around the unique ADHD brain. Listeners can expect actionable tools—like range pricing, value-based pricing, and multipliers—to help create smarter, ADHD-friendly business practices. Key Takeaways: 1. Why time blindness is more of a money issue than a productivity problem Missed deadlines are visible, but it’s the underpriced projects and unseen labor that are draining your profits. 2. How the ADHD brain’s sense of time impacts your pricing (and sends you into the red) 3. Why accurate estimation is a myth—and what to do instead Spoiler: The strategic move is to build pricing that works with your brain The Three Places You’re Losing Money The invisible cost of time blindness shows up in three big ways in most service-based businesses—and maybe in yours too: ● Quoting New Work: Saying “yes” to projects we’ve never done, referencing a project that only looks similar, and then confidently (but cluelessly) assigning a price. Inevitably, unknowns explode, and you end up working for free ● Scoping Familiar Work: Every project you think you know by heart, but memory only shows you the highlight reel. ● Hidden Labor: The worst offender. All the little admin tasks, endless revisions, back-and-forth emails, and extra meetings never get included in my quote. They don’t feel like “billable” work, but they devour hours and energy in unpaid work. Six Pricing Strategies that Correct The Effects of Time Blindness: ● Range Pricing: Quote within a range, not a fixed number. ● Value-Based Pricing: Charge for outcomes, not hours. ● Multipliers & Buffers: Take your default quote and multiply it (1.5x, 2x, even 2.5x if you’re feeling brave). ● Project vs. Hourly Pricing: Bill by project, not hours, so you’re aren’t penalized for hyperfocus sprints ● Built-In Revision Rounds & Communication Caps: Set clear boundaries on extra work and comms, and make it official. Time blindness isn’t going away—but by meeting your brain where it is, you can transform ADHD traits from liabilities into business assets. Design your pricing not despite your ADHD, but in partnership with it—and start keeping your hard-earned money where it belongs: in your business. Try The Multiplier Experiment on your next proposal: 1. Write down the number you want to send. 2. Multiply it by 1.5x (or higher—it should feel just a bit stretchy). 3. Send that quote. Notice the resistance, the stories, the “what ifs.” 4. Collect the data: Did the client say yes? No? What did you learn? Every proposal is a data point for better pricing decisions. Stop leaving money on the table! Research on ADHD & time blindness Your ADHD-ish ™ host, Diann Wingert Diann Wingert is a business strategist, coach, serial entrepreneur, former psychotherapist, and passionate thought leader at the intersection of ADHD and entrepreneurship. In addition to hosting the ADHD-ish ™ podcast, Diann is the creator of The ADHD-ish ™ Method, a practicing Buddhist, dog mom, and relentlessly curious human. Diann explains neuroscience in a relatable way. Through her accessible storytelling, Diann empowers others to understand their brains, manage their energy, and show compassion to themselves as they navigate the demands of being a business owner and in their everyday lives. Resources Mentioned in This Episode: Sign up for Di AI, my ADHD business coach digital clone, for free: https://bit.ly/di-ai-access Make sure you don’t miss the next episodes in this “Reframing Your ADHD Traits as Business Strategies” series. Subscribe/Follow ADHD-ish on Apple or Spotify Want my help to build your business with your ADHD traits in mind? Schedule a free consultation to explore 1:1 ADHD entrepreneur coaching. ‍ ‍ © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #316
    May 26 · 45 min

    You Want to Be a Published Author, but You Have ADHD, with Meg Casebolt

    Ever wondered how someone with a full plate—a thriving business, a family, a neurodiverse household, AND a stack of published books—still finds time to sleep? Or better yet… how they use their ADHD to power all of it? If you’ve ever felt overwhelmed by your own creativity or wondered if you’re “too much,” you’re going to love this interview with returning guest and my SEO consultant, Meg Casebolt. Her approach to neurodiversity in business proves that ADHD can be a strategic advantage, not a limitation. Meg is an entrepreneurial powerhouse who perfectly embodies the phrase “multi-passionate with a mission.” I’m talking about building a successful SEO consultancy while cranking out several romance novels, nonfiction books, and helping others find their voices—all with the magic (and occasional mayhem) of an ADHD brain. Her writing strategy and approach to creative writing offer a blueprint for managing multiple projects without burning out. This is not a conversation about “doing it all.” It’s about how to let your brain’s unique wiring become your greatest asset. Meg shares candidly about her writing journey: from being a childhood word nerd, to losing the joy of writing through academia’s rigidity, and then rediscovering the creative spark during the uncertainty of the pandemic. Ever felt like your nervous system is on overdrive? You’re not alone—turns out writing romance novels was exactly what Meg needed to dial down anxiety and reclaim hope. This is neurodiversity in business at its most authentic. Here are my top 3 takeaways from our chat: Creativity Needs Structure: Meg breaks big projects like writing novels and business books into manageable, bite-sized sessions—30 minutes a day can add up to published work and reduced overwhelm. Curate Your Input to Cultivate Your Output: Both of us have found that reducing media consumption and focusing on our unique perspectives boosts creativity and clarity—whether you’re writing, building, or rebranding. Honor Your Brain (and Your Needs): It’s not about doing it all—it's about doing what fuels you. Speaker B balances left- and right-brain work, has learned to say no to platforms that drain her energy, and finds flow by following her interests and intrinsic motivations. About today’s guest, Meg Casebolt: Meg Casebolt helps experienced founders, consultants, and creators become findable in AI-powered search—not through keyword tactics, but through strategic authority positioning. As founder of Love At First Search, she works with experts who don’t need more SEO advice but do need a new way to be understood by modern search systems. Her approach focuses on helping people become quotable and recommendable: teaching them to claim specific expertise territory and build the signals AI uses to evaluate credibility. Diann’s Note: After I lost 10k followers on social media accounts overnight due to hackers, I was determined to learn SEO and started working with Meg. Within 1 year, I rank at the top of all search engines in my niche, and 50% of my clients now find me through online search. Meg’s Body of Work: Love at First Search / Signal - SEO membership program (affiliate) Aggressively Human podcast with Jessica Lackey Social Slowdown Meg’s podcast and book Happily Ever Indie - for self-published romance authors Meg’s romance novels under her pseudonym Bailey Seaborn Recommended by Meg during the episode: Lacy Boggs, The Content Direction Agency Joanna Wiebe - 12 Books That Will Make You Insanely Smart Your ADHD-ish™ host, Diann Wingert Diann Wingert brings decades of experience as a psychotherapist and serial business owner and is now a sought-after coach to entrepreneurs with ADHD traits. Diann is a fierce advocate for self-acceptance and meaningful growth at the intersection of neurodivergence and entrepreneurship. She is the creator of the ADHD-ish Method and host of the top-rated ADHD-ish podcast. Connect with Diann Ready to work with an ADHD-informed business strategist and coach? Book a free consultation with me. © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #315
    May 19 · 23 min

    How Successful ADHD Entrepreneurs Trigger Hyperfocus on Demand

    Welcome back to ADHD-ish™, where we're kicking off a five-episode series reframing the most talked-about ADHD traits as tools for entrepreneurial success, starting with hyperfocus. Forget the myth that hyperfocus is a rare, unpredictable gift. ADHD-ish™ host, Diann Wingert, reveals that the most successful ADHD entrepreneurs create the conditions for hyperfocus rather than hoping it just shows up. Here’s the game-changing insight: Hyperfocus is a state, not a fixed trait—and you can stack the deck to get into it on demand. 3 Key Takeaways: Engineer Your Hyperfocus: Don’t wait for the muse—set up conditions like real deadlines, novel environments, meaningful rewards, supportive sensory cues, and a nourished body to invite focus on demand. Body Doubling is a Real Strategy: Working alongside others—friends on Zoom, coworking sessions, or even a busy coffee shop—provides social accountability and can reliably spark focus. Stack Conditions, Not Guilt: Hyperfocus isn’t about willpower; it’s about stacking multiple supportive factors. Even intentionally stacking just two of these can create momentum in your business. Hyperfocus can be a genuine business asset—if you learn to direct it. But, there are hidden costs to hyperfocus, too: Mental exhaustion and decision fatigue Neglected relationships Other parts of your business are left idle Remember: Hyperfocus is a power tool. Use it wisely—and plan for the comedown. What’s My Hyperfocus Setup? In my own business, I decide, ahead of time, exactly what needs my hyper-focused attention and how much time I’ll devote to it. The routine is precise: comfortable clothes, a high-protein breakfast, natural light, a pre-game ritual of exercise, sunshine, and social connection. And hydration throughout the hyperfocused state. No brain jerky for me. What’s not in my routine: willpower, white-knuckling, bullying myself or shame. The environment is repeatable, the stakes are real, and the body, mind, and brain are primed and ready. After it's over? Rest, recalibration, and reconnection. Hyperfocus as Skill - Start Here: Pick one 90-minute block of business-critical work. Deliberately create at least two of the five conditions above. Do the work—and observe the impact on your focus. Don’t be an overachiever and do all five. Start small, track the effect, and iterate. It’s not a productivity contest—it’s your personal hyperfocus experiment. Resources mentioned in this episode: Focus Mate Focused Space (affiliate link) Zoom Spotify playlists Your ADHD-ish ™ host, Diann Wingert Diann Wingert is a business strategist, coach, serial entrepreneur, former psychotherapist, and passionate thought leader at the intersection of ADHD and entrepreneurship.In addition to hosting the ADHD-ish ™ podcast, Diann is the creator of The ADHD-ish ™ Method, a practicing Buddhist, dog mom, and relentlessly curious human. Diann explains neuroscience in a relatable way. Through her accessible storytelling, Diann empowers others to understand their brains, manage their energy, and show compassion to themselves as they navigate the demands of being a business owner and in their everyday lives. Want more strategies for time blindness, novelty chasing, object permanence issues, and procrastination? Make sure you don’t miss the next episodes in this “Reframing Your ADHD Traits as Business Strategies” series. Subscribe/Follow ADHD-ish on Apple or Spotify Want my help to build your business with ADHD in mind? Schedule a free consultation to explore expert ADHD entrepreneur coaching with Diann Wingert © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #314
    May 12 · 39 min

    Myths About Virtual Assistants That Prevent ADHD Entrepreneurs From Getting The Help They Need, with Avigail Schondorf

    ADHD fundamentally impacts executive function—the mental skills for planning, prioritizing, delegating, and following through. So, when an entrepreneur hires a VA and is expected to onboard, direct, and give detailed instructions, they’re faced with a mismatch: the very skills they struggle with are those they now must use to instruct their assistant. Traditional VAs, trained to “do what they’re told,” end up sitting idle, waiting for direction, while the entrepreneur is paralyzed by indecision and shame. The result? Money is wasted, little is accomplished, and increased frustration, making it even harder to try again. What if support could be different? What if, instead of looking for a “unicorn” VA who can do everything, ADHD entrepreneurs sought out “distant assistants”—human lifelines who specialize in executive functioning, regulated communication, and operationalized thinking?Today’s guest is Avigail (Avy) Schondorf, fellow ADHD entrepreneur, podcaster, and owner of the Alisto agency that trains and outsources distant assistants who understand what neurodivergent business owners really need. This conversation is full of insights, humor, cringeworthy moments, and a new paradigm for shame-free support. Here are 3 key takeaways for anyone considering hiring support: A “bad” solution is not worse than no solution. Many ADHD entrepreneurs avoid help out of fear that it won’t work, but that only fuels more shame and wasted energy. Don’t wait for the “perfect” moment or system. The real tipping point isn’t having more work—it’s being ready to ask for what you need, without shame. Stop looking for unicorns—lean into teams. Expecting one assistant to do everything sets everyone up for failure. Specialized support means you (and your VA) can play to your strengths. If “doing it all myself” isn’t scalable OR sustainable, maybe it’s time to delegate differently—and embrace asking for help as a sign of strength. About today’s guest, Avigail (Avy) Schondorf: Avigail (Avy) Schondorf is a social worker turned entrepreneur who built two companies around the way her brain actually works. She's the founder of Alisto Virtual Workforce, a team of Distant Assistants who specialize in supporting neurodivergent entrepreneurs — and AvyHD, her strategy and thought leadership brand where she gets real about ADHD, delegation, and building a business without burning out. When she's not running her team or hosting the AvyHD Podcast, she's lifting weights, reading, or wrangling two very energetic daughters. Connect with Avy: Website AVYHD podcast LinkedIn Mentioned during this episode: Avigail’s Octopus prompt Jamie from Bottleneck Distant Assistant My interview on Avi’s podcast, “Consistency, the Other C Word for ADHD Entrepreneurs” Your ADHD-ish™ host, Diann Wingert Diann Wingert brings decades of experience as a psychotherapist and serial business owner and is now a sought-after coach to entrepreneurs with ADHD traits. Her style is direct, strategic, and always honest—peppered with the insight of someone who lives and breathes the neurodivergent experience. Diann is a fierce advocate for self-acceptance and meaningful growth at the intersection of neurodivergence and entrepreneurship. She is the creator of the ADHD-ish Method and host of the top-rated ADHD-ish podcast. Links: Follow / Subscribe to ADHD-ish so you don’t miss an episode Ready to work with an ADHD-informed business strategist and coach? Visit my website. © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #313
    May 5 · 31 min

    Four Ways High Functioning ADHD Entrepreneurs Put Their Mental Health at Risk

    High-functioning ADHD entrepreneurs often mask chronic stress behind professional success, leaving hidden mental health risks unaddressed. When outward capability hides internal strain, common cognitive traps, physical overexertion, and emotional isolation can quietly lead to severe burnout. This episode explores practical ADHD business strategy and tailored ADHD business coaching tools to restore balance. By understanding executive function demands and building intentional business systems, a business owner with ADHD can protect their mental health while driving sustainable growth. EPISODE HIGHLIGHTS & TIMESTAMPS: 00:00 - High-Functioning ADHD and Mental Health Risks 03:25 - Cognitive Traps Behind ADHD Entrepreneur Burnout 08:15 - Nervous System Confusion and Chronic Stress 13:10 - Recovery Failures That Drain ADHD Entrepreneurs 17:05 - Social Isolation and Identity Loss 21:45 - Building Connection and Support Systems 26:20 - Preventing Burnout Through Sustainable Recovery 30:00 - Protecting Your Mental Health as an ADHD Entrepreneur Four hidden risk categories: 1. Cognitive Traps These are thinking patterns that feel like logic but quietly work against us. Do any of these sound familiar? The perpetually moving finish line (rest is always “after the next thing”) “I work better under pressure” — sound familiar? It’s a seductive trap, not a strategy! Comparing your struggles to others and invalidating your own needs 2. Nervous System Confusion You might think you’re resting when you’re actually just switching to a different kind of stimulation (hello, endless content consumption!). Genuine restoration often looks like boredom at first, but it’s what your mind and body actually need. 3. Recovery Failures High-functioning ADHD people are notorious for skipping the habits that keep us steady, especially when we need them the most. Jumping right back into work after time off? That’s the “vacation tax.” Ditching sleep, movement, and real food when stress rises? That’s called “stress inversion.” Having no interests or life outside your business? That’s a hidden drain on your energy and identity. 4. Loss of Connection & Identity Busyness can become a mask for loneliness. Relationships that aren’t transactional quietly disappear, and your sense of self can erode until it’s fused with your business. If your only role is “the one who has it together” for everyone else, this one may hit home especially hard. You are not broken. These patterns are the predictable result of managing ADHD in a career that rewards output and intensity. If you recognize yourself in this description, don’t make it another to-do item. Instead, let this be an invitation: Pause. Notice. Take your own needs seriously, even—and especially—when you’re “doing well.” Your mental health is always worth protecting, no matter how high-functioning ADHD you appear to others. Your ADHD-ish ™ host, Diann Wingert Diann Wingert is a business strategist, coach, serial entrepreneur, former psychotherapist, and passionate thought leader at the intersection of ADHD and entrepreneurship. In addition to hosting the ADHD-ish ™ podcast, Diann is the creator of The ADHD-ish ™ Method, a practicing Buddhist, dog mom, and relentlessly curious human. Diann explains neuroscience in a relatable way. Through her accessible storytelling, Diann empowers others to understand their brains, manage their energy, and show compassion to themselves as they navigate the demands of being a business owner and in their everyday lives. Ready to Explore More? Try out “Di AI”—my digital ADHD business coach I have spent the last several months training and fine-tuning Di AI with The ADHD-ish ™ Method frameworks, strategies, and mindset tools. Not quite ready to work with an ADHD business coach? Di AI is currently in beta, and you can get access for free. Ready to work with an expert ADHD entrepreneur coach? Most of us started out bootstrapping our business and raw dogging everything on our own. But that approach will only get you so far. If you want to get further and faster, it might be time for the guidance, support, and accountability you can only get from working with an expert strategist and coach. Book a free consultation to see if we are a fit. And remember: You are never too high-functioning for your own mental health to matter. © 2026 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

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  • #312
    April 28 · 43 min

    Hire the Hurricane Chasers: Why The Best Team You'll Ever Build Looks Nothing Like You've Been Taught, with Ian Wilson

    Welcome back to ADHD-ish! Traditional hiring and management frameworks often fail neurodivergent business owners trying to build a reliable team. When traditional management advice creates operational friction, business founders need specialized approaches to delegation and team leadership that accommodate non-linear work styles. This episode explores dynamic neurodivergent leadership and team-building frameworks tailored for an ADHD small business owner. By structuring adaptive communication channels and implementing aligned business systems, an ADHD founder can delegate effectively and foster long-term growth. EPISODE HIGHLIGHTS & TIMESTAMPS: 00:00 - ADHD Business Strategy for Non-Traditional Team Building 05:12 - Entrepreneurial Origins as a Business Owner with ADHD 11:35 - Neurodivergent Leadership: Pairing ADHD and Autistic Strengths 18:40 - ADHD Team Leadership and Hiring Hurricane Chasers 25:15 - Cultivating Autonomy and Mastery in ADHD Business Operations 31:08 - ADHD Founder Insights on Hiring Traits Over Credentials 36:42 - Unapologetic Value Pricing and ADHD Business Growth 41:10 - Scaling a Business with ADHD Through Neurodivergent Culture Three key takeaways: Self-awareness and self-acceptance matter more than “best practices.” Knowing what you’re brilliant at—and what you hate—makes it so much easier to build a business (and find team members) that complement your strengths and support your growth. Hire for traits, not just skills. Ian’s team isn’t made up of “perfect resumes” but of entrepreneurial thinkers who enjoy solving problems and don’t need to be micromanaged. Find the ones who vibe with your approach and love challenging themselves to figure things out. Be bold about your value. Ian & Eric tell prospects: “We’re probably the most expensive quote you’ll get—and here’s why.” Setting unapologetic boundaries not only draws the right clients but also creates a culture of excellence and transparency. Mic Drop Moment: Ian & Eric deliberately hire people who crave these three things, no matter their resume. Their neurodivergent advantage? Investing in traits, not credentials. Autonomy: Freedom to do things your way. Mastery: The drive to get better and own your craft. Ownership: Feeling like your contributions actually matter. About today’s guest, Ian Wilson: Ian is the Co-Founder and Creative Director of buildcreate, a full-service B2B marketing agency for manufacturing, technology, engineering, and industrial clients in Ann Arbor, Michigan. Home-schooled and entrepreneurial from childhood, Ian discovered his ADHD as an adult. He and his business partner, Eric Lynch, who is autistic, have discovered that their secret sauce as neurodivergent leaders is to hire smart people and let them work to their strengths. Connect with Ian: LinkedIn- Company Website - Email Your ADHD-ish host, Diann Wingert Diann Wingert brings decades of experience as a psychotherapist and serial business owner and is now a sought-after coach to entrepreneurs with ADHD traits. Diann is a fierce advocate for self-acceptance and meaningful growth at the intersection of neurodivergence and entrepreneurship. She is the creator of the ADHD-ish Method and host of the top-rated ADHD-ish podcast. Mentioned during this episode: Ep # 303: Which Company Culture is Your ADHD Brain Building? Links: Follow / Subscribe to ADHD-ish so you don’t miss an episode Know another entrepreneur with ADHD who thinks there is only one way to build a team - the neurotypical way? Share this episode. Ready to work with an ADHD-informed business strategist and coach? Visit my website. © 2026 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops/ Outro music by Vladimir / Bobi Music / All rights reserved.

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